THE ROADMAP TO TRANSPROMOBusiness and technology insights for IT andproduction managers that can accelerate time tomarket

Christopher Reid, Global Solutions ManagerLee Gallagher, Global Solutions Manager

CONTENTS Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

What is TransPromo? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Why TransPromo now? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

A more colorful world . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

More direct communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Give your customers what they want . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

A strategy that’s in line with your priorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

A strategy that leverages your technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Opportunity is knocking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

If at first you don’t succeed, try, test and measure . . . . . . . . . . . . . . . . . . . . . . 6

What’s the value of the page? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Consistent communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Cross-platform solutions increase value-add potential . . . . . . . . . . . . . . . . . . . 8

TransPromo in action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Get started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Plan your route carefully . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

The right strategy at the right time. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

A TransPromo checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

A technology overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

High-volume production solution components . . . . . . . . . . . . . . . . . . . . . . . . . 14

Lower volume/distributed solution components . . . . . . . . . . . . . . . . . . . . . . . . 15

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EXECUTIVE SUMMARYThis whitepaper is intended to educate IT and production managers about theTransPromo opportunity that is emerging worldwide. A business-to-consumer direct mar-keting strategy, TransPromo combines personalized marketing messages with must-readstatements, invoices, and other documents to help you:

● Increase revenue

● Extend and deepen customer relationships

● Lower direct marketing costs

Transactional documents, a recurring form of customer communications, can be powerfuldirect mail tools for one simple reason: these documents are opened and read on a regu-lar basis. With a TransPromo solution, you can turn each step of your integrated market-ing campaigns into an opportunity to strengthen and grow customer relationships.Instead of plain statements and messages, you can create vivid, personalized, customer-centric communications that:

● Strengthen brand image and create competitive distinction

● Improve bill clarity and reduce call center traffic

● Include special offers to up sell, cross sell, and drive business results

● Generate revenue by selling advertising space

● Incorporate personal messaging to build brand loyalty

● Strengthen and expand multi-channel marketing

This paper describes, in detail, the research and technology behind TransPromo and thesteps you can take to enable your enterprise to begin strengthening your brand, your cus-tomer relationships, and your marketing campaigns.

WHAT IS TRANSPROMO?TransPromo is the combination of personalized promotional messages with must-readtransactional documents such as statements, invoices, explanations of benefits, policynotifications and other customer-facing documents including receipts and point ofsale/purchase documents. By including color, graphics and customer relationship manage-ment (CRM) data, TransPromo provides you with the opportunity to influence customerbehavior and increase revenue. The best use of this technique applies to business-to-consumer (B2C) communication when it is focused on up sell, cross sell, and especially oncustomer retention campaigns.

WHY TRANSPROMO NOW?TransPromo isn’t a new concept. In fact, the idea has been around for a long time.However, thanks to the right mix of marketplace conditions, marketing priorities andtechnology, the idea is gaining momentum. Research into the impact of color in commu-nications, as well as a growth trend in direct mail and global postal rate increases havecaused companies to rethink the quality and quantity of their communications.

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According to industry analyst InfoTrends, personalizing documents increases revenue, repeat order rate, ordersize and response rates.1

Romano and Broudy found that by adding personalization to full color mail that leveraged purchase historyand promotion materials, document owners achieved a response rate of 6.5%, well above the standarddirect mail response rate of 2-4%.2

A MORE COLORFUL WORLDThe marketplace has had time to evaluate personalization and color and there’s generalagreement that their use in direct mail improves results significantly. In its 2007 survey,the Electronic Document Systems Foundation stated, “More firms that have traditionallybeen using bi-tonal, black-and-white print are likely to switch to highlight and full color,particularly in their transactional documents3”. Here are some reasons why:

● Research reveals that people make a subconscious judgment about a person, environ-ment or product within 90 seconds of initial viewing.

● Between 62% and 90% of that assessment is based on color alone.

● Color also increases brand recognition by up to 80%.

● Color improves readership by 40%, learning from 55-78% and comprehension by 73%4.

