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//rhetor.dixit// unlocking the power of rhetoric for truly standout advertising by //disruptiVesemiOtics//
| Date post: | 05-Dec-2014 |
| Category: |
Business |
| Upload: | disruptivesemiotics |
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//rhetor.dixit//
unlocking the power of rhetoric fortruly standout advertising
by //disruptiVesemiOtics//
“wherever there is persuasion,
there is rhetoric
and wherever there is meaning,
there is persuasion”
(Kenneth Burke)
“wherever there is persuasion,
there is rhetoric
and wherever there is meaning,
there is persuasion”
(Kenneth Burke)
//rhetor.dixit//
discover how to obtain a
RHETORICALFIRST MOVERADVANTAGE
for you brandcomms
discover how to obtain a
RHETORICALFIRST MOVERADVANTAGE
for you brandcomms
//rhetor.dixit//
metaphors, why metaphors?
∞ “metaphor, metonymy, synecdoche, irony are themaster figures”
∞ SAYS WHO?
∞ “metaphor, metonymy, synecdoche, irony are themaster figures”
∞ SAYS WHO?
//rhetor.dixit//
humorous advertising cutsthrough.
ha, ha, ha.
humorous advertising cutsthrough.
ha, ha, ha.
//rhetor.dixit//
ad effectiveness studies tell you the wholestory about ad effectiveness.
we also haveeconometricsto prove it.
ad effectiveness studies tell you the wholestory about ad effectiveness.
we also haveeconometricsto prove it.
//rhetor.dixit//
a hyperbole in a hyperboliccontext is not a hyperbole
//rhetor.dixit//
you won an award.
who cares?
you won an award.
who cares?
//rhetor.dixit//
our new corporate campaignfeatures a
folktronica soundtrack.
how touchy.
our new corporate campaignfeatures a
folktronica soundtrack.
how touchy.
//rhetor.dixit//
the ad pre-test shows higher likeability,greater recall, and we have norms to
prove it.
we also cleaned the data fromoverclaiming.
meet the flintstones.
the ad pre-test shows higher likeability,greater recall, and we have norms to
prove it.
we also cleaned the data fromoverclaiming.
meet the flintstones.
//rhetor.dixit//
our new tvc strikes very sensitive chords.
almost archetypical, ontological.
we also brought anthropologists andphenomenologists on board.
our new tvc strikes very sensitive chords.
almost archetypical, ontological.
we also brought anthropologists andphenomenologists on board.
//rhetor.dixit//
our tracker’s open-ended questionssuggest higher main message and ad
content recall.
so what?
our tracker’s open-ended questionssuggest higher main message and ad
content recall.
so what?
//rhetor.dixit//
If you think this presentation isaggressive, then send us your
complaints to
//rhetor.dixit//
//rhetor.dixit//by //disruptiVesemiOtics//
