Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date Document Type Document Description No Date Subject 34 2 6/27/1972 Memo From Rietz to Malek, Magruder RE Press Coverage for Youth Functions. 11 pgs. Campaign 34 2 6/5/1972 Memo From Malek to Jones RE Progress Reeport on Fund Raiser. 2 pgs. Campaign 34 2 6/5/1972 Memo From Malek to Odle RE Staffing. 1 pg. Campaign 34 2 6/6/1972 Memo From Malek to Todd RE Coordination of Aging Efforts. 1 pg. Campaign Wednesday, June 17, 2015 Page 1 of 7
Transcript
Richard Nixon Presidential LibraryContested Materials CollectionFolder List
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6271972 Memo From Rietz to Malek Magruder RE Press Coverage for Youth Functions 11 pgs
Campaign
34 2 651972 Memo From Malek to Jones RE Progress Reeport on Fund Raiser 2 pgs
Campaign
34 2 651972 Memo From Malek to Odle RE Staffing 1 pgCampaign
34 2 661972 Memo From Malek to Todd RE Coordination of Aging Efforts 1 pg
Campaign
Wednesday June 17 2015 Page 1 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6161972 Memo From Malek to Staff RE Registration Drive 1 pg
Campaign
34 2 6161972 Memo From Malek to Staff RE Field Reports 1 pgCampaign
34 2 6161972 Memo From Malek to Magruder RE Training Sessions in the States 1 pg
Campaign
34 2 6141972 Memo From Malek to Kayser RE Business and Industry City Chairmans Guide 2 pgs
Campaign
34 2 6151972 Letter From Malek to Jenkins RE National Black Womens Political Leadership Caucus 1 pg
Campaign
Wednesday June 17 2015 Page 2 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 611972 Memo From Malek to Odle RE Staff for Special Ballot Division 1 pg
Campaign
34 2 611972 Memo From Malek to Jones RE Field Organization 1 pg
Campaign
34 2 5251972 Memo From Malek to Kayser RE Business of Political Activities 1 pg
Campaign
34 2 6281972 Memo From Malek to Kaupinen RE State Chairmen Meetings 1 pg
Campaign
34 2 6281972 Memo From Malek to Marumoto RE Your Public Apperances 1 pg
Campaign
Wednesday June 17 2015 Page 3 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6281972 Memo From Malek to Goldberg RE Jewish Voter Registraiton Efforts 1 pg
Campaign
34 2 6281972 Memo From Malek to Piliero RE National Advisory Committee - Lawyers for the President 1 pg
Campaign
34 2 6281972 Memo From Malek to Goldberg RE Cross-Over Democrat Store Front in Miami Beach 1 pg
Campaign
34 2 6281972 Memo From Malek To Goldberg RE The Attached News Article 1 pg
Campaign
34 2 6281972 Memo From Malek to Staff RE Surrogate Plans 1 pg
Campaign
Wednesday June 17 2015 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6261972 Memo From Malek to Magruder RE Notes on Campaign 2 pgs
Campaign
34 2 5291972 Memo From Marik to Mitchell Magruder RE Planning Schedule 2 pgs
Campaign
34 2 6121972 Memo From Foust to Mitchell Magruder RE Springfield Grand Opening Team 76 Rally Anaheim 2 pgs
Campaign
34 2 4211972 Memo From Strachan to Haldeman RE Television Equal Time 5 pgs
Campaign
34 2 5181972 Memo From Magruder to Mitchell RE Senator James Buckley 2 pgs
Campaign
Wednesday June 17 2015 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5261972 Memo From Colson to Mitchell RE AFLCIO 1 pg
Campaign
34 2 5121972 Memo From Dailey to Stans Magruder RE Televised Fund Raiser 14 pgs
Campaign
34 2 6151972 Memo From Odle to Magruder RE Distribution of Lines 1 pg
Campaign
34 2 591972 Memo From Porter to Mitchell Magruder RE Monroe County Republican Committee Political Celebration Rochester NY 2 pgs
Campaign
34 2 5171972 Memo From Magruder to Haldeman RE Talking Points for Surrogate Briefing 6 pgs
Campaign
Wednesday June 17 2015 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
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Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6161972 Memo From Malek to Staff RE Registration Drive 1 pg
Campaign
34 2 6161972 Memo From Malek to Staff RE Field Reports 1 pgCampaign
34 2 6161972 Memo From Malek to Magruder RE Training Sessions in the States 1 pg
Campaign
34 2 6141972 Memo From Malek to Kayser RE Business and Industry City Chairmans Guide 2 pgs
Campaign
34 2 6151972 Letter From Malek to Jenkins RE National Black Womens Political Leadership Caucus 1 pg
Campaign
Wednesday June 17 2015 Page 2 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 611972 Memo From Malek to Odle RE Staff for Special Ballot Division 1 pg
Campaign
34 2 611972 Memo From Malek to Jones RE Field Organization 1 pg
Campaign
34 2 5251972 Memo From Malek to Kayser RE Business of Political Activities 1 pg
Campaign
34 2 6281972 Memo From Malek to Kaupinen RE State Chairmen Meetings 1 pg
Campaign
34 2 6281972 Memo From Malek to Marumoto RE Your Public Apperances 1 pg
Campaign
Wednesday June 17 2015 Page 3 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6281972 Memo From Malek to Goldberg RE Jewish Voter Registraiton Efforts 1 pg
Campaign
34 2 6281972 Memo From Malek to Piliero RE National Advisory Committee - Lawyers for the President 1 pg
Campaign
34 2 6281972 Memo From Malek to Goldberg RE Cross-Over Democrat Store Front in Miami Beach 1 pg
Campaign
34 2 6281972 Memo From Malek To Goldberg RE The Attached News Article 1 pg
Campaign
34 2 6281972 Memo From Malek to Staff RE Surrogate Plans 1 pg
Campaign
Wednesday June 17 2015 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6261972 Memo From Malek to Magruder RE Notes on Campaign 2 pgs
Campaign
34 2 5291972 Memo From Marik to Mitchell Magruder RE Planning Schedule 2 pgs
Campaign
34 2 6121972 Memo From Foust to Mitchell Magruder RE Springfield Grand Opening Team 76 Rally Anaheim 2 pgs
Campaign
34 2 4211972 Memo From Strachan to Haldeman RE Television Equal Time 5 pgs
Campaign
34 2 5181972 Memo From Magruder to Mitchell RE Senator James Buckley 2 pgs
Campaign
Wednesday June 17 2015 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5261972 Memo From Colson to Mitchell RE AFLCIO 1 pg
Campaign
34 2 5121972 Memo From Dailey to Stans Magruder RE Televised Fund Raiser 14 pgs
Campaign
34 2 6151972 Memo From Odle to Magruder RE Distribution of Lines 1 pg
Campaign
34 2 591972 Memo From Porter to Mitchell Magruder RE Monroe County Republican Committee Political Celebration Rochester NY 2 pgs
Campaign
34 2 5171972 Memo From Magruder to Haldeman RE Talking Points for Surrogate Briefing 6 pgs
Campaign
Wednesday June 17 2015 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
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~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
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~ ~
bull
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bull
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ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
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- u middotl~t~1~~ ~ ( L~
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i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 611972 Memo From Malek to Odle RE Staff for Special Ballot Division 1 pg
Campaign
34 2 611972 Memo From Malek to Jones RE Field Organization 1 pg
Campaign
34 2 5251972 Memo From Malek to Kayser RE Business of Political Activities 1 pg
Campaign
34 2 6281972 Memo From Malek to Kaupinen RE State Chairmen Meetings 1 pg
Campaign
34 2 6281972 Memo From Malek to Marumoto RE Your Public Apperances 1 pg
Campaign
Wednesday June 17 2015 Page 3 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6281972 Memo From Malek to Goldberg RE Jewish Voter Registraiton Efforts 1 pg
Campaign
34 2 6281972 Memo From Malek to Piliero RE National Advisory Committee - Lawyers for the President 1 pg
Campaign
34 2 6281972 Memo From Malek to Goldberg RE Cross-Over Democrat Store Front in Miami Beach 1 pg
Campaign
34 2 6281972 Memo From Malek To Goldberg RE The Attached News Article 1 pg
Campaign
34 2 6281972 Memo From Malek to Staff RE Surrogate Plans 1 pg
Campaign
Wednesday June 17 2015 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6261972 Memo From Malek to Magruder RE Notes on Campaign 2 pgs
Campaign
34 2 5291972 Memo From Marik to Mitchell Magruder RE Planning Schedule 2 pgs
Campaign
34 2 6121972 Memo From Foust to Mitchell Magruder RE Springfield Grand Opening Team 76 Rally Anaheim 2 pgs
Campaign
34 2 4211972 Memo From Strachan to Haldeman RE Television Equal Time 5 pgs
Campaign
34 2 5181972 Memo From Magruder to Mitchell RE Senator James Buckley 2 pgs
Campaign
Wednesday June 17 2015 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5261972 Memo From Colson to Mitchell RE AFLCIO 1 pg
Campaign
34 2 5121972 Memo From Dailey to Stans Magruder RE Televised Fund Raiser 14 pgs
Campaign
34 2 6151972 Memo From Odle to Magruder RE Distribution of Lines 1 pg
Campaign
34 2 591972 Memo From Porter to Mitchell Magruder RE Monroe County Republican Committee Political Celebration Rochester NY 2 pgs
Campaign
34 2 5171972 Memo From Magruder to Haldeman RE Talking Points for Surrogate Briefing 6 pgs
Campaign
Wednesday June 17 2015 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6281972 Memo From Malek to Goldberg RE Jewish Voter Registraiton Efforts 1 pg
Campaign
34 2 6281972 Memo From Malek to Piliero RE National Advisory Committee - Lawyers for the President 1 pg
Campaign
34 2 6281972 Memo From Malek to Goldberg RE Cross-Over Democrat Store Front in Miami Beach 1 pg
Campaign
34 2 6281972 Memo From Malek To Goldberg RE The Attached News Article 1 pg
Campaign
34 2 6281972 Memo From Malek to Staff RE Surrogate Plans 1 pg
Campaign
Wednesday June 17 2015 Page 4 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6261972 Memo From Malek to Magruder RE Notes on Campaign 2 pgs
Campaign
34 2 5291972 Memo From Marik to Mitchell Magruder RE Planning Schedule 2 pgs
Campaign
34 2 6121972 Memo From Foust to Mitchell Magruder RE Springfield Grand Opening Team 76 Rally Anaheim 2 pgs
Campaign
34 2 4211972 Memo From Strachan to Haldeman RE Television Equal Time 5 pgs
Campaign
34 2 5181972 Memo From Magruder to Mitchell RE Senator James Buckley 2 pgs
Campaign
Wednesday June 17 2015 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5261972 Memo From Colson to Mitchell RE AFLCIO 1 pg
Campaign
34 2 5121972 Memo From Dailey to Stans Magruder RE Televised Fund Raiser 14 pgs
Campaign
34 2 6151972 Memo From Odle to Magruder RE Distribution of Lines 1 pg
Campaign
34 2 591972 Memo From Porter to Mitchell Magruder RE Monroe County Republican Committee Political Celebration Rochester NY 2 pgs
Campaign
34 2 5171972 Memo From Magruder to Haldeman RE Talking Points for Surrogate Briefing 6 pgs
Campaign
Wednesday June 17 2015 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 6261972 Memo From Malek to Magruder RE Notes on Campaign 2 pgs
Campaign
34 2 5291972 Memo From Marik to Mitchell Magruder RE Planning Schedule 2 pgs
Campaign
34 2 6121972 Memo From Foust to Mitchell Magruder RE Springfield Grand Opening Team 76 Rally Anaheim 2 pgs
Campaign
34 2 4211972 Memo From Strachan to Haldeman RE Television Equal Time 5 pgs
Campaign
34 2 5181972 Memo From Magruder to Mitchell RE Senator James Buckley 2 pgs
Campaign
Wednesday June 17 2015 Page 5 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5261972 Memo From Colson to Mitchell RE AFLCIO 1 pg
Campaign
34 2 5121972 Memo From Dailey to Stans Magruder RE Televised Fund Raiser 14 pgs
Campaign
34 2 6151972 Memo From Odle to Magruder RE Distribution of Lines 1 pg
Campaign
34 2 591972 Memo From Porter to Mitchell Magruder RE Monroe County Republican Committee Political Celebration Rochester NY 2 pgs
Campaign
34 2 5171972 Memo From Magruder to Haldeman RE Talking Points for Surrogate Briefing 6 pgs
Campaign
Wednesday June 17 2015 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
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~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
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bull
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~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5261972 Memo From Colson to Mitchell RE AFLCIO 1 pg
Campaign
34 2 5121972 Memo From Dailey to Stans Magruder RE Televised Fund Raiser 14 pgs
Campaign
34 2 6151972 Memo From Odle to Magruder RE Distribution of Lines 1 pg
Campaign
34 2 591972 Memo From Porter to Mitchell Magruder RE Monroe County Republican Committee Political Celebration Rochester NY 2 pgs
Campaign
34 2 5171972 Memo From Magruder to Haldeman RE Talking Points for Surrogate Briefing 6 pgs
Campaign
Wednesday June 17 2015 Page 6 of 7
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Box Number Folder Number Document Date Document Type Document DescriptionNo Date Subject
34 2 5131972 Memo From Shumway to Mitchell Magruder RE Backgrounder 3 pgs
Campaign
34 2 6221972 Memo From Magruder to Strachan RE Democratic Delegates 2 pgs