Research shows that direct mailhas grown at a compound

annual growth rate of 4.9%since 2000 and an average of

7.1% annually since 2002—which is a rate seven timesgreater than spending on

Internet advertising.5

With TransPromo, you can exploit the untapped value of customer communications, espe-cially in multi-channel campaigns. With the right output/print management solution, youhave the potential to lift results and reduce cost and complexity in both production anddistributed environments. Consider some recent industry research:

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MORE DIRECT COMMUNICATIONSDirect mail volume is growing, in part because consumers have mixed feelings about theInternet and prefer paper communications when sensitive information is involved—a pref-erence that favors TransPromo. The distribution of electronic statements over the Web hasbeen hampered by factors such as security concerns, consumer comfort with paper-basedcommunications, insufficient penetration of high-speed Internet and a lack of consolida-tion that permits a view of all bills in one location6.

GIVE YOUR CUSTOMERS WHAT THEY WANTConsumers are bombarded with advertising, e-mail, direct mail and other forms of solicitation—up to thousands per day. You now face the increasing challenge of distin-guishing your communications from the rest of the pack. Consumers expect accurate,timely communications; instant Web access; loyalty programs; and other convenient waysto conduct business—a trend that favors multi-channel campaigns. How can you giveyour customers what they want while increasing revenue, market share and customerspend while decreasing your costs?

TransPromo can help because it gives you a way to target your customers—95 percent ofwhom open transactional documents and spend as much as 1-3 minutes reviewing eachpiece.7

A STRATEGY THAT’S IN LINE WITH YOUR PRIORITIESResearch completed by the Marketing Council in 2007 identifies the top five priorities ofmarketers8 as:

1. Quantify and measure the value of programs and investments.

2. Improve efficiency and effectiveness of the marketing organization.

3. Grow customer insight, knowledge and conversations.

4. Improve allocation and ROI of marketing spend.

5. Extract greater value and profitability from customer relationships.

TransPromo can help address these priorities because it provides an efficient, new direct-to-consumer channel—one that enables you to track results, engage customers, spendmarketing dollars efficiently and boost revenue. Traditional broadcast media, whichincludes radio, newspapers and TV, is difficult to measure. Direct mail is growing thanksto strong ROI and consumer preference for mail instead of telephone and e-mail communications—a perfect fit for TransPromo.

By making TransPromo part of your direct marketing mix, you can eliminate preprintedinsert combinations mailed with each statement in favor of an infinite number and com-bination of highly targeted, relevant, personalized, “onsert” messages.

A STRATEGY THAT LEVERAGES YOUR TECHNOLOGYIn production and distributed environments, relevant hardware, software and serviceschoices have evolved to support TransPromo. High volume printing environments canbenefit from high-speed color and monochrome variable data printers and device-independent Advanced Function Presentation™ (AFP™) architecture (now with integratedcolor management). For lower volume distributed applications, color and monochrome

TransPromo provides an effi-cient, new direct-to-consumer

channel—one that enables youto track results, engage cus-

tomers, spend marketing dollarsefficiently and boost revenue.

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workgroup and industrial printers, in conjunction with the right software, can be versatileand efficient. Existing tools can help with data mining and printing, document composi-tion, white space management (exploiting existing empty space on a statement with tar-geted information), job and productivity tracking and more. Workflow software/servicescan provide critical support for device utilization, process efficiency and document-levelintegrity.

InfoPrint Solutions Company™, a Ricoh-IBM joint venture, is investing in technology andhelping companies implement TransPromo quickly and efficiently, while ensuring privacyand regulatory compliance.

