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Richard Aufderheide, M.A. Benjamin C. Brown, M.A. Michigan State University, Office of Admissions
Richard Aufderheide, M.A.
Benjamin C. Brown, M.A.
Michigan State University, Office of Admissions
Storytelling, is joke telling. You invite listeners in with a shared knowledge, you help them create a world, and you provide them with a punchline.
Our stories
Why use stories
Finding storytellers
Empowering storytellers
Growing storytellers
Toolkit Review
Richard Ben
It’s the core of human experience
At our hearts, our campuses are the same…
Things this generation is looking for:
Authentic content to empower them
Organically made for their experience
They want to be involved in the content and the making of it
Quality matters
Things this generation’s parents are looking for:
Honesty
“Hard selling” is a hard pass
Don’t be stiff
We start with a Monolog…they write…first thing in the door.
The object game Bring a sample of objects
Our interview questions: Why MSU
Walk us through making your sub at Subway
Tell us about your campus community
What are some challenges you had to overcome
One thing every Spartan should do before the graduate
Interview process Video of the welcome room? Us explaining the story process of the interview while in
the room?
Pic of welcome room
Helping them find their story
Video at Beaumont? Talking about the oak openings…
The post-it game
Fact, Fact, Story: Talking points vs. script
The training on how to use FFS
Example
Videos of 2/3 guides at place on campus
Sparty, Beaumont, rock?
Alexa, Daniel, Mike,
Evaluations
Pushing returners
Advoiding the “press play” mentality
Ensuring they tell their story…to employers.
Helping them connect with career services.
Data form our visits since we have taken on FFS
Object game
Fact, Fact, Story talking points
Post-it note game
Personal evaluation
Resume workshop
• https://blog.hubspot.com/marketing/marketing-to-millennials#sm.000001uf4t6h4vmdsozz6di1xxyok
• http://www.americasbestcompanies.com/blog/6-rules-marketing-generation-x.aspx
References:
