Ready, Aim, Influence! Join Forces, Expand Resources,

Transform Your World!

Introduction

I. Influence in Leadership

Ch. 1 View From the Top, Carlos Slim Helú and Bert Martinez

Ch. 2 The Heart of Smart™, Dr. Deborah Griffing

Ch. 3 Influence Your Team, Terry Zweifel

Ch. 4 Embrace Your True Calling, Barbara E. Hetzel

Ch. 5 The MOJO Influence, Marshall Goldsmith

Ch. 6 Get More of What You Want in Life, Dr. Ingeborg Hrabowy

Ch. 7 Master Enrollment, Bill Baren

Ch. 8 Lead With Your Mind and Heart, Yasmin Vorajee

Ch. 9 Be a Superstar, Dennis Champion

Ch. 10 Thrive in the Possible, Helen Attridge

Ch. 11 Make a Powerful Impact, Dr. Joan A. Deeks

Ch. 12 Trust Yourself to Success, Joshua Zuchter

Ch. 13 Cultivate Your Clarity, Kelly Nieto

Ch. 14 Come in With a Servant Heart, Keefe Duterte

Ch. 15 Lead Fearlessly, Laura Huckabee-Jennings

Ch. 16 Lead With Your Legacy, Ray Williams

Ch. 17 Grow, Thrive, and Support, Monica Thakrar

Ch. 18 Blueprint Your Future, Luis Vicente García

Ch. 19 Put Your Accountability First, Roberta E. Eastman

Ch. 20 Rise to the Next Level, Johnny Tarcica

Ch. 21 Lead Your Life With Effortless Success, Shannon Bush

Ch. 22 Network to Career Success, Telaireus "T.K." Herrin

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II. Influence in Relationships

