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Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Date post:	16-Apr-2017
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Page 1: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Page 2: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Page 3: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Page 4: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

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1996(!!!)

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demand

price

D(p)

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Feedback:● redemptions● purchases

Page 13: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Simplest feature: cosine distance/similarity of User Vector vs Campaign Product Vector

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http://people.csail.mit.edu/romer/papers/TISTRespPredAds.pdf

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http://lingpipe-blog.com/2009/10/13/bayesian-counterpart-to-fisher-exact-test-on-contingency-tables/

Page 17: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Page 18: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

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