Revised Web Presence of Hotel Industry in Tagaytay City Methods Thesis_1_1

8/15/2019 Revised Web Presence of Hotel Industry in Tagaytay City Methods Thesis_1_1

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WEB PRESENCE OF THE HOTEL INDUSTRY IN TAGAYTAY CITY

An Undergraduate Thesis

Presented t the

Fa!u"t# $ the Business %anage&ent C""ege $ Business Ad&inistratin and A!!untan!#

De La Sa""e Uni'ersit# Das&arinas

Das&arinas Cit#( Ca'ite

In Partia" Fu"$i""&ent

O$ the Re)uire&ents $r the Degree $

Ba!he"r $ S!ien!e in Business Ad&inistratin

%a*r In Business O+eratins %anage&ent


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Businesses n1ada#s are n1 "3ing $r &ethds t sa'e &ne#( "essen

e8+enses( and sti"" ,e +rdu!ti'e t se"" their ser'i!e r +rdu!ts2 %st !&+anies tda#

are n1 using Internet te!hn"g# t ad'ertise and +r'ide a $aster ,usiness transa!tin

t !ust&ers2 The a++"i!atin $ Internet in the 1r"d $ ,usiness is !nsidered as a

&a*r trend2 4arius !&+anies and rgani9atins are n1 a,"e t e8!hange

in$r&atin easi"# t its interna" s#te& and !ust&ers2 Sin!e Internet s#ste& !nsists $

di$$erent in$r&atin in di$$erent arrange&ent( an# indi'idua" r ,usiness !an &a3e use

$ it2 One $ the e8a&+"es $ ,usiness that uses e:!&&er!e is the hte" industr#( 1ith

'arius !&+anies !reating their 1n 1e,sites and +ages t s!ia" net1r3ing sites as&ediu&s $r )ui!3er in$r&atin disse&inatin su!h as the r& rates( "!atin( ,asi!

in$r&atin and ther ser'i!es $$ered t +e+"e 1r"d1ide2 The# +u,"i!i9e thrugh

hsting sites 1ith stati! r ri!h &edia2 Indeed( 1e, +resen!e had !hanged the 1a# hte"

industr# 1r3s2 Anther &a*r !hange 1ith n"ine ,ased te!hn"g# $r hte"s is the e:

,3ing r &re !&&n"# 3n1n as n"ine ,3ing( 1here in a !&+an# !an sa'e u+

thrugh *ust &aintaining the 1e, +age as !&+ared t the traditina" +ra!ti!e that a

hte" 1i"" +a# a !ertain !&&issin t the tra'e" agen!# that &a3es the reser'atin $r

r&s $ the !"ient( and a !"ient !an dire!t"# !&&uni!ate 1ith the hte" $ their !hi!e2

The 1e, +resen!e in hte" industr# is the re$eren!e $r this stud#2 The resear!h

1i"" $ind ut the ut!&e $ using n"ine ,ased te!hn"g# t the hte"s in Taga#ta# Cit#2

It 1i"" re'ie1 ea!h !&+an# +r$i"e and the the ada+tatin $ Internet t the ,usiness2

The di$$erent 'aria,"es su!h as the inde+endent and de+endent 1ere identi$ied $r a

&re !"ear dis!ussin $ the t+i!2

Background of the Study

2


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Internet s#ste& ,eing "arge"# a ,usiness a,ut +r!essing and &'ing huge

a&unts $ in$r&atin t &i""ins $ +arties g",a""# r ,e#nd gegra+hi!a""# ,rders(

there "ies a huge ++rtunit# $r the ,usiness se!tr in the area $ +r!essing and

&'ing r trans$erring 3n1"edge and in$r&atin as 1e"" as +rdu!ts and ser'i!es $r&

the +rdu!ers t end users r !nsu&ers ;Or!u"" -./.


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The "e'e"s $ 1e, +resen!e and the / t 0 stars hte" +r$i"es d nt ha'e a

signi$i!ant re"atinshi+ t ea!h ther2 It &a# 'ar# $r& e'er# !&+an# $r& the "1 t

high "e'e" de+ending n the resu"ts $ the assess&ent $ the resear!hers2

Significance of the Study

This stud# is i&+rtant t the hte" industr# in de'e"+ing their 1e, +resen!e t

!ater the needs $ their !ust&ers ,# $$ering a ,etter and satis$#ing ser'i!e2 The ut+ut

$ this stud# is a sur!e &ateria" that the $uture resear!hers !an a,sr, and s+read

thrugh di$$usin and insta""atin a++ra!h2

Scope and Limitations of the Study

The stud# $!uses n the i&+a!t $ 1e, +resen!e in the hte" industr#2 It !'ers

the $""1ing inde+endent 'aria,"es su!h as hte" +r$i"e in ter&s $ the nu&,er $ stars

it ,e"ngs t( and di$$erent 3inds $ 1e, +resen!e ;s!ia" net1r3ing sites( !&+an#

1e,site( and hsting sites


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that are &e&,ers $ hte"!"u,2!& t re+resent e8a&+"es $ hte"s that ha'e 1e,