OPPORTUNITY IS KNOCKINGWe believe the opportunities associated with TransPromo can be summed up in the fol-lowing points:

● Create competitive differentiation

● Reinforce your brand

● Increase customer touch points and selling opportunities via multi-channel marketing

● Turn a cost center into a profit center—for example, personalized marketing utilizeselectronic onserts versus preprinted inserts to save weight and postage and white spacecan be sold as an additional revenue stream

● Increase customer spend by cross-selling and up selling on the statement

● Improve supplier/business partner loyalty by including their products and services on thestatement

● Support loyalty programs

● Reduce the accounts receivable cycle through clear, concise, color statements

● Reduce costs related to inserts, postage, preprinted forms, handling and in call centersthat handle customer inquiries through improved customer communication

Not convinced? Consider these facts:

● Studies indicate that 33% of transactional documents will be printed in full digital colorby 2010 and that digital color use in transactional documents increased from 39.1% in2002 to 45.8% in 2006 suggesting that TransPromo is expected to grow at a com-pound annual growth rate of 91% by 20109.

● Two-thirds of document owners expect to add marketing to transactional documents by 201010.

● Companies in the hotel industry are using variable data in about one-third of print vol-ume, excluding transaction documents.11

Is it the right time for TransPromo? We think so.

IF AT FIRST YOU DON’T SUCCEED, TRY, TEST AND MEASUREEvery direct marketing campaign can generate valuable information about the targetaudience. But how can you capitalize on this information? Three of the most importantwords in direct marketing are “try, test and measure.” For direct marketers who focus onthe goal of increasing response rates, tests are the most common way to sample audi-ence types and gather data. A classic test in direct marketing involves one variable—color.

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Does a blue call-out generate a higher response than a red one? To test each hypothesisand variables, marketers segment test lists into subsets and modify offers, creative copyand layout/design for each subset. From their measured results, marketers can better pre-dict response rates to similar offers sent to similar audiences, allowing for better, moreefficient use of their communications.

Unlike broadcast advertising, many aspects of direct marketing can produce insights thatcan be used to improve subsequent campaigns:

● Target audience awareness level of product or service

● Factors that prompt a decision, including brand equity

● Rate of customer acquisition

● Cost of customer acquisition

● Recency, frequency, monetary value—shorthand for how recently did someone buy,how frequently someone buys, and the value of the transaction

● Customer retention rate

● Customer departure rate

● The lifetime value of a customer

● Return on investment

WHAT’S THE VALUE OF THE PAGE?The question of value is at the heart of TransPromo. You can view the statement, forexample, as a necessary communication that costs a penny or two to produce. Or youcan view it as a communication that has the potential to generate hundreds or thousandsof dollars of revenue over the lifetime of a satisfied customer. Each customer communica-tion document, each touch point, holds potential for TransPromo and therefore potentialto help achieve your business goals. We don’t want to misuse the term “gold mine,” butit may be appropriate.

An InfoTrends study validates the benefits of TransPromo relative to up-sell and cross-sellopportunities, ad space sales, use of postal dollars, partner relationships, competitive dif-ferentiation and document effectiveness12. We agree with these findings. Many of ourcustomers have recognized the golden opportunity presented by TransPromo, and theyare in various stages of implementation and execution.

Today IT and marketing are on the same TransPromo page, so to speak, and they areunited in a cooperative effort to increase revenue, extend and deepen customer relation-ships, and lower direct marketing costs. Collaboration can make company resourcesstretch further and enhance the customer experience. The right technology solution canhelp you reduce cost and complexity and accelerate time to market—all to help youexploit more quickly the untapped value of existing customer communications.

Many of our customers have rec-ognized the golden opportunity

presented by TransPromo, andthey are in various stages of

implementation and execution.

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CONSISTENT COMMUNICATIONSDirect marketing, which includes the following three elements, allows you to engage cus-tomers and influence their behavior via:

● An initial offer (e-mail, mail)

● A call to action (Internet, telesales, retail location)

● Follow-up communication based on measured response to initial offer and call toaction.

The more consistent the look and feel and messaging are across the channels, the morepotential you have for brand reinforcement and a rich customer experience. But how can you make sure the user experience is consistent across these channels? BecauseTransPromo is a solution that can be used in all regular customer communications, youcan be sure your customer’s experience is consistent and constant.

CROSS-PLATFORM SOLUTIONS INCREASE VALUE-ADD POTENTIALWhen you implement a cross-platform, multi-channel TransPromo solution that encom-passes high-volume production and lower-volume distributed environments, your value-add potential increases significantly.

