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www.generalair.com Gas Products|Welding Equipment|Cryogenics 877.782.8434 Colorado Springs Welding Expo General Air would like to say thanks to all of those who attended and participated in the Colorado Springs Welding Expo! Thanks to our vendors Lincoln, Miller, Thermal Dynamics, Scotchman, Revco, Jackson, Harris, Tweco, and Walter for their participation. We enjoyed hot dogs, roasted chiles, welding/cutting contests, and musical entertainment provided by local band “Ransom”. Thank you for viewing the August edition of General Air’s company and economic news. Summer is coming to a close, but we still have some great things in the works here at General Air. Coming soon, look for the all new General Air website, upcoming end of summer sale, and as always the great products and services you have come to expect from us. Did you know? General Air offers Saturday welding classes. Visit www.generalair.com/saturday.htm or call 720-359-3235 for details. Company and Economic News Aug 2009 What’s inside... What’s Happening Tech Talk Productivity Enhancement Success Story Economic Spotlight 1 2 3 4 What’s Happening at General Air Right product. Right Process. Right solution Congrats to our winners! TIG contest - Rick Bradway, Mikron Manufacturing MIG contest - Gino Gianaros, Springs Fabrication Propylene cutting contest - Gino Gianaros, Springs Fabrication Plasma cutting contest - Brad Jamison, CS Layton Truck Drawing winners - Herb Idol, Advantage Manufacturing; Jim Thiessen, Anconca Job Shop; and Jeff Stover, Stover’s Custom Cranks
Transcript
Page 1: Right product. Right Process. Right solution Company and ... · PDF fileThank you for viewing the August edition of General Air’s company and economic news. Summer is coming to a

www.generalair.com Gas Products|Welding Equipment|Cryogenics 877.782.8434

Colorado Springs Welding Expo

General Air would like to say thanks to all of those who attended and participated in the Colorado Springs Welding Expo! Thanks to

our vendors Lincoln, Miller, Thermal Dynamics, Scotchman, Revco, Jackson, Harris, Tweco, and Walter for their participation. We enjoyed hot dogs, roasted chiles, welding/cutting contests, and musical entertainment provided by local band “Ransom”.

Thank you for viewing the August edition of General Air’s company and economic news. Summer is coming to a close, but we still have some great things in the works here at General Air. Coming soon, look for the all new General Air website, upcoming end of summer sale, and as always the great products and services you have come to expect from us.

Did you know? General Air offers Saturday welding classes. Visit www.generalair.com/saturday.htm or call 720-359-3235 for details.

Company and Economic NewsAug 2009

What’s inside...What’s Happening

Tech TalkProductivity Enhancement

Success StoryEconomic Spotlight

12

34

What’s Happening at General Air

Right product. Right Process. Right solution

Congrats to our winners!

TIG contest - Rick Bradway, Mikron Manufacturing MIG contest - Gino Gianaros, Springs Fabrication Propylene cutting contest - Gino Gianaros, Springs FabricationPlasma cutting contest - Brad Jamison, CS Layton Truck

Drawing winners - Herb Idol, Advantage Manufacturing; Jim Thiessen, Anconca Job Shop; and Jeff Stover, Stover’s Custom Cranks

Page 2: Right product. Right Process. Right solution Company and ... · PDF fileThank you for viewing the August edition of General Air’s company and economic news. Summer is coming to a

www.generalair.com Gas Products|Welding Equipment|Cryogenics 877.782.8434

Tech Talk

with Bob Page

NAGGING WELDING PROBLEMS, SIMPLE SOLUTIONS

Sometimes, and more often than you might suspect, significant and painfully annoying welding problems are caused by common and, yes, commonly overlooked culprits. Countless times over my 17 years in the fabrication business I have observed frustrated welders that are achieving substandard welds because of what they believe to be, for example, a malfunctioning power source, “bad” shielding gas or defective wire/stick consumable. Frequently, however, the source of the problem is easily and inexpensively solved once identified. Below are some simple fixes for some very common welding problems.

The worn out contact tipCurrent is introduced into welding wire through an inexpensive, copper contact tip that is considered a “consumable” part – meaning it degrades over time and needs to be replaced at some point. If current cannot seamlessly transition into the wire, an erratic arc as characterized by spatter, wire stubbing and burn back, may occur. Telltale

signs that a contact tip is worn out and needs to be changed include an oval shaped, instead of round, hole and/or spatter at the edge of the hole that is impeding the ability of the wire to feed with ease. Depending on the amount of arc time a contact tip encounters, it’s generally good practice to change it on a daily, weekly or monthly basis. The benefit of good arc quality outweighs the cost of the tip.

