RGT Spring 2014 some company CVs

Page | 1Private & Confidential

Brief CV’s

Spring, 2014

CONTENTS:

page

Beyla Potash 2

Israel Levy 3 – 5

David Myslabodsky 6 – 9

Leonid Lurya 10 – 11

Mayir Asher 12 – 13

Dr. Shmuel Mandel 14 - 17

Page | 2

Serena Potash, RGT Chief Executive Officer. BA BJJ College.

Beyla Potash is a company founder.

She has over 25 years experience as a business consultant.

She was co-founder of JIF, an investment/development

advisory service with links to venture capitalist groups,

investment bankers, underwriters and other business service

providers. Beyla focuses on existing and new Bio-tech

companies, assisting them with commercialization issues,

business and marketing strategies, company structuring and

management staffing.

Private & ConfidentialSpring, 2014

Beyla Potash – brief CV

Israel Levy – brief CV

Page | 3Private & ConfidentialSpring, 2014





David Myslabodsky - brief CV








Leonid Lurya - brief CV


Leonid Lurya - brief CV


Mayir Asher - brief CV


Mayir Asher - brief CV


Shmuel Mandel - brief CV


Dr. Shmuel (Muli) Mandel PhD

Hagoren 30 Atlit

Family status: Married + daughter

Year of birth: 1975, Israel.

Professional Experience:

January 2014 – Today - “Rhenium” – VP Marketing and Sales

Rhenium is a privately owned company and one of the largest Israeli instrumentation and

reagent suppliers for Biotech, Diagnostic and Research markets. Rhenium was established

25 years ago and today represents leading companies such as Thermo, Life Technologies,

GE, Beckman Coulter, Leica Molecular Devices and more.

Rhenium has more than 70 employs with annual revenues of around 40M$.

Under me today I have 40 employees and I am responsible for the company's Sales,

marketing and customer support and service.

2012-2014 – “Aptateck Bio” - CEO

AptaTeck bio is an Israeli diagnostics biotechnology startup company developing a unique

and innovative “Signal Enhancement” platform technology. The company had 12

employees when I Joined and was finalizing the R&D phase going into product

commercialization.

I was responsible for leading the finalization of product development and go to market:

- Managing the R&D team

- Developing and executing business strategy

- Locating and contacting potential partners and customers

- Managing the technology commercialization and licensing

- Coordinate and synchronize R&D strategy and market needs

2008 - 2012 – “DNR Bio-Imaging Systems” - VP marketing and Business Development

DNR Bio-Imaging Systems is a private medical device company that for the last 18 years

has developed manufactures and market imaging solutions for the medical, biotech and

Bio-research industry.



I led DNR’s marketing, Sales and Business development department. I had 5 employees

under my supervision and was managing more than 60 distributors around the globe. In

the last four years I was directly involved in all aspects of the company, developing and

leading DNR’s growth:

• Increasing DNR’s distribution network from 20 distributors to more than 60 all around

the globe

• Setting up a daughter company in Hong Kong with a strategic partner to handle the

Far East sales and operation.

• Initiate, negotiate and execute strategic OEM agreements with market world leaders.

• Introducing new products and product lines to the market

• Bringing new investors to the company

• Substantially Increasing revenues by opening new markets and creating partnerships.

• Leading a new product development project from scratch.

• Involved in the company’s regulatory aspects.

My Areas of Responsibility:

• Provide leadership and coordinate the company’s international sales and marketing

functions

• Develop and implement sales and marketing corporate strategy

• Responsible for revenue forecast and revenue generation

• In charge of creating and developing strategic partnerships and business collaborations

• Direct and oversee the company marketing function to identify and develop new

customers/reps./distributors for the company’s products

• Oversee the drafting, negotiation, revision and execution of high volume of contracts.

• Develop and manage time lines and budgets.

• In charge of Instruction and training for the company products

• In charge of providing a professional link between the R&D team and the market

needs.

•Managed and oversaw the launch of new products

• Attend trade shows, review scientific research and keep abreast on changes and needs

in the scientific sector to provide scientific and business advice.



Skills:

• People skills

• Managerial and leadership skills

• Broad view and analytical abilities enabling in-depth understanding of markets

• Networking skills

• High Negotiation skills

2006-2008 “Nakash investment group” - Chief consultants for the biotechnology

division

Job description:

• Consulting in biotech associated potential investments.

• Professional research and analysis of candidate companies.

• Analysis of biotech companies to assess feasibility and profitability

•Monitoring progression and ensuring that goals are met.

2007-2008 – “Allon therapeutics” - Head of the research team.

Allon is a biotech company developing drugs aimed at impacting the progression of

neurodegernative diseases (www.allontherapeutics.com).

Job description:

• Managing a research team (reporting to the company’s CTO).

• Instructing M.Sc. and PhD students in the lab, planning and executing studies.

• Exploring biological processes through data mining and reviewing relevant literature.

The job required:

• Control in molecular and biochemical methods such as: cell cultures, cell

differentiation and characterization, protein analysis, immunohistochmical analysis,

Real-time PCR, gene profiling using arrays, gene transfer utilizing non-viral vectors

siRNA, molecular cloning, flow cytometry and more.

• Applying bioinformatics programs to analyze protein predicted structure, gene

expression analysis, gene sequence analysis, promoter analysis and more.

• Managerial capabilities, analytical capabilities, ability to work under pressure and

good personal relations.



2004-2007 instructor (Assistant professor), Sackler Medical school - Tel Aviv

University.

Job description:

• Teaching and lecturing first to third year medical school students.

• Instructing groups of 15-20 students (frontally), leading Problem Based learning

discussions.

• Analyzing theoretical cases, including symptoms analysis performing diagnosis, and

deducing conclusions.

• Leading discussions, answering questions arising, summarizing and providing with

practical tools.

• Guidance for new tutors while providing feedback and support.

Awards and publications:

During my PhD and Post Doc I was awarded with several honorary awards and scholarships

among which the Dan David Brain sciences scholarship for outstanding achievements and

the Switzerland institute prize for developmental Biology.

During my PhD I had 8 scientific publications 3 of which I am the leading researcher.

2010- Now – Academic Business courses in advanced negotiation and Biotech management

– Tel Aviv University

Education:

2002-2007: Direct to PhD in Molecular biology and biochemistry (focusing in

Neurobiochemistry), Sackler Medical school Tel-Aviv University (NIH collaboration).

1998-2001: B.Sc. Degree in Biology, Sackler Medical School - Tel Aviv University, Summa

cum Laude

(Dean’s Honor List).

Army service:

1993-1996 3 year service as a medic in Duvdevan and later on in the Oketz (dogs) unit,

rank at discharge: sergeant first class.

Languages

Hebrew – Native| English – Advanced

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RGT Spring 2014 some company CVs

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