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Reykjavik – Iceland - March 23rd 2010
Changing DynamicsIn a Digitally Connected World
Reykjavik – Iceland - March 23rd 2010
In Conjunction with SAF - 2010
Reykjavik – Iceland - March 23rd 2010
Changing DynamicsIn a Digitally Connected World
Reykjavik – Iceland - March 23rd 2010
Peter DennisPresident
Time Communications Group
Reykjavik – Iceland - March 23rd 2010
Established in April 1997 Electronic Marketing, Distribution & Yield
consultants to the travel industry Providing:
Creativity – innovative & targetedCapability - technical know-how, evaluation & technology watchService - convenience, empathy & commitmentConsistency - objectives, values & visionDiscipline - scheduling, cost control & management training
Time Communications Group
Reykjavik – Iceland - March 23rd 2010
Our Creative & Multimedia Partners
www.fresh01.com
www.imaginecommunication.eu
Time Communications Group
Reykjavik – Iceland - March 23rd 2010
A Saga of Our Times...
2009 Was the worst year of economic stability world-wide for 50+ years....Who is to blame?
And who are the real winners?
Are we really out of the woods?
Reykjavik – Iceland - March 23rd 2010
A Saga of Our Times...
We are also losing faith in those that are supposed to Govern us....i.e. UK Government ministers expenses scandal..The Iceland riots
January 21st 2009..
Reykjavik – Iceland - March 23rd 2010
By the end of 2009:
1 Trillion unique URL’s in Google’s index 2 Billion Google searches per day 30 Million Tweets per day
63% of Twitters are Male
200,000,000 active users of Facebook
250 billion Facebook pages viewed per month
1.8 Billion Internet users worldwide
250 Billion e-Mail’s per day
1 Billion YouTube videos watched per day
Reykjavik – Iceland - March 23rd 2010
A Glimpse into The Future NOW... The “Cloud” is coming
Good-Bye traditional networking 1,111,991,000 Tweets so far on Twitter 200,000,000 log-in to Facebook every day Generation “Z” – Peer Group is king In 1995 -1.3 Billion RFID Tags in circulation By 2010 (THAT’S NOW) 33 Billion RFID Tags 3.3 Billion mobile subscriptions For most of the young their 1st Internet
experience ................will be via a mobile device!
Reykjavik – Iceland - March 23rd 2010
The Social Media Revolution
Clay Shirky at the 2006 O'Reilly Emerging Technology Conference. *Credit: James Duncan Davidson/O'Reilly Media, Inc
Clay Shirky
Author, Consultant,
Professor at NYU
“Us Now” Film
“A revolution doesn’t happen when society adopts new tools.
It happens when society adopts new behaviours...”
Reykjavik – Iceland - March 23rd 2010
Communication 3.0
Unprecedented Change in...
Communication, Commerce and Entertainment
Reykjavik – Iceland - March 23rd 2010
On-Line Reputation Virtual Presence Digital Identity
Communication 3.0Ability to Think Differently – Monitor and Keep in Touch...
Source: Gerd Leonhard – Media Futurist
“In the past you were what you owned.
Now you are what you share...”Charles Leadbeater – We Think
Reykjavik – Iceland - March 23rd 2010
Biometric technologies are starting to provide automated authentication of people
through the measurement of physical characteristics unique to each individual
Biometrics...
Reykjavik – Iceland - March 23rd 2010
Winter Tourism Opportunities in Iceland...
Adding Value...
Ice Hotel?
Reykjavik – Iceland - March 23rd 2010
Unique sports – Extreme sports festival Gastronomy – Seafood festival Incentives – dog sleds, igloo’s, Ice race Arts & Music festivals Culture – Clothing, Jewellery, Pottery etc
Winter Tourism Opportunities in Iceland...
Adding Value...
Ice Hotel?
Reykjavik – Iceland - March 23rd 2010
Its all About Perception...
Brand Quality Timeliness Trust Delivery Taking the pain away
“Flood Your Senses”
“Iceland Is Good 4U”
Reykjavik – Iceland - March 23rd 2010
The Real Killer “App”is to Make it as Easy
as Possible forPeople to do Business With You
Across all Channels !!
Conclusions and Next Steps...
Reykjavik – Iceland - March 23rd 2010
Have clearly identified “drivers” and know where your demand is coming from
Have a proper structured: Selling, Yield, Distribution and Communications strategy
Understand how channel providers determine their value Keep abreast of your competitor activity & know their drivers
and equally where their demand is coming from Keep-on searching for opportunities to add unique value keep on top of your Electronic Distribution and
Communications strategy…. Today it’s your front door!
Strategy for Growth...
Reykjavik – Iceland - March 23rd 2010
Take Home...
Don’t shoot / fire the young who break the rules…
Learn from them Exploit their knowledge and
experience Embrace the change they bring
Reykjavik – Iceland - March 23rd 2010
Changing DynamicsIn a Digitally Connected World
Reykjavik – Iceland - March 23rd 2010
THANK YOU
I WISH YOU EVERY SUCCESS !