The dirty linerWire is guided through a MIG gun and cable by a replaceable steel liner. As this liner becomes contaminated with dirt and metal shavings, resistance to feedability will increase eventually to the point where the wire will slip and potentially burn back to the contact tip. Assuming drive roll tension is adequate before the problem occurred, simply increasing drive roll tension is not the answer as a different set of unintended consequences may arise. To test the condition of the liner, disengage the wire from the drive rolls and pull the wire through the MIG gun. If you feel resistance, change the liner. Again, the cost of the liner is marginal compared to the cost of downtime fighting wire feeding problems.

The spatter laden gas nozzle and gas diffuserAll welding wires that require a gas shielding… require a gas shielding at a minimal flow rate (between 25 and 50 cu ft/hr). The gas nozzle and gas diffuser, consumable parts like the contact tip and liner, will invariably accumulate with spatter over time. Removing spatter regularly from these parts will ensure proper and even gas flow. Spatter accumulation that is not removed will result in impeded gas flow and, ultimately, porosity (pin holes) that is at least unsightly and at most, in structural applications, unacceptable and costly to remove. When the nozzle and gas diffuser have degraded to the

point where they cannot reliably direct shielding has onto the molten weld puddle, replace them.

The wrong drive rollsSolid wire should be run through V groove drive rolls and tubular wire must be run through knurled drive rolls. Solid wire that is run through knurled drive rolls (characterized by tiny teeth that promote feeding with minimal tension) will scar the wire resulting in premature contact tip degradation as well as metal flakes that will prematurely clog the gun liner. Using V groove drive rolls on tubular wire will cause the wire to ultimately slip and burn back (if drive roll tension is low) or become crushed and not feed at all (if drive roll tension is high). The correct drive rolls are crucial for proper wire feeding.

The flawed welding circuitA quality weld requires a welding circuit where current flow is not hindered by high electrical resistance areas that cause a voltage drop and, thus, poor arc quality. These areas get very hot to the touch and are a dead giveaway of where your problem lies. If a ground clamp is not securely fastened to the ground cable, it will get hot. Tighten the connection. If a ground or weld cable is cut or frayed, it will get hot. Replace the cable. If a connection at either the positive or negative terminal on the power source is loose, it will get hot. Make the connection tight. If your cables are undersized for the current you’re asking them to transport, the cables in whole will get hot. Buy the proper size cables. Hot spots, where current has trouble flowing and resistance is high, signal where a voltage drop is occurring and explains why the welding arc is erratic.

For more information on how to identify welding problems, please contact our Productivity Enhancement team at 303-892-7003.

Did you know? General Air can save you money by implementing fabricationsolutions that increase output and reduce labor costs. Contact our Productivity

Enhancement Team at 303.892.7003 for more information.

Page 3: Right product. Right Process. Right solution Company and ... · PDF fileThank you for viewing the August edition of General Air’s company and economic news. Summer is coming to a

www.generalair.com Gas Products|Welding Equipment|Cryogenics 877.782.8434

Right Product, Right Process, Right Solution

For more information, please call (877) 782-8434

Fume generation from solid wire and Silvershield LF gas on galvanized material.

Opportunity CustomerInterest

Est. Savings(Annually)

ROI(Months)

RequiredInvestment Comments

Galvanized Steel $15,469 12 $14,998

Savings based on 6 hours per week of weld •clean-up @ $50 per hour labor & overheadSavingsreflectlowerweldingwirecost•Four pulsing welders spec’d for investment•

.com

Success StoryGalvanized Bridge Decking

Challenge

Reduce fumes, porosity, •and spatter

Low fume shielding gas•Solidwirefillermetal•Pulsed welding arc•

30% reduction in weld-•ing wire expense33% increase in welding •speedEliminated slag clean up•50% reduction in weld-•ing fume

Solution

Results

Savings

$15,469annually

PE Solution

To improve the welding fume situation, General Air changed the weld shielding gas to their Silvershield LF (Low Fume) mix. Thefillermetalwasalsochangedfromaflux-coretoasolidwire. This resulted in a 30% reduction in welding wireexpense. Lastly, an inverter powersource was used to pulse the welding arc.

