Date post: | 12-May-2015 |
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Richard Dyer
Dyer is an English academic specializing in
cinema. His work is described as "emphasizing
the aesthetic and historical specificity of
cultural texts"
Stars (1979)• “Stars was Dyer's first full-length book. In it he
developed the idea that the viewers' perception
of a film is heavily influenced by the perception
of its stars, and that publicity materials and
reviews determine the way that audiences
experience the film. With this thesis in mind,
Dyer analysed critics' writing, magazines, and
advertising and the films themselves, to explore
the significance of stardom, with particular
reference to Marlon Brando, Bette Davis,
Marlene dietrich, Jane Fonda, Greta Garbo,
Marilyn Monroe, Robert Redford, Joan
Crawford and John Wayne.” Wikipedia
Dyer’s theory:• A star is an image not a real person, that is constructed
out of a range of materials (media) – magazines, TV, Radio,
the Internet, to advertise and market to a specific target
audience. Example: The One Direction image attracts
young, teenage girls.
Youthfulness
Rebellion Rap
Sexual Magnetism
Originality
Success against the odds
Paradox 1. • The star must be simultaneously ordinary and extraordinary for
the consumer.
Ordinary - daily activities Extraordinary - followed
by paparazzi
Paradox 2. • The star must be simultaneously present and absent for the consumer. The
institutions are feeding little amounts of information to the audience, which
get them wanting more. However the audience will never be satisfied with
the information. Example: Album signing or concerts – they are present
however you aren't able to touch, chat and get to know them.