1. Taking thesocialout of social media Social tools in a business contextRichard Dennison Senior manager - social media [email_address] http://richarddennison.wordpress.com/ http://twitter.com/RichardDennison

2. Agenda

About BT today

Its all about participation

Managing new intranet content

Enterprise-wide collaboration

Potential impact in corporate environment

Lessons learnt

3. About BT Today BT is a global communications services company operate in 170 countries; offices in 50 countries 110,000 employees; 160,000 intranet users We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are ourgoals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders. 4. Its all about participation Encouraging every employee to believe they can make a difference "Your employees are all loyal, interested, intelligent, creative, engaged and dedicated people except during the 8 hours each day they're working for you."Tom Peters Employees as people self-expression being opinionated having personality 5. Impact of participation on communication/collaboration

people are interacting differently more informal ( cold-callingculture; no respect fororganisational status )

relationships are more fluid, dynamic and far-reaching

growth ofpeer-to-peertrust at expense ofinstitutionaltrust

participation at an individual level, not an organisational level

communications as aconversationnotchannels

importance of information is determined by user not author

all content iscollaborative

A social media environment does not lend itself well to managed communications but facilitated communications 6. New intranet content

Formal content traditional

Team content collaborative

Crowd-sourced content democratised

Personal content democratised

all these need to co-exist could be mixed on the same page but will need a new form of governance 7. BT channel governance

policy owned by Group Communications

information management standards owned by Group Communications

policy/standards enforcement owned by Group Communications but embedded into tools - automatic

content owned by the user community

content policed by user community

channels owned by user community

channel development owned by user community

8. Collaborating across the enterprise Making connections; building knowledge 9. BTpedia 10. Collaborating across the enterprise 11. Web 2.0 news 12. Your space 13. RSS powered news Over 150 feeds on corporate news desk alone 14. RSS powered news 15. Collaborating across the enterprise 16. Podcasting 17. Collaborating across the enterprise 18. Blog Central 19. Employee blogs 20. Collaborating across the enterprise 21. Project wikis Around 750,000 wiki pages 22. SharePoint 2007 23. SharePoint 2007 24. SharePoint 2007 25. SharePoint 2007 26. Collaborating across the enterprise 27. Social networking

manage

er thats it!

do

create

innovate

change

28. Social networking 29. Social networking 30. Potential impact in a corporate environment

Governance community editorial control

Wisdom of crowds with no crowds

Losing control of the message

What if ?

Mixing business and personality

Process challenges

RSS

31. Lessons learnt

Focus onvaluenot risk!

Start anywhere start immediately

Start small and build slowly follow the energy ofyesthrough the network

We learn what works by doing the work so let users try as early as possible warts and all succeed or fail quickly and cheaply!

Engage legal/HR/security early and emphasiseevolutionnot revolution

Have realistic expectations the intranet is not the internet!

Harness the enthusiasm of the enthusiastic especially if senior

Sometimes the only form of transportation is a leap of faith !

proceed until apprehended! 32. My blog http://richarddennison.wordpress.com 33. [email_address] http//:richarddennison.wordpress.com/ http://twitter.com/RichardDennison We were together I forget the rest.Walt Whitman