Fumewassignificantlyreduced,improvingworkingconditionsfor the weldor. The need for needle-scaling was eliminated and welding speeds were increased resulting in a 33% increase in production output.

Productivity Enhancement Menu:

In the following pages we have provided you with an excerpt from the Institute for Trend Research’s economic analysis report. Their experts provide General Air with a monthly report on the current state of the economy and it is tailored to the welding and gas industry. We have hand picked the most relevant pages that sum up the whole month’s report to inform and educate you on the current state of the economy, according to the people at Trend Research. We would be happy to provide you with the entire report, if you are interested please contact us at [email protected].

Economic Spotlight

This is an example of one of the many success stories that result fromGeneral Air’s Productivity Enhancement program. Contact our

Productivity Enhancement team for more information! (877) 782-8434

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EcoTrends® ♦ August 2009 Issue ♦ ITR_ Executive Summary: It Is Time Two thoughts dominate our minds this month. 1) We are on the verge of an end to a historic decline in the housing market. 2) Inflation is on the horizon. The window of opportunity regarding when to act on these two realities begins now. Looking at the good news, the trend status for Housing Starts is improving. The 3/12 rate-of-change is up for the third consecutive month and the trend dynamic is normal. Additionally, the 3MMT seasonal rising trend has improved to the point where it is now normal and the best in six years. While we encourage you to wait for a 3/12 upward passing of the 12/12 rate-of-change as confirmation, it looks to us like the bottom of the worst Housing Starts downturn in post World War II history is taking shape. Suggested action: Conduct the due diligence required and mmaakkee yyoouurr mmoovvee - buy residential real estate. We continue to recommend single family dwelling units and land on water, or with a mountain view, or in an urban area. Four compelling reasons for taking action follow. 1) We are establishing a cyclical low that is characterized by the worst year-over-year comparison in 62½ years. 2) The rate on a 30-year fixed mortgage is around 5.22 percent (the lowest level in a generation) and likely to be heading higher in the future. 3) Home prices are bottoming out. 4) Inflation is going to be on the rise. Regarding inflation, we have defined our inflation expectations as measured by the CPI through 2012. We are not calling for hyperinflation, but the anticipated trend is nonetheless quite problematic. Notice from the forecast table below that we are looking for CPI inflation to run slightly over 6.0% in 2011 and 2012. The last time inflation occurred in back-to-back years at that level was in the latter part of the 1970s. The 3/12 figures you see for 2010, 2011, and 2012 refer to fourth quarter estimates. Higher inflation will dictate higher interest rates, including higher mortgage rates. Higher interest rates will make it difficult to earn a decent rate of return from bond funds; you are better off owning the actual bonds rather than the fund. Because of the nature of the inflation trend we are facing, buying hard assets, including commodities, is an effective long-term hedge against the ravages of inflation. It will pay to be proactive regarding this long-term inflation trend. We expect 2011 and 2012 are just the beginning of a trend that will define a generation.

Sep-09 forecast -0.9% to 0.0% -2.1%

Dec-09 forecast -1.4% to 0.0% 0.6%

Dec-10 forecast 2.8% to 3.9% 4.2%

Dec-11 forecast 5.0% to 7.3% 7.6%

Dec-12 forecast 5.3% to 7.0% 4.6%

Consumer Price Index

Year-over-Year % ChangeForecast Period 3/12

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EcoTrends® ♦ August 2009 Issue ♦ ITR___

ITR’s Eco 8

Phase A: 12/12 is rising and the data trend is either heading toward a low or is in the early stages of recovery. This is the first positive phase of the business cycle Phase B: 12/12 is rising above 0, data is accelerating in its ascent, and growth is occurring above year-ago levels. This is the second positive phase of the business cycle

Phase C: 12/12 decline is in place, data is decelerating in its ascent or has stopped its rise, but it is still above last year. This is the first negative phase of the business cycle. Phase D: 12/12 is below 0, data is in recession at levels below the year-earlier level. This is the final phase and second negative phase of the business cycle.