Ch. 23 Hold High Standards, Kendall SummerHawk and

Richard Shapiro

Ch. 24 Maximize Your Communication,

Melody Keymer Harper

Ch. 25 Succeed Through Service, James Malinchak

Ch. 26 The Parenting Plan, Jodi Orshan

Ch. 27 Speak Louder Than Words, John Rasiej

Ch. 28 Professionalism Paves Your Path, Laura Doughty

Ch. 29 Serve People—Impact the World, Michael Charest

Ch. 30 Matching People With Opportunity, Mike Caruana

III. Influence in Media, Books and Technology

Ch. 31 Author Expert Marketing Machines, Mike Koenigs

Ch. 32 Stand Out, Debra Gilroy

Ch. 33 Sign In, Click Thru, Show Up, Viktor Grant

Ch. 34 It’s the Company You Keep, Viki Winterton

Ch. 35 Your Book is Your Hook, Jennifer Wilkov

Ch. 36 Reading in Colour, Margaret Chen

IV. Influence in Finance

Ch. 37 Beyond Strategic Thinking, Susan C. Lakatos

Ch. 38 Self-Economics: Empowering Young Adults, Larry M. Jacobson

Ch. 39 Collaborate Your Way To Success, Marsha Wright

Ch. 40 Direct Your Destiny, Muthu G. Mudaliar

Ch. 41 Profits Are Forever, Sandra Baptist

Ch. 42 Create a Win-Win Perspective, Greg O’Donnell

Ch. 43 Realize Your Dreams, John Checki

V. Influence in Health

Ch. 44 Get Forever Fit, Dr. Rick Kattouf II

Ch. 45 Take Environmental Responsibility, Holly Manion

Ch. 46 New Hope for Alzheimer’s, Nita Scoggan

Ch. 47 Change the Face of Healthcare, Lynda Dyer

VI. Influence in Inspiration and Fulfillment

Ch. 48 Find Your Own Internal Groove®, Barb Garrison

Ch. 49 Planning Through Inspiration, Rev. Rhonda D. Branch

Ch. 50 Decide to Become Exceptional, Marie-Hélène Risi

Ch. 51 Live Your Mind Movie, Glen Ledwell

Ch. 52 Doubling Your Ideal Clients, Dr. Sabrina Schleicher

Ch. 53 End Body Shame: One Size Never Fits All, Dr. Felicia Clark

Ch. 54 Become an Invincible Life Warrior, Steve Jennings

Ch. 55 Living in Your Passion, Juracy Johnson

Ch. 56 Make Your Life Meaningful, Katinka Nicou

Ch. 57 Recipes From the Heart, Leticia Fuerte

Ch. 58 Follow Your Own Unique Path, Rev. Dr. Merrie P. Wycoff

Ch. 59 The Language of Space, Pamela Edwards

Ch. 60 Live Life by Design, Hermie Climaco

Ch. 61 Value Compassion, James H. Warren II

Ch. 62 Find Your Freedom, Karen Phelps

Ch. 63 Expand Your Horizons, Richard Hastings

Ch. 64 Finally Make It Happen, Inger Pols and Mark Cook

Words of Influence

Index

Resources

About Expert Insights Publishing

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Leaders are not defined by the titles they hold — they are defined by how they encourage, inspire and influence those around them.

The truth is we are all leaders. If your friends and family seek you out every time they need to throw a great party, if a child reaches out to hold your hand as he crosses the street, if your coworkers need your help and advice to put together an important proposal, if you are part of any organization that is dedicated to helping others… you are a leader!

Ready, Aim, Influence! is a powerful book that will encourage you to explore the true meaning of leadership in innovative and profound ways. You will begin to see the world with new eyes as you look around and find meaningful lessons in leadership in your home, your place of work, your community and beyond.

It can’t be denied that we live in challenging times. This is an era of confusion. It is a time when leaders we look up to are often exposed to be less than we thought and ideas and models of leadership that have been upheld for decades are no longer applicable. More and more of us are finding it harder and harder to exert the right influence in our varied and demanding roles. These challenges are also a prelude to multiple problems as we struggle to create powerful connections and meaningful interactions in the midst of an often chaotic, ever-changing environment.

The fact is the solid solutions that worked for past generations have dissolved in the face of today’s issues. The only way to remain dynamic and successful in everything we do, the only way to reach out and sustain good relationships, create lasting businesses and stay ahead of the competition — is to find new leadership methods that work.

Ready, Aim, Influence! is an essential guide that reveals crucial leadership techniques, motivational secrets and proven formulas as well as the life-changing moments of top visionaries and experts. This book contains a treasure trove of information that is channeled through exclusive interviews designed to serve as a guiding light on the path to success.

You know what you want your life to be. You have a clear vision for your business and personal life and you know you have a special role to play but the road that stretches between you and the life you desire can sometimes be winding, uneven, and filled with pitfalls.

This book is like a map that gets you safely past inevitable obstacles thanks to valuable advice and insights from renowned experts in various fields. Each interview delves into their minds and hearts as they talk openly and honestly about their personal journeys and generously share the secrets of

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_________________Introduction_________________

their success.

You will learn about their incredible, individual stories and find out exactly how they arrived at where they are today. The eye-opening conversations in these pages will empower and encourage you. You will discover that there is plenty of dedication, perseverance and hard work involved in achieving your dreams but you will also come to realize that every one of these inspiring visionaries did it — and you can too!

The time has come for you to free yourself from fear, step out of your comfort zone, and embrace a bright future filled with possibilities. The time has come for you to transform your world!

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I. Influence in Leadership

Carlos Slim Helú is a Mexican business magnate, investor, and philanthropist.

Slim has been ranked by Forbes as the richest person in the world since 2010. His extensive holdings in a considerable number of Mexican companies through his conglomerate, Grupo Carso, SA de CV, have amassed interests in the fields of communications, technology, retailing, and finance. At present, he is the chairman and chief executive of telecommunications companies Telmex and América Móvil.

Bert Martinez is a world-recognized thought leader in marketing, business development, and publicity. Bert’s acumen as a marketing and business expert has been developed over more than 30 years of advising individuals and large enterprises about business and business development in both routine situations and in high-risk and high-stakes settings.