+resen!e2

Definition of Terms

The $""1ing are the 'aria,"es and 3e# ter&s used +eratina""# in the stud#

Intera!ti'e Ad'ertise&ent2 It re$ers t +r&tina" te!hni)ues that in!"ude an e"e&ent $

$eed,a!3 $r& thse t 1h& the ad'ertise&ents are dire!ted2

On"ine Ad'ertising2 It re$ers t the internet ad'ertising 1hse ga" it is t dri'e

!ust&ers t #ur 1e,site r "!atin( r t &a3e a !a"" regarding #ur +rdu!ts r

ser'i!es2

Ri!h %edia2 It is an Internet ad'ertising ter& $r a We, +age ad'ertise&ent that uses

ad'an!ed te!hn"g# su!h as strea&ing 'ide( d1n"aded +rgra&s that intera!t

instant"# 1ith the user( and ad'ertise&ents that !hange 1hen the user@s &use +asses

'er it2

S!ia" Net1r3ing Site2 It is the +hrase used t des!ri,e an# 1e,site that ena,"es

users t !reate +u,"i! +r$i"es 1ithin that We,site and $r& re"atinshi+s 1ith ther

users $ the sa&e We, site 1h a!!ess their +r$i"e2

Stati! Ad'ertise&ent2 It re$ers t an ad'ertise&ent n a We, +age that des nt

!hange2

We, Presen!e2 It re$ers t 1e,site and is a !""e!tin $ 1e, $i"es n a +arti!u"ar su,*e!t

that in!"udes a ,eginning $i"e !a""ed h&e+age2

6


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%re'er( Pa+ad+u"s ;-..=< &entined that the !ntent $ a 1e, +age and

the "e'e" $ its !ngruen!# t the &ar3eting !ntent +"a# an i&+rtant +art n the i&+a!t

$ n"ine ad'ertising2

As the Internet rea!hes &i""ins $ users e'er# da#( !&+anies "3ed at this as

a ,ig ++rtunit# t use the said 'irtua" s+a!e in attra!ting ,u#ers ,# dis+"a#ing

ad'ertise&ents n the 1e,( a"s 3n1n as ,anner ads2 Fr& si&+"e stati! gra+hi!s

dis+"a#ed n the 1e,( ,anner ads ha'e i&+r'ed a "t thrugh the use $ te!hn"g#2

Ad'ertise&ents tda# use intera!ti'e &u"ti&edia t +"ease !ust&ers and ,u# their

+rdu!ts and ser'i!es2 The e$$e!ti'eness $ these ad'ertise&ents has ,&ed the

industr# during the +ast #ears ;J"9en( /==


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ta3e these as an ad'antage in $r&u"ating a 1a# t attra!t users in their ad'ertise&ents

n the 1e,2 A!!rding t Braude ;-..=


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te!hn"g# 1i"" ,e a !ntinued trend $r a"&st a"" the industr#2 In a,"e t gain

!&+etiti'e ad'antage in the industr#( ,usiness rgani9atins !ntinue t in'"'e

!&+uters in their s#ste& $ +eratins2 C&+etiti'e ad'antage re$ers t the use $

in$r&atin s#ste& t gain "e'erage in the &ar3et+"a!e2 The e"e&ents and the $"1s $

di$$erent resur!es are a"" &anaged ,# genera" s#ste&s &de" $ the $ir&( he"+ing an

rgani9atin t $un!tin e$$i!ient"# and e$$e!ti'e"# ;%!"ed and S!he""( -..


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n1( these n"ine ad'ertise&ents $!uses n the +rdu!ts itse"$ rather than +r&ting

their s!ia" net1r3 +ages2 H1e'er( these ads $ten +ut intera!ti'e ,uttns( ta,s( and

the "i3e that 1i"" re'ea" rea":ti&e $eeds $ their +ages ;i2e2 1a"" +sts( t1eets( 'ides(

et!2< 1ithut redire!ting it t anther +age( 1hi!h is ,th enti!ing and "ess hass"e in

3n1ing 1hat thse +rdu!ts are a,ut2 Re&'ing the n"ine ad@s "d $un!tin $

redire!ting t a ne1 +age( !nsu&ers n a'erage 1i"" s+end &re ti&e $r thse ads

and &re "i3e"# 1u"d "i3e t "earn &re a,ut the +rdu!ts2 Other $r& $ n"ine ad is

that the ad'ertisers +a# $r 1rds 1ith h#+er "in3 and as sn as the !nsu&ers !"i!3ed

it( a ++ ut 1ind1 1i"" a++ear re'ea"ing arti!"es and ,"gs a,ut the !&+an# and>r their +rdu!ts2 On t+ $ these ad'ertise&ents( !&+anies $ten a"igned the&se"'es

thrugh te"e'isin sh1s( ath"etes( artists( et!2 t enti!e +e+"e t ,u# their +rdu!ts(

