Rhetorical Analysis of the Adoption Advertisement

PSA for Adoption Four different awkward family interactions.In these interactions the audience can see that they do not have to be perfect

to be a parent.- In the first scenario, we see that one of the parents gave her adopted

daughter a unique flashy sweatshirt that did not appeal to her daughter's

fashion sense.

- In the second scenario, the father was talking to his adopted daughter about dating, which led to an awkward situation.

PSA for Adoption Cont'

- In the third scenario, we see that a teenage daughter is talking on the phone with a friend when the adoptive mother picks up the phone

thinking she is talking to the person she was calling. Afterwards she pries into

the conversation asking who her daughter is talking to.

-In the fourth scenario, the adopting parent is vacuuming the living room when the kids are running around looking for their pet hamster. While the kids are asking the mother if she has seen the hamster, the sound of something big gets sucked into the vacuum and then the motor getting blown.

Analyzing the ContentAuthors

1) Administration on Children, Youth, and Families

2) U.S. Department of Health and Human Resources

Creator's Motivation-The authors want people to understand that even though people are not perfect, many people are capable of adoption and should!

Audience-They are directly aiming this ad to capable couples. We know this

because the scenarios of these ads depict multiple families with adopted children and the parents doing awkward things, but fulfilling the job of a responsible parent. -Children, young adults, and irresponsible people are probably not the intended audience.

Analyzing the Content Cont'

Circumstances that lead to this ad- Many irresponsible people having unplanned pregnancy- Unfortunate cases of rape- People without the proper resources to raise children- People who are unfit to raise children ( abusive, neglectful)

All of these are some of the reasons leading to excessive amounts of children in need of a new home.

Statistics for Unplanned Pregnancies

Tactics of the AdMain Claim

- You do not have to be perfect people to adopt a child.

People's expectations of an adoption commercial- Usually when people think of an adoption advertisement what comes to

mind are

1) Excessive Emotion (usually depressing pictures)2) Statistics instead of scenarios

-This type of ads are unique because they show funny and awkwardscenarios of what may happen if you adopt a child.

Tactics of the Ad Cont' Rhetorical Appeals of the Overall Video

Pathos-They make it funny and cherishable so people are enticed to wanttheir own experience of these events.

Ethos- It is made by an official governmental organization.

Logos- The people who are watching these ads become more

encouragedand confident to adopt children because you do not have to

beperfect.

Scene 1: BirthdayPathos

- The facial expressions of 1) the parents cherishing the moment and2) the children's nonchalance- Birthday Setting in a family home

Ethos- Credibility of the organizations

Logos- Even though the parents gave a bizarre gift, they still cared enough

tocelebrate the child's birthday.

Scene 2: Dating AdvicePathos

- The dad's humorous analogies between dating and the stock market.- Understanding the feeling of being lectured by our parents and thereaction of the daughter.

Ethos- The father's own experience defined through his analogies- Credibility of the organizations

Logos- Even though they're not perfect, people can still provide an adoptivechild with their own words of wisdom.

Scene 3: Hovering MotherPathos

- The clueless mother is entertaining, and how she interrupts herdaughter's conversation.

Ethos- Credibility of organizations

Logos- Even though the parent seems like she is hovering, she still cares aboutwho her daughter is affiliating herself with.

Scene 4: Spring CleaningPathos

- The baffled look everyone has before the hamster is engulfed by the vacuum and the alarmed look when the vacuum malfunctions is hilarious.

Ethos- Credibility of the organization

Logos- Even though the mother accidently killed the hamster, she will probablyreplace it because she cares.

Tactics of the Ad Cont' Style/Tone

Style- Friendly, Informative, and Satirical

It holds these characteristics because in the ad, the people are

mocking what may happen when you get two completely diverse

people as the adoptive parents and children.

The audience would feel invited to adopt a child because the storylinemakes people feel more confident and likely to adopt.

ConclusionThe author use rhetoric

- Persuades people by showing scenes of real families instead of the"ideal" families. People are able to envision themselves within the

setting.As well as point out how sarcastic these ads are being because the

authors want to be reassured that the audience grasped the main argument.

We learned there are many different ways to persuade people using the credibility of well established organizations, manipulate emotions through relatable experiences, and a well thought out plan to direct the audiences reasoning leading them to be extremely confident in their decisions.

Assigned SlidesSandra: I'll do the slide that talks about style and tone, spring cleaning and the

overall rhetorical strategies so slides 8, 12 and 13.

Kenia: i'll do 4,5,6 and another one if you guys want me to.

Monse: i can start the presentation with 1, 2, and 3. I can also jump into 7.

Sergei: 9,10,11, and 14 then