Bert arrived in America at age 6 from Cuba, and he retired at 28. Bert is also the much-sought-after speaker and CEO of Bert Martinez Communications. His practice specializes in teaching organizations about consumer buying philosophy and the latest trends and how they’re applied to practices in marketing, publicity, and business development.

BM: How did it feel to be ranked number one? CS: What’s really important is how you are operating the company that you are managing and your involvement in the public investing in this company. It's the competence; it's not a championship. You must demonstrate competence in your sector with the other companies and not look to set some kind of record. BM: When you topped the annual richest list last year, your net worth was reported at $53.5 billion. Is that about right?

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View From the Top 1

Carlos Slim Helú Mexico City, Mexico Photo of Carlos Slim by José Cruz, courtesy of Agencia Brazil, agenciabrasil.ebc.com.br

Bert Martinez Phoenix, Arizona

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CS: I really don't care about the evaluation. What they do is figure out how much shares of the companies that we have investments in and the market price. That price changes every day; there’s a lot of volatility, and you cannot keep evaluating and making balance sheets about what is happening. You're taking care of the operation of the business, the development of the business, the investments of the companies, the technology you are using, the segment you are in, and how are you managing. BM: How many companies are you involved with? CS: We are involved in the financial market with the financial company. That means providing full service, including financing, investment banking, commercial banking, and insurance. I founded the company 45 years ago. We are involved in telecommunications throughout Latin America and in the United States. In the U.S., we have another holding in retail and mining mainly and other industrial sectors. BM: How do you stay on top of all that? CS: Well, how does anyone stay on top of the things they do? I think when you are involved in a business, first of all, you need to know the business. After that, the numbers tell you if things are going well or if they are not going well. You make comparisons with your competitors. You look at the international references to try to achieve the best reference internationally. You can tell many things by the numbers. The numbers talk to you. BM: It's estimated that you and your family control more than 200 companies. You're one of Mexico's largest private employers. You're in control of so many things. Do you feel enormous responsibility? CS: Yes. I think that with privileges comes responsibility, and all who are clear about responsibility also must compromise. Business requires compromise and responsibility not only for me and my family, but also for the management team, to know the importance of what we are doing and that, at the end of the day, we are only temporarily managing this wealth. We don't take anything with us when we pass away, and we need to work with a sense of responsibility. BM: How many people work for you? CS: Well, I think now we're around 250,000 in Mexico and Latin America. BM: How did it all start? CS: When I was very young, maybe 12 years old, I began to make

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Ready, Aim, Influence!_________________________________________

investments. First I opened a checking account, but that provided no yield, so I bought some bonds. I bought a bond that doubled in ten years. I think it was ten percent. I began to understand compound interest, and then I think at 14, I bought stocks. My family had money when I was born. We had a big house, and my father worked very hard. He was a really wealthy businessman. BM: You were born into wealth, but you took it way beyond that? CS: Yes. BM: Did your father get to see your success? CS: No, my father passed away when I was 13 years old. I was very young. But he already knew that I was making investments. He was very happy with this. BM: How many of there were you? CS: There used to be six of us − three girls and three boys. I am the fifth. Now the only living among us are an older brother and me. Now I have also six children, three boys and three girls. BM: Do you raise your children the way your father raised you? CS: Yes. BM: Your father immigrated to Mexico from Lebanon. Is Slim a Lebanese name? CS: Not completely. It is the name of my father, my grandfather, and my great-great grandfather. Before that, I am not sure of the origin. BM: Did your father marry a Mexican girl? CS: My mother was born in Mexico, but was Lebanese in origin. She was born in 1902, the same year my father arrived in Mexico at 14 years old. It was a coincidence that he arrived in 1902 at 14 years old and my mother was born in 1902 in Parral Chihuahua, a state in the north of the country. BM: Was there a big event that happened to you early in life that turned you from millionaire to billionaire? CS: Work, investments, and reinvestments. My father used to say that the money that comes out of a company evaporates. That means he was