The Summary status is negative and unchanged from last month. We have only the Financial Benchmark that is pointing toward a brighter future for the economy. Housing and Retail Sales moved closer to the trough this month by virtue of their 3/12 rates-of-change but the Benchmarks as yet haven’t passed through the cyclical low. We think they will by the end of this year. Please note on the following pages that we have upside signals coming from Corporate Bond Prices, the US Leading Indicator, and the Purchasing Managers Index. We are also getting positive signals from the Money Supply and Stock Prices. Use the encouragement from these individual indicators in conjunction with the Financial Benchmark status as reasons to go over the Early Phase A Management Objectives™. An excerpt from our forthcoming book: “To spot the shift into Phase A and be confident that the business cycle is actually advancing toward better times, companies can rely on two historically verifiable measures. These measures signal that an upward trend is taking place. They are:

(1) The majority of the leading indicators that the company depends upon are moving up. (2) The company’s 12/12 rate-of-change, which measures the business’ growth for 12 consecutive months, is rising.

When both of these signs are present, businesses can have confidence that they are moving into the better part of the business cycle. Then they can act to take advantage of the upturn.”

2008-2009 2010-2011

Foreign

New OrdersFinancial

Production

Nonresidential Construction

PricesSales

Housing

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EcoTrends® ♦ August 2009 Issue ♦ ITR US Total Industrial Production Federal Reserve Board, 2002 = 100, s.a. Forecast through December 2011

The trend status is overtly negative. Further descent lies ahead for Industrial Production based on the internal rates-of-change, the trend in New Orders, and the timing of the trend reversals in the leading indicators. Results to date are on track with forecast (see table below and the chart above). A change to the outlook is not required. Expect a tough second half of 2009 followed by a sluggish recovery in 2010. US Industrial Production for 2009 as a whole is projected to be down 10.2% from 2008 followed by a minor 1.4% year-over-year increase in activity in 2010. 2011 is more promising. Forecast 12/12 12MMA 12MMA %Deviation Period Forecast Forecast Result From Forecast Mar 2009 - 6.0 to - 5.0 105.0 - 106.1 105.5 0.0% Jun 2009 - 9.2 to - 7.7 101.3 - 103.0 101.9 0.0% Sep 2009 -11.1 to - 9.5 98.4 - 100.2 Dec 2009 -10.9 to - 9.4 97.0 - 98.6 Mar 2010 - 8.0 to - 6.7 97.1 - 98.5 Jun 2010 - 4.4 to - 2.7 97.7 - 99.4 Sep 2010 - 1.2 to 0.6 98.1 - 99.9 Dec 2010 0.5 to 2.3 98.3 - 100.0 Mar 2011 1.4 to 2.7 99.2 - 100.4 Jun 2011 1.2 to 3.0 99.7 - 101.5 Sep 2011 2.2 to 3.9 101.2 - 102.9 Dec 2011 3.7 to 5.4 102.8 - 104.5

90

95

100

105

110

115

2004 2005 2006 2007 2008 2009 2010 2011 201290

95

100

105

110

115

Actual

12MMA

Forecast

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EcoTrends® ♦ August 2009 Issue ♦ ITR Metalworking Machinery New Orders PPHHAASSEE DD Billions of Dollars HIGHLIGHTS: No seasonal rise ■ Lowest 12MMT in 15 years, with the 12MMT bottom projected for 3Q10 INDICATIONS: 2009 will be remembered as a year to forget. The Metalworking New Orders trend is showing no signs of any upward momentum. All the data trends and the rate-of-change trends are negative. The 3MMT seasonal rise (Feb-Oct) is a no-show. The June 3MMT is 43.7% below the same quarter last year, reflecting a 17-year low. This is the worst quarterly year-over-year comparison on record. Grim. The 12MMT is currently 25.7 % below the year-earlier level. More pain ahead. The dismal shape of the automobile industry, export markets, consumer activity and construction trends do not provide optimism. However, the fact that inventories will need to be replenished once the recovery begins and that the cash being held in reserve will begin to be spent is reason to plan for the recovery with foresight and courage. FORECAST NOTE: We are projecting a 37.9% drop in the 12MMT versus 2008. A gradual recovery is projected for 2010. MANAGEMENT NOTE: Sell idle assets and reduce inventories. The sales environment will be difficult until at least mid 2010. Date Actual 1/12 3MMT 3/12 12MMT 12/12

Data Trend

4

5

6

7

8

9

'04 '05 '06 '07 '08 '09 '10

Bils $

16

20

24

28

32

36Bils $

3MMT 12MMT

Aug '08

Sep '07

JAN 09 1.608 -37.3 5.260 -30.0 27.861 -4.0FEB 09 1.524 -36.7 4.916 -34.5 26.977 -7.4MAR 09 1.623 -35.5 4.755 -36.5 26.084 -11.0APR 09 1.369 -50.9 4.516 -41.4 24.666 -17.7MAY 09 1.567 -38.6 4.559 -42.0 23.679 -21.6JUN 09 1.533 -40.9 4.469 -43.7 22.620 -25.7