,ut sti"" nt +r&ting their s!ia" net1r3 a!!unts ;Ne1&an( -.//


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&edia d nt +en the dr $ ++rtunit# $r the ser'i!e>+rdu!t +rdu!ers a"ne( ,ut

a"s $r the !ust&ers2 Sin!e s!ia" &edia a""1s !ust&ers t e8+ress their +inins

and he"+ the 1r"d 3n1 the&2 S!ia" &edia a""1s !ust&ers t e8+ress their +inins

$ree"#2 Su!!ess in the 1r"d $ s!ia" &edia is a!hie'ed thrugh an +en( trans+arent

!&&uni!atin a++ra!h a&ng indi'idua"s 1hi!h ,usiness rgani9atins are ding

right n12

L!a" Literature

The ra+id gr1th and &assi'e de'e"+&ents in the areas $ !&+uters and

!n'ergen!e 1ith te"e!&&uni!atins te!hn"gies ha'e ,rught $rth 1hat is n1

3n1n as the digita" e!n and the s !a""ed in$r&atin age2 Thus( a"&st a"" $ us

are 'er# $a&i"iar 1ith !&+uters and h1 the# +"a# and !ntri,ute in ur s!iet#2 This

&eans a "t $ !ha""enges( ++rtunities( and ad'antages $r i&+r'ing ,usiness

!&+etiti'eness2 Thrugh the intrdu!tin and use $ in$r&atin and !&&uni!atins

te!hn"g#( &an# ,usinesses tda# ha'e i&+r'ed their +eratins2 The ter&

in$r&atin and !&&uni!atins te!hn"g# ;ICT< re$ers t a !""e!ti'e and generi!

ter& that !'ers the ,rad range s#ste&s( de'i!es( hard1are( +eri+hera"s as 1e"" as

'ariet# $ +rgra&s and s$t1ares2 Thrugh the use $ di$$erent $un!tins $ ICT( $ir&s

and rgani9atins@ tas3 !an ,e easi"# dne and +re+ared ;Or!u""( -..=


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a!!&+"ished has ,een in!reased ten:$"d ,# nt n"# indi'idua"s ,ut "arge s!a"e

!&+anies as 1e"" 1ith "esser &ista3es and &re ti&e t s+are2 Easier intera!tin $

indi'idua"s a"" arund the 1r"d thrugh s!ia" net1r3ing sites( as 1e"" as "esser

+r,"e&s ,# "anguage ,arrier 'ia "anguage trans"atr has a"s ,een +r'ided ,# IT2

Entertain&ent has ne'er ,een easier and !n'enient than3s t the usage $ gadgets

and s$t1ares in'ented2 In additin t g",a" intera!tin stated ,e$re( anther ,ene$it $

IT is the ad'an!e&ent $ !&&uni!atin $ +e+"e "!a""# and g",a""#2 E!n is a"s

a$$e!ted ,# IT2 Bu#ing and se""ing +rdu!ts has ,een &ade easier thrugh e"i&inating

ti&e and distan!e ,arriers that has ,een a +r,"e& sin!e then2 As $ar as hea"th!areges( IT has +"a#ed a &a*r r"e in +r'iding e$$e!ti'e hea"th !are s#ste& ,# the &eans

$ 'irtua" hea"th !are( e"e!trni! hea"th re!rds( et!2 Fina""#( tda#@s edu!atin he"+

students and a"s rdinar# indi'idua"s( gain &re 3n1"edge in their res+e!ti'e $ie"ds(

as 1e"" as $ie"ds $ thers2 Students n1 $ten use IT $r their resear!h( h&e 1r3s(

and ther s!h" a!ti'ities in 1hi!h it is ,ene$i!ia" and "ess hass"e t the&2

Sin!e in the Phi"i++ines( a"&st e'er#ne has a &,i"e +hne( &ar3eters and

their !rres+nding ad'ertising $ir& uses this ad'antage t +r&te their +rdu!ts2

Ra$ae" A"unan( !untr# &anager $ Out There %edia( a &,i"e ad'ertising $ir&( in the

