Rewire your brain, Rewire your business

Rewire Your Brain

Rewire Your Business

215-948-2012

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

http://www.truevoicemedia.com


Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach

@jgibbard

google.com/+JeffGibbard

[email protected]

linkedin.com/in/jgibbard




ResourcesSlides, Links and Tools Mentioned

truevoicemedia.com/notes




TRUE VOICE MEDIAThe Social Business Agency

www.truevoicemedia.com

215.948.2012

@truevoicemedia


#tvmtalk



True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012


Death by Powerpoint

Death by Powerpoint

Stay engaged my friends

RULES

RULESInterrupt meDon’t fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother (she worries)

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In


What Is Social Media?



Is It This?

Is It This?


It’s Even

BIGGER




Those Are Just

PLATFORMS




For The Moment, Let’s Forget About PLATFORMS



This Is Our

World

It’s Gotten

Smaller

More Connected

It’s Gotten

It’s Gotten

Faster

Is Right At Our Fingertips

Connection

Is Right At Our Fingertips

Information

It’s Part Of Our Everyday Lives


It’s how we...★Communicate

★Complain

★Promote

★Seek Help

★ Find Information

★Share Information



The Conversation

Needs To Evolve

So Let’s Start

At The Beginning

Prior To The Year 2000

A World With Gatekeepers


But

NOW



A World Without Gatekeepers

+


Behaviors Are

CHANGING



“The Amount Of Information Created By Humankind From The Dawn Of Civilization Until 2003 Is

About 5 Exabytes Of Data...

...that Same Amount Of Information Is Created Every Two

Days In 2010, And The Pace Is Increasing.”

-Eric Schmidt, Former CEO, Google

Dawn of reco

rded human civiliz

ation

20032010

5 Exabytes of Data 5 Exabytes of Data


90% Of World's Data Generated Over Last Two Years

Science Daily, May 22, 2013







1995




2005



20051995


2014



Can anyone recommend a good plumber in Philadelphia? #Philadelphia #Plumbing

Looking to hire a data analyst...any recommendations or intros would be appreciated.

Hey SF friends, looking for the best sushi restaurant in San Francisco...GO!

If Your Customers Are Changing Their Behavior

Will Your Business Change With Them?

It’s Time To

Rewire Your Brain


Three Questions




?Where Do Our CustomersSpend Their Time Online


?How Do Our CustomersBehave Online


?What Value Can We Provide To Our Customers


A New Framework:The Five Components







listening




listening

content




engagement

listening

content




engagement

listening

content

promotion




measurement

engagement

listening

content

promotion




listening




listening

content







listening




listening

content




engagement

listening

content







listening




listening

content




engagement

listening

content




engagement

listening

content

promotion







listening




listening

content




engagement

listening

content




engagement

listening

content

promotion




measurement

engagement

listening

content

promotion



Listening


Are you listening?★People talking about your industry

★People talking about your brand

★People talking about your competitors

★People asking for information & answers




Are you listening?★People are sharing experiences

★People are writing opinions

★People are creating videos

★People are posting pictures




Listening can lead to...★ Improved service offering

★ Improved product development

★Closer personal relationship with customers

★Relevant content creation



Content


Content Examples★How-to videos, blog posts, whitepapers

★Answers frequently asked questions

★Give a behind-the-scenes look at the company

★Provide Industry perspectives

★Run Contests

★Create exclusive offers



Engagement


Stop The PromotionStart The Dialogue




Sign Your Name




Be A Human Being



Promotion


Paid Visibility






Measurement


Start simple★Make sure metrics match goals

★What is working?

★What is not working?

★ Learn about your audience



TRUE VOICE MEDIAThe Social Business Agency

www.truevoicemedia.com

215.948.2012

@truevoicemedia


Jeff GibbardPresident & Chief Strategist at True Voice Media

Speaker, Blogger & Coach

THANK YOU!

Go here, to find me everywhere: jeffgibbard.com




Q & A

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