TURNING THE TIDE29 September 2009

Richard PackhamManaging DirectorGreat Yarmouth Borough Council

Coastal Challenge – Great Yarmouth

Outline

Profile of Great Yarmouth – TAKE ONE Factors behind the challenge Responses to the challenge Profile of Great Yarmouth – TAKE TWO

Great Yarmouth Long and proud history Population - Urban 54,000

- Suburban20,000

- Rural 20,00094,000

- Migrant Workers 10,000 (?)- Tourist bed spaces 80,000

Current economy UK’s 3rd largest seaside resort Medium – sized port Offshore gas and energy sector

Unemployment StatisticsWholly unemployed claimants : March 2005 (ONS Data)Proportion of resident working age population

Great Yarmouth

Hackney

Tower Hamlets

Lambeth

Liverpool

Southwark

Birmingham

Kingston upon Hull

Haringey

South Tyneside

Leicester City

Islington

Middlesborough

Lewisham

Newham

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Local Authority Area

5.5

5.5

5.5

5.3

5.3

5.2

5.1

5.1

5.0

4.8

4.7

4.6

4.6

4.5

4.5

Proportion of Working Age Residents (%)

Unemployment Great Yarmouth – Travel to Work

HealthProfile

Great Yarmouth

Deprivation

Mental Health

Health Inequalities

Powerpoint free zone

Responses – Partnership Milestones….. 1995 - Multi-agency needs assessment 1996 - Informal ‘LSP’ emerging 1998 - Community Strategy 2003 - Neighbourhood Renewal Funding 2007 - Local Area Agreement 2008 - Refreshed LSP

- Working Neighbourhoods Fund 2009 - Commissioning Framework for ABG

Responses – Partnership Initiatives….. Act on Smoking Health Trainers Community Nutrition Mobile Food Store Health Resource Centres (2) Health screening in Deprived Areas Kittywitches Centre for Young People

Contd…….

….. Responses – Partnership Initiatives….. Small Grants Fund Ageless Opportunities Exercise Referral Programme Night Safe Haven Improved Access to Psychological

Therapies

Outcomes ….. Good

Quit rates for Smoking better than rest of Norfolk

Screening uptake rates at or above regional and national rates

Uptake of flu immunisation for over 65’s above national rate

Outcomes ….. Not so good

Premature deaths from cancer and circulatory disorders higher than rest of Norfolk

Childhood and adult obesity higher than rest of Norfolk

Teenage Pregnancy rates highest in Norfolk Mental health needs above regional and

national levels

Threats to future success….

Timescales for realising outcomes Culture of targets and compliance Recession

- less resource

- retrenchment into core business

Great Yarmouth – TAKE 2

Investment and optimism

- New Outer Harbour

- Seafront Regeneration

- Secondary Holiday Area Regeneration

Outer Harbour

Seafront

SHARP - before

SHARP - after

Riding out the recession….

JSA count Aug ’08 – Aug ’09

Area %age change in count year on year

Norfolk 67.5%

Breckland 77.5%

Broadland 104.1%

Great Yarmouth 49.5%

King’s Lynn & West Norfolk 67.4%

North Norfolk 75.9%

Norwich 54.2%

South Norfolk 93.7%

Great Yarmouth ….

No longer the ‘sick man’ of Norfolk Reversing the cycle

- strong economy Creating hope and aspiration

In 1970 Great Yarmouth had In 1970 Great Yarmouth had 500 500 Hotels & Guest HousesHotels & Guest Houses

In 1995 – only 175 remainedIn 1995 – only 175 remained

In 1970 Great Yarmouth had In 1970 Great Yarmouth had 500 500 Hotels & Guest HousesHotels & Guest Houses

In 1995 – only 175 remainedIn 1995 – only 175 remained

Welcome to derelict buildingsWelcome to derelict buildingsWelcome to derelict buildingsWelcome to derelict buildings

2003 - Largest Funded projectin the Eastern region

2003 - Largest Funded projectin the Eastern region

£8,000,000

£4,000,000

£2,600,000

£1,500,000

£200,000

£16,300,000

Maritime Festival – 10th Anniversary Year

Heritage Open Days10th-13th September 2009

GREAT YARMOUTH RACECOURSENew £2m Grandstand 2005

A NEW RACEVIEW RESTAURANT: 2006A NEW RACEVIEW RESTAURANT: 2006

£2.5m makeover completed in 2008

St Georges ParkSt Georges Park

A New SeafrontGREAT YARMOUTHA New SeafrontGREAT YARMOUTH