17
Reward & Recognition Research
Reward & Recognition Research
Reward & Recognition Research
18 avril 2023 2
To improve the integration of schemes
To consolidate a number of incentive/reward schemes
To restructure the focus of schemes
To reduce costs associated with operating schemes
To drive cultural/loyalty with audience
To improve ROI from any scheme
To increase engagement and participation in schemes
0 20 40 60 80 100 120 140 160 180 200
14%
15%
17%
31%
38%
39%
58%
As we move from recession into recovery, what is the primary focus of incentives and rewards for your organisation?
Number of responses
©2010
Reward & Recognition Research
3
Do you expect your organisation's resources allocated to incentives and rewards to:
Decrease in the coming 12 months
Increase in the coming 12 months
Stay the same
0 20 40 60 80 100 120 140 160 180 200
12%
30%
59%
Number of responses
©2010
Reward & Recognition Research
4
What incentives and reward schemes do you currently operate or are thinking about implementing in the next 12 months?
Long service award
Reward and recognition
Sales incentives
Channel incentive programmes
Environmental schemes
Suggestion schemes
Customer/consumer loyalty
Christmas 'thank you'
Mystery shopping/customer service
0 20 40 60 80 100 120 140 160 180 200
62%
61%
48%
5%
16%
34%
11%
28%
6%
6%
18%
9%
3%
11%
15%
4%
6%
4%
Considering
Currently offer
Number of responses
©2010
Reward & Recognition Research
18 avril 2023
5
What rewards does your organisation use?
Points banking systems
Individual travel prizes
Reward cards
Group travel events / prizes
Other
Charitable donations
Merchandise
Cash
Vouchers
0 20 40 60 80 100 120 140 160 180 200
3%
8%
10%
10%
10%
12%
14%
52%
62%
Number of responses
©2010
Reward & Recognition Research
18 avril 2023 6
Specifically considering reward & recognition, which of the following do you operate?
Other
Employee to employee recognition
Manager recognition
Both
0 20 40 60 80 100 120 140 160 180 200
9%
13%
37%
41%
Number of responses
©2010
Reward & Recognition Research
What is the frequency of reward & recognition?
Daily
Monthly
Quarterly
Annually
0 20 40 60 80 100 120 140 160 180 200
8%
26%
31%
53%
Number of responses
©2010
Reward & Recognition Research
8
Which of the following best describes your reward & recognition programmes?
Other
A number of localised schemes in operation managed within individual teams
A corporate integrated reward & recognition programme driven by corporate values
A collection of corporate and localised schemes
A corporate integrated reward & recognition programme
0 20 40 60 80 100 120 140 160 180 200
10%
18%
21%
25%
26%
Number of responses
©2010
Reward & Recognition Research
18 avril 2023 9
How do you measure the effectiveness of reward & recognition programmes?
Other
Performance monitoring systems
We need to do more in this area
Employee surveys
Manager observation & feedback
0 20 40 60 80 100 120 140 160 180 200
4%
27%
40%
41%
43%
Number of responses
©2010
Reward & Recognition Research
10
What best describes your organisation's position on incentivising & rewarding 'green' behaviour?
We incentivise and reward good 'green' behaviour
Other
We reward ideas that improve our 'green' performance
We are considering incentivising & rewarding good 'green' behaviour
We encourage and promote 'green' behaviour
0 20 40 60 80 100 120 140 160 180 200
5%
9%
10%
22%
68%
Number of responses
©2010
Reward & Recognition Research
18 avril 2023 11
How far do you agree with the following statements?
Interactive and tangible media such as scratch cards and online games maintain audience engagement
Traditional long service awards are tired and ineffective?
CSR influences the reward portfolio offered by incentives
Online reward & recognition platforms enables higher levels of engagement
Channel programmes need to be innovative and creative to differentiate from competitor incentives
Skills assessments drive individual sales achievements
The use of an ethical/environmentally friendly reward in an incentive programme would reinforce an organisation's CSR credentials and positioning.
Reward & recognition needs to be individualised to be truly effective
Group wide incentives require consistency of reward provision
Rewards choice is important to maximise scheme impact
0 10 20 30 40 50 60 70 80 90 100
55.5
59.7
62.6
65.1
66.7
67.8
71
77.6
79.2
80
Index Number
©2010
Reward & Recognition Research
18 avril 2023 12
What are the main challenges / issues associated with operating incentive & reward programmes?
Other
Analysing the data to generate MI and validate ROI
Understanding the audience
Building the business model to define the budget and identify the ROI
Deciding which incentive mechanic would be most appropriate to the target audience
Creating and implementing a communication strategy to maintain momentum post launch
Definition of the goals & objectives
Engaging the target audience to create buy-in to the scheme
Monitoring the effectiveness of schemes
Selecting the right reward mechanism
The time & resource required to manage and administer the schemes
0 20 40 60 80 100 120 140 160 180 200
5%
19%
19%
22%
23%
24%
33%
52%
52%
54%
57%
Number of responses
©2010
Reward & Recognition Research
18 avril 2023 13
Where do incentives & rewards work best in your organisation?
“Across the business”
“Customer Service roles”
“Excellence and Performance recognition”
“Front line staff”
“Sales”
“The rewards that we currently have in place are received well and it does give a sense of pride to those who've been awarded them.”
©2010
Reward & Recognition Research
14
Where would you like to see them perform better?
“Engaging people in the business and helping to create an environment where people enjoy working”
“Greater flexibility in the rewards offered”
“In functional areas and in demonstrating RoI”
“Would like a culture of continually striving for improvement in services”
“Use of total reward to include financial and non financial benefits”
“They are excellent in the areas that winners can use them”
©2010
Reward & Recognition Research
18 avril 2023 15
What are your key priorities for the coming year?
Introduce / evolve a channel sales / loyalty incentive to maintain performance and drive growth
Introducing incentives & rewards to encourage good environmental practice
Integrating localised reward & recognition programmes into one integrated programme
Improve customer service / call centre activities / KPI's
Improving the efficiency (less work) of running incentive & reward schemes
Gain a greater understanding of the programmes currently being delivered and evolve long-term strategy
Improving the ROI from incentive, reward & recognition programmes
0 20 40 60 80 100 120 140 160 180 200
10%
20%
21%
22%
33%
34%
45%
Number of responses
©2010
Reward & Recognition Research
16
What do you think is the key issue or development in the future of incentives and rewards?
“A scheme that is appreciated as being worthwhile to receive from”
“As public sector have to be extremely frugal and cost effective as tax payers money, therefore this will make it even more challenging in future”
“Communication and good management”
“One-size-fits all benefits (not just incentives) will become less attractive to staff”
“Recognition of individual needs for motivation and ability to measure performance”
©2010
THANK YOU
17
Find out more
Access the latest thinking on Rewards & Benefits - ehub.edenred.co.uk
Attend a free Reward & Recognition Workshop - reward.edenred.co.uk
Talk to us about how we can help & arrange a demo
©2010