Consider this scenario:

● A statement generated by the production print center starts the communication cycle,which involves multiple customer touch points;

● The personalized URL (pURL) on the statement links to a Web page that gives the cus-tomer the option of placing an order online or with a customer service representative;

● The Web site mirrors the look of the transactional document to deliver a consistentexperience and to reinforce messaging and the brand;

● The customer places an order, which triggers an update to the CRM database;

Direct marketing via TransPromopermits you to make an offer

and include a call to action andfollow up communication.

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TRANSPROMO IN ACTIONWhen you can integrate digital communication via e-mail or PDAs or kiosks, you canoften reduce cost, add more data to your CRM database, and satisfy customers who arecomfortable with electronic communications.

CDMS, a leading marketing services provider in the United Kingdom, uses InfoPrint andExstream Dialogue™ technology to produce targeted consumer marketing campaignsthat link to fully personalized Web pages. These Web pages, created on the fly, generateoffers based on customer insight.

Hotels are beginning to leverage TransPromo to transform their customer experience.Account statements or loyalty statements can include “ads” that reflect what is knownabout customers through the CRM database, thank-you-for-your-loyalty content and per-sonal messaging that combines an offer with a URL and promotion code. Upon a guest’sarrival at a hotel, loyalty content such as a mileage summary, for example, can be addedto the key folder, along with a welcome message and offer on an onsite service. Themore services that can be delivered onsite—in the business center or on the golf courseor in the spa, for example—the more the customer experience is expanded, leading togreater revenue and customer satisfaction potential.

These examples offer a few insights into TransPromo applications that demonstrate thepotential of TransPromo to transform the customer experience and to increase revenue.Depending on the number of customer communication documents that exist in yourorganization—and touch points you can add over time—you can begin to appreciate thesizable opportunity before you.

Hotels and other businessesare beginning to successfullyleverage Transpromo to per-sonalize and expand servicesfor their customers, therebyincreasing customer satisfac-

tion and loyalty.

● This update signals the distribution center to prepare a shipment;

● The packing list provides another TransPromo opportunity to include customized, one-to-one messages or coupons;

● Workgroup and/or industrial printers produce the bar codes and shipping documents—all of which can be designed to mimic the campaign look and feel to assure consistency.

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GET STARTEDYou may already have some of the elements required for a TransPromo solution. In fact, ifyou’re printing transactional documents now, you’re ready to begin. Here are some tipsfor getting started with TransPromo from a basic and an advanced point of view.

BASICStart with the promotion of a single item. For a project like this, you want to identifyand target your largest up-sell opportunity. Let’s say, for example, that you’d like toadd a refinance offer to mortgage statements addressed to customers within sixmonths of a rate change. To execute this basic project, you can leverage existing CRMtools or use your composition tools to mine existing applications to identify theappropriate subset of customers and tailor the offer. You can begin by producing the output as separate jobs on monochrome or color cutsheet technology.

If you don’t have an advanced composition tool, consider investing in tools such asExstream Dialogue or StreamServe Persuasion so you can begin modifying applicationsquickly and start building models based on the intelligence you gather. As yourrequirements grow you can ramp up to more capable equipment and begin to inte-grate the custom messages with CRM tools you may already be using.

ADVANCEDAn integrated multi-channel campaign is a more complex TransPromo implementa-tion, but you may be able to leverage existing assets to move quickly. By examiningcurrent marketing initiatives you can look for opportunities to integrate relevant mes-sages on the statement. Start with direct marketing tools and resources that existwithin your organization. Review the use and timing of preprinted inserts—what isbeing done for high-value customers that you can exploit? How is the number ofpreprinted inserts you use today limiting your organizations marketing potential? How do the current inserts affect load planning and scheduling?

You may need to consult with a direct marketing expert, acquire data analytics capa-bility and redesign applications. A direct marketing consultant can help you exploremessaging opportunities and methods on regular customer communications by apply-ing standard direct mail best practices to the statement. Also look for opportunities tolink the statement back to other initiatives such as pURLs and loyalty programs.

