[ 1 ]

Changing Skin. Changing Lives.

Redefining Business Ownership

[ 2 ]

Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions

and Substantial Income Potential

[ 3 ]

[ 4 ]

Breakthrough Approach for Treating Aging Skin

the Best Spent Minute in Anti-Aging

A Transformational Opportunity In Independent Business Ownership

Addresses the Universal Demand for Youthful Looking Skin

Compelling Alternative to Expensive Medical Procedures

BREAKTHROUGH REGIMEN

PATENTED DELIVERY SYSTEM

[ 5 ]

+$2.5 Billion Spent Annually on Anti-Aging

Breakthroughs In Skincare

Rise of the Social

Economy

Shift in Power from

Corporations to Individuals

Convergence is Creating New Business Opportunities

TRADITIONAL Business Models are

OBSOLETE

[ 6 ]

The Right Business Model, at the Right Time, in the Right Market

Direct Sales Model with Low Cost of Entry, High Profit Potential

Profit

Trusted Dermatologists, Established Brand

Presence

Clinically Proven Solutions That Deliver Results

Products

Programs

Support to Monetize the Value of Your Network

[ 7 ]

Products

[ 8 ]

An Opportunity to Participate in a Billion Dollar, Growing Market

Source: Euromonitor, Global Industry Analyst

2009 2015

U.S. Spending on Anti-Aging Skincare

$2.5 Billion

$5.0 Billion Significant

Market Expansion

[ 9 ]

We’re All Aging, All the Time

84% of Women in Their 20s Are Concerned About Aging

100% of Women Want to Look Younger than their Years

Many Consumers Are Dissatisfied with Their Current Products

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

Skincare Is the #1 Defense Against Aging

84% of Women Feel Pressure to Look Younger

[ 10 ]

A Synergistic Approach to Skincare

Designed for the Prevention and Correction of the Visible Signs of Aging

Combines the Right Ingredients, in the Right Formulations, in the Right Order

No Prescription Required, 60-Day Satisfaction Guarantee

AMP MD Delivery System

Patent Pending System Ensures the Delivery of Key Anti-Aging Ingredients into Upper Layers of the Skin

ANTI-AGE Regimen

Comprehensive Regimen Supports the Natural Processes that Strengthen the Skin’s Structure

[ 11 ]

Clinically Proven Benefits

Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet

Before Treatment*

After Treatment*

% of Participants Experiencing an Improvement

100%

89%

84%

84%

68%

53%

36%

Skin Texture

Fine Lines

Moisturization

Overall

Firmness

Even Skin Tone

Pore Size

[ 12 ]

Transformative Results

BEFORE AFTER 30 DAYS

[ 13 ]

Transformative Results

BEFORE AFTER 6 MONTHS

[ 14 ]

[ 15 ]

[ 16 ]

[ 17 ]

Presence

[ 18 ]

Trusted Dermatologists

Successful Entrepreneurs

Trained at Stanford University School of Medicine

Creators of Proactiv®, the World’s Most Successful Acne Treatment

Redefined the Market for Acne Skincare, Redefining Anti-Aging Skincare

A dermatological dream team.

— Women’s Health “ ”

Two of the Most Recognized Names in Skincare

[ 19 ]

Our Direct Sales Model Focuses on Where the Power Resides

Retail Sales

2007

A Leading Clinical Skincare Line in Prestige Department Stores

Direct Sales

2010

the Rising Star in Direct Sales

[ 20 ]

Established Brand with Significant Media Coverage

Print Television Web

More Media Coverage than Any Other Direct Selling Company

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

[ 21 ]

Profit

[ 22 ]

A Unique Model

LOW Cost of Entry

Leverage Your Network

Share the Product

Scale Efficiently and Quickly

No Product Inventory

HIGH Profit Potential

Return on Your Investment in the First Month

Long-Term Residual Income

Unlimited Earning Potential

[ 23 ]

[ 24 ]

Five Ways to Earn

[ 25 ]

RODAN + FIELDS has Amazing Incentive Trips!

[ 26 ]

LEXUS CAR PROGRAM

[ 27 ]

Programs

[ 28 ]

Proven, Turnkey Business Support

Customer Care

Email and Phone Access to Registered Nurses with Dermatology Experience

Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs

Assessment Tools

Ongoing Skincare and award-winning Business Education From Leaders in the Field

Training

[ 29 ]

Building Your Business Anytime, Anywhere

[ 30 ]

[ 31 ]

Start Your Own Business Today

It Takes Minutes to Get Started

Complete Online Application

Choose Your Product

IMMEDIATE…

… Creation of Personalized Storefront

… Access to Business Tools

… Delivery of Display Products and Materials

[ 32 ]

Immediate Rewards

Fast Start Program

Accelerate your earnings with this program, designed to reward you on three levels as you build your business and help others to do the same.

iStart Program

As you build your business and advance in the Compensation Plan, you will have the opportunity to earn an iPad 2 in your first three months.

Earn an immediate return and more on your initial start-up

investment and the chance to qualify for an iPad 2

[ 33 ]

Getting Started

BIG BUSINESS LAUNCH KIT $695

Includes everything you need to successfully launch your Rodan + Fields business.

*The minimum requirement to start your Rodan + Fields business is the $45 Business Portfolio. Kit contents subject to change.

[ 34 ]

Getting Started

RFX EXPRESS BUSINESS KIT $995

Includes everything you need to begin quickly building your business and help others do the

same.

*The minimum requirement to start your Rodan + Fields business is the $45 Business Portfolio. Kit contents subject to change.

[ 35 ]

Long Term Income Potential a

A

A

A

A

A

A

a

a

[ 36 ]

The Right Business Model, at the Right Time, in the Right Market

Profit

Presence Products

Programs

[ 37 ]

The Fifth “P”…Positioning

[ 38 ]

Ground Floor Opportunity

[ 39 ]

Imagine if your partnered with the doctors when they

created Proactiv and transformed the acne market…

They are now doing for aging skin what they did for acne….

an even bigger category…

How Much of the $2.5 Billion

Anti-Aging Skincare Market Do You

Want?

[ 40 ]

Changing Skin. Changing Lives.

Redefining Business Ownership

Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC makes no guarantee as to the amount of

income, if any, that Consultants participating in the business opportunity will generate. Each Consultant’s business results may vary.