Campaign
34 2 6131972 Memo From Magruder to Haldeman RE Sample Mailings to Spanish Speaking Voters 4 pgs
Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
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Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
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~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
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~ ~
bull
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bull
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ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Presidential Materials Review Board
Review on Contested Documents
Collection H R Haldeman Box Number 314
37
38
39
40
41
42
43
44
45
46
47
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160
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Return PrivatePolitical jJ07s rgtIAilIL 0 j)LO 51ntiuQmiddot nJ Retain Open
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Return PrivatePolitical InISmO) St4umWfll JD trlICr)u) SI37J Return PrivatePolitical HDIrlilTACiJ1 mA(iWi)r I 10 ~~A)-) (J4JJ Retain Open
Retain Open
Retain Open
Return PrivatePolitical MEnlO (vi(A iliJlt To 1(1+) ( r3-n
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
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~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
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~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 JgtE NSyLVANlA AVENUE N W
WASHINGTON 0 C 20006 June 27 1972 t202) 3J3middot0920
MEMORANDUM FOR FRED MALEK ~MAGRUDER
FROM KEN RIETZ
SUBJECT SUIT~ary of Press Coverage for Youth Functions
Toward the end of May two youth events were held which received quite a bit of publicity the Neighbors for NixonTower registration drive on May 20 in Dallas Ft Worth and Beaumont and the announcement of the formation of the Student Leaders for the President on Hay 22 in Los Angeles I thought you would be interested in the publicity generated by these events
NEIGHBORS FOR NIXONTmlER (Hay 20)
May 19 - Ken Rietz was interviewed by
Dallas Tires Herald - clipping attached
WFAA Radio Station - aired Hay 19 (at least 3 times)
Dallas Morning News - clipping attached (two other small articles taken from the press release are attached)
KERA-TV (PBS) - aired May 19
KTVT-TV (Independent) - aired 1ay 19
~~AP-TV (NBC) - news interview aired May 19
KDFH-TV - Aired Crossroads 70s 30 minute talk show on Hay 20
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
------------------------------------------- shy
-2shy
May 20 - Press conference with Ed Nixon was attended by
Dallas Times Herald - ran on May 20 (no clipping) Dallas Morning News - ran on May 21 (no clipping) KTVT and KDFW Television Stations - ran May 20 unidentified radio station - no feedback
May 20 - Registration drive was covered by
KBAP-TV - Filmed young 1 people going door to door aired on May 20
National Public Television covered the entire event for a Sander Vanocur special on June 23
BEAL~ONT REGISTRATION EVENT - May 20 Celebrity Jock Mahoney (Tarzan Rangcrider) attended this event in behalf of the Young Voters for the President He Has covered by
Television - Channel 6 (interview and actual footage of him going door to door - no feedback)
Ne7Spaper - Picture story appeared on May 21 in Beaumont Enterprise (clipping being sent)
ANNOlfiCEl1ENT OF STUDENT LEADERS FOR THE PRESIDENT - May 22 In attendance at press conference (no feedback on-actual usuage although reports are that most media carried something)
Television KTTV KTLA KNBC (NBC) KHJ KABC (ABC) KCOP and Theta Cable television
We provided color film to the students hometowns (10) We provided color sound film to 17 California stations
Newspapers - Los Angeles Times (clipping attached) Los Angeles Herald-Examiner (clipping attached) Christian Science Monitor UPI and AP
We provided to all hometmvn newspapers (of the participants) vith photographs and individualized press releases (one clipping attached no feedback on others)
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-3shy
Radio - Radio News West (25 stations in Calif)~ Mutual Broadshycasting (27 Calif 50 national) KNX-CBS KBVQ KHJ KFI KRLA Western International News Service (30 stations)
We made audio telephone feeds to 50 California stations and to hometown stations in all national regions
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
0 Ii t i ( S
~ ~ ~ ~ rril~ 11middotj~-L ~ ~~ 1 -- -_
Au~tin Bureau ArSTl-Crvnty chairncn
If plt1itical ~artj( h~ hln re1 bv SC 1 or ~Ciob BliIO~~~ ~ ~~i thCit~ ~ti-lates of June 3 (eel ton exshyenses to him romr~Jy Bullock ~Did cot of the
1I1loff should h~ ie5S than the rst primary ycaUfC 1f the ~pected liflhtcr voteuro Fewer lan half the count chdirshylen hUe rNurnld their cgtjmiddot lates lor t~c runoff Warmiddot ants are i~l1~d 011 the hasis ( thmemiddotfounhs the (rimatmiddot d cost of holdmg the elecmiddot ion
After the election payshynens are made nn the bilSlS
)f a sworn statement plus ancellcd checks
DOLPH BRisCOES headmiddot juarters announcCd moorscmiddot lent of the gubernatorial andidae bv a numhcr 01 ity official attendi1 their
Frid3) )I1~ 19 19i2 51
r ~~ ~-1middot~-~middot 1 If ~ ~n--
bull ~ 4_ l ~~ jJj U 4 ~ _) l j~LI j L -
cO1Velion in Sm Antonio 111 THE It~Ulerlnt l0vermiddot in~ slpporl to th~ D~ml1ltratmiddot nors race Bill Htlhhy said Ie T~11incc fllr lr(sidenl told county commb~ 0
~res 0 fihl Brisrne en- I have al~ays opposed - l~ S E1 jonN TOWEl Friday forced bUS1it lfi chfnl~ andmiddot Stewa~t $c1[1 COP c-
dJrsemrnl include city manmiddot he dcnnuncd ofloncnt WIlt parrllirate in a special have as~middotd hirt to laer Seni hDonald of Dal- W r II ft voter regitration arive inltInn nnl~middotl y or rymg 10 bull Dallas Saurdav after ma 3l0 persarq to r~btir laSt ~laor-i G~(lmiddote Rovce of raise this a an iS~tJ( ~l~~(]1tte Will1m H Larkin Hohhy abo charged that
(hI infamous Pa tT rna of Waxahachir V~mon (omiddot ~n of Lan(lscr Jne chin bd supporwd C(ln-
Mll in th(gt firs primary He Rams~y of Gr~r-nvie Rill cu of Dinlon and John Gat cited ConrqUmiddots 4017 votes 11 of Sn Amoruo iltHe thln nn
CIt offlc~s srcd theenCt)Tscment
+
FRANCES FRENIHOlO Brisco~5 opponent tllked or taxes on a 1cdirhopping airshypLnc tour fro11 Dcnon to
Texarkana and lyler She proT1ised to cxercisc fnt~al-ity lin government and to seek taxes on cnrporate profmiddot its If more fncnue is needmiddot ed She said nn fax increase (~tld be I~ifd 011 indiidmiddot uals or homemncrs
-
in Duval Cn~nty ~o 161) ror Hnhbv 74 for sen Joe Chris tie and 30 for Sen Ralph Hn Hobby ako ilcuseo Connally of signing the srandalrJUs Sharptstown baning legislation so It could cor~e tp in the Scnlte
Connally charged Hobby wiTh [cncemiddotstraddlinl nn Sdlltlol husing ~Uppltln of parmiddot ty nominees for president and ohor questions The cltlnmiddot didate quOted from Hobhys nlws[llocr th~ Honston Post as sayini the ony drshycurnstance unrler which Ho)middot by would Sllpport Richard Nixon for presidenl rhis year is if George allac~ won the I
I t 0 HcJ-I 1- f~OP lliII l~i~ Pu To lk~bttr Volen
- II 17 z Fort Wonk Bureau
FORT 71TH -nmiddotC I publicon pu i ilnnt1~
1 j -t Int~nil
rer VOf 1~ ~)
ber ~ 1~
sor-cotlC-- Rmiddot d S~middotmiddot
Democratic nomination t star ~ - ~ Labors Committee on Po- -Saturday night Tower will
Utical Educatton endorsed attend the Dallas gridiron Hohpy on the basis of pledgmiddot dinner
)
~ ers The assessor-middotmiddotin a fin~ ant inspection tour said they pthl to bEgn
rhrouh Sn~theast Texas with c~fV- lr ~ )Iunde~5~cretary of agticul
lure J Phil CampbelLT del II 11
ower an amp 1e WI
tom the Eagle Lake and Wharton areamiddot Saturday momin to Inspec a special fire ant eradlcation program bull
The voter registration drive in Dallas is heing spanmiddot sorcd jointly h~ the Commiddot milre tltl rpmiddoteiec the Presimiddot dent Texans for Tower and the state Republican parry
Tower will appear at a cnrmiddot fee for w()rk~rs in the VOtU rcilralio] blit7 at the Pmmeuronlde Shopping CCnler Heltline ann Coit Ro~d AI~o participti~ in the ceremony will be Edward 1 ixon blmiddotOthmiddot er of the President Dallas Conressl11an Jim Collins md Robert Fuller teltvision star
I
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
lllIU N 1C I1 ) Wgt t1L
1 PrC-ident Nixon is not ahout
to conepde mythlll on the l()
called youth VOle sl)middots Ken Ril~lz rationtl aintor (If the Young Voters for the Prc~imiddot
dent 01shyA d(cision 1lt maC to gilSirctra
aftel the youth votc W~vc got z mjllion new votcrs and to sit buk and say we cant get any of C1em is pretty lidkumiddot
(deg 0
lous Rictz said He was in Dal1lt1s Saturday
BALTDORE (UPll-Smger for a voter registration drive Frank Sinatra came out of a in behalf of NilJn and Sen
en PJctz bull middotmiddothat J1middotmonth retIJement Friday to John Tower si-g at an exuavaganza honor~emiddotfe tryin~ to 00 is inshy He said in the 10 monthsirg- Vite Plmiddote~c(rt Spiro T)Ie younr plople in a since the Young Voters cam~Arew
ea-n~n~rltl way pain was initiated e have I feel like I havent worked been more successful than
1 yCars Sinatra told the anybody ever thou6ht we la~kmiddottic audience at tlle middotstate would be FClces ~epubcm fundmiddotfJicr A Sashy Prc-idcnt Kixl)n he claimedlte to Ted A-rew Kight had more youngsters working Sinaha retired Mrch 2 f01 him in the cw HanQmr9shy~jl and had not sung in pub~ primary than McCarthy in c since Sinatra said back 18 or McGovern in ]972By c~OLYN llARTA many of thesp neotcrs are ta~e following fre performshy
~The President has von 20 Ken Rietz the man no ~oing to VOle in olcmbcr nee that this was his last cessfuHy rni-(Ncd a Rietz said hut he noted that ubIic son even at Republimiddot nnin US fn1ori( pmmiddot Nixon is runnin ahead in an fund raising occasions in in Tcnnc)~Cc tlO nrs If ( II ltd TailOring a rcndItion of The
co CIe po s an success ~ady is a Tramp~ rum the o parfl hy inv~lng
may depend on how manymiddot or how Pal Joey Siratra paid tt~g FOPr is no nZlrmiddot
the young people are rcis- ribute to the fomer Maryland~n tl1( youth ore for csidcnt limn teredo sovernor
ation(ll director nf YOn~ Thirty per cent of the eli~i middotmiddotHe has the ~ll to call the prc-s a mess thots this genshytns (or the Prrlrknt ble new young oters arc tlrnan _ bullbull Hes a champ
-If is oing fifler the 2 nnw rcgtgistercrl Rietz expects
lton )1(1W middot01(1[3 III hc l~ that number to reach 60 per2l-ycar-nlo ran~~-fmlt to
l tl~-m reurorffrr-(j ilnd cshy cent by election day whiCh is
d (OlI1(C them 10 M the national average of all Ixon Rl1rl ~C invoved in voters campain bull Now on leave of absence -0 one can predict tow
from the advcrtisin~-publjc
relations firm of Allison Treshy
lravcn and Rietz the 31)
ycltr-old Rittl wa~ campaign
manager (or Bill STork in the Tennessee conC~t for
US Senate in 1970 He is in DRllas to hrlp kirk
off a giant olcr rC~itration
blllZ SctturdilY whIch bCins at 10 am at Promenade Shopping (cnlcr Morr than 300 volunt(Crs will h~ sworn in as deputy r(Jistrars for the Imiddotday drivr
pr ccnt of the mock electIon aOfi (on(ntion~ that ha( been held at colleges and hjbl hlloo1s
Vhat has Nixon bot to oUer the )oun
We are running on tl-e Pre~idenls I(cord wh~licr
its an older p~r-()n or a your~ person Rietz aid fC are st l~sin the Prc-idcnt hdpEd the 18-year-old ~(t the vot~ that he endorsed it as a candishydlte and si~n-~ it into law
He is pndir~ the draft and has put in a lottery system which affects every sir~~e younr Amfrican The Presimiddot dllts willdin dOon of tre war has been a very popular issue with them
A third of tle White Hou- staff is tmder 0 years old ltr~ most of the young peoplE arc in key positions not ju~t me5- sengers
Rietz said aQ1hough COUltgtgf cmpuses arc toJ-h grocnds to plow for the PfCsidcnt iWmiddot
veys show him fadin cthr hopduls including Gc-r~e IIc(Qvern the Demolrac frontrunner of t~e moment
Surveys also show mos youngsters are going 3~C~ with the Pre5i~cnts bO1lor and miring debiion in ViE~ narn at least for the middothort term
But he em~h-5jzed mbodr on the Nixon te3m was ufrolmiddot ish cnou~h to believe Kic- wou~d remain ~ popular (S le is now if th- ictnam sit~3middot tion deteriorated
l[ the siluation is real bad in Nocmber 1flf President 13 in trouble with all volers l~t
just young vOlers Rietz 1ic
I
bull bull
to
~ ~
t) ~~ nrr ~ middotltII1V N I _sl ~l~ 1 if~ ~ r r~ -tI iIV II ~ V V ~J 1 I r
i
bull1
~ tj ii to San Oit~ Union Sfoff Oiopoch
J SACRAlIE-TO - Lt Gov rrlcase of American priwners r EO Reinecke savig prOlestcrsgtl war -~
apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
tired of vio~Je tirea 1)[ pro ~ a bull
tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
1~l)) SIG- PETITIO (omi3 Ste ~A spokcsn1ln lor 8bout 4( stu- ton PeJ0crdjnc
ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
t I c~rri pr~cc ~ fIVcro n0t ad)~lte V3r)P he1 ~~u(Hn~(r~HHzu
adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
1
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
)
~ ~
bull
- - ~
bull
-
~
ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
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apins[ Pniticni ions dCCiJ bull J)cJ Pasta sudr~t prrs~diritp bull fH tne llfliVCrSlt v or Sail 1ran U
slQn 10 mille Hmlilong l1lrllr ci5CQ annoliiicc[ formation of al w~re not rerreslntatio flf tL( ~l11(ur OUp Sm(~ent Leaders
majority yesterday for the President 1shy
le~ders of StU(~tnt for Peace IXO~S TRIPS CITED i~ Vi~tnam to a tJres conference Piasta said ~r iixon by
ic aid the ncwl~ fQmci Ulg to Chil1(l ma Russia has tgrollp ~NU$ ot ~l nljJor~ty )e ((tr~j1ir ti1-1l oi)er clnCriT of the s~UCints wfOCil 1r~r~qfS ~ol~-i oj-ndinrtl I
h ~ ~j bull tmiddot 1 t-( I ~ ~H t h- 1 L 0 j lI ttlmiddotaE~ (IllhlS laLC n middottmiddotUC[e 01 ~rce I
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tet for the5zie (Ii ~rlll~Sl _lgt SlUG siuGen bull ~li st LflS Caa- I
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ltents accornpanting neinccke ocrs wil VSit bull Caforni~1 SI BI to sJea I) stujl
- eve 0- a rre~mm li1 10 try to or~lijze lliel1lli il1tern~tiollal srnrlir t the Unimiddot in 01 (riC XOll admin-il
versity of Caliior-i]a ampt D(ilS 1 Yictilam pO~iCHS 1 said rbolL UOJ Oll hi fl jCliey MiD lC Davis campus sircd a Su- frlltllTIa 11 lid ailar stU-I
pohcj~t and tnat C()t1H3 vt tne Lr(s iroln ~lh( nu~~onfs n~lfrj( i ~ pNit~O[l W(1( bcil1~ sent 10 all b~n tn~e wrl) qH~liy supportl othr en n1lt~s( ~n tiV2 S~~ltp th~ Pnslrcgtnt i
The e~uf(nt crDLi t B()ck HRtit nnHnih~lrmiddot he said said to (iHnl~ St~l~ 1~11r L(jljl SiUl(tHS WI-O sinetll
poritnc ior is ~cmiddot wCC ~co W11 St
ti)e raJiro3d tra~~~ r~cenilY
ie1 rtt CC ulvi lions f(lt oot3irimtnt of rt 51n~ [)lure ~hun lrH~
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adrku rc fc~i p(srcnr rix- trJns (Ini rrcclH offer to th rril VictnanHgt( WJS (tlf (nu rt1
SOD noIeuro and silould be accctmiddot I
cd Brock ~Jici US mi~ry JC- ~ions SlIlist lorln ViClnm wcr~ afC(gt1niiICa hy ~
I t oust
PC0lC otter of ll American tOOlS iior months after a c~I~e-~4e alo ---1 _ _ I
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J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
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Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
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lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
~ )~r~ ~~ L- lt
lt ~r ~ 1~ 1) 1 feet In Sn6dgTJSs Slough soufh of the
r ~ ItOr ~Gon
- - ~--Ol SSlCfJ1CHiO S~ I) ih gt
J Abmt 30 $tl1lknl unit Ilcu1cnrmt GOcrnor Ed Rejn~Ckc n n n 0 u n C (l d a statcdt pclItinn d~rve yesttlcily to show that m~ny 5tl~d(rlti support Presil10nt 0ixons Vietmiddot nnm plicy_ D~spbyini fibouL EJ ti~shy
nntures cmiddotr si ilGtn~s bc1ltin~ llr Nion Ste~0 middotBI~JC- a Dl~moewt gtnd a stljl~nt Jt the UniYcrjty of ClifolllG Davjf tild nevsmen he thoui[ llr ~ixols l~t pcacamp (lift] VDS vcry ~cn emus 1lJ c~lled on i S cHinJls to un(te tcilind lie pre$(r~nt
Wo do not think (llsscnt is TongH l(l said Hbut thet
The SI lllcnts illrmed a lCW grot) cHd Studcnts for PClpounde in i(tni1 t) COlshyl~ct the ~giat1Jns from Calshylrrl~ rnmiddot ~3middotS It~ prdty hz rd iO ~~et
(llpoundW) clveru~~~ tf yvtl von t ~tt on raHr)~ld trI1 s ot frrn OCl t 5t c~H~~f ehfl~
said tU~tHk-) lIe ~~id there wac wjd~nl(l illl
dent ~up~)rt for ~Jr bons poH~lc~
StudcHts 0l l(Ii~PiLSS toshy(1ly cd ((rn)middot~tr~il tbt they ar( tired of yjLilt ln)shytest stid ECirrce -0 Urlti1cicd l]c llC3 confer ence
Ulliled lft
f
Elliott rtanch proPCfty - is proof of navitlJility cj ttl
1- - - 1 tiif I f( V ~ J -11)gt
S)~~ V1fUdenrS I no 5-J2
Bac( Ji(on bull
Policy 1
RepresclltJtives of two gfOUpS of students supportin Pre5H1cnt Nix
ons policies jn Induchina illl(i j 0lt15 c()niercnCt~ tOGlY in tee CBp-~toll SCCKM ing to dispel tile myth that it stushydents are ilinsl tile President
Thev conceded t([v htw an unhi1l fiht But Toe Pi sturlent budy president at the Gniversily of San Frandico ltlnd feprlsrtmg tile Stushydent Leaders for iixon argued
The only thing s1 udrnts ~re unanishymous on is tlwt t1cy wun itiCe in Vietnam He jlrcdierd lxnn wIll get a large nunluer of giudcl1t lolc (onhndinc that vhen ~tu(~tnts 20 to the polls -in Xovcrnhrr n the last analysis thel Wli1 juric hiln (~xon) on vhcthcr peace h~s arrived Hot on tho miniHg of Hi~)~lOl liador Qr the invasion of Cambodia
Steve BloCK a stuchrt on tle Davis campus of he Unieri~y of C~lif(lrshynia nnd a n~rfl~0nt~t1ve of middotmiddotStudtrts for Ptftce Itl Virmiddott13rn lr - r~~~ri others hngte cinuftt(d pct~fiols sup porth)~ Ni~on rtld 1liive Jt IltrcG 1 000 sj-~nJl U10- on tile DJvi car) pus alonr He ~lid ~lre lH111r-l Wtiy tl]
circulate the pditions on tlttr CZllUshy
pnsts
But he added it is diffku]t to bct press COV0ra~~e at DtvJS Uunj~s ve sit on the rairuad tracs 01 tull over cars
Ii
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
~~~1~ ~~ - t t ~-
4 ~
~- Assist From Reinecke
rWJI[) Cmrnp lJlsect M1[)1J) emen1lsect
BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
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ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Me~rq Page ([he $acramrn1o Union
Wednesday lJorning May 21 1972 Page A3
~
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BVJlccl~ NiJ(]gt]J71 JPeOl(Ce iPl()ln
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bull
-
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ltgtt-middotmiddotmiddot
~ ~ J
lJy JACK WOODAltD Political Writer
With an assist ftom Lt Gov Ed Remiddot middotineck~ lcad(fs of two Carn1U5 mon~~ rnents in sIJPrt of Prcslfc~t lXcns Vielnam rClCeuro plan met trc press Tuesmiddot day in tho C2toL
~ had to do 5Gmcthm~ d1stic to ret on the rd~W$middotmiddot Steve Bloclt a University of at D3gtgt stuc~nt wIlen askcd why Heineekes hep was sought
hWe didnt w3nt to POil a fire hydrant or sit on hc f1Iirnvj trwhs shy
lllock ~nd frll0w LmiddotCmiddotDJ i (rrhmn nUl FChCY bAh Umiddotnrx-rJt are ori1nlZmiddot en or Studlls for poundrlee In l-11L
A150 rCffC(Ht(J It the nc-w c(flf(r~ ence affJgCQ tty HCH~ccke lt1lt Studtrot Le~d(r5 for tlc Prc~pjenL a nJllQ0WiUC
bull tommiHltc formed -tondJY 10 Los Atlgc~les
JOE IIASTA student body presIdentOr thc Uni(~rltlly cf Sl-J Fr~IClltO 15 western Hcwn rcprcscflt3lvc on the
committee headed by USC student body president Kent Clemence
Piasta did the committe backs both Nixons forelt~ poItcy and hiS dXli(StC programs trclutirlt rcenll~ sh3f1ng the lampyear-)Id gtot~ and dr2 ft reforms
Well 5rca~ to students on OJT CJm~ puses and uric them to vote for PreS-ldcnt Nixon~middot he sad
Block and F(r~y DId they hope to exmiddot pJnd the PCllton drive iii sUiort of ilxons peace proposal to other can-pusshyes
Vc do not dd ocate wor but we think Prcsidtnt )(00S [)CC OfC(T I most f1ir ard ~ilrulrj tmiddotc J(cc~(d 5Hl Block_ We dQ ~ot fed dlltltcnt Igt wrengt but now It may JcopJrdi7C chances (or peacc
fE-EY SAm ixnn pI was JrJ~n to pt 01 qJlck cad to the WM nDt a J nl(~ns to CCJH or tpaod It He added thJt dLJIntrrs Jrc rIVn lld Jnd Cotn(ort trJ ~nrth Htrn Jj ftmiddot UH-J
bvut 40 ~tld(nt Inciudm1 mcmtcrs or thl studen cnJtls at 1C-l bull b wd (CmiddotlJcrkdey otlcnJcu the cnhcrwg
-
Tim Brockman East Los opounds Col lege stcdent body pesldent d a fcrrrer hclicontrr Pl~Ot 1n VHtm Jul tt~ ~i(on acnHnlstrtloO(j 0315 are ~sL
He stid It~ Prcs[dcnL w3nts (ony a~ honorabc peace and to 13-(CC t1~
rJght of s(lfmiddotltct~rrntratlcnmiddot of t gtogtQ of South VlCtnn1
SCcral or the students cc- Jncd o~ systemJtc hi)) h the lCWS ~l 0shyward thc~c hl) ccrnmlt 2ct) d ltlul-1 protest and S31d c1rnps- ncwsl~rs are radIcally oriented
TD1 ~fOftGA~ 3 stucc~t C(tltor at lJC~DJVi stU t~( C A-c rc )pl~r there is dorcd 100 per ce tJ -cc-t antiwar prostcrs
A stucnt scoJlor from ITmiddotL-kcl bull _ echoed tt~e (ornll1nt Inr ~d ~ I) -d -
OfilCCI yo~ surr0-l PrcIt n ThlY 1ld thclr only LfJlc n[ middot-n- t~C
DC pJlas to pc nonmiddotrt() (1~t31
trlJttlHnt I) h) mlt10S o( 17( to f~ C
tntdJ hdtn1s thJl ~ovltrn the c~mp~5 publicatIOns
Dt1llt1~ HOHI Yl~gt -n A -rmiddotmiddot-~middotbulljrbull)gt7 -(i _~ td- 11shyIJ
Sludenl~ nackJ~i
liXOll CamlJuil1- I
LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
i
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
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lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
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LOS AGELES (Sp) Eleven suc~1t b0dy presmiddot
I dents representing 10 reions I
throu2rout the nation an nounc~d cr (n~1ton of Student Le~dcr for Prestmiddot j
Cmnmltpounde ch1irrlan Kent Clemtl1lte president oithe Univer5it or S()t~ern Calimiddot larnia Stuccn body plcded I U a itorous effort to get the I Prcsidlrts meSSltleC to the Anlcrictn studrnts rd nohi- i lizc nHtxirrunl ~~l1P~tt for I him en evcy cniege Campts I in the Unit~c tates
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ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
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Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
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-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
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try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
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6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
ort 2 --bull-01
ThurdIlY May 25 972 trhr- Ert[t [rrs A 11Ilational group fOiTl1~d
DjI r-If) ~1]~ middot7 0 n ~a~ ~] C1 ~U lV smiddotrud~n~middot as U a l~ai J ~ ~~ J J U~ ~~ ~J
Ralph AndclSClO former Tiie com mit tee was mcstic policy problems and lege Republicans University of Washington formed ionday in Los Angeshy he is the best man for the A political-science major student-body president is les Andersen will serve as job Anderson hopes to go into one of J1 national student the committees representashy Anderson said he Is workmiddot lall He is a Senior Jrlders who hac flnncd the tive for the Pacific NOltllshy
ing to set up a local organishy The committees naUoniltlddent Leaders for the wltsL
zation that will embrace is K~nt ClclrnrcPlbitltt Committee to help Anderson tid tile Pnci shyOfl1l1ize tampus support for dent has eXhIbited great young people 13 to 25 and president of tbe Stlctcl~t body tl1lt re-~Icction of Prpsident proficiency and COllllgC ir not just olkgial1s He is tt Iht lJl1lvtr~ity 01 CahiershyNix(tn dealing with foreign and do- president or the U W Col- nia
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
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I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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i i~ ~~ irl
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
i
_~ ~ ~- i
l
HtraJdEI~ml~r 11)16
I
-- - j PRESIDET IXOS fEmiddotELICTIO rOOSTED BY 11 COLLEGE STUDEW BODY LKDERS
Claim tllat all th~ students were against the Presidents policies is labeled howash --~shy
Pr~lr1~nl Ric h ~ r d 1llnhnri prrd~nt ltIt th rnil~rsiliNixon is mon 10 m~pI ourftem to h~m reelectlOn halt hr~n 1~11 1 of i~hintn aid h~ is indo1~tiC nerd and Rnl~r L Patrick ~(hr ~ of th~ blMt ~ 11 (ocr studonl rOI PpNI 111til ixnns drnnestlc LeE 2~ of tnt lnhwsitv rIf AIitnlrsllv of Trx sald l
-~ r--- ~~
~~~~ hi ti~~ f ~Jamp~ ~j J
lrad~r~ from crr Ih (ou~middot an fnrpilIpoHtl(s j j f p _h d h ( - ctmiddot 0 f lthdJana bullaId Ine peop e 11 lpoundI(e S -u- no (v bullbull m __
I
try ( 31 q rIc l1Ucn JI0 o111S ~ 0 analaquo iSouth rtalize the Presirent fim mor~ b~(kln~ fol the (Ilf Lx- Inlrl ltltV In Inmana said he ecutle on the natIOn (mtlts 3~lec h the PreSidents for-I es than most people relm L~n policies whll~ Jeifmiddot WI$shy
The youn I~ajcr no lid 011 L (if the CmversHy of they hrtc th~ backn~ of l11iJlCIlScomm saw the tl1P to Chma than IGO student leaders acrosslaS a stroke of diplomatic genmiddot tc nation oJtCncd their rCduS sons for upponn the prei ~lark ll1lis 21 o( Rrandcis dent during a nellS conferfnce lniersity said the President is YfS1rcIY 11 the Los I1CemiddotT~rnnsle 10 Ih nrlds of IPt~ Cill) nHtiCI1I1 cd Jon Pi3lt11 20 i Krnl CIC111rnCr ~~ studnnt1nl tlw lnimiddotprql or S1I1franmiddot bOdY PISd(-lt II 111( Lnifr~lyei~(( 11rrf ih Prrsidrnts of Snal11(gtrn CrllifnrnI l(i[nrfin and dn11l(si ic lt1 nds claillllt thl 11 11( _Hldrntsl firll((1 Hlsi11r til 01 Old Domiddot wrrr ri~tl1q 11 1)n plllmrnOn (olieuro In n~mil ~ad
