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Revitalized Growth through Program Quality Enhancement
Council Strategic Planning Indaba
September 2014
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Scouts Canada
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Strategic Planning Indaba
Theme: • Revitalized Growth through Program Quality Enhancement
Objectives: • Engage Scouts Leadership team in establishing Chinook
Council as the Premier youth organization of choice in Southern Alberta.
• Leverage the knowledge, skills and creativity of Chinook volunteers staff to help inform the 2015 plan
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Outcomes
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Agenda
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Agenda
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Agenda
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Safety Moment
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Welcome & Congratulations
• Laurie Androsoff• Cam Welsh• Kerry Black• Brenda Price• Arlette Watwood• Dave Forbes
• Lorne Buchwald• Steve Uwazny• Linda Rose• Melissa Foster
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Alberta / NWT Council Support
Council Executive Director• Douglas MacDonald
Service Areas• Northern Lights Council• Chinook Council• Over 12,000 youth• Almost 5,000 Scouters• 350+ Groups• Alberta• Northwest Territories
Area Support Managers• Jennifer Hanrahan (NLC)• Ugie Ifesi (Chinook)• Tom Spackman (Chinook)• Crysta Westoby (NLC)• ASM (Chinook)• ASM (Northern Lights)
Outdoor ProgramsBlake Edwards (Chinook)
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Prairie Service Centre
Operations Manager:• Christopher Dougherty
Location:• Edmonton• Calgary
Functions:• Receive, Record, Review,
Report• Registration• Finance• Reservations• Property Management• Record• Business Services
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Celebrate: 2014 Success
• Camp Gardner Recovering• Growth: ~5%• Ready 2 Serve (R2S)• Area Support Re-Alignment• Recognition
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Council Service Team
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Scouts Canada
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Facts about Chinook Council
• Largest council in Canada– 7009 Full Time youth (up from 6926: +1%) – 635 Short Term (up from 221)– Total: 7521 Youth up 4%
– 2538 Active registered volunteers (vs. 3603)– ~630 sections in 205 groups
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Chinook Council: Our Strategy
Chinook Council aims to grow its membership to more than
10,000 well-rounded youth by 2018 and be recognized as the premier youth adventure organization
in Alberta In support of this, every choice that people within the council make will: • Support the Scout Method, with an emphasis on the outdoors as a key
learning resource• Support the rollout of the Canadian Path, with an focus on youth leadership
and helping adults transition from “leader” to “Scouter”• Measurably improve the quality of our programs & the capability of our
Scouters• Help our organization diversify & support the communities that we work in• Contribute to the sustainability and financial health of our organization at all
levels
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Strong Resources & Brand: Become a sustainable, healthy, financially-viable business by developing alternative revenue streams and leveraging our differentiated holistic program and Scouting brand.
Support & Engagement: Develop our volunteers into committed, empowered, skilled, collaborative Scouters –aligned to our strategy and provided the with the line of sight, tools to stay engaged.
Youth & Safety Leadership: Enable a culture of safety, youth leadership, learning by doing & embracing diversity – partnering with our communities.
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Program Relevance: Become the program of choice to deliver well-rounded youth with a focus on problem solving, outdoor adventure, community partnership & use of the Scouting method.
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Council Strategic Objectives
Chinook Council aims to grow it’s membership to more than 10,000 well-rounded
youth by 2018 and be recognized as the premier youth
adventure organization in Alberta
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Chinook Council: Tactical Roadmap & Dashboard What are we going to do in 2014/15 to implement & measure our progress?
2014/15 Actions 2014/15 Key Measures2014/15 Outcomes
• Scouters that understand the Volunteer Support Strategy.
• Implement the widespread use of the Scouter Support Playbook and Volunteer Support Toolkit (VSTK)
1. 3 visits: Council-Area-Group-Section• 20% Scouters receive recognition2. >100 Quality Section Awards
• Scouters have tools & data to make the right decisions & focus on priorities.
• Implement prioritization & focus through simple tools & dashboards with a focus on program quality.
• Monthly Metrics: Ready To Serve; Growth Membership; Training; Finance
3. Retention KPI (tbd): Tenure (yrs)
• Enabled Council to meet/exceed annual plans and objectives through measurement and reporting.
• Develop council plans, reports & scorecards.
• 2014/15 dashboard and tactical plan.4. >750 new members in 2014/155. At least 1 new ‘diversity’ group
• Created a vision for Chinook Camps and Assets and a 1-3-5yr roadmap.
• Implement a 2014/15 Camps Program and Facilities Enhancement Program.
• >$1mln identified in revenue potential6. 50% increase in Camp Utilization
• Scouters understand and commit to the Canadian Path Program.
• Implement pilots across all Areas with Chinook Council: mentorship and new materials for support.
• Council Canadian path rollout plan7. 10 pilots conducted in council
• Youth leaders seen as visible Scouting leaders reinforcing.
• Develop a Youth succession planning process: Area Youth Network for mentoring, training and development.
• Council youth talent mgmt strategy• >150 youth in Youth Training8. >100 youth identified for roles
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Membership Growth & Program Quality
Growth• Vision and plan • Volunteers
– Recruit/retain/succession planning • Youth
– Target over next 3 years• Plan
– Where does your work fit?• Tracking • Support• Who do I call?
Program Quality• Purpose/Expectation of Scouts Canada• Roles and responsibilities
3 visits per year DCC ACGC Resources for people
QSA for all: Quality Service Awards• Manageable, doable meaningful
intentional • New Scouter Welcome Kit• Volunteer Support Toolkit • Playbook• Monthly dashboard checks by area and
group • Built in leadership and recognition
opportunities
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Scouts Canada
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Youth Leadership
• FAST, FLEX, FOCUS• Youth leadership positions
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Volunteer Support
1. Develop volunteer training strategy, aligned to Chinook Council Strategy (start in Q4-2014)
Key Target: 100 QSAs in 2015
2. Align programs/support to strategy
Focus areas today:• PSEs• Wood badge I/II• Outdoor Team
Investigation Areas:• QSA alignment for training• Communities of Practice (COPs)• Support for orientation process• Target audience definition• New learning methods/models
Volunteer Training Volunteer RecognitionKathryn Limbert Linda King
1. Develop volunteer recognition strategy, aligned to Chinook Council Strategy (start in 2015)
2. Align programs/support to strategy
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Canadian Path
Youth-led
Plan-Do-Review
SPICES
Adventure
Scouts
Cub Scouts
Venturer Scouts
Rover Scouts
Beaver Scouts
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Camp Strategy & Fundraising
• Developing a camps strategy– Ties to the Canadian Path– Broaden revenue sources (e.g. CVE funding
proposal)– Supports programming with facilities– Long-term facilities enhancement plan
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30-60-90 Day Focus for ACs & GCs
Focus
Ready
Registered
Revitalized
30 day FocusReady to Serve• Screening• WB1 Trained
60 day FocusRegistration• Ratio• Youth Waiting lists
90 day FocusProgram Revitalization• Awareness• Interested
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Forward Planning
Complete the forward plan handout• Highlights of the strategy & plan• 3 actions you will take in next 30 days; 60
days; 90 days &1 year
• Share with your neighbor and discuss• Revise your plans based on feedback
• Sign your commitment
• Keep for yourself to hold yourself accountable
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It Starts with Scouts