For both basic and advanced implementations, determine what works and doesn’t workwith current statements. Design samples for testing and to help persuade marketingexecutives. Pursue application redesign internally or with a composition vendor partner orapplication design vendor. Begin data analytics work to model messages, response ratesand ROI. Use this information to build a business case for a pilot, which may be a low- orhigh-volume project that can be insourced or outsourced depending on cost manage-ment. Balance frequency of contact with refinement of the variables—marketing mes-sages, offers, creative—to maximize response rates. Over time, you can integrateTransPromo in additional customer communications in higher volumes and increase thecomplexity of campaigns. Continue to link data to CRM and marketing databases.

The enduring value ofTransPromo lies in its impact on

lifetime customer spending.

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PLAN YOUR ROUTE CAREFULLYRemember that costs for Transpromo versus traditional transactional documents will behigher so plan and budget carefully. And remember that the real value of TransPromo liesin its impact on lifetime customer spend, which can far exceed startup costs and dramati-cally increase the value of an output environment to an enterprise. We encourage you totake small steps in the beginning, apply TransPromo selectively to high-potential opportu-nities, and build knowledge and confidence. Here are a few tips to help you save timeand minimize disruption:

● Conduct pilots and small projects initially—outsource to a service bureau or work withInfoPrint Solutions Company—whether your projects are color or monochrome. As vol-umes grow, you can determine whether or not it makes sense to bring TransPromo inhouse.

● Use external consultants and services to accelerate time to market and acquire skillsincluding direct marketing resources.

● Use cutsheet printers for low-volume projects.

● Solve data integrity and regulatory compliance issues before adding TransPromo.

● If you already have an advanced composition tool, look for color technology or a servicebureau partner, and you can start TransPromo today.

● If you already have AFP you have a head start because you can leverage it to shortenthe development cycle for execution.

● Recognize the importance of workflow software. It is a critical link in the solution thataffects integration, control and optimization and as a result, cost and productivity. InTransPromo, workflow or your “automatic document factory” solution needs to linkback to your customer relationship marketing (CRM) tool and direct marketing tools.

● Be sure your sales and customer service representatives are aware of TransPromo activi-ties and trained to respond appropriately to customer inquiries.

● Determine where you want to use color and what level of quality is required—so youcan balance speed, quality, and cost.

THE RIGHT STRATEGY AT THE RIGHT TIMEIf you are printing transactional customer communications now, you’re ready tostrengthen your brand, your customer relationships and your marketing campaigns.You’re ready for TransPromo. With the right TransPromo solution, you can minimize costand complexity by using an integrated approach that encompasses data integrity, regula-tory compliance, print quality, operational visibility and control, and scalability.

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Operations ● Disaster recovery for color printing

● Color management and accuracy

● Management of reprints and data integrity

● Planned datastreams: PostScript, PDF files, AFP, others

● Experience and tools of the composition vendor

● Resources:

— How will images be tested to determine print qualityand coverage?

— Are storage, network, content management systemslarge enough and flexible enough?

● End to end testing:

— If the application has bleeds, do they work correctly?

— How will the document fold in the envelope?

— Will color crack?

● People skills:

— What is the color learning curve?

— What is my rate of turnover?

— How can workflow software reduce staffing requirements?

Budget ● Evaluation criteria for hardware, software and services

— Color, monochrome or both?

— What existing devices or software can be used?

● Decision to insource or outsource

● Current volume and anticipated growth to determine

scalability requirements—the requirements for managing

the output and data integrity of millions of documents

each month are quite different than those for a lower

volume solution

Continued...

A TRANSPROMO CHECKLISTThis checklist provides topics and questions to help you begin TransPromo discussions inyour company. When you’re talking with marketers, be sure to focus on the reasons whyTransPromo works and the potential opportunity for your business—and because a pic-ture is worth a thousand words, demonstrate the look of TransPromo versus a traditionaltransactional document.