eif (lP middotht)~r~~~I lllrl thn ~-----~~shy
thcr II strnn~ rpntl fnri thi rr~d~~1 ~I 1( i
i John E~my ~) Stl~(l1 Jodyj nl ~l S1til l)IJICl StHr
~il lt1 rrTnl mockl (In ilis clmpl in thel
sl~c or Sen G((lr8 lIemiddot
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
6 JUDe S 1912
MEMORANDUM FOR PAUL JONES
FROMa FRED MALEK
SUB1ECT
Al CUI mbullbulltitll tomoJrow afternooa I would lUua you to plcu~ent ill compre beasive and COJlcrete form the loUowJnrtfo ~ levtw1
Cash ift h3Jld -- Firm Commitmqta This 01114 induda who the com mitmlaquolata are from whea the (tab I upettd~ tfad who b laapDJtaihle for follOWblJ up to m~k sure the commitment fare met Furthbull etlort thatt call be made in tbe Aext fow day to pia 0101 eommitmoats and salea Your beat CUIrnt projection of total SQbullbull flAd ltttendaaee
2 ProJI~m You should be prepared to lay Ottt the flaal recomshymended propam laeltldtAJ the participuta timbullbull for ~m(h rtidpant tAd entctrtaiDm~at
3 Coste for the EJlt Here I WOuld Uke to ae a complete break de of aU ee8t iacludiac the coat per dinael tbe eost W~ will boar 101 the Friday reeeptloll any trltvel tn4 upcaa wo are bead lor parUdpUtbullbull and the coat of aay fltlt~iQmMlt that 1amp pbllBed
Public rdattobullbull phn lor the event Herbullbull you ahould by ot aU actiOllCt th~t ~Ie buUle4 to let ~um pWtlidty f the yeat itaelf indudtaa Iebullbull r14n~e prebullbull attoaduue ~t the Yllt aud 311 follow up adioa
5 Your complete plans for the ~umoun(emeat AAd pubUcity 08 the N~tiort~l Bllilck Committ for the Re-Election of the President Here you s8tnlld show all those yltnl plaD to luulOuace toother Uh thir affiUatioa ablaquo home taWll the elearllBces you haft mlul Oft each of them and lead1 alter-aata who W6re eoaidred but are JlQt plaaaed for luampioo You should alao bow here the tobl pubUdty plane for eauri maximum mile1l of til IlmOUDCemeAt of th~6 promiaeat supporters of the President
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
t
A far bullbull 1 am enr the tatal plaua for tlUs eAtire Jut Iathel hapbauN 1 W fo the mbullbulld Tay atte to H well prepared for alld eoallGva Ple ell that aU thobullbull whom fbullbullt cJT amp1 tacha4ed la the bullbullbullbullIoa Mca 1 waat to come awaY from the mbullbulltlaJ with defbdte elerisl_ on 81Ca of the aDove ueaa
bee Jeb Magruder John Clarke
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 5 1972
MEMORANDUM FORI ROBODLE
FROM FRED MALEK
SUBJECT Staffing
Dan Piliero does not have a1l administrative assistant in his budt Conently I do not feel we can approve this addition He will simply have to et along using hibullbullbullcretary OiS a part-time secretary and parttime administrative assistant If he truly need help we should then help him flnd a suitable volunteer
With reaud to Larry Cotdbel I do not teet we should questioD whether he need a replacement for Beryl Cohen He is authorized two girls in that office I feel his performance to date has been good and I aee no reason to deny him ill second lirl The tact that Beryl felt underutilhed is more due to her desire for hilher level work rather than a lack of secretarial and clerical Work
I
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
June 6 1912
MEMORANDUM FOR DAN TODD
FROM FRED MALEK
SUBJECT Coodination of Alina Efforts
The attached memo ibm Bud Evans on the above subject ie quite enshycouralng and I thoUlht you would e iDteted in it Is it really woking as Bud aUlata I was 1JIIulte disappointed by the ult of your b eakfast meetina hut week Pehaps we should hae another one but this would b ood only if it could be clealy undertoad that it was my meeting rather than Flemmillls Arthur simply does not seem willing to knock heads together and let to the eOle of the problems and I am somewhat reluctant to take over the meetilll I fel the need to have ill meeting and get into all the communications and pubUc r lations aspecta aa well aa the substanee What do you thiDk I wobld alao be interested to know what follow up has taken place on the substantivo material discussed at the breakfast last week
Attachment
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 16~ 1972
MEMORANDUM FOR ALEX ARMENDARIZ BERNIE DeLURY LARR Y GOLDllERG PAUL JONES PAUL KAYSER RICHARD McADOO FRANK NAYLOR KEN RIETZ CHUCK SHEARER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMr FRED MALEK
SUBJECTs aeistratioft Dlive
Aa a pilot proC to off tbe regiatrati_ drives it oae-day repatratioll bUb ts bei held 1A Joliet nUnoia (near Chic-llo) on Saturday June 24th Given the lmportarlee Mr Mitchell 18 placin Oil Wawroject aDd the key role you wUl be expected to play in the overall implementation I tblnk it wo he quite worthwhile for at leaat one field representative from eampch VotinJ Bloc to be prbullbullent to obaerve thi particwu blitz Hopefully it wilt bullbullrve a a proto type 10 our future epatratlon effort and therefore what you learn could prove quite beDeficial
Thb could be done with a minimum drain CD the time of the attendee aince you could fly into ChiClllO Friday DiJItt and fly out Saturday Diht At Kaupiftft will furDiah further detail Please let me now who if anyoDe from your _taU win be In attea4aftee
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 16 1912
MEMORANDUlvt FOR ALEX ARMENDARIZ BERNIE DeLURY LARRY GOLDBERG PAUL JONES PAUL KAYSER RICHARD McAOOO FRANK NAYLOR DAN PILIERO KEN RIETZ
1 CHUCK SHEARER BILL STOVER DAN TODD JOHN WIRTH CLAYTON YEUTTER
FROMI FRED MALEK
SUBJECTs Field Reporte
This memo 1 to confirm our discusion on pound1e1d reports at a recent atff meetlD Briefly I would Uke each o you to dictate a hoJt neld report each time you or one of your neldmen visit a State Thi8 report hould be forwarded both to me aDd the appropriAte Political Coordiaatol for hi iDformation and Wle Aae dbcused moat of you are already dotAl thi Therefore it should DOt be too much of a DueleD to you or your aeldmen and it would be quite helpful to the Political Coordinators
bee Harry Flemming At Kaupinen Bob Marilian Don Mosiman Clayton Yeutter
Fred LaRue
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 16 1912
MEMORANDIIN FOR
FRO)1 FRED MALEK
SUBJECT TJabliAI Seaaions in the Statbullbull
A Dob Madk ma haft mentioned to you 1 am quite kepUcal aut tile value 1 the tramiDI bullbullbullbullIoa that he haa propobullbulld I do aot feel eo aU_ about it a to Uy to talk you oat of it 0 to ella aay electaloa thampt Jeba MltchU ba rNcdo Howeye 10 vi of my uelam eaJdiaamp the value 01 the procram 1 would appreciate p aot u1ac aay of K_ ateb 01 the Yo1tA ataffl amp time oa the prOCram I f bullbullt tronal that hla otller tabullbull carry a much hihel priority
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
June 14 1972
MEMORANDUM FOR PAUL KAYSER
EROM FRED MALEK
SUBJECT Businessamp Industry City Chairrnaut Guide
In preparation for the meetin we were supposed to have had with John Mitchell this morllin I read through once again the City Chairman 8 Guide Since this is the cornertone of your pZ1Plram I wanted to provide you with 80me specific Buneationa related to ita contents Overall I think it is excellent and rill be a first-rate tool in helpin the City ChAirmen do their jobs My specific sUllestions foUow
1 Chaeter IlL Orsanhdi014 The organization as described and shown ill the chart dUfera bom the policy for these group The poUcy is that the State Chairman of any Citizen Group reports on a direct line to hi Nixon Chairman and on a dotted line to his programmatic manager in Washinton or in this cas the Regional Chairman The same holds true at the City level where the Cltbena City Chairman repota on a db-eet line to the City Nixon Chdrman and programmatically to the State Business Chairman
2 ChaRter VL Political Liaison It is good that you ask each City Chairman to ma1Dtain a coopelative relfltioDahip with the City Nixon Chair man and the City Republican Chairman However again as pointed out above he should actually report to the City Nbon Chdrman if we are to maximize his utilbation in the campaill1 and conform to our policies I donlt know how you can make this chance at this point without facing open rebellion from your people Maybe we cant addres it bontally but should 8ubtly and slowly ateer things in thb direction Alao I think it i misleading to give the Repubshylican 01lanisdion equal billin with the Re- Election Committee Republican organizations in moat of thefle areas are relatively moribund ud are in fact operatilll 88 subaidiaries of the Nixon organizltion
3 Chaetr X ApproachiD the Emeloyee On the second page you mention that b381c Administration accomplishments on en induatry-by-induatry bASis will be made available I think this is an excellent idea I assume that you mean here that we are prcpning tailored issue sheet where we can highshylight why it b in the companys and the employeels self-inteest to support the President As you know I feel thb one 01 the most lmportant elements of the proram and I think it is critical tlult we push hard to get this itad of comshymunication forcefully conveyed il aa many companiee as posaible This is eapecially true in the key States and in those industries within the key States where we have a particularly strong or compelling story to tell te g textiles and aerospace vi a via McGovern)
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
bull z
4 9bapter X Approachwa the Stockholder nus aain to my mind ia one of the most importallt parts 01 your program and I think the ideas expressed are excellent Here alain we should be ahle to use isue sheeta that discua the adnntages of the Preaident 8 position to that particular industry and eOD1p9ny as contrasted to McGovernlI positions If McGovern is the candidate the future of many of these companies cbuld depend on the elections outcome and they should surely make this dear to their stockshyholders
5 Chapter Xu Youth in Buain-s The idea of etting youth from the various buaineses involved h excellent However in the third paragraph you give the RepubUean orl~nbation and other Nixon supporting group equal billing with th~~ Committee for the Re Election of the President (CREP) In tact we should target aU volunteers to CREP a this is the only organ1zation of real meaning to us in the eampaip
6 Chapter XXIII Volunterl Here again you suggeat the referral of volunteers to eitht~r CREP or the regular GOP organizatiol1 A noted above volunteers hould be sent only to CBEP and not tbethe raaulal GOP orlaniz~tion
1 Chapter XXIV Get Out the Vote 1 am not sure 1 agree with the premiae that we should get every employer to seek 100 regbtration and 100 voUng by his employees in a given company In a company with heavy minority or other blue collar representation this could work to our dis advantage I am sure that you would agree that we should be selective in the way we handle thispparticular Aspect and try to ensure that there 18 a heavy leaning toward Nixon in this kind of a drive
As mentioned e3rliel the Guide in my opinion is excellent The above sugshygestions will I hope be of some help
bee Jeb Magruder Cliff White Chuek Shearer
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
June IS 197Z
Mr bullbull Elaine Jenkin Preident Oae America Inc 1330 Maaaacbuaetta Avenue N W Washington D ( 1
near Elaine
It Wal II pleaaure to see you again at the fantasth IUD-d raising dinner on Saturday night It was a huge success and we appreciate your participation
I have heard great report on your partidpatlon in the National Black Women Political Leadership Caucus and I wanted to take thb opportunity to conaratulate you for your fine performaJlce Your keynote luncbeon apeecb aa evishydently the higbliht of the caucus and we are grateful for your continued support and contributioabullbull
Let me alao take this opportunity to congratulate you on your election aa Firat Vice President of the Natioftal Black Womena Political Leadership Caucus aad your appolntment as Convention Chairman I cannot think of anyone better suited to provide leadership to this important effort
Sincerely
Frederic V Malek Special Aaaiataat to the President
FVMjl
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 1 1972
MEMORANDUM FOR ROB ODLE
FROM FRED MALEK
SUBJECT Staff for Spedal Ballot Division
I have authorized Dick McAdoo to hire the 10110wing people
1 John amp1wicki as Western Fteldtnan at $1632 per month (Thia is hie current rate of pay) He will come on board around June 15th
2 BUt Barnard as Eatern Fleldman ltIt $1 250 per month He will report aroWld June Z5th
Both of these people faU within the budaetary limitations for the Spedal Ballots Division (formerly called Transients) and Dick win contact you to make pecific arrangements
Aho Dick will require poundlome additional help on research for bi program He desires to contact with Artn McGlone for a maximum of 6 weeks at $22500 per week I feel this is appropriate aAd he will requet this be done thr0uah a purchase order
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
()
June 1 197Z
MEMORANDUM FOR PAUL JONES
FROM FRED MALEK
SUBJECT Field Organization
In your llt weeldy activity report you mentioned that )IOu had again written to the Nixon State Chairm eftt a akin them to identify and select their Black State Chairmen I would Ilope in the key states that you arent neeeaarUy waitiac lor them to act but are out identifying candidates on your own Obviously you wouldnt want to finatbe a selection without the eoncUlrence of the Nixon Chairman but the point is that it is important for you to take the initiative in the key States
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
May ~5 1972
MEMORANDUM FOR PAUL KAYSER
FROM FItED MALEK
SUBJECT flutabullbullbull Polittea ActvUia
Mr Mitchell passed on to me hie lepUnl that W1scOI1sm haa a quite elfective proram in operation for laminl the buslnsam_la avol ment in RepubUcan politic It ie evidently a sort of busblebullbullmen COPE You may already kDoW about uch a proFam but Mr Mitchen felt it was worth looking into to cOD8ider it applicability to you OWD
efforts John MacIver the Wbconain Chairman i involved and could provide more imormation if you deire it
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
June 18 1972
MEMORANDUM FOR AL KAUPlNEN
FROM FRED MALEK
SUBJECT State Chairmen Meeti
Thtnk you for your reponse to my memo on the State Chairmen m~eUnls Let me respond to the two questions you raised The outUne of wh~t the Directors will use for talk1nc pOints t redly provided by the Comptndium The State Dir~ctor will of courselgt hampv read the Compendium and the purpose of the sessions will be to dbcU8 its content how it tniaht apply to that particular state and what type of activitiee would seem dcudrable in the state
I agree with you that the planntd f$ctivity in Rhod~ Island tAd
Massachusetts 18 not nbsolutely e bullbullentiat and it uld ell8ily be eliminated 011 fet~Unc however w~e that it would be wlonl to completely exclude Massachusetts and Rhode leland from Any Clthene activity W~~ hltlVe thereforc~ 8centlectEd severlt groups that could easily implemellt programs in theee ttltea It ta not antie1 pated that there would be any major level of activity but W0 did not want to complet~ly leave them out of consideration
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o
June 28 1912
MEMORANDUM FOR BILL MARU1vfQ TO
FROM FRED MALEK
SUBJECT Your Public Appearances
Your July schedule ia entirely too heavy with exterllal aetivitiee Please try to miDimize your participation in the vadoua conferences particularly those that are scheduled in D C Once alain let me make the point aa strongly aa posible that you are not loin to help the President by politicking at conference Lets let our Spanish peaking appoiateee and campaign people do that Your maximum contribution 1s loing to come from the plaDDina of activities and the programmiJq of other to carry out these activities
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 28 1972
MEMORANDUM FORs LAJtRY GOLDBERC
FROM FRED MALEK
SUBJECT Jewbh Voter Relatr~tion Efforts
1 am lad Mike was able to participate in the JoUet Pilot Project I want to make several comments reardin conclusions drawn in hh memo on this project
FUet 1 would air with both of you that eAerally apeakina a voter retetration bUlla ill lewfeh neighborhoods i not p aetical or adviBable On the otber hand in selective areas door-to door canvabullbullin eould be an exceUent tool for voter identificatioll d1et1ibtllion of literature ampad demonet1t1q to the 1ewleh people that the Preideat alone with othe Jewe ie taldn the Jewlah vote quit Beriously The idea of a pilot project in Philadelphia milht make cod lSens in thia regard
On the aubject of Cuban Jewe in Florida I really dont afte the potential In your spndb~1 any time on thie First a areat maj_rity of those Cuban eUible to vote already ilre committed to the PJesident Secondly Alex Armendarb doe ha 80me efforts plallDed lor the Cuban com muaity Consequently I thbdt it is a len pay-off ea for your effort
l
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o JUlle 28 1972
MEMORANDUM FOR DA N PILlER0
FROM FRED MALEK
SUBJECT National Advisory Committee shyLawyers for the President
In puttiD tocether your recommend Uat foJ the National Adviaory Committee pleas b 8ure to iadvcll attorlleya from the major Democratic law firma Thea would include CoYinltOD aDd raquovliD Arnold aad Portelp aa4 to a 1 bullbullbullbull1 osteat Wilmer Cutler and Piciteriq Thebullbull ~r by and lal Democratic etabUahmellt8 ltllld
their preaee on the Committee eould prove embarralnJ
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o June 28 1972
MEMORANDUM FOR LARRY GOLDBERG
FROM FRED MALEK
SUBJECTt CroOver Democrat Store Front in Miami Beach
My reactioa to yoll proposat ie mtXitd but on balance eea-tive I caa eee tbe -adviJ1tae that you atate In your memo of emphaab1nc divieion in the Democratic Party and enUatiq the aid of many potential Democratic workers lam afraid however that thIbull bull tore-froat could become a real target for the 10111 hairs in Miami Alao I am afraid that the palBa out of literature to Democratic eleleate could realty backfire Thus I feel on balance that the posaibility of neativt public reaction 10DI with the poaible vol atility thd could adbullbull Would nelate the value of the project There fore I do aot thiJlk e should pursue it
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o Jue 28 191Z
MEMORANDUM FOBf LARRY GOLDBERG
FROM FRED MALEK
SUBJECT
Th(t repot in the Jtbehed aewe rUde is completely accurate 1 am fIOr that 10U ere not informed of thb For tht~ moat p~rt liaiaon em thla ort of thiJSl hould be itb Howard Cohea By copy of thl memo 1 am ukiJl1 Iiowald to et ~ copy of th letter for you
HGWiltrd and po8ibl yoabullbulllwnald com with Lew IncIlUUl ~Bd Ed Harper eCllrdiaa the ctbullbulltrability of maldD the subject of the 1t1de a campdll plank la additioa 1 would 8uaget that 10U aDd Howard work tOiether to decide how best to diatribute the letter to eDsure the MOlltimwn impact on thf Jtwih eommwdty m this rard howgtevelt 1 wowe cautioa you to take another took at Teete polUn ~mdy8i8 It would bullbullbullm to me fZ(Jm th 11( polb that th issueoof aid to l1on-puUe chool cuts both with the J bh constituency Howver~ I will rely 011 your judcment for a final damptermiaation Oil this
Attachment
eel Howard Cohen
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o
MEMORANDUM FOR
FROM
SUBJECT
June 2 S 1972
BOB BaOWN HOWARD COHEN BUD EVANS BARBARA FRANKLIN BILL MAtt UMOTO If RANK NAYLOR JOHN WIRTH CLAYTON YEUTTER
FRED MALEK
In our meetinl on June 19th and in my follow 11p memo I enumerated the major media centers in each key atate It haa now been _Ulaeted that other dtie also be iIlclud~d in th~ appearance echedule particularly for surrogates not captlble of drawing state-wide attention Obviously many of your surrogdea faU into this catclory
Therefore in completinl yOUI plan in addition to the major media center you should include a number of other cities as appropriate Thoe additional dUe that have been BUIleted are covered below pound01 your consideratioL
California Mbaoud Pennt1vania Sania Barbara St Joseph Allentown Bakersfield Spr1nlfhld ScrantonWilkes San J08e Ne York Barre
nUnois Syracuse lex~ I
Eaet St Lout (tri dties of Roek Ohio Amarillo Ial=ud MoUn and Davenport) Dayton Wichita F alh
Decatur Youngstown San Antonio Peoria Cantoft Et Pas Rockford Toledo Wisconsin
yenichiampan Qlel~ Oreen Bay MuakeaGn PendL~ton SheboYlan Orand Rttpids BoaebVI Eau Claire S1lina9l M~dford La Cross Flint Klamath Fans Wausau
cc Alex Armendariz Larry Ooldber Stan Scott lvllke Sa13no Paul Jones Dan Todd De Barkeuror Ken Rietz
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
_ bull ---- _ w w w w __ _ ~ - w_ -~ ~
-----~--~
i I ~-~--
-CiLshy~
Committee for the Re-election of the President
MEMORANDUM May 29 1972
MEHORANDUl1 FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER ~
FROM ROBERT H MARI~ SUBJECT Planning Schedule
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Committee for the Re-election of the President
MEMORANDUM May 29 1972
MEHORANDUl1 FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER ~
FROM ROBERT H MARI~ SUBJECT Planning Schedule
This memorandum is to document the schedule you set out in the last Strategy Group Meeting for developing campaign plans for the states The schedule is as follows
1 The State Chairmans Organizational Manual to be sent out as soon as possible with re-drafted letter from you
2 Demographic information for inclusion in the notebooks to be sent to the State Chairmen as soon as it is compiled from the RNC and our Research Department
3 Compendium of Re-election Committee programs to be completed by June 3 to be sent to State Chairmen with cover letter from you early in the week of June 5
4 Regional orientation meetings to be held during the last two weeks of June Purpose is to thoroughly acquaint the State Chairmen with the programs which might be implemented in their state Program Directors from 1701 would take part in these meetings Plans would also be discussed for in-state training workshops on II nuts and bolts ll campaign activities These workshyshops would be coordinated by the Washington Re-election Committee
5 After the regional meetings the State Chairmen would work uith the key staff members within the state and their political coordinators to develop campaign plans for each state including both the programs coordinated from Washingtn and the registration voter identification and gct-out-the-vote programs at the local levels These plans vlOuld be completed as soon as possible and all before the end of July
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
eONFIDEWfI+L - 2 shy
6 The Program Managers at 1701 would proceed to develop their plans in detail and to begin on long lead-time tasks They would be notified immediately if decisions were made to add delete or substantially alter their proposed activities in any state as a result of the process described in steps 3 4 and 5 above
7 ~~en the state plan has bean developed and agreed to by the State Chairman and the political coordinator and reviewed by you the Planning Division will draw together the detailed plans for all campaign activities involved The total Victory Plans for every state will be completed and submitted to you by the date of the Republican National Convention
Recommendation
That you confirm that the schedule outlined above reflects your decisions regarding the planning process for the general campaign
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o Committee for the Re-election of the President
MEMORANDUM June 12 1972
MEMORANDUM TO MR
THROUGH JEB S
FROM JON A
JOHN N
SUBJECT Springfield Illinois Grand Opening Team 72 Rally - Anaheifu California
SPRINGFIELD GRfu~D OPENING
The grand opening of the Illinois Downstate Headquarters at noon on Friday June 2 was a street rally complete with two bands a balloon rise and Nixonettes CounselorDonald Rumsfeld Governor Richard Ogilvie Congressshyman Paul Findley Tom Houser (Illinois State Campaign Chairman) John Henry Altorfer (Do1ffistate Campaign Chairman) and two celebrities actor Jock Mahoney and actress Terry Hoore participated in the event
We received excellent media coverage including front page stories in both am and pm papers on Saturday and excellent play on both the early and late evening newscasts on the three local televiion statipns Friday night
The event ran through the noon hour and we had from 300-500 people there during the program From all reports Mr Rumsfeld Mr Houser Mr Altorfer and the local organization were extremely pleased with the event
Total cost which included expenditures for crowd-building and publicity was about $400000
TEMI RALLY
TheTeam 72 rally co-sponsored by the Orange County Republican party and the Orange County COfmittee for the Re-election of the President was held in the Anaheim California convention center on Sunday June 4
Approximately 1000 people attended the event which was complete rith folk bull movLe stars athletes surrogate John Volpe and the incumbent
Republican candidates in the area A pre-program featured a band a g1llshynastics team and emcee Johnny Grant a television personality The Cormittee provided celebrities Kathy Garver Nary Ann Hobley Gary Collins and Stan Livingston The event also featured a VIP reception prior to the program middothere ticketed guests could mingle vith the celebrities
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-
l1EMORANDUM TO HR JOHN N MITCHELL SUBJECT Springfield Illinois Grand Opening
Team 72 Rally - Anaheim California PAGE 2
The event received good media coverage considering this was the same day the Angela Davis story broke including an LA Times exclusive interview with Secretary Volpe
This event was successful in many regards including the fact that this was the first campaign event in Orange County where the Committee for the Re-election of the President and the Republican party worked closely
f together to ensure a successful event
Total cost of the event was approx~ately $600000
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
THE WHITE HOUSE
WASHINGTON
Date------shyTO HR bull HALDEMAN
FROM GORDON STRACHAN
~~~I ~~ 1Au rIAv r
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
THE WHITE Houso1 C WASHINGTON ff y---- )
Date 421-TO HR bull HALDEMAN
FROM GORDON STRACHAN
Peter Dailey told me that Wolper would probably hire Bruce Herschensohn as Executive Producer of the Documentaries
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
THE WHITE HOUSE
WASHINGTON
May 13 1972
MEMORANDUM FOR
FROM CHARLESCOLSO~ With respect to the attached the equal time offer should be accepted by the RNC Never decline an offer We wish to take the equal time later however on August 12 -13 as Dailey recommends if that is the best time and of course we don It have to take exactly equal time We can take any portion In fact to decline the offer might preclude getting it later or give rise to additional time to the Democrats which by the way if they prove they dont have money would be awarded free I would recommend against a letter turning down the equal time and accepting on the basis I have outlined above However it should be cleared with me and Ted Pierson first
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
THE WHITE HOUSE
WASHINGTON
1
Date 55 bull D
CHUCK COLSONTO
FROM GORDON STRACPAN
As the resident Equal Time expert would you review this before it goes to Bob
Thank you
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
CommiHee 1+ for the Re-election of the President 1701 PENNSYLVANIA AVENUE NW WASHINGTON DC 20006 (202) 333middot0920
May 1 1972
MEMORANDUM TO THE HONORABLE JOHN N MITCHELL THE HONORABLE MAURICE STANS
THROUGH JEB S MAGRUDER 1
FROM PETER H middotDAILEY
SUBJECT Use of Television for Fund-Raising Response to ABCs Equal Time Ofxer of 18 Hours
Following our meeting Friday and subsequent meeting with our group we have the following recommendations
1 Have the Republican National Committee decline ABCs offer of equal time
We do not see the value of a full 18 hours of telethon for a fund-raising effort on behalf of President Nixon It would be overkill An effective program can be mounted with less time Should we wish to pursue a program approach of t hmiddote 18 h 0 u r len g t hat a 1 ate r date 0 u r p eo p 1 e are reasonably sure that it can be cleared on the major networks
2 We are developing a format for a televised fundshyraising program with the following objectives and timing
The program should be directed first at maximizing the number f donors
It should be developed in such a manner that it invites and has provision for maximum partici shypation on the part of state fund-raising organishyzations with the national television effort being the catalyst
The offer was made to the RNC therefore response should come from them
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-2shy
e6IH I 1) E N f I AL-
It should make maximum use of celebrities for President Nixontt with particular emphasis on younger ce~~brities bull
It should not be presented jus t prior to the convention as is the Democratic telethon since it will only blend with the overall weeks pershyformance
It should be timed ~r the weekend of August 12-13 This is one week prior to our convention The separation would add emphasis to the program
If you agree with this document well work closely with Hugh Sloan to develop a recommendation at the ear lies t date
~ONFJDEN T I tL
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
()
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDuri Hay 18 1972
MElfORANDUll FOR THE HONORABLE JOHN N HITCHELL
FROH JEB S MAGRUDEill
SUBJECT Senator James Buck~192
I have been in contact with Senator Buckleys office and have worked out the follmdng arrangements relating to the Senators scheduling for the campaign
Our scheduling office will come up with a list of approximately ten cities in vhich we lOuld like to have Senator Buckley appear on behalf of the President during the period shyAugust 23 - Nocmber 7 l~e 1111 then fonmrd this list to the Senators office for revielv and approval
The Senator has expressed a desire that his name not be included on the list of surrogate candidates and we will comply with his request In addition either Bart Porter or I Jill be the Committee contact Vlith the Senators office relating to his scheduled appearances
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
UNITED STATES SENATE
WASHINGTON D C
JAMES L BUCKLEY NEW YORK
sion paign to be s t ident and on
t and have use
1
HonorabIc John H Hi tchel1 Co11111 ee the -Election
of the President 1701 Pennsylanil1 Avenue Nvl V~0~~n~ton D C 20000ltW~h)J_middot~~lGv ~
Dear John
lry apolOGies for having taken so lone to reply to yrour letter of April 20th invi tLng me to act as a surrogate candidate for the President
I have given the matter a great deal of come to the conclushy
my energies du-cing the CClnshy
both on behalf of the Presshyof the election of Concressshy
men and Senators iTliO are apt to support his proshythe lllcnimum fleedom from at this time
I have 0 very spec kind of cons tuency to eD~l [tnd I thinl t
hov[ can best address to It
to
With best personal regards
Sinr~lY
JLrt~I= ~Ucl~ey
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o
May 26 1972
MEMORANDUM FORI JOHN MITCHELL
FROM CHARLES COLSON
Aa continuing evidence to apport your thesi that a Stop McGovern Campaign ia underway one of Meany c10sbullbullt associate caned me today to say that Meany has issued all-out inetructions to AFL CIa operatives around th4I country that McGovern i8 to be stopped at all cots in California andI or Miami Meany has commissIoned a special resuch project to pick out extremist positions that McGovern has taken and is includlng research into McGovern activite in 1948 in support of Henry Wallace This 1 apparently to be diseminated through the political apparatu of the AFLCIO What Don Rodgers said to you ThWsday however is absoluteiy taue many labor leaders below the level of the AFL CIO national headquarters would be deUghted to s bullbull McGovern nominated because it gives them an excuse then to walk away from the Democratic Party this year (which they would like to have) and then recapture the Party in 1976
My friend report however that while the instructions have gone out to Stop McGovernti and of course to back Humphrey they are finding very little enthUliasm in the larUts for Humphrey _ much les than Meany thought they would flnd which further buttrese the point that Rodgers made in your office Thursday
In any event you might want to use this the next time you talk about the Stop McGovern drive
Some of the old guard conservatives in the labor movement are very peeeimiltic about their chancel of etoppitng McGovern and their feeUng now ia that he haa the nomination sewed up
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Committee for the Re-election of the President
May 12 1972 MEMORANDUM
TO THE HONORABLE MAURICE H STk~S
THROUGH JEB S MAGRUDER
FROM PETER H DAILEY
Attached is a recommendation for a televised fund-raising effort I would appreciate your reviewing it and giving us the opportunity to discuss it with you at your earliest convenience
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
NOVE1fBER GRQUP
INC
cc P Dailey w Novelli
MEMORANDUM TO PHIL JOANOU S Willis
FROM M LESSER s OLeary M Giangrande G Karalekas
SOBJECT TV FUND RAISING E Fitzpatrick
RECOHMENDATION
Attached are copies of the recommendation for a fund raising
effort in behalf of the President using television
There is some concern that television is not the best medium
in whichto conduct a fund raising appeal However as
requested the attached document provides only a program
for the use of television in fund raising We still have not
done a complete review of all available media
If you have any questions or comments regarding this recom-
mendation please call
909 THIRD AVENUE rmw YORK N Y 10022 (212) 752middot3500
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
lt11
RECOMMENDATION
A TV FUND RAISING
EFFORT FOR
THE PRESIDENT
1 I
Prepared by November Group InC date May 10 1972
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
bull
M
PURPOSE
The purpose of this document is to recommend a method for using
TV ~ raise funds in behalf of the President
BACKGROUND
The Democratic National Committee has purchased 19 hours of air
time on the ABC television network just prior to the Democratic
convention This time will be used to raise money for the Demshy
ocratic Party - to repay their 1968 campaign debts and to fund
the 1972 campaign
The theme of the broadcast will be - save the country by saving
the two party system The program will be a tightly packaged
format rather than the open format fund raising telethons usually
take The estimated cost of the telethon including media and
production costs will De $12MM The program will feature many
of the big name stars who support the Democratic party candidates
The potentially damaging affect of the telethon is obvious
1) The program will appeal to the Itlittle guy for financial
help The Republican Party therefore will appear in contrast
as the fat cat ll party of the big money contributors - the
party that doesnt need the little guy and therefore will
not respond to his needs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-2-
2) The telethon will involve the contributors in the Demoshy
cratic Party - an involvement that may carryover to
campaign time andto the election Once he has made a
dollar cornrnittment the contributor is likely to give
his support in terms of his vote as well
3) A major success by the telethon in raising money for the
Democratic campaign will seem to some a condemnation of
President Nixon and his administration
4) The telethon will act as a powerful publicity device for the
Democratic Party Big name stars appearing in the telethon
willmiddot in effect act as spokesmen for the party
---RECOMtVENDAT I ON
In order to counte~ these potential obstacles to the upcoming
Presidential campaign it is recommended that the Republican Party
launch a broad base appeal to the American people via television
for contributions and support
III
For maximum effectiveness this fund raising effort should be I-I
111L Dignified in tone in keeping wi th the office of the President
Remernbe~this is a fund raising effort to support his canshy
II
diaacy - not to support a political party
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-3-
2) Obviously less expensive than the Democratic effort so as
not to appear to overpower the poor opposition Also
we dont want to be caught short if broadcast fund raising
doesnt work from a financial point-of-view
3) Different from the telethon - we want to raise money not
compete with the Democrats to see who can present the biggest1
and best telethon
4) Timed if possible to appear prior to the Democratic telethon
to steal the impact from the Democratic effort If this
timing is impossible for some reason the effort must run
before the Republican National Convention to avoid having
the cost of the fund raising campaign count against the
$142MM spending limitation
5) Scheduled to reach the greatest number of voters possible
in order to generate a broad base of support for the President
The use of television for this fund raising effort provides us
with two options - a spot announcement campaign or a special pro~
igram I
I
Of these~
a spot announcement schedule on network television appears
to be the best way to accomplish all the above objectives This
effort would employ 60-second announcements in prime time television
to nationally request support for the President by campaign contri shy
butions
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
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i i~ ~~ irl
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I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-4shy
