Technology - from niche

to dominant driver of

the Australian economy

Richard White, Founder CEO18 August 2016

Changing the world of logistics one innovation at a time

1

From a basement in Newtown….

2

…to a leading provider of software to the logistics services industry globally

115+ countries (1)

510employees

Countries licensed WiseTech office Headquarters Global Data centres

6,000+ customers

1integrated CargoWise One

global system

30 billion+data transactions per year

3

Australia’s perceived disadvantages are really our strengths

Small local market despite a strong economy

End of the earth -geographic isolation

Capital constraintsof shallow PE market

Culture of impossible challenge and exodus

Innovators have room to incubate but keep one eye on international markets

Stable political environmentStrong governanceMix of highly educated culturesTimezone for global focusRapid take up of technology

Innovators have to wash their own face – cash flow essential

Culture of challengers against preconceived ideas and status –breakthrough solutions

We build transferable technology that can grow globally, Atlassian, WiseTech, Aconex

Capably headquarter global operations in Australia, technology eliminates distance Stability attracts talentEducation supports skills

Aussies create efficient, profitable business models that work

Disruptors and innovators changing the world - technology ensures we are no longer locked out, less exodus of talent, we punch above our weight and love the challenge

Disadvantage Reality Strength

4

What gets in the way of innovation?

Intense focus on research grants Focus on “publish or perish” outcomeSelf referencing loops add little to the economy

Commercial application gap Commercialisation skills lag ideas = wasted opportunities despite innovation leadership

“Helpful” bureaucracy Stymie innovation through unintended consequence

Fear of failure Risk aversion, tall poppy syndrome

Low understanding of drivers Innovation is an iterative process, fail fast, learn and grow

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Innovation cycle – starts with permission to fail

Relentless development is at the core of what we do

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Inputs to innovation

No magic bullet, focus on incremental improvement and long term success

• Investment in skill development – STEM education, immerse young in technology

• Foster better connection with industry

• Focus on commercialisation skills

• Remove barriers in the war for talent

• Encourage support for risk takers and entrepreneurial culture

• Celebrate and promote our advantages in Australia

7

Thank you

Changing the world of logistics one innovation at a time