Rate-of-Change

-45

-30

-15

0

15

30

'04 '05 '06 '07 '08 '09 '10-45

-30

-15

0

15

30

3/12 12/12

Aug '08

Sep '07

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EcoTrends® ♦ August 2009 Issue ♦ ITR US Total Industrial Production PPHHAASSEE DD Index, 2002 = 100 S.A. HIGHLIGHTS: At midyear, only the outside leading indicators provide a promise of the forecasted 2010 recovery INDICATIONS: There are at least five positive leading indicators that say US Industrial Production is going to be in a rising trend in 2010. There are absolutely no signs of such a trend based on the midyear data and rate-of-change trends. That is the beauty of the leading indicators, they offer considerable foresight advantage. It helps to look ahead because current conditons are so miserable. The 1/12 (-13.6%) is the lowest since right after World War II and it is descending below the 12/12 (-8.7%). The cyclical momentum for Industrial Production is firmly negative at mid 2009. The recession will decelerate in the second half of this year as a prelude to the recovery trend. FORECAST NOTE: Results to date are on track with our forecast. We are projecting a 10.2% year-over-year decline in 2009 followed by an anemic 1.4% increase in 2010. MANAGEMENT NOTE: As far as anyone tied to US Industrial Production is concerned, a recovery remains an elusive hope for next year. However, it will pay to take the leading indicators at face value and review the Early Phase A Management Objectives at this time. Renegotiating long-term leases within the next nine months looks to be a good long-term cost saving move. Date Actual 1/12 3MMA 3/12 12MMA 12/12

Data Trend

90

95

100

105

110

115

'04 '05 '06 '07 '08 '09 '10

Index

90

95

100

105

110

115Index

Actual 12MMA

Mar '08

Rate-of-Change

-15

-12

-9

-6

-3

0

3

6

'04 '05 '06 '07 '08 '09 '10-15

-12

-9

-6

-3

0

3

6

1/12 12/12

Jan '08

Oct '07

JAN 09 100.1 -10.9 102.4 -8.8 107.8 -3.3FEB 09 99.4 -11.3 100.6 -10.4 106.8 -4.4MAR 09 97.7 -12.5 99.1 -11.6 105.6 -5.5APR 09 96.9 -12.7 98.0 -12.2 104.4 -6.5MAY 09 95.8 -13.4 96.8 -12.9 103.2 -7.6JUN 09 95.4 -13.6 96.0 -13.3 101.9 -8.7

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EcoTrends® ♦ August 2009 Issue ♦ ITR Consumer Price Index – All Items PPHHAASSEE CC Index, 1982-84 = 100 N.S.A. HIGHLIGHTS Rates-of-change in decline ■ Jump in monthly data ■ Rising inflation expected with recovery INDICATIONS: The Consumer Price Index rate-of-change and 12MMA slipped downward from May to June. However, contrary to this placid façade, the monthly index jumped up by .9%, well above normal for this time of year. We expect the 12MMA to remain flat to mildly declining for now as the collapse of the commodity and energy bubble of 2008 works its way through the longer-term averages. Watch for a reversal in the rate-of-change as a gauge to future inflation A similar process is evident in the Producer Price Index, with a remarkable jump in the latest monthly data (up almost 2.0 % in a single month). FORECAST NOTE: We have revised our post-2009 forecast upward based on monetary and other economic trends. Look for the 12MMA to stay flat to mildly declining through the near term. Price level rise will set in and accelerate in 2010. Expect inflation to break 6.0% in 2011 and remain elevated into 2012. MANAGEMENT NOTE: Take advantage of low prices while you can. Lock in labor contracts and other costs before rising inflation hits in order to maximize profits during the coming recovery. Date Actual 1/12 3MMA 3/12 12MMA 12/12

Data Trend

180

190

200

210

220

230

'04 '05 '06 '07 '08 '09 '10

Index

180

190

200

210

220

230Index

Actual 12MMA

Feb '09

Rate-of-Change

-2

0

2

4

6

8

'04 '05 '06 '07 '08 '09 '10-2

0

2

4

6

8

1/12 12/12

Oct '08

Aug '07

JAN 09 211.1 0.0 211.3 0.4 215.3 3.5FEB 09 212.2 0.2 211.2 0.1 215.3 3.2MAR 09 212.7 -0.4 212.0 0.0 215.3 2.8APR 09 213.2 -0.7 212.7 -0.3 215.1 2.4MAY 09 213.9 -1.3 213.3 -0.8 214.9 1.9JUN 09 215.7 -1.4 214.3 -1.2 214.7 1.4