Alternative suggestions are TV specials 1) a thematic program
keyed to a special event 2) a star studded special or 3) a
packaged program already in existence
DETAILS
Both the spot announcement schedule or a TV special prepared
and scheduled properly would
develop the attitude that the Republican Party wants
and needs the participation of the individual
deflate the Democratic appeal before it is made by
making them appear the imitators
Following is a review of the recommended fund raising effort
-and the alternatives
1) Prime time soot announcement schedulebull
A special schedule of 60-second announcements may be purshy
chased at our discretion throughout primetime (730-1030PM)
network television For planning purposes a $400M spot jplan (twelve 60-second announcements) has been arbitrarily
iIscheduled during a single week this summer This schedule
I
wOld reach 60 of the people 18+ an average of two times
during the week
i I
Itshou1d be emphasized that the $400M plan is arbitrary
The primary criteria for establishing a plan is that the
ef~ort ~t least pay for itself ~herefore pending further
analysis and testing it may be necessary to increase the
pY~~n~ of this schcdule~
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
For attention the spot announcements would feature star per-
formers in a straight forward requ~st for money (or secondarily
volunteers) The basic thrust of the brief to-the-point
message would be
America needs President Nixon and the President
needs you Please help in the re-election campaign
We need money we need volUnteers Please write
or contact the Committee for the Re-election of
the President (addr~ss) bull
As noted previously the spots would be scheduled to appear
prior to the Democratic telethon
The advantages of this spot schedule vs a TV special are
a) Spots scheduled randomly throughout the high viewer
hours will reach more people more times than a single
two hour special (Exhibit I)
b) Spots can be selectively placed in known high rated
programs to deliver maximum audience for the money
c) The spot program is dignified - no gloss or glitter
il~Just a simple direct appeal for funds and support And I bull 1t doesnt overpower
IIdl l This program will provide a striking contrast to the
obviously expensive highly produced glossy style of the
1 telethon I
I ell Pro-uction problems and cost will be limited to three
to four simple inexpensive 60~second commercials bull
II
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
f) The spot announcement program may be easily and relatively
inexpensively tested ona local basis to determine whether
it is a viabl~ fund raising vehicle and whether it does
promote good will for the President and his re-election
bid The production and media costs of testing this
effort in three geographically dispersed areas (Syracuse 1
Tampa Portland Ore) is approximately $282M (Exhibit II)
The disadvantages of the spot schedule when compared with a
single special program are
a) Spots dont have the impact of a single program
I
b) Spots lack the publicity value of a special
c) It is difficult to register the name and address for
making a contribution in a short 60-second announcement
The repetftion of the same message in a single program
provides more opportunity for the viewer to write down
tbeappropriate information
(NOTE The name and address problem might be solved by I
~a supplementary campaign via newspaper ads with coupons R
in major markets the week of the spot campaign) bull
2) Specials
$4OOr1 will purchase two hours of netvlork time ($300M) and 1
i cover the cost of producing a two hour special ($lOOM assuming
all performers work for free or scale as required) Of course
a shorter length special may also be purchased
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
A TV special schedul~d prior to the Democratic telethon
has several advantages
a) A special has high impact
b) A special has high pUblicity value
c) A special provides entertainment and therefore attention
for the fund appeal
d) A special may be tailored to provide an appropriate
environment for the fund raising effort
e) A complete program will provide a more substantial plat shy
form for making a fund plea-announcements will be fewer
but longer for a more complete in depth appeal (90
seconds - two minutes)
f) A singlepro~ram with several repeat announcements will
provide ample time for the viewer to see and write down
the details for making a contribution
TV special~however have disadvantages
a)A special r~quires a substantial production investment
($IOOM) even though the stars etc appear for free or for
scale And a special will tie-up extensive committee
personnel and time
b) A single two hour program lil~ reach a small number of
people (25 of the voters) and will do so with little
frequency (less tlJan one time each)
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
-8- - ------shy
c) The risk is greater in terms of success or failure
If the show is uninteresting viewers will tune-out and
an unfavorable comparison with the telethon will be made
d) Any Republican special is contingent on the stars avail shy
able Our stars must compare favorably with their 1
bullstars
e) If the special is run after the Democratic telethon it
will smack of lime-too
f) Due to cost considerations a TV special cannot be preshy
tested - thereby increasing the risk of the effort
If a TV special is used following in order of preference
are the directions that might be taken
a) Theme Special - Fourth of July
The best special is a special built around a single
theme For a political special the Fourth of July the II ~daYOf celebration of the nations birth seems madeshy
_~to-order - and it comes before the Democratic telethon il 1middotIThe content of the program could then be tailored to j
feature prominent entertainers - and perhaps a few political tI figures - in a giant flag waving display - joyously celeshy
ibrating the United States its history and its future I Andof course part of that future is the continued
Presidency of Richard Nixon
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
A thematic speciai would of course require some extensive
pre-program planning so thatmiddot all participants may be tightly
coordinated into the required time and program sequence
withoutextensive rehearsal
b) Star-Studded Entertainment Special
bull A special which would reqilire less pre-program planning
is a straight entertainment special - featuring a loosely
integrated parade of big name stars Little or no reshy
hearsal would be required for this program
This of course would be the easiest special (vs a theme
special) to coordinate and given enough big name stars
the interest of the audience shouldnt lag for lack pf
a sophisticated program vehicle
c) Existing Program Package
Independent producers prepare and produce programs about
special subjects - American life the life of a woman
~e fate of wild horses etc These programs are then sold
iko interested sponsors for network use bull bull f
d jIThe opportunity may therefore exist to purchase an approshy
~riate packaged theme special and to insert the fund
j raising pleas wi thin the program The program would then 1
i i
be run in the time slot purchased on the network
I i
We are now in the process of investigating the availability
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
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WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Four 60-second spots (assuming free or scale talent)
TOTAL TEST EXPENSE
EXHIBIT II
$M
182
100
282
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o Committee for the Re-election of the President
MEMORANDUM June 15 1972
MEHORANDUM FOR MR JEB S MAGRUDER
FROf1 ROBERT C ODLE JR
SUBJECT Dstribution of Lines
You asked me to demonstrate how our system for distributing various lines worked A particular line can be distributed to any of the following groups of people as detailed below The actual work and distribution is handled by the Press Divisions production departshyment
1 To the White House staff First a phone call goes to Bruce Kehrli and then a suggested cover letter and copy of the item is sent over to him by messenger Bruce either uistributes it to the staff in his capacity as Staff Secretary or has someone else such as Harry Dent send it to the staff It may either go to the White House staff as a whole or to a list Bruce has of people from the Staff Assistant level up
2 The staff at 1701 It can either go to the various division directors or to all members of the staff It is usually accomshypanied by a cover memo from OdIe in his capacity as Director of Administration and is distributed by 1701s mail room It can also have a cover memo from Mitchell you or Shumway
3 Our 32 surrogates If it is a White House piece it is disshytributed by Pat ODonnells operation If a 1701 item by Ann Dare usually wi th a Shumvay cover memo The envelopes are marked Eyes Only and if necessary telephone calls can be made to the surrogates secretaries advising them to be on the alert for the material In some cases a 1701 messenger will deliver the 32 envelopes
4 Nixon State Chairmen Co-Chairmen press directors executive directors etc Usually accompanied by a cover letter signed by Van Shumway
5 amp~C state chairmen national committeemen and women etc These are mailed from the RNC with a cover letter from Tom Evans Our messenger takes the item to the RNC and it is in the mail a feV] hours later
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
1181 9 1972
lfEriORANDUM FOR TIm lIONORAl)LE JOHN N MITCFlELL
tHROUGH JRB S MAGRUDER
HERBERT L PORTER
SUBJFpoundT
By letter dated t-mrch 28 1972 Congo Frank Horton invited you and I1rs~ Mitchell to be the bonored guets at a gathering of Republican committeemen and party workers which is to be held in the Eastman Theater in Rochester j New York The proposed date is open to suit your convenience although it has been suggested that it be held between June 15 and June 30 It is anticipated the t 3000 people would be in attendance
The program would commence at approximately 800 pm and it would include musical and vocal entertaiiIl1ent It is proposed that you would be the only speaker and that your address would follow an audio-visual presentation on the ace~lp1ishments of the President There would be no charge for admission to the event
We have discussed this event with Bob Teeter As you know bob is of the opinion that Rochester is a critical city in New York particularly because it is now the home of the Gannett newspaper chain ncb recommends that you give this invitation serious consideration~ particulally if you feel you would have an opportunity to meet with Gannett newspaper executives
I t should be noted that Bill Dwyer ~ Chairman of the 1onroe County Republican Committee stated that this event has been proposed for you and that if you are not in a position to aceept the event will not be held
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Page Two
Harry Flemming recommends this event to you but ouly if the Gannett editorial conference could be arranged
We would appreciate it if you would advibullbull us whether you will accept this invitation
Yea No Comment- -~--- 1 ------ shy
__~____~___ ~The most convenient date would be~ r_middot____
cc JSM working JSM chron JSM subject HLP chron HLP subject JeD
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
o COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
May 17 1972
MEMORANDUM FOR MR H shyFROM JEB S
For your information
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
COMMITTEE FOR THE RE-ELECTIGN OF THE PRESIDENT
MEMORANDUM May 15 1972
lmNORANDUH FOR THE HOtWRlBLE JOHN N MITCHELL
THROUGH JED S rfAGRUDER
FROE llERBERT L PORTER11 J~ ~~Tpound1i~Fmiddot
SUBJECT
The meeting is scheduled to begin at 930 am in the third floor conference room The list of attendees is attached Rt TAB A The schedule of speakers is attached at TAB B
Suggested ta points
1) The campa is nm in high gear and we will need their help
2) Because the President uill not campajgn actively (at lenst until the Convention) the surrogate program is vitally
3) Discuss the fact that they are a select group representing the President
4) Review the need for their cooperation to look to us for political~ as well as s~hedulingt guidance
5) Talk abot t hmmiddot] much the Pres id en t lool~s to them to carry the vord lf to the American public and hOv this effort must be Ilcoordinatedl This builds credence for our schedulirg and advance offices
6) They would all be interested of course in the overall strategy to be -- ie key states target groups high VB low a of the President etc
7) Discuss how effective they were last ueek in respond to the coordinated effort to support the Presidents 1ictnnrn ro1i ~y 1gt
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Page 2
Any allotted time not used by you will be taken up by Jeb Magruder when he discusses the surrogate and advance operations in more detail
Attachments
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
TAB A
LIST OF ATTE~~EES
SURROGATES ATTEKDING WITH THEIR ASSISTANTS
Mr William Ruckelshaus
Sen Edward J Gurney
Sec George Romney
Gov Hinfie1d Dunn
Gov LinHood Holton
Gov William G Milliken
Sen Robert Taft Jr
Sen Hugh Scott
Sen William E Brock III
Hr Herb Klein
Sen Henry L Bellman
Mr Joseph Blatchford
Congo Gerald Ford
Sen Harlow II Cool
Congo Jack Kemp
Sec Rogers C B Morton
Jack Conmy Jim Barnes
Lois Elliott Scheduler Jim Groot Administ~ative Assistant Eleanor Jordan Press Aide Leo Zani T V Appearances Aide
Hr James Judge
Ralph Griffith Press Secretary
Jeane Richie Scheduler Staige Blackford Press Secretary George Weeks Fred Grassman
Doris lIuddleston Press Secretary Laverne Wilkom Scheduler Joy Gwaltney Scheduler
Hartin Hamberger Administrative Assistant Hiss Edith Skinner Executive Assistant
Bob Bradford Bill Goodvin Carol Browning
Jeni BrovlU
Bob Haught Helen Lawson
Claire Palmour Scheduling Secretary Paul Costello Elizabeth Hilliams
Bob Hartman Legislative Assistant
George Yenmmiddotryine Exective Assistant
Lou Rotterman Press Secretary Libby Reynolds Appointment Secretary Harry Clark Staff Assistant
RohE~rt IU tt Dave GUlcin Bob Kelly
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Page 2
Sec James Hodgson
Sec Earl Butz
Sec John Volpe
Sec Elliot Richardson
Sen Jacob Javits
Mr Donald Rumsfeld
Mr Harry Dent
Congo John Rhodes
Ifrs Virginia Knauer
Mr Robert Finch
Sen Barry Goldwater
Sec Peter Peterson
Gov Ronald Reagan
Ac At torncy Gellee J Richard
Gov NeJson A Rockefeller
Taft Schreiber
John
1a t () Dc ell
Harvey Harris Special Assistant
Claude Gifford Office of Information Sally Bloom
Barry Locke
Dick Mastrangelo Assistant to the Sec
Alan Blanchard Administrative Assistant Jean HcKee
l(ick Cheney Al Abrahns Miss Elaine La Roche
~rallace Henley Rose Smith
Claire Posey
Mr Joe Dawson Director of Public Affairs for Office of Consumer Affairs
Ray Hanzlik Bonnie Bradbeer
Leonard Kilgore
Easil Littin Director of Public Affairs George Pantos Special Assistant
Kleindif~ns t
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
930
950
1005
1020
1030
1040
1047
1054
1101
1108
1115
1122
1130
SCHEDULE OF SPEAKERS
Opening amp Strategy
Organization surrogate scheduling amp advancing
Finance amp fund raising events
Questions amp Answers
Break (Cabinet Office1s leave for 1100 Cabinet Heating)
Voter Blocs
Polling
Public Relations
Press
Advertising
Planning telephone and direc t mail
Questions amp Answers
Close Heeting
TAB B
Hr Mitchell
Hr Magruder
Mr Stans
Mr Mitchell Mr Stans
Mr Malek
Mr Teeter
Mr Miller
Mr Shumway
Mr Dailey
Dr Marik
Staff
Mr Magruder
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
----
--------------------------------------
o Committee for the Re-electio of the President
MEMORANDUM
May 13 1972
MEMORANDUM FOR THE HONORABLE JOHN N MITCHELL
THROUGH JEB S MAGRUDER 1
sUBJECT Backgrounder
The attached is an invitation from Peter Edson for you to meet his ~roup (list enclosed) for a background luncheon at some future date
With a couple of notable exceptions -- Joe Kraft Ed Morgan and Clay Fritchey this is a fairly top level group
Since it would be a backgrounder I would hope you could work it in sometime after the California primary perhaps in mid-June
APPROVE ----- shy
DISAPPROVE
COMMENTS
DeVan L Shumway
Attachments
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Fete- rltlsoti
~~ay 5 1972
De9r 11 Mitchell
Early in yuur Q1ri1nitration as ttornJj (hm8r1l ~il)U ~_y (Hlw ~i ( yuu Ct lith a Grmp of tHiLi~lCton calW bur nau Jnu-elO t coltmniatD ond coIJcntator s fer [ bnakg~OI1lll ~iSu3don lunciH30n at tho 11lt1Y ddotD
You o1id at tho t~e tiut yu i)ur~d thD Don3ion ucctul fo ru (l id nrt ImcrJ thet Q Croup 0 ilenicr nelOr1en COlUcl bo brOlltt tC8thtr in this LIC rYho C~(~) tJ cti fc~ to ito os it hs dnoC th0 ercl~~ t~ys of i(rld r tpoundo ind nov that you are ngain dir~otlnc ti ~axon ps31J nshytil cir~~1i[~r th- [cup cuL~ ]_1 to invita you to 0 sdltr Jlmiddotllc(~n ~l3-tiTg tc iiiJewHJ the oamuign bull
iittochcu is c lirt of th1 Iln ho ilvu bOi~l1 uttondiue th~ Ilmct~Unf this Y-2r lcy ln2~7(pnt ~Oib of ttB [cst i pClmiddott~nt r8middot~lrmiddotJ~~-- t ncwrcl Qpoundalnc anJ broalshyoaet~m[4 t_~dia ln trIO cCU~~~i nl 11 y oro trr to) 10iJE) rlHl(~n3 ellJ 1tmiddot tJ~lS (If ftt~j out (L aall~(l~~un
1 h[ivO disuc3i ttl ir by plon0i til gtarL -huirJt1ay end I DalLI( l1 t-)~os tlu t mt)t~iJ 1 )D~siOll Ii h GU oUld b ~ ~rcti~ 8010 1 or- 10 all If Cu can aC(lspt hi init t ~rm I clull 1) gzmiddotlit (Tl out ~ii til hin ti~j (1 cLLi fl uny Jut0 iu 113 L0cl ~uturB
bull t - bull 111 lH in 4middoth bull ~ middotmiddot~cmiddot- middot)lumiddotmiddotr~ poundz -411 tt-W~ iL~~ L-V
~
~1on c tn le_ 101 ~~ ~ J ~ ~lt~
~ f 1 v I bullbullbull ___
- u middotl~t~1~~ ~ ( L~
l n chir n~~ ~OOGC
i i~ ~~ irl
I
I middot1 I
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
WASHINGTON NEWS BUREAU MANAGERS COLUMNISTS AND COMMENTATORS LIST 1972
833-5300 Arro1smi th Marv n Associated Press 1300 ConnNH 3~
EX3-3430 Bel Jack Gannett Newspapers 4000 Cathedra 1 Nt 16
~E8-2844 Boyd Robert S Iltni ght Newspapers 1195 Nat Press Bldg 04
298-7790 Cau 1ey John ~ lansas City Star 1750 Penna wc NIl 06 NAB-0335 Cromley Allan S Daily Oklilhoman 707 Nat Press Bldg 04
EX3-0151 Ross Tom Chi CagO Sun Times 1245 Nat Press BIdgOl
737-0403 Roth Robert Philadelphia Bulletin 1238 Nat Press Bldg04
296-1234 Sevareid Eric Columbi a Broadcasti ng 2020 N St III 36
--7B5-411middot00 She I don Cou r tney - Christian Sci I-lonitor-129rrJatPress Bldg04
283middot4300 Steele John L Time Inc bull __J8tt 16th St tl1 06
N8-4566 Ter Horst J F ltroi t ~Iews 51 i Nut Press Bldg OL
298-6920 Theis Hilliam Hearst Nemiddotspltpers 1701 Penna ve ~IH 06
RE7-~n38 Harren Lucien C Buffalo vening ~legtJs 1206 liat Press BldgOl 017-9111 Hilson Richard Cowles Publications 052 Mat Press Bldg 04
EM2-6509 Edson Pctcr 371 L Univ~riity rv)lmiddot lashington D C 20016
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
Cgt COMMITTEE FOR THE REmiddotELECTION OF THE PRESIDENT
June 22 1972
MEMORANDUM FOR MR II bull
FROM JEB S
Attached for s a copy of a
memorandum I received from Glenn Sedam regardshy
ing the Democratic delegates
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
COMMITTEE FOR THE RE-ELECTION OF THE PRESlDENT
MEMORANDUM
June 20 1972
MEMORANDUM FOR JEB S M4GRUDER i
FROM GLENN SEDfu_
SUBJECT Democratic Delegates
As you requested I have begun an investigation of the makeup of various state delegations of the Democratic National Convention to determine the accuracy of the News Week article which reports that approximately 70 are new delegates at the convention
Our initial investigation indicates that the Article is essentially accurate The RNC Research Division is preparing a memo for me on their findings and I should have this tomorrow morning
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
COMMITTEE FOR THE RE-ELECTOON OF TH ~J June 13 1972
MEMORANDUM FOR M II u II Hor DEl A1 L FROM JEB S MAGRUD~ __ ~
Attached for your information~~~Pies of
the sample mailing that went to the Spanish-
speaking voters in California
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
This year before we vote all of us had better ask some importantquestions bull
~hat man running for President can we really bel ieve How can we be sure we wont be forgotten after the election How can our votes help open doors for ourselves and for our families
All of these questions deal with the future But the only way they can be answered is by looking at the records of the past
The President has earned our support He has brought more than 400000 men home from Vietnam He created the Environmental Proshytection Agency and signed into law the Clean Air Act He has slowed the rate of inflation and slowed the awful crime rate He has proshyposed revenue sharing as one way to ease our heavy local and property taxes
He has focused his attention on bilingual education and has taken initiatives to address the most serious problem Spanish-speakingchildren face He has put millions into migrant education programs throughout the country He has increased aid to minority businesses and he has made sure that Spanish-speaking people get their fare share of the aid in 1971 alone 2500 Small Business loans--a total of 58 million dollars--went to businesses owned by the Spainsh-speaking people To our people he has given not words but action Hes the first President to name dozens of Spanish-speaking Americans to highoffices-more than four times as many as any previous President
He has acted quietlywithout a lot of words Maybe you didnt realize the things hes done right As you can see he has acted for us as people for our state and for the country we live in
Now shouldnt you support the President The man who has not taken your vote for granted but has gone out and earned it I answer that with a big Yes
Can we count on your vote for President Nixon in November
Sincerely
Manuel (Manny) Quevedo Jr Committee Coordinator
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
California Committee for the Re-election of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 484-1330
Dear Miss Gonzales
For a lonq time the Spanish-speaking community has been overshylooked when it came to Federa~ programs specifically desiqned to aid minorities Thats why in 1968 President Nixon said he would do something about Americas forgotten people
Well he has taken action - he has remembered Hes moved in the area of education with programs at both the hiqh school and college levels Hes acted to get more businesses run by Spashynish-speaking people off the ground and to get people without jobs into jobs Hes done a lot to solve the problems of drugabuse and adequate housing And he has been outstanding-shymore so than ~ other President--in naming Spanish-speaking inshydividuals to top government posts--individuals such as Romana Banuelos who is the new Treasurer of the United States
I wont go into detail here because the enclosed brochure does that But what I would like to do is ask that you think about the President of the United States Because it is an election year presidential candidates will be making many promises to the Spanish-speaking community in America Listen to those promises and then look at what President Nixon has done Then decide whether you want a man for the next four years who promises or a man who has performed
Be an independent thinker Support the man who has alreadyperformed The President is that man
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
California Committee for the Re-election
of the President 1670 WILSHIRE BOULEVARD LOS ANGELES CALIFORNIA 90017 (213) 4841330
Dear Miss Gonzales
vJhen you want something you work at getting it Thats part of life Its the same way with government The people who get involved and participate are the ones whose voices are heard and get results
For us its even more important t~e have to get involved and work for the candidate whos proven he represents the interests of our people I believe that President Nixon is such a person Why Simply because of the things he has already done for Spanish-speaking Americans
Heres a man who didnt get a lot of support from us in 1968 And yet in 3 12 years hes done more for us than any other President in history Imagine how much more might be done in the years ahead if we give him our support
Thats why you should get involved in this years important election In addition we would like to know how you feel about the President so please fill out the enclosed questionnaire and mail it in its a first step in getting involved
Sincerely
Manuel (Manny) Quevedo Committee Coordinator
Jr
PS Its time we judge a man Lets get behind the man he will help us more
for his actions not his words who has already helped us so
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - A
34-02-HR Haldeman - Campaign 22 Part IV - June 15-29 1972
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2apdf
HR Haldeman - Campaign 22 Part IV - June 15-29 1972 - 2
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1pdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1apdf
HR Haldeman - Campaign 22 Part III - June 15-29 1972 (Folder 2) - 1
From Porter to Mitchell Magruder REMonroe County Republican CommitteePolitical Celebration Rochester NY 2 pgs
