2. WHOS PAYING ATTENTION TO YOUR BRAND MESSAGE? Q:
3. ITS A NOISY WORLDPEOPLE ARE INCREASINGLY TUNING OUT MESSAGES
SENT THROUGH TRADITIONAL MEDIA. ITS GETTING MORE DIFFICULT TO
ENGAGE WITH TARGET AUDIENCES
4. LIVE SPORTS IS AN EXCEPTION CONSUMERS LET THEIR GUARD DOWN
AND ACTUALLY WELCOME BRAND MESSAGES. WHEN IT COMES TO SPORTS,
BRANDS ARE PLAYING IN A TRUSTED SPACE
5. WHAT SETS NASCAR APART?WE MAKE SOME OF THE MOST MEANINGFUL
CONNECTIONS BETWEEN OUR FANS AND BRANDS THAT PLAY IN OUR SPORT
6. OUR FANS ARE UNIQUETHEYRE MORE PASSIONATE, MORE ENGAGED, AND
MORE LOYAL THAN FANS OF ANY OTHER SPORT Source: Nielsen Scarborough
(USA+ Release 1, 2014). OF NASCARS 70 MILLION FANS: 63% 37% 54%EARN
$50K+ HAVE KIDS 2 IN 5 59% LIVE OUTSIDE THE SOUTHEAST, YALL
7. WHAT DOES AN RCR PARTNERSHIP DO? ITS SO MUCH MORE THAN A
LOGO ON A RACE CAR. AN RCR PARTNERSHIP CAN DRIVE THE CRITICAL
CONNECTIONS NEEDED FOR ENGAGEMENT, AFFINITY AND LOYALTY
8. AN RCR PARTNERSHIP CREATES LOYALTY IN THE #1 SPORT FOR FAN
BRAND LOYALTY, OUR FANS BECOME YOUR FANS Ty Dillon, driver of the
No. 3 Chevrolet in NASCARs XFINITY Series, guest bartends as part
of Yuenglings sponsorship activation.
9. AN RCR PARTNERSHIP DRIVES BUSINESS RCR DELIVERS EXPERIENCES
THAT GROW BUSINESS RELATIONSHIPS AND DRIVE SALES Many of our
partners host B2B customers and stakeholders at track and provide a
VIP experience that works hard to bolster business
relationships
10. AN RCR PARTNERSHIP OPENS DOORS WE HELP FORGE STRATEGIC
RELATIONSHIPS BOTH WITHIN OUR FAMILY OF PARTNERS AND THE GREATER
NASCAR SPONSOR COMMUNITY RCR facilitated relationship building
between partners WESCO and Bass Pro Shops. As a result, WESCO
provides consultation on electrical systems for new Bass Pro retail
locations.
11. AN RCR PARTNERSHIP PROVIDES SUPPORT WE PROVIDE THE
RESOURCES AND EXPERTISE IN SUPPORT OF OUR PARTNERS TO SUCCESSFULLY
EXECUTE THEIR SPONSORSHIP PROGRAMS. ITS WHEN OUR PARTNERS SUCCEED
THAT WE TRULY WE WIN Johnny Morris, founder of Bass Pro Shops,
helps driver Ty Dillon and team owner Richard Childress celebrate
in Victory Lane at Indianapolis Motor Speedway
12. OUR FAMILY OF PARTNERS RCR IS PROUD TO REPRESENT A FAMILY
OF BEST-IN-CLASS COMPANIES WITH WHOM WE SHARE IN SUCCESS