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Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

Date post: 26-Jan-2015
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Examining the gendered messages of food, food consumption, and body images in print advertisements.
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Page 1: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 2: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“a true meat man”

“most men…were

born to grill” “[he] has

smoke and fire in his DNA”

Page 3: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 4: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 5: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

brand name = “skinny cow”

“don’t go too crazy”

Page 6: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“curb your cravings”“who hasn’t

found herself…staring into the freezer… [at] mint chocolate chip ice cream?”

Page 7: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“it’s a pleasure shaving off calories”

“stick to your resolution”

“maximum pleasure. minimum calories.”

Page 8: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“[only] 80 toasty calories”

“warm and comforting”

“luscious… plump”

Page 9: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 10: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“control appetite” “fight…cravings”

Page 11: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 12: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“avoid high-calorie snacks to get ready

for the beach”

Page 13: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“build…muscle”

“feed your muscles”

Page 14: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

“[he] is now one of the boys!”

Page 15: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 16: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 17: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"
Page 18: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

Source: The Penguin Atlas of Women

in the World, 4th ed.

Page 19: Rhetoric Final: "Steak v. Salad -- The Visual Rhetoric of Food & Gender"

Adbusters(Canadian Edition)

March/April 2007

…as may all the things you eat.


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