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A TECHNOLOGY OVERVIEWOur solution components integrate easily into your IT infrastructure to help leverageinvestments you’ve already made. We believe that InfoPrint Solutions Company is the onlyvendor that today offers integrated TransPromo color and monochrome solutions for pro-duction and distributed environments. Our typical production and distributed solutioncomponents are presented here so you have another way to evaluate your readiness andtechnology choices.

Compliance/regulations ● Audit trails

● Integration of marketing messages on regulatory

documents—it’s legal but some have concerns, especially

related to multi-channel campaigns

Customer service ● Call center staffing and training

Stakeholder buy-in ● Support from IT management, Chief Marketing Officer,

direct marketing executives and others who participate in

the TransPromo initiative

Marketing ● Data sources, internal and/or external

● Data-mining tools

● Privacy and security related to customer data, including

how you demonstrate to customers that you’re using

data in secure way while protecting privacy.

— AFP provides the highest level of data integrity withautomated audit trail

— Postscript, PDF or PCL often require a camera system

● List management, including opt in/opt out functionality

● Consistency of messaging and brand look and feel across

all marketing vehicles

● Chance to recover costs when partner messaging is an

opportunity

● Metrics

● Campaign management, internal or external

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HIGH-VOLUME PRODUCTION SOLUTION COMPONENTS

Software StreamServe Persuasion, which plugs into SAP and otherERP systems, supports enterprise-wide print and outputmanagement and two-way information exchange in multi-ple channels and formats. The software sits between sys-tems, applications and output devices to convert dataformats and securely deliver information to devices or destinations.

Exstream Dialogue is a CRM-based enterprise personaliza-tion solution that combines document creation, campaignmanagement and tracking, multi-channel delivery, and webapplication development into one easy-to-use softwaresuite.

InfoPrint Productivity Suite software and the ProductivityTracking Feature enable the capture of job, operator andprinter data, which can help to optimize print operations.

Professional Services Assessment, design and implementation using existing software and hardware whenever possible.

Architecture InfoPrint Advanced Function Presentation (AFP) is a pub-lished standard for printing variable data at very highspeeds with complete integrity. The device-independentAFP incorporates other industry formats, including EPS,PDF, TIFF, GIF, JPEG, XML, XSL, PostScript, PCL and PPML—tocover the entire range of text, image, graphics, processcolor, highlight color and monochrome printing. AFP candeliver content via print, HTML, fax, e-mail or screen. Incombination with Intelligent Printer Data Stream™ (IPDS™)printers, AFP provides full page-level error recovery andresource management to support printing at rated speeds.

AFP architecture offers integrated color management,which can simplify high-volume production output. In amixed color and monochrome environment, the same cen-tralized set of color applications and resource libraries canbe shared by both printers—enabling color output to besent to premium customers while monochrome output canbe sent to other customers. Device-independent AFP inte-grates easily with existing statement systems and providesthe high level of data control, security and integrity suit-able for TransPromo.

Workflow technology InfoPrint ProcessDirector™ software is a scalable, customer-configurable output process management system based onthe Linux® platform. The software enables job-level con-trol of print processes, and it can help you reengineertransaction output processes.

Color printing The InfoPrint 5000 is a full-color, variable-data, continuous-form printer with a 20.4" (520 mm) web width. It usesinkjet print heads, piezo-electric drop-on-demand technol-ogy and water-based pigment inks that are designed toresist fading and smearing.

Monochrome printing The InfoPrint 4100 produces very high quality text andimages with a 19.5" (495 mm) format on a wide range ofpapers. Print Quality Enhancement features 256 levels ofgray, four screen frequencies and seven levels of contrastcontrol. The 4100 can print applications designed usingFS45, GIF, TIFF or JPEG color objects “as is” without conversion.

LOWER VOLUME/DISTRIBUTED SOLUTION COMPONENTSFleet management InfoPrint Manager software, which centralizes the monitor-

ing and management of printers, can virtualize data, appli-cations and output resources to help improve resourcemanagement and productivity, resulting in increased staffand operations efficiency and asset utilization.

