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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Riding the saddle: How cross-market communications can create a major slump ... Jacob Goldenberg; Barak Libai; Eitan Muller Journal of Marketing; Apr 2002; 66, 2; ABI/INFORM Global pg. 1
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Riding the saddle: How cross-market communications can create a major slump ...Jacob Goldenberg; Barak Libai; Eitan MullerJournal of Marketing; Apr 2002; 66, 2; ABI/INFORM Globalpg. 1

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.


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