LA REVOLUCIÓN DEL CONTENIDO CONCISO

por @wendytapia

2009: REDEFINIENDO LA NOTICIA DE

ULTIMO MINUTO

@TwitterAdsUK

@TwitterUK

London helicopter crash 16 Jan 2013Choque helicoptero Londres 16 Ene 2013

@TwitterAdsUK

@TwitterUK

8:03 AM

Aaron James Rodgers @bottle_bohemia

Just witness an horrific crash! Helicopter hit a crane, spiralled into the ground! pic.twitter.com/oZ6wFWJT

248 RETWEETS

16 FAVORITES

@TwitterAdsUK

@TwitterUK

Quin @QuinMurray

Helicopter just hit a crane and crashed a few metres in front of me in vauxhall. Completely shaken. pic.twitter.com/2YJvzsp3

2,379 RETWEETS

100 FAVORITES

8:05 AM

@TwitterAdsUK

@TwitterUK

BBC Radio 5 live @bbc5live

BREAKING: Reports a helicopter has crashed at South Bank in London. Live: ow.ly/gQUoy

8:13 AM129 RETWEETS

2 FAVORITES

@TwitterAdsUK

@TwitterAdsUK

@TwitterUK

Craig Jenner @craiglet

Helicopter just hit our building in vauxhall pic.twitter.com/HbktDNkp

2,563 RETWEETS

116 FAVORITES

8:15 AM

@TwitterAdsUK

@TwitterUK

BBC Breaking News @BBCBreaking

#Helicopter crashes during morning rush hour near #Vauxhall station in south London, witnesses report - no official confirmation

8:17 AM1,441 RETWEETS

19 FAVORITES

Twitter, Inc. | Confidential

�10

Twitter, Inc. | Confidential

�11

Tweets Total: 31 millones Tweets dia de elecciones

Tweet mas retweeteado** 1M+

2011: DANDO VOZ

TWITTER HOY

1 BILLON TWEETS CADA 2 DIAS

source: Twitter Internal Jan 2014

76% USUARIOS DE TWITTER USAN CELULAR

source: Twitter Internal Jan 2014

MAS DEL 50% DE LOS USUARIOS DE TWITTER DICEN QUE TWITTER LES DA LAS NOTICIAS MAS RECIENTES MAS RAPIDO QUE NINGUNA OTRA FUENTE

EMEA user deep dive Q4 2013 Twitter is the Live medium Q4 2013

EN VIVO PUBLICO

CONVERSACIONAL

L2012 Pool Camera @L2012PoolCam

That’s definitely not a jellyfish, right? They told me there were no jellyfish in this pool. #London21012 pic.twitter.com/GGm7FLHl

1,441 RETWEETS

477 FAVORITES

@TwitterAdsUK

EN TWITTER HAY MUCHAS MANERAS

DE CONECTAR

66% DE LOS USUARIOS DE TWITTER REALIZAN UNA BUSQUEDA POR LO MENOS UNA VEZ AL DIA

EMEA user deep dive Q4 2013 Twitter is the Live medium Q4 2013

MOMENTOS TELEVISION !

@TwitterAdsUK | Confidential@TwitterAds | Confidential �22

@TwitterAdsUK | Confidential �23

LA REVOLUCION RADICA EN

FUNDAMENTOS BASICOS

@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential �25

1. CREA IMAGEN AUTENTICA Y ACCESIBLE

INFORMATIVO !

ENTRETENIDO !

UTIL !

RELEVANCIA !

@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential �27

Tomar riesgos

2. PLANEA PARA EL MOMENTO

DIA A DIA

EN VIVO

PLANEADO

NO PLANEADO

IMPREDECIBLE

SIEMPRE PRESENTE EVENTO

CAMPAÑA

@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential �29

3. MUESTRA PULSO & PASION

DIALOGO PERSONALIZACION

CONSIDERACION

HUMOR

HUMILDAD

!

!

Twitter, Inc. | Confidential

Twitter, Inc. | Confidential

DIALOGO

PERSONALIZACION CONSIDERACION

HUMOR

HUMILDAD

!

!

DIALOGO

PERSONALIZACION

CONSIDERACION HUMOR

HUMILDAD

!

!

DIALOGO

PERSONALIZACION

CONSIDERACION

HUMOR HUMILDAD

!

!

DIALOGO

PERSONALIZACION

CONSIDERACION

HUMOR HUMILDAD

!

!

Ashley Roberts @AshleyRoberts61

Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?

1,168 RETWEETS

372 FAVORITES

DIALOGO

PERSONALIZACION

CONSIDERACION

HUMOR HUMILDAD

!

!

O2 in the UK @O2

@AshleyRoberts61 She says no thanks.

Ashley Roberts @AshleyRoberts61

Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?

473 RETWEETS

186 FAVORITES

DIALOGO

PERSONALIZACION

CONSIDERACION

HUMOR

HUMILDAD !

!

I REALIZED THE POTENTIAL TO GET CLOSER TO THE STORY, FASTER. I WAS INSPIRED BY THE COLLABORATIVE SPIRIT OF SOCIAL NETWORKS. I SAW ALL THE THINGS THAT HAD INSPIRED ME TO BE A JOURNALIST IN THE FIRST PLACE.

MARK LITTLE, CEO STORYFUL

#GRACIASMI TWITTER ES SU TWITTER @WENDYTAPIA