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EcoTrends® ♦ August 2009 Issue ♦ ITR ITR – Four Phases of a Business Cycle

12/12 Rate-of-Change Rising Phase A: * Data trend is slowing in its rate of decline. * Data trend usually reaches a low and begins to rise before the end of this phase. Phase B: * Data trend is experiencing the strongest part of the business cycle rise.

12/12 Rate-of-Change Declining Phase C: * Data trend becomes progressively milder in the business cycle rise. * Data trend usually reaches a peak and begins to decline before the end of this phase. Phase D: * Data trend is experiencing the steepest part of the business cycle decline. Phase Management Objectives™ Phase Late A - Recovery: 1. Positive leadership modeling (culture turns to behavior) 2. Establish goals: tactical goals which lead to strategic achievement 3. Develop a system for measurement and accountability re:#2 4. Align compensation plans with #2 and #3 5. Be keenly aware of the BE (Break Even) point and check it regularly 6. Judiciously expand credit 7. Check distributions systems for readiness to accommodate increased activity 8. Review and uncover competitive advantages 9. Invest in customer market research (know what they value) 10. Improve efficiencies with investment in technology and software 11. Start to phase out marginal opportunities 12. Add sales staff 13. Build inventories (consider lead time and turn rate) 14. Introduce new product lines 15. Capital equipment orders 16. Begin advertising and sales promotions 17. Hire "top" people 18. Implement plans for facilities expansion 19. Implement training programs Phase Early B - Growth: 1. Accelerate training 2. Check the process flow for possible future bottlenecks 3. Continue to build inventory 4. Increase prices 5. Consider outside manufacturing sources if internal pressures becoming tight 6. Find the answer to “What next?” 7. Open distribution centers

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EcoTrends® ♦ August 2009 Issue ♦ ITR 8. Use improved cash flow to improve corporate governance 9. Use cash to create new competitive advantages 10. Watch your debt-to-equity ratio and ROI 11. Maintain/pursue quality: don’t let complacency set in Phase Late B Early C - Prosperity: 1. Stay in stock on A items, be careful with C items 2. Consider selling the business in a climate of maximum “goodwill” 3. Penetrate new selected accounts 4. Develop plan for lower activity in traditional, mature markets 5. Freeze all expansion plans (unless related to “what is next”) 6. Spin off undesirable operations 7. Consider taking on subcontract work if the backside of the cycle looks recessionary 8. Stay realistic – beware of linear budgets 9. Begin missionary efforts into new markets 10. Communicate competitive advantages to maintain margins Phase Late C - Warning: 1. Begin work force reductions 2. Set budget reduction goals by department 3. Avoid long-term purchase commitments late in the price cycle 4. Concentrate on cash and balance sheet 5. Reduce advertising & inventories 6. De-emphasize commodity/services in anticipation of diminishing margins 7. Weed out inferior products (lose the losers) 8. Encourage distributors to decrease inventory 9. Identify and overcome any competitive disadvantages 10. Make sure you and the management team are not in denial 11. Cross train key people 12. Watch Accounts Receivable aging 13. Increase the requirements for justification of capital expenditures 14. Evaluate vendors for strength (don’t get caught honoring their warranties with no one to accept returned goods) 15. Manage the backlog through pricing and delivery, try to fill the funnel Phase Early D - Recession: 1. Continue force reduction 2. Reduce advertising – be very selective 3. Continue to avoid long-term purchase commitments 4. Review all lease agreements 5. Increase the requirements for justification of capital equipment 6. Eliminate all overtime 7. Reduce overhead labor 8. Combine departments with like capabilities and reduce management 9. Select targets of opportunity where price will get the business 10. Tighten credit policies – increase scrutiny

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EcoTrends® ♦ August 2009 Issue ♦ ITR 11. Look for opportunistic purchases 12. Grab market share as your competitor dies Phase Late D - Recession / Early A - Early Recovery 1. Prepare training programs 2. Negotiate union contracts if possible 3. Develop advertising & marketing programs 4. Enter or renegotiate long-term leases 5. Look for additional vendors 6. Capital expenditures & acquisitions considered in light of market-by-market potential 7. Make acquisitions – use pessimism to your advantage 8. People will be scared – lead with optimism and “can do” attitude Checking Points of Cyclical Progress: As the rate-of-change cycle moves from the beginning low point through the peak and down to the final low, it passes through several Checking Points. The progress of the rate-of-change through each checking point during the cycle helps to establish whether a cyclical trend is just beginning, is about to reverse, or is in the steepest part of the trend. A 1/12 may be substituted for a 3/12.