Color/monochrome hardware

InfoPrint monochrome and color printers and multifunctionprinters (MFPs), which are capable of speeds of 20 pagesper minute to 110 pages per minute, extend the distribu-tion possibilities of personalized information. When com-bined with the appropriate software, these devices candeliver high-quality variable or TransPromo documents.

InfoPrint 6700 thermal/RFID printers and Infoprint 6500 andInfoprint 4247 impact printers allow you to apply personal-ized messaging at the point of customer delivery, whichimproves the multi-channel experience and aids customerretention.

Software The Mapping Suite software system provides a complete,personalized business communication system that encom-passes document design, print management and multi-channel delivery. Mapping Suite integrates with mostoutput management infrastructures to enable exceptionalflexibility to create, repurpose and synthesize documentdata from multiple sources and distribute it using print andelectronic methods.

StreamServe Persuasion—described above.

Objectif Lune’s PlanetPress 5 software package enables thedesign of electronic forms to support on-demand PostScriptprinting. Transactional documents can be tailored withdynamic content, such as text messages, graphic charts, barcodes, and images with little change to existing line dataapplications. New promotional documents can be createdby importing an existing PDF file and adding variable data.

Services Assessment, design and implementation using existing software and hardware whenever possible.

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FOR MORE INFORMATIONContact us to find out more about the TransPromo solutionthat’s right for you.

Visit us online at http://www.infoprint.com/transpromo

© Copyright InfoPrint Solutions Company 2008. All rightsreserved.

InfoPrint Solutions Company6300 Diagonal Highway 002JBoulder, Colorado 80301-9270U.S.A.

Printed in the United States of AmericaJanuary 2008

Ricoh is a registered trademark of Ricoh Co., Ltd., andits affiliated companies. IBM and the IBM logo are reg-istered trademarks of International Business MachinesCorporation in the United States, other countries, orboth. The Ricoh and IBM trademarks are used underlicense from their respective trademark owners.

InfoPrint Solutions Company is a tradename ofInfoPrint Solutions Company, LLC, in the United States,other countries, or both. InfoPrint is a registeredtrademark of Ricoh Co., Ltd., in the United States,other countries, or both. InfoPrint is used under licensefrom the trademark owner.

References in this publication to InfoPrint SolutionsCompany products or services do not imply thatInfoPrint Solutions Company intends to make themavailable in all countries in which InfoPrint SolutionsCompany operates. Any purchase of such products orservices will be exclusively governed by the terms ofthe sales or license agreement applicable to such pur-chase to the maximum extent allowed by law.

These terms are trademarks or registered trademarksof Ricoh Co., Ltd., in the United States, other countries,or both: InfoPrint, Advanced Function Presentation,AFP, Intelligent Printer Data Stream, IPDS andProcessDirector.

These terms are trademarks or registered trademarksof International Business Machines Corporation in the United States, other countries, or both: IBM andthe IBM logo.

PostScript is a registered trademark of Adobe SystemsIncorporated in the United States and/or other countries.

Linux is a registered trademark of Linus Torvalds in theUnited States, other countries or both.

Other company, product, or service names may betrademarks or service marks of others.

1 InfoTrends, The Future of Mail report, 20072 Romano and Broudy Study for Digital Printing Council,as reported in The Impact of Color in Graphic Design,InfoTrends, March 2005

3 The Electronic Document Systems Foundation.Document Communications Industry Trends: 2007Survey Results

4 Color Matters Web site5 TransPromo: A Different Mix presentation, InfoTrends,August 2007.

6 TransPromo: A Different Mix presentation, InfoTrends,August 2007.

7 The TransPromo Revolution: The Time is Now!, anInfoTrends Strategic Assessment, August 2007.

8 Marketing Outlook 2007, CMO Council, 2007.9 The TransPromo Revolution: The Time is Now!, anInfoTrends Strategic Assessment, August 2007.

10 TransPromo: A Different Mix presentation, InfoTrends,August 2007.

11 Accommodations: Winning without Reservations,InfoTrends, 2007.

12 TransPromo: A Different Mix presentation, InfoTrends,August 2007.

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