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thinking of investment, reinvestment, and more reinvestment. That is one of the things we do. Also, during good times, we maintain austerity and are very profitable in our business. We don’t get crazy, generating expenses all around or buying fancy things. We didn't even have corporate offices until recently. We used to operate out of the factories. A big event did happen for us in '82. I had already been working with the business for many years. I was under good circumstances because I had cash and could buy many things because everyone was selling. But this was a very difficult year, when the external debt crisis hit our country, but also, if you remember, the interest rate went to 21 percent, the prime rate. Inflation was two digits in the U.S., and the interest rate was so high that everyone with small debt started having big problems. Our country had a big debt. We faced three years of crisis: '83, '84, and '85. BM: It's the hardest thing for someone who has everything not to give your children everything. CS: Oh, when you say everything, you're talking about material things? BM: Yes, your children see your wealth. Your son may say, Papa, give me a thousand dollars. CS: When a little boy comes to us for one thousand dollars, that means we haven’t educated him well. My children learn many things. First of all, my children share rooms; my three boys share a room, and so do my three girls. They are very close in age, 14 months between each other. They are very tight and know how to live together. When you learn how to share, you learn how to organize. They love each other – that's very important. Help each of your sons love each other, because the best friend they can have is each other. BM: Is it hard not to give them material possessions? CS: No. When you are convinced of what to do and what you need to do, it's not hard to do that, because you know that if you are giving something that is bad for them, bad for their education, bad for their happiness, it is not fair to them. BM: You lost your wife a little while back, huh? CS: Yes, in ‘99. Eleven years ago. She thought she was going to lose me when I was very sick in '97.

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Ready, Aim, Influence!_________________________________________

BM: Why do you live so modestly? You could have a house ten times the size of your current house. CS: And what would I do with ten times the size of this house? I’d lose myself and everyone who’s there. I prefer the open spaces, the gardens, the breeze. When you have a big place, you don't see your family. And my wife and I tried to have our family live together. Why would you want a big space? I don't have any desire to have something bigger. BM: Was your goal to make money? Is that your goal? CS: I think the money was not a goal. The goal is to make companies grow, develop, be competitive, be in different areas, be very efficient, to have a great human theme inside the companies. Look for the human development of the people in the companies, because you cannot do anything without human capital, without your human team. We were talking about how many people were with us, but there are managers who are critical to our success who have begun working in the company and helping it grow and develop to achieve success in high-level management places. I think that wealth should be invested to create more wealth. The fruit of wealth is income. It's important to develop the distribution of income. The distribution of income comes mainly by employment, and second, by the money that goes to the government, like taxes and the investment of the governments and the social expenses of the government. But, at the end of the day, employment is the most important thing. The more education you have, the better choices you have among different jobs. BM: Is it hard for you to see all the poverty in Mexico? CS: It's hard, but I am convinced that all this poverty in Mexico, Latin America, and China is opportunity to grow. It’s an opportunity for investment. It's an opportunity for economic activity, and reducing poverty is the best investment any country can do. A person can succeed in any place, because poverty used to be an ethical issue, a social justice issue, but now it is an economic need. You need to integrate these people that are marginal and are in poverty. You need to integrate them to the modernity, to the economics, to the market, and that's very important because we have the potential to grow and to invest. BM: How much do you devote to charity? CS: We try to find which are the problems that we need to attack and then we put all the money there that is necessary. For example, we make

