Rights Management and MediaCentre

Overview

GPMS for SPTI • Launched title

system for International TV

GPMS 2.0 (GPI)• 2006 – Digital/Media Titles• 2007 – Launched MAGIC & SCRY• 2008 – Launched Copyright• 2009 – Rights Windows/Ventana• GPMS Strategy (Roadmap)

GPMS 2.5 (AMMO)• Consolidation of title, Alpha, & asset metadata ownership• Inclusion of digital servicing group• Precise metadata required to support automation•Upgrade of Copyright and Titles Registry

GPMS 1.0• Split App from ITSM• Acquisition Contracts• MGM• GPMS Master for SAP & SPE• Make WPF Owner of GPMS• Develop Titles Registry app

GPMS Program has evolved from a Title Master to the central source of Title Metadata and Rights Data for the Enterprise

Future2010 - Present2005 - 20102003 - 20052000 - 2003

GPMS 3.0 – Rights

• Advancement of the Core Rights functions to meet changing (more complex) deals

• Rights Management for Networks

• Technology Upgrade: We are still using GPMS 1.0 Toolset

GPMS 3.0 - MDM• Flexibility to respond to customized business requirements & compressed timelines

• Ability to master & store more data, about more content types, in more languages, from more sources

• Ability to audit data to identify & address new opportunities

Questions to Address• Scope• Buy / Build (Market

Assessment)• Requirements• Data Elements

GPMS has two core functions that have different requirements

3

Master Data Management

• Titles/Products• Descriptive

Metadata• Release Dates

Rights Management

• Rights In/Rights Out (Data Mart)

• Contract Management

• Payments, Delivery

Titles Registry

SCRY

Copyright

TV IT Re-Org Aligned with Business Groups and Core Functions

4

• Process of dividing up GPMS into distinct areas of responsibility is underway

GPMS (MDM)

GPMS (Rights

)

Magic

Deal Tracker

Master Data Management

IT: Kellie Nolan

Business/Legal Affairs

IT: Caz Westover

Teresa GallowayGayle McDonald

Shelly Bunge

Jeff Frost

Terri Davies

Aimee Wolfson

GPMS (MDM)

TV Networks Emerging as fastest growth area for SPT – GPMS has a role to play in this growth

5

• TV Networks now has a dedicated IT team under Eric Iverson

• Media Center Project kicked off this January– Rights Management and MDM are critical component of MC

• TV Network Business Affairs looking for a rights and contract management solution

Network Media Center

(in process)Programmi

ng & Scheduling

IT: Eric Iverson

Andy Kaplan

TV Networks Pamela Parker

Rights Management for Networks

GPMS?

Change Markers

Change Markers

Harry: “It doesn’t sound too hard, is the right tracking complex?”

Rights Windows Procedure

DB

VIE

W

LOB Systems

LOB SystemsQueuing

Queuing

Entry Processing

1 2 3 4 5

Music Segment

Outgoing Rights

Incomging Rights Segment World, All Media

Spain, All Media

World, All Media, Music Cleared

System Integration

Viewing

Reporting

Harry: “Can you tell me more about what you mean by Rights? I hear you say different things you need it for in media workflows…”

Rights (In) Sub-license (Out) License (Out)

Exhibitions/Play Rights

(Out)Windows Availability

Delivery Dates

Exhibitions Dates Restrictions

Why GPMS today is not the solution for TV Networks

8

Functional Limitations

Technology Limitations

• Hard to use; slow• Adapting to new

business trends is difficult

• Does not have the additional functionality required for Networks

• Tech is 13+ years old and unsupported by the manufacturers

• Three different platforms are employed

• Difficult and expensive to maintain

GNET Rights Project

GPMS for Networks (GNET) Project has grown out of two needs

9

Rights Manageme

nt

Functional Issues

Technology Issues

Rights Manageme

nt for Networks

Corporate Rights Administration

TV Networks Business Affairs

GNET and MDM: Two projects to meet the needs of the two core functions

10

• Strong Case for Buying Vendor Evaluations in process

• Project Partnership– AMMO (JR Yasgur) and – IT (Cameron Crosby/Kellie Nolan)

Master Data Managemen

t

GNET Rights

Buy or Build Question outstanding

Vendor demos in February

Project Partnership Corporate Rights Administration

(Gayle McDonald) TV Networks Business Affairs (Pamela

Parker) IT (Eric Iverson/Caz Westover)

We have developed an extensive list off requirements

12

GNET Discovery Phase Objectives: Answer Two Questions

12

Buy? Build?

Rights Administration Networks

1) Can the requirements of the two groups be met by a single solution?

2) Are the cost benefits greater with a vendor or custom solution?

GNET Rights Vendor Candidates (Buy)

13

Network Specific

• PilatMedia• Broadview• Sintech Media

(withdrew)

Industry General

• Counterpoint• FilmTrack• Oracle – OMIPM• Real Software• RSG• Rights Line• SAP• Fidel Brothers

GNET Project Timeline

14

TV IT Business Affairs Roadmap

15

Contract Managemen

t

Rights Managemen

t

Contract Generation

Magic

GPMS

Deal Tracker

Networks TBD

• As we look at solutions for GPMS Upgrade/Networks, we will also consider whether the solution provides the opportunity to consolidate systems across business groups.

Next Steps

16

• Project– Continue working with Corporate Rights Administration on

vendor evaluation and requirements

• Strategy– Work with all business affairs clients on roadmap towards

more streamlined systems and services– Meet with Aimee Wolfson & Gayle McDonald on a regular

cadence to get inputs on strategic direction, provide updates

• Support – Continue to support current GPMS until replaced, meeting

all timely business needs– Regular updates with Gayle and Team on project, as well

as support

• Other ideas?

How The MediaCentre “Project”

Overall Picture

Contract

Rights

VOD/OTT

Program

Program

Scheduling

L NL

PlayoutM

edia

Pro

duce

rs

ExternalStudio

ProductionCompany SPE Other

Contract

Digital Media Management

Ingest ConformingQCEdit

Transcode

LibraryTransmissio

nReady

TranscodePackage

Finance

L NL

Business Intelligence

2

1

3

Master Data

Content Organization

Global Rights

Key Areas of Focus

MediaCentre Project… The Other Pieces

20

Media Center

Broadcast

Master

GPMS(Global Product Master

System)

Vision 3.5

Vision 3.5

Vision 4.3

CE / Budapest

WE / UK

Inte

gra

tion S

oft

ware

Spain EAGL Websites Marketing

(TBD)

Enhancements & Data Conversion

1

2

3

4

5

6

Vision 4.3

Networks Integration Landscape