Phi"i++ines said that Te8t %essaging is the ,iggest !&&n den&inatr in the !untr#

tda#2 These ad'antages "ead t the a++"i!atin $ S%S ads2 S%S ad'ertise&ents are

te8t &essages sent thrugh &,i"e su,s!ri,ers that agreed t re!ei'e it regu"ar"#2 Thse

te8t &essages &ight !&+rises $ dis!unts( $ree,ies( and dea"s that tai"r $itted

thrugh the su,s!ri,ers interests2 The te8t &essages are nt t ,e !nsidered as s+a&

sin!e the !nsu&er agrees t the !nditins2 A!!rding t Out There %edia statisti!s(

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Phi"i++ines ha'e ,een ne $ the highest res+nse rates t the S%S ads( rugh"#

arund /.:/7 ut $ 7 res+nse rate g",a""#2 Thugh S%S ad'ertise&ents are

sti"" in the $irst stage( this 1i"" ,e a tre&endus asset ,# &ar3eting !&+anies in

+r&ting their +rdu!ts sin!e Fi"i+in +e+"e are ,eing a!ti'e in the &,i"e industr#

;G"ria( -./-


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Figure /2 Reed ;-.//< Chsing On"ine %ar3eting T"s %de"

The thereti!a" $ra&e1r3 re+resents the di$$erent &ar3eting t"s $ten used in

identi$#ing the n"ine ,ased te!hn"g# used in the stud# $ J3u and Og,eh a,ut

&ar3eting strategies in the hte"s in Ghana2 A!!rding t Reed ;-.//< there are t1

,rad !ategries $ internet t"s 1hi!h are the !ntent and utrea!h t"s aside $r&

!&+an# 1e,sites and e"e!trni! &ai"s ;e:&ai"s


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t"s !nsist $ di$$erent !ategries su!h as +hts( 'ide( ,"g( and +d!ast that

attra!t( engage( and retaing !ust&ers t the hte"s2

Conceptual #rame"ork

Figure -2 Cn!e+tua" Fra&e1r3

The $igure a,'e sh1s the inde+endent and de+endent 'aria,"e that 1i""

&easure the i&+a!t and re"atinshi+ $ 1e, +resen!e in the hte" industr# in Taga#ta#

Cit#2 The inde+endent 'aria,"es "isted are the !&+an# +r$i"e $ the hte"s su!h as the

di$$erent 3inds $ 1e, +resen!e used ,# the !&+an#2 Fr& the inde+endent 'aria,"e(

the de+endent 'aria,"e 1ere deri'ed su!h as the "e'e"s $ 1e, +resen!e that e8ists n

the said hte"s i$ the# n"# range $r& the "1 "e'e" u+ t the high "e'e" that uses n"ine

reser'atins r +a#&ent 1ith the set 'a"ues ,# the resear!hers in re"atin t the

assess&ent )uestinnaire &ade2 The inde+endent 'aria,"es and de+endent 'aria,"es

17

Inde+endent 4aria,"e

C&+an# +r$i"e $ the hte"s

A2 We,site O+eratins• We,site r On"ine

,ased te!hn"g#ada+tatin

B2 Di$$erent Jinds $ We,Presen!e

• S!ia" Net1r3ingsites

• C&+an# 1e,site• Hsting 1e,sites

De+endent 4aria,"e

A2 User Na'igatinB2 Le'e"s $ We, Presen!e and

s!re ranges• L1 Le'e" ;Basi! in$r&atin(

+i!tures( stati! ad'ertise&ent<• %ediu& Le'e" ;Ri!h &edia(

intera!ti'e ad'ertise&ent<• High Le'e" ;On"ine

,3ing>reser'atins( n"ine+a#&ent( intera!ti'e>ri!h

&edia


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Taga#ta#( Sunrise H"ida# %ansins Taga#ta# and Residen!e Inn Taga#ta# are ,e"1

a'erage 1herein 7 ut $ 6 are 0 star hte"s( - ut $ 6 are - star 1hi"e / ut $ 6 is

!"assi$ied as / star hte"2

Figure 02 We, Presen!e Assess&ent

0

10

20

30

40

50

60

70

80

90

59 56

47 53

71

52

73

83

33

62

41

70

90 87

78

Score

Figure 0 +resents the gra+hi!a" +resentatin $ the s!re $ ea!h hte" n the

assess&ent $ 1e, +resen!e 1ith their tta" s!res n the )uestinnaire $r& the ,asi!

in$r&atin( +resentatin $ the 1e,site( n"ine ,3ing>reser'atin( +a#&ent s!he&e(

!ust&er ser'i!e( and user na'igatin2

Ta,"e -2 Signi$i!ant Re"atinshi+

Correlation

Coefficient

elationship

Degree of elationship

P8!alu

e

$erbalInterpretatio

n

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Statusand

S!re.27= Dire!t

%derate Degree$ Re"atinshi+

.2.0 Signi$i!ant

Ta,"e - +resents the signi$i!ant re"atinshi+ ,et1een the 1e, +resen!e and hte"+r$i"e2 With +:'a"ue $ .2.0( the resear!hers 1u"d re*e!t the nu"" h#+thesis and

there$re !n!"ude that there is signi$i!ant re"atinshi+ ,et1een the 1e, +resen!e and

hte" +r$i"e2 Psiti'e Crre"atin Ce$$i!ient suggests that there is dire!t re"atinshi+

,et1een 1e, +resen!e and hte" +r$i"e2 This &eans that hte"s 1ith high +r$i"e ha'e

higher 1e, s!re than thse hte"s 1ith "1 +r$i"e2 The re"atinshi+ +resents a 'a"ue $

.27= ;a 'a"ue 1ithin .27.. t .27.< 1hi!h indi!ates that there is &derate degree $

re"atinshi+ ,et1een the t1 'aria,"es2

Statisti!s are di'ided int t1 !ategries 1hi!h are the NONPARA%ETRIC

STATISTICS ;%ann Whitne# U( S+ear&an( Jrus3a"" et!22< and PARA%ETRIC

STATISTICS ;T:test( Pearsn( ANO4A


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is the number of paired ranks

is the difference between the paired ranks

n

d

=

=

On!e the !rre"atin is !&+uted( the degree $ !rre"atin 1i"" ,e as ana"#sed

as $""1s

I$ the !&+uted !rre"atin is +siti'e( it is !n!"uded that the re"atinshi+,et1een the de+endent and inde+endent 'aria,"es are dire!t2 This &eans that as "ng

as the inde+endent 'aria,"e in!reases( the de+endent 'aria,"e a"s in!reases2 H1e'er(

i$ the !&+uted !rre"atin is negati'e( it is !n!"uded that the re"atinshi+ ,et1een the

de+endent and inde+endent 'aria,"es are in'erse2 This &eans that as "ng as the

inde+endent 'aria,"e in!reases( the de+endent 'aria,"e de!reases2

Ta,"e 02 S!re ranges $ the "e'e"s $ the 1e, +resen!e $ the hte"s

Le'e" $ We, Presen!e S!re RangeL1 Le'e" /:-2=%ediu& Le'e" -27.High Le'e" -27/:/-7

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The $""1ing nu&eri!a" $igures +resented in the ta,"e a,'e 1ere *ust s!re

ranges &ade ,# the resear!hers $r& the tta" s!re $ the assess&ent )uestinnaire

t identi$# the "e'e"s $ 1e, +resen!e $ ea!h hte"2 The "1 "e'e" has a s!re range $

/ t -2=2 The &ediu& "e'e" is the a'erage s!re $ the hte"s sh1n in Ta,"e /2 The

high "e'e" ranges $r& -27/ t /-72

Chapter $I

Summary' Conclusions' and ecommendations

This !ha+ter dis!usses the su&&ar# $ resu"ts( the !n!"usins dra1n $r& the

$indings( and the re!&&endatins ,ased n the $indings and !n!"usins2

SU%%ARY

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A++"i!atin $ te!hn"g# in ,usiness +eratins in!reasing"# ,e!a&e ++u"ar

n1ada#s2 S+eed( se!urit# $ data( high:end ad'ertise&ent( and !st e$$e!ti'e( these

are *ust a $e1 ,ene$its in$r&atin and !&&uni!atins te!hn"g# +r&ises t $$er2

The resear!hers ai&ed t deter&ine the i&+a!t $ 1e, +resen!e in the hte" industr# ,#

3n1ing the di$$erent 3inds $ 1e, +resen!e e8isting in the hte"s( the "e'e"s $ 1e,

+resen!e used ,# the hte"s( and deter&ining i$ there is a +ssi,"e re"atinshi+

,et1een the 1e, +resen!e and +r$i"es $ the hte"2 The resear!hers $!used n hte"

and hs+ita"it# industr#( ta3ing /7 hte"s ranging $r& / t 0 stars that are &e&,er and

in!"uded in the $$i!ia" "ist $ hte" !"u, $ Taga#ta# Cit# as the su,*e!t $ the stud#2

The resear!hers used inde+endent and de+endent 'aria,"es $r the !n!e+tua"

$ra&e1r3 that 1i"" &easure the i&+a!t and re"atinshi+ $ 1e, +resen!e in the hte"

industr# in Taga#ta# Cit#2 The inde+endent 'aria,"es "isted are the !&+an# +r$i"e $

the hte"s in!"uding the di$$erent 3inds $ 1e, +resen!e used ,# the !&+an#2 Fr& the

inde+endent 'aria,"e( the de+endent 'aria,"e 1ere deri'ed su!h as the "e'e"s $ 1e,

+resen!e that a"read# e8ists n the said hte"s i$ the# n"# 'ar# $r& the "1 "e'e" u+ t

the high "e'e" that uses n"ine reser'atins r +a#&ent 1ith the set 'a"ues ,# the

resear!hers in re"atin t the assess&ent &ade2 The inde+endent 'aria,"es and

de+endent 'aria,"es are in s&e 1a# re"ated t ea!h ther $r the reasn that the

!nne!tin in 1hi!h "e'e"s $ 1e, +resen!e are deri'ed $r& the di$$erent 3inds $ n"ine

te!hn"g# the hte"s use2

The resear!hers ans1ered the +r,"e& thrugh des!ri+ti'e resear!h design

,e!ause the stud# &ain"# in'"'es ,ser'atins $ the in$r&atin and !&&uni!atin

te!hn"g# ada+ted ,# the hte"s2 The resear!hers assessed and e'a"uated ea!h $ the

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hte"s thrugh +ersna" na'igatin and e8+"ratin $ the 1e,sites and ans1ering

!"sed ended> !"sed $r&( +en ended )uestins( and rating s!a"e )uestins in the

'ie1+int $ an rdinar# !"ient r !ust&er2

A$ter the gathering $ data( the resear!hers $und ut -27. as the a'erage

s!re( setting this 'a"ue as the ,asis $r the stud#2 A s!re $ -27/ and a,'e indi!ates

that the# ha'e high "e'e" $ 1e, +resen!e( 1hi"e the hte"s that 1i"" get a s!re $ ,e"1

-27. indi!ate that the# ha'e a "1 "e'e" $ 1e, +resen!e2 Nurture S+a 4i""age

Taga#ta#( One Taga#ta# P"a!e Hte" Suites( Taga#ta# Wingate %anr Hte"( %C

%untain H&e A+arte""e Taga#ta#( Da#s Hte" Taga#ta#( The La3e Hte" Taga#ta# and

Taga#ta# 4ie1 Par3 Hte" ha'e s!re a,'e -27. 1hi!h is a !"ear indi!atin that these

hte"s ha'e high "e'e" $ 1e, +resen!e2 B# ,ser'ing these hte"s( ut are 0 star

hte"s2 One the ther hand( Taga#ta# Cuntr# Hte"( Ri'era Hte"( Lee Buti)ue Hte"

Taga#ta#( A"$ns Hte" Taga#ta#( Taga#ta# E!n Hte"( C" Bree9e Hte" K 4i""as

Taga#ta#( Sunrise H"ida# %ansins Taga#ta# and Residen!e Inn Taga#ta# are ,e"1a'erage 1herein 7 ut $ 6 are 0 star hte"s( - ut $ 6 are - star 1hi"e / ut $ 6 is

!"assi$ied as / star hte"2

In deter&ining i$ there is a signi$i!ant re"atinshi+ ,et1een the 1e, +resen!e and

hte" +r$i"e( the resear!hers 1u"d re*e!t the nu"" h#+thesis and there$re !n!"ude

that there is signi$i!ant re"atinshi+ ,et1een the 1e, +resen!e and hte" +r$i"e 1ith a

+:'a"ue $ .2.02 Psiti'e Crre"atin Ce$$i!ient re!&&ends that there is dire!t

re"atinshi+ ,et1een 1e, +resen!e and hte" +r$i"e2 This !"ear"# &eans that hte"s 1ith

high +r$i"e ha'e higher 1e, s!re than thse hte"s 1ith "1 +r$i"e2 The re"atinshi+

27


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+resents a 'a"ue $ .27= ;a 'a"ue 1ithin .27.. t .27.< 1hi!h indi!ates that there is

&derate degree $ re"atinshi+ ,et1een the t1 'aria,"es2

I$ the !&+uted !rre"atin is +siti'e( it is !n!"uded that the re"atinshi+

,et1een the de+endent and inde+endent 'aria,"es are dire!t2 I$ 1e +ut it int gra+hi!a"

$r& t1 'aria,"es ges n the sa&e dire!tin2 This &eans that as "ng as the

inde+endent 'aria,"e in!reases( the de+endent 'aria,"e a"s in!reases2 H1e'er( i$ the

!&+uted !rre"atin is negati'e( the t1 'aria,"es ges int ++site dire!tin it is

!n!"uded that the re"atinshi+ ,et1een the de+endent and inde+endent 'aria,"es are

in'erse 1hi!h &eans that as "ng as the inde+endent 'aria,"e in!reases( the de+endent

'aria,"e de!reases2

CONCLUSION

The resear!h re+rted in this stud# dea"s 1ith the 1e, +resen!e $ the hte"

!&+anies in Taga#ta# Cit#2 The resear!hers set ranges t deter&ine the "e'e" $ 1e,

+resen!e in hte"s / t -2= $r "1 "e'e"( -27 $r &ediu& "e'e"( and -27/ t /-7 $r

high "e'e" 1e, +resen!e2 A$ter assessing the !&+aniesQ Internet 1e, sites( the resu"ts

$ the stud# !n$ir&ed the +siti'e !rre"atin( ,ut nt 'er# strng( ,et1een the hte"

!&+anies and their 1e, ,ases2 It &eans that the signi$i!ant re"atinshi+ ,et1een

hte"s and their 1e, +resen!e de+ends n their status in the industr#2 A!!rding"#(

hte"s 1ith higher +r$i"e tend t ha'e a ,etter 1e, +resen!e than thse 1ith "1

+r$i"es2 Thrugh this ana"#sis( hte" !&+anies 1i"" de'e"+ s&e &ar3eting !n!e+ts

t ,e a,"e t ,e !&+etiti'e in the industr#2 It !an ,e !n!"uded that the hte"

!&+anies ha'e a ,ig ++rtunit# t gain ne1 !ust&ers i$ the# de'e"+ their 1e,

+resen!e e$$e!ti'e"# and e$$i!ient"#2

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RECO%%ENDATIONS

Based $r& the resu"ts and !n!"usins dra1n $r& the stud#( the $""1ing are

re!&&ended

/2 It is re!&&ended that the hte"s &aintain and a"1a#s uti"i9e their 1e,site 1ith

$ast re+"ies and &re 'ide and gra+hi!a" +resentatin r add audi in$r&atin

$r &re enti!ing $eatures 1hen the $uture !"ients ,r1se it2

-2 It is re!&&ended that the hte"s and their n"ine ,ased te!hn"g# ha'e a

$re)uent"# as3ed )uestins ta, t ans1er the i&&ediate needs and in)uiries $

the !"ients rather than 1aiting $r the $rnt des3 r !&+uter s+e!ia"ist t re+"#202 It is a"s re!&&ended that the hte" 1e,sites and n"ine ,ased te!hn"g#

dis+"a# the +a#&ent s!he&e a"ng 1ith the n"ine reser'atins( rates( and +ri!es

instead $ sh1ing it 1hen the !ust&er !n$ir&ed the reser'atin s that

+rs+e!ti'e !"ients 1i"" easi"# 3n1 the &des $ +a#&ent that the# !an !hse

t2

2 It is re!&&ended that the t1 stars and ne star hte"s assessed in this stud#

de'e"+ and !reate their 1n !&+an# 1e,site 1ith e&+hasis n 1n n"ine

,3ing r reser'atin ta, and ad'ertise&ent t ,e a,"e t ha'e &re !"ient

++u"atin in the $uture and &re +r$it2

72 It is re!&&ended that $urther stud# and assess&ent ,e &ade ,# ther

resear!hers that 1i"" !'er a"" the hte"s in Taga#ta# Cit# 1ith &re 'aria,"es t

!nsider ,eing a,"e t deri'e &re a!!urate resu"ts2

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Part I. Company Profile

Instru!tin P"ease read ea!h state&ent !are$u""# and +ut a !he!3 &ar3 ;< t the gi'en!hi!es and ans1er dire!t"# t the )uestins that need de$inite in$r&atin2

/2 Des the ,usiness use n"ine ,ased te!hn"g#

YES

NO

-2 I$ #es( 1hat +arti!u"ar n"ine ,ased te!hn"g# des the ,usiness use ;Yu !anse"e!t &re than ne<

S!ia" Net1r3ing sites ;P"ease s+e!i$# <

C&+an# 1e,site

Hsting site

Others ;P"ease s+e!i$# <

Part II. Le!els of "eb presence

P"ease indi!ate 1hether the hte"Qs 1e, site r n"ine ,ased te!hn"g# used is

designed $r the $""1ing a!ti'ities2 P"ease +ut a !he!3 &ar3 ;< under the 'a"ues $r the issues "isted ,e"1 ;5V nt ,ser'ed( 1V+r( 4Vneeds i&+r'e&ent( /Vsatis$a!tr#(7Ve8!e""ent( -Vutstanding


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stru!ture( $a!i"ities( and ser'i!es $$ered

B. P)S)NT(TI*N *# TH) 3)BSIT) 5 1 4 / 7 -

/< 4ide +resentatin $ the 1e,site

-< Pi!tures $ hte" r&s and $a!i"ities

0< Audi )ua"it# $ the 1e,site

< Cust&i9atin $ +rdu!t in$r&atin $r !"ients

7< Design $ the 1e,site ;i2e &'ing ,*e!ts( s"idesh1s(de!rati'e inter$a!e<

C. *NLIN) B**;IN&


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< Pr'ides a +ri'a!# +"i!# $r the !"ientsQ se!urit# 1hen!""e!ting in$r&atin n"ine

#. +S) N($I&(TI*N 5 1 4 / 7 -

/< A"" "in3s ;interna" and e8terna"< are 'a"id and a!ti'e

-< S+eed $ the 1e,site

0< Free $r& ser'er side errrs

< Indi!atin n !"i!3a,"e ite&s

(PP)NDI9 B8 T(LL= *# D(T( &(TH))D

PART I CO%PANY PROFILE

Tagaytay Econo Hotel : !&+an# 1e,site( hsting siteOne Tagaytay Place Hotel Suites: s!ia" net1r3ing site( !&+an# 1e,site( hstingsiteTagaytay Wingate Manor Hotel : s!ia" net1r3ing site( !&+an# 1e,site( hstingsite

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ool !ree"e Hotel # $illas Tagaytay : s!ia" net1r3ing site( !&+an# 1e,site(hsting siteSunrise Holi%ay Mansions Tagaytay : s!ia" net1r3ing site( !&+an# 1e,site(hsting site&esi%ence 'nn Tagaytay : Hsting site

M Mountain Ho(e A)artelle Tagaytay : s!ia" net1r3ing site( !&+an# 1e,site(hsting siteays Hotel Tagaytay : s!ia" net1r3ing site( !&+an# 1e,site( hsting siteThe +a,e Hotel Tagaytay : s!ia" net1r3ing site( !&+an# 1e,site( hsting siteTagaytay $ie- Par, Hotel : s!ia" net1r3ing site( !&+an# 1e,site( hsting siteTagaytay country hotel s!ia" net1r3ing site( !&+an# 1e,site( hsting site&ivera Hotel s!ia" net1r3ing site( !&+an# 1e,site( hsting site+ee !outiue Hotel s!ia" net1r3ing site( !&+an# 1e,site( hsting site

Al/onso Hotel s!ia" net1r3ing site( !&+an# 1e,site( hsting siteurture S)a Hotel s!ia" net1r3ing site( !&+an# 1e,site( hsting site

PART II Le'e"s $ 1e, +resen!eN(%) *# TH)

H*T)L

(

>4-?

B

>4-?

C

>1-?

D

>15?

)

>/5

?

#

>45?

N+%B)

*# ST(S

Total

/2 Taga#ta#Cuntr#Hte"

-. 7 /0 . 7 / Three ;0< 7=

-2 Ri'era Hte" /0 0 / - /6 Three ;0< 702 Lee Buti)ue

Hte"Taga#ta#

/. = = . - / Three ;0<

2 A"$nsHte"Taga#ta#

/ 7 /0 . - / T1 ;-< 70

72 Nurture S+a4i""ageTaga#ta#

/= / /0 . /6 Three ;0< /

2 Taga#ta#E!n Hte"

/7 = - - / Three ;0< 7-

2 OneTaga#ta#P"a!e Hte"Suites

/6 // /. /. / Three ;0< 0

62 Taga#ta#Wingate%anr Hte"

-- / /7 0 /0 / Three ;0< 60

35


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=2 C" Bree9eHte" K4i""asTaga#ta#

/0 7 . . // One ;/< 00

/.2SunriseH"ida#%ansinsTaga#ta#

-/ /0 /. . - / Three ;0< -

//2 Residen!eInn Taga#ta#

= . 0 /6 T1 ;-< /

/-2%C%untain

H&e A+arte""eTaga#ta#

-0 / /. . /= T1 ;-< .

/02Da#s Hte"Taga#ta#

/6 -. /7 . -. / Three ;0< =.

/2The La3eHte"Taga#ta#

- / /7 . / /6 Three ;0< 6

/72Taga#ta#4ie1 Par3Hte"

- / /. . / /0 Three ;0< 6

(PP)NDI9 C8 LIST *# H*T)LS

Lists of hotels in Tagaytay

;htt+>>1112hte"!"u,2!&>Phi"i++ines>Taga#ta#:Cit#:hte"s>List:$:Hte"s><

36


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One Taga#ta# P"a!e Hte" We,site

Taga#ta# Wingate %anr Hte" We,site

38


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Taga#ta# E!n Inn We,site

39


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#*)I&N LIT)(T+)

NEW%AN( A2 A2 ;n2d2>1112s!ia",usiness+"us2!&>e$$e!t:n:,usiness2ht&"

%!Led( R2 ;-..


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Br#n*"$ssn( E2( K Yang( S2 ;n2d2>&s+a!e2u&s#ste&2edu>8&"ui>,itstrea&>hand"e>/.077>77>resear!h2+d$

se)uen!eV0

Pa+ad+u"s( S2 ;-..=( %a#>1112,th2se>$u>!u++sats2ns$>a"">e$e0a-=!d=.!6=!/-77dd..ae0>$i"e>s#+a

.thesis+d$2+d$

Jaur( I2 ;-..6( Se+te&,er

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Revised Web Presence of Hotel Industry in Tagaytay City Methods Thesis_1_1

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