donations in association with the National Academy of Surgery, which

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performs surgery around the country. We began by devoting $2,000 50 years ago. Now we are doing $120,000. BM: What about art? You're building an extraordinary museum named after your wife. Were you always a collector? CS: Well, not always. My wife was very sensible about everything, but especially about art. On our honeymoon in '66, we went to Europe, and we visited museums. There I bought a collection of Mexican colonial art. And after that, I began to see that, in Mexico, there were no museums with international art, only mainly Hispanic and colonial art and Mexican art. I began to buy art from Europe that was at those times very accessible, not at the prices that they have now, and we made a museum. We have 16 years with the museum, and now we are opening a new one. BM: Do you have one of the greatest collections in the world? CS: Well we have a good collection, I think. We have an impressionist collection called masters. We have also many things like gold and silver of Mexico. It's very diversified. BM: Your childhood home remains special to you. CS: Yes. We've had that house for many years. My mother passed away in '84, and it is like it was 65 or 70 years ago. I sometimes have lunch there, and we often have Christmas there. BM: Do you need a lot of security? With all that we hear about Mexico and violence and drugs, I mean, wouldn't you be a target? CS: Well, no one in my family has had problems with that, none of my children or me. We move with security, yes. But I can go downtown and walk in the streets. BM: Do you drive a car? CS: I drive a car, yes. Most businessmen are still living in our country and working in our country with their families, and that is very important. You can go to concerts and live your life near normal. Your children go to school. BM: Do your children go to public school? CS: No, they go to private school. I was in private school until high school. But then I went to the national university. That's a public school. That's a great college, for me the best, where you not only learn academic issues

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Ready, Aim, Influence!_________________________________________

but also you learn about life. BM: But Carlos Slim is known as the engineer, right? CS: Yes, a civil engineer. BM: We know one of your principal businesses is telecommunications. What's the future for this area? CS: That’s an interesting question, a very good question. I think telecommunications is like the nervous system of our new society, our new civilization. What we are looking at is people getting connected, with the ability to do a lot of things, not only because of telecommunications, but with the development of the computer. I think that we are living in a great, new society, a very important and I will say generous and brutal society, where development and the economy are sustained by the welfare of others. BM: Where is it all going, though? I mean, are you still investing in telecommunications? CS: Sure, sure, sure. Yes, yes, yes. This year we will invest. Next year we will invest 8.3 billion dollars in telecommunications, only in telecommunications, because technology grows very fast. You need to stay ahead. You need to be giving your best. And the good thing is that the prices are going down. We are very proud that mobile and cellular service has seen penetration in Latin America of 90 percent. That's great, 90 percent penetration. It's near the same as the U.S. But now we need to do that in broadband. BM: You loaned the New York Times quite a bit of money. Do you still have faith in newspapers? CS: I think we need to realize the difference between news and papers. I think paper is the tool, the way, the vehicle, and news is contained in it. I think that it will be very important every day to access the news contained through electronic means. BM: But will we always need papers? CS: I shouldn't say yet, because I use paper. For me, it's difficult not to. But I think in the future, electronics will grow extraordinarily. And growth will be bigger, and paper’s role will be smaller in the world.

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INFLUENCE NOW: In conclusion, family is still the most important thing to me, by far. To think that happiness comes from buying things is crazy. A little boy that has a toy and then he gets another toy, he won't be happy with toys if you give him more and more. That's not the way to approach life. But also I think that, in the business world, family is not an obstacle; it's a support. People think that you choose between family or business, or family or to be a doctor, but I don't think that they are incompatible. I think they are very complementary and supportive.

Quotes from Carlos Slim: It's important to give a better country to your children, but it is more important to give better children to your country. The biggest things in life are not materials. I think that anything that has privileges has responsibility and all people that are clear about their responsibility have compromise. I’ve always said that the better off you are, the more responsibility you have for helping others. It’s very important for leaders in business to work to create human capital, a team that has the same sense of purpose and alignment. In this new wave of technology, you can’t do it all yourself, you have to form alliances. You need to have a culture that is flexible, that people can adapt to and would join with pleasure. Carlos Slim’s 10 Keys To Business Success 1. Have a simple organizational structure 2. Maintain austerity 3. Focus on growth 4. Minimize non-productive things 5. Work together 6. Reinvest profits 7. Be charitable 8. Keep optimistic 9. Work hard 10. Create wealth

Carlos Slim: http://www.carlosslim.com/biografia_ing.html Bert Martinez: http://www.bertmartinez.com/

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