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RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday Campaigns

Date post: 20-Aug-2015
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#RightScale Avoiding Success Disasters: Leverage Cloud Infrastructure for Your Holiday Campaigns
Transcript

#RightScale

Avoiding  Success  Disasters:    Leverage  Cloud  Infrastructure  for  Your  

Holiday  Campaigns  

#RightScale

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Your  Panel  Today  Presen:ng:  •  Kim  Weins,  VP  Marke:ng,  RightScale  

•  Steven  Goldberg,  Cloud  Solu:ons  Engineer,  RightScale      Q&A:  •  Parker  Terlaak,  Account  Manager,  RightScale    Please  use  the  “Ques,ons”  window  to  ask  ques,ons  at  any  ,me!  

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Agenda  

1.  The  Why:  It  Makes  Cents  

2.  The  How  Not:  Major  Public  Success  Disasters  

3.  Customer  Success  Stories  

4.  How  RightScale  Helps  &  Live  Demo  

5.  Q&A  

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Strong  ExperAse  With  Digital  Campaigns  

7  years  10 clouds  

5M+  servers  Scale  apps  to  10K+  servers  

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Increased  Cloud  Usage  Over  the  Holidays    

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The  Why:    It  Makes  Cents  

Holiday Online Sales

14%

Holiday Store Sales

2.5%

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Holiday  Wrecks  are  BAD!  

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Success Disasters

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Bad  Santa:  NeQlix  Christmas  Eve  Outage  

•  Problem:  AWS  outage  takes  down  NeTlix  •  Length:  23  hours  41  minutes  •  Impact:  27  million  NeTlix  users  •  Cause:  Infrastructure  issues  at  AWS  

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Very  Black  Black  Friday  for  Best  Buy  

•  Problem:  Huge  checkout  delays  when  sales  tax  calculator  can’t  scale  

•  Length:  1  hour  •  Impact:  Best  Buy  Loyalty  members  can’t  check  out  during  special  promo.    Best  Buy  pays  for  expedited  shipping.  

•  Cause:  Applica:on  doesn’t  scale  

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Click  Frenzy  Meets  #CLICKFAIL  

•  Problem:  Heavily  promoted  Australian  alterna:ve  to  Cyber  Monday  fails  almost  immediately  

•  Length:  3  hours  •  Impact:  #CLICKFAIL  hashtag  gets  28,000  men:ons  in  two  days  

•  Cause:  Site  not  prepared  to  handle  traffic  

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Don’t  Let  Technology  Limit  Your  Success  •  How  do  you  prepare  to  handle  unpredictable  traffic  demands?  •  How  do  you  meet  availability  requirements  when  it  counts  the  most?  •  How  to  allow  your  technology  teams  to  be  agile?  

Think  about  the  underlying  technology  that  supports  your  campaigns  

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Cloud:  A  Great  Fit  For  Unpredictable  Traffic  Traditional Hardware Provisioning:

Flexible Cloud Provisioning:

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Cloud  &  RightScale:  A  Natural  Fit  

Scalable

Fast-to-market

Responsive

Cost effective

Reliable

Cloud

Marketing Needs: Elastic Instant-on High performance Global Redundant Pay-per-use

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Success Stories

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Coty and Lady Gaga Fragrance Situation: •  Facebook app for Lady Gaga •  Standard hosting provider couldn’t

handle the volume

RightScale Solution: •  Up and running with RightScale using

AWS in 14 days •  Smoothly scaled to meet load •  Coty looking at other projects

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Real-time Feedback with Mars Situation: •  Chocolate giveaway •  Took corporate infrastructure down and

could only handle 1/10th of traffic

RightScale Solution: •  Up and running with RightScale using

AWS in 7 Days •  Smoothly scaled to meet load •  Marketing team could see real time

traffic changes when radio and TV ads were running

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Speed-to-Market at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Holiday catalog drop promoting virtual

world was imminent

RightScale Solution: •  Up and running with RightScale using

AWS in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs

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How RightScale Helps

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The Technology Behind Great Ideas

Re-use Reference Architectures

Quick Provisioning Auto-Scaling Cost Forecasting &

Tracking

Monitoring Resilient Applications

RightScale Consulting

Any Cloud

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Quick Provisioning and Re-Use of Reference Architectures

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

Acme Co. Campaign

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

Hot Campaign

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

New Campaign

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

ABC Campaign

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Auto-Scale Up and Down •  Event-­‐based  auto-­‐scaling  

•  Built-­‐in  monitoring  of  system  &  sobware  metrics  •  %  CPU,  I/O,  memory,  Database,  Applica:on  servers,  etc.  

•  Alerts  define  thresholds  &  Ac:ons  •  Crossing  a  threshold  triggers  a  vote  to  grow  or  shrink  the  number  of  servers  •  A  simple  majority  of  votes  (grow  or  shrink)  to  add  or  remove  servers    

•  Schedule  auto-­‐scaling  of  servers  too  

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Resilient  Campaign  Deployments    

LOAD BALANCERS!

MASTER DB SLAVE DB!

APP SERVERS!

LOAD BALANCERS!

REPLICATE!

APP SERVERS!

SLAVE DB!REPLICATE!

US-WEST!

172.168.7.31!

SNAPSHOTS!SNAPSHOTS!

ELB!

S3!

DNS!

US-EAST!

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Acme  Co.’s  Campaign  Deployment    

MASTER DB SLAVE DB!

APP SERVERS!

LOAD BALANCERS!

REPLICATE!

DNS!

SLAVE DB!REPLICATE!

US-EAST!

172.168.7.31!

Dallas!

SNAPSHOTS!SNAPSHOTS!

CBS!

CLOUD FILES!

LOAD BALANCERS!

APP SERVERS!

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Be]er  Cost  PredicAon  And  Tracking  

Cloud Cost Forecast: Detailed Cost Reporting:

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The Technology Behind Great Ideas

Re-use Reference Architectures

Quick Provisioning Auto-Scaling Cost Forecasting &

Tracking

Monitoring Resilient Applications

RightScale Consulting

Any Cloud

#RightScale

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Holiday Campaign Launch Services

Plan Develop Launch

Kickