Date post: | 27-Jan-2015 |
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Social Media & SalesRicoh 6 Nov.
[email protected]+31647180864
@vincenteSlideshare.net/vincente
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Olie Future?
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Olie Future?
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
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Not always good!
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Not always good!
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Tesla Model S
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Tesla Model S
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Tesla Model S
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Waarom social media?
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Vincent Everts?
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Vincent Everts?
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Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
Wednesday, November 7, 12
Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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@Wol Jeroen Wollaars, NOSzie www.baldopinions.com
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incrowd: capture events, together
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ANWB & video
22
VideosSo far over 2.000 videos have been published which generated almost 40.000 unique viewers.
Click to watch on YouTube
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23Wednesday, November 7, 12
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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Dell & Social Media
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• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
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• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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Location based Social Media
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Location based Social Media
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Location based Social Media
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Location based Social Media
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White pages Appje
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Whit.li api
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Whit.li api
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Whit.li api
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Whit.li api
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Lytro camera
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Lytro camera
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Lytro camera
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Measure yourself
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Measure yourself
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Measure yourself
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Measure yourself
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Bodymedia
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The connected everything
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WeVideo
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Urthecast Earth HD streaming
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Draw Something20 Million downloads/6 weeks
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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7
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7
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7
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7
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2.1 miljardinternetgebruikers
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95%Internet
penetratiein Nederland
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295 miljardE-mails verzonden per dag
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1 miljardWhatsApp berichten per dag
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97%Weten watsocial media is
68%Gebruikensocial media
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1050miljoenFacebookgebruikers
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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• Tablets everywhere!
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Internet is pain!
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12
IMPACT ON BUSINESS
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Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsWednesday, November 7, 12
ProductinformatieSocial toolsWednesday, November 7, 12
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, November 7, 12
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, November 7, 12
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, November 7, 12
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, November 7, 12
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, November 7, 12
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, November 7, 12
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Social Networking
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1
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Customer service
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Customer service
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“What are you doing in 140 characters”
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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• s
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• s
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationWednesday, November 7, 12
Revisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
Wednesday, November 7, 12
Get feedback
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Web 2.0 Trend:Co-Creation
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49
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Sales 1 2 3 & social media
• Video testimonials
• Blog
• Twitter followers
• Linkedin: Complimenten & Groepen
• Facebook Ambassadeurs
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
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