Positive Checking Points 1. 3/12 low The rate-of-change is making the transition from the previous 2. 3/12 passes above the 12/12 cycle's decline to rise in the current business cycle. Checking points #1 and #2 reflect this activity. 3. 12/12 reaches a low The onset of business cycle rise is observed. 4. 3/12 crosses above 0% The entry of the cycle into its steepest part of the rising trend 5. 12/12 crosses above 0% is observed.

Negative Checking Points 6. 3/12 reaches a high Checking points #6 and #7 indicate that the business cycle is 7. 3/12 downward passes the 12/12 making the transition from rise to decline. 8. 12/12 reaches a high Business cycle decline begins with checking point #8. 9. 3/12 crosses below 0% The entry of the cycle into its steepest part of the decline is 10. 12/12 value crosses below 0% with checking points #9 and #10.

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EcoTrends® ♦ August 2009 Issue ♦ ITR Definition of Terms Moving Totals Moving totals are used to smooth out the volatility inherent to monthly data, particularly at the product or company level. An annual moving total goes one step further in that it also removes seasonal change from the data series under consideration. This is desirable when the objective is to discern and forecast the underlying cyclical trend for the subject data series. A moving total is simply the total of the monthly data for the stated number of months. For example, the 3 month moving total (3MMT) for November 2008 would be the total of the September 2008, October 2008, and November 2008 monthly data. When December 2008 data becomes available, you simply drop September from the calculation and add December. The December 2008 3MMT is thus comprised of the activity recorded in October, November, and December 2008. 3MMTs are used to illustrate the seasonal changes inherent to the data series. They are also used when forecasting specific product activity on a quarterly basis. Example: Housing Starts 3MMT September 2008 .133 October 2008 .140 November 2008 .121 3MMT = .394 A 12 month moving total (12MMT) is derived by adding 12 consecutive months of activity together. The 12MMT for November 2008 is the total derived when adding the Housing Starts (or bookings or sales) figures for December 2007 through November 2008. To ease the calculation process, as each new month of data becomes available, add the newest figure and drop the previous oldest figure. In our example, the November 2008 12MMT can be quickly derived by adding the November 2008 monthly figure to the October 2008 12MMT, and then subtracting the November 2007 number from the subtotal. 12MMTs are used to define the business cycle trend inherent to the subject time series. When ITR refers to a data trend, it is referring to the 12MMT trend. Example: Housing Starts 12MMT November 2007 .117 December 2007 .101 January 2008 .106 February 2008 .108 March 2008 .133 3MMT = .347 April 2008 .151 May 2008 .154 June 2008 .155 3MMT = .460 July 2008 .155 August 2008 .141 September 2008 .133 3MMT = .429 12MMT = 1.595 October 2008 .140 3MMT = .414 12MMT = 1.594 November 2008 .121 3MMT = .394 12MMT = 1.598

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EcoTrends® ♦ August 2009 Issue ♦ ITR There are times when it is desirable to calculate a 12 month moving average (12MMA). A 12MMA is calculated in the same way as the 12MMT with the additional step of the sum of the 12 months of activity will be divided by 12 to reflect the monthly average level of activity over the preceding year. A 12MMA will look exactly like a 12MMT when plotted on a chart. 12MMAs are used instead of 12MMTs when one of the following is being observed: an index; percentages (for interest rates or inflation); inventories. Rate-of-Change Rate-of-change comparisons are utilized for various purposes, all of which relate to the data trend. A 12/12 rate-of-change (discussed below) is more sensitive to changes in cyclical trends and can be used to anticipate trend reversals, often before the data trend even begins to show signs of weakening. An understanding of the timing relationship between a 12/12 rate-of-change and the particular data trend allows for the development of dependable timing estimates for data trend highs and lows. The rate of rise or decline in the rate-of-change is often indicative of the subsequent recovery or recession expected in the data series. In general, the rate-of-change provides a reflection of change in a data trend before the change becomes apparent in either the 3MMT or 12MMT. Calculating Rate-of-Change: A rate-of-change figure is simply the ratio of a number in a data series to a preceding number in that data series. The time interval between the numbers is fixed. One rate-of-change figure can tell you instantly whether activity is running below or above this time last year, and by how much. Consecutive rates-of-change will reveal whether activity levels are getting progressively better or worse compared to last year. It is the rate-of-change of a data series, which is used to illustrate and measure cyclical change and identify trends. The most common rate-of-change is the 12/12. As is the case for all rates-of-change, the numerator denotes the data aggregation involved, the denominator indicates the time intervals. The 12 in the numerator of the 12/12 designation specifies that a 12MMT comparison is being made. The 12 in the denominator signifies that the time interval is 12 months (for all of our work represented by this text, the time interval will be fixed at 12 months). The 12/12 rate-of-change for July 2008, expressed as a percent, would be calculated as follows: July 2008 12MMT 1.591 = -1.7% 12/12 July 2007 12MMT 1.618 The July 2008 12MMT was 1.7% below the July 2007 12MMT. [Prior to the January 2009 Issue of EcoTrends®, the 12/12 amplitude would have been expressed as 98.3 (100% - 1.7% = 98.3 amplitude).] What we would next want to see is if this figure were trending upward or downward. By doing so, we could begin to give definition to change specifically relating to the business cycle. Of course it is possible that when a 12/12 calculation is made the result will be positive. November 2008 12MMT 1.599 = +1.1% 12/12 November 2007 12MMT 1.582 [Prior to the January 2009 Issue of EcoTrends®, this would have been expressed as a 12/12 amplitude of 101.1].

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EcoTrends® ♦ August 2009 Issue ♦ ITR The 1.1% rate-of-change figure reflects the fact that activity for the 12 months ending November 2008 was 1.1% above the level of activity posted for the 12 months ending November 2007. The 12/12 is providing a snapshot of a given month. It shows where business stands today in relation to the annual total of one year ago. What becomes paramount to anticipating future change is whether this figure is moving upward (i.e. 3.0%) or downward (i.e. -1.7%). The 12/12 is used to define business cycle change for the subject data series. ITR research has shown that business cycle change for any given data series is going to be most measurable and forecastable when using the rate-of-change for the series as opposed to the actual data. Repetitive trend characteristics (timing and dynamics) can more easily be observed, measured, and utilized for anticipating change when using the 12/12 rate-of-change. Another rate-of-change frequently used in measuring cyclical change is the 3/12. As the numerator indicates, the figures being compared are 3MMTs. The time interval is fixed at 12 months. The 3MMT is not used to define the business cycle of the data series per se, but rather is utilized as a tool to better enable us to anticipate shifts in the business cycle trend (changes in the cyclical momentum). The 3MMT is calculated as follows: 3MMT January 2008 .324 = -6.1% 3/12 3MMT January 2007 .345 Sales for the 3 months ending January 2008 were down 6.1% from the year before. Monitor to see if this figure is improving (approaching 0.0%) or decreasing (falling further below -6.0%) to gauge what the business cycle momentum is for the subject data series. The 3/12 and the 12/12 are the two most frequently used rates-of-change when analyzing company or market data. There are times when a 1/12 rate-of-change will be employed. Dividing the most recent monthly figure by the monthly figure of one year ago derives the 1/12. The 1/12 is frequently too volatile for use at the company level. It is used primarily for aggregate, macroeconomic data series, which are not prone to significant swings from one month to the next. The 1/12 is calculated as follows: actual monthly data February 2008 .108 = -10.0% 1/12 actual monthly data February 2007 .120 Business is down 9.6% from this same time one year ago. [Prior to the January 2009 Issue of EcoTrends® the 1/12 amplitude would have been expressed as 90.0]. What we need to know next is whether this figure is part of an upward trend or downward trend. We can also observe if the February 2008 1/12 rate-of-change is higher or lower than the February 2008 3/12. If it were higher and part of a sustainable trend, then we would have empirical evidence that the 3/12 trend is approaching a cyclical low. If the 3/12 is approaching a low, the 12/12 trend is also moving closer and closer to the low. In other words, we would have our first empirical indication of impending business cycle rise. All this refers to a system of Checking Points developed by ITR, which provides for the orderly observation and anticipation of relatively near-term reversals in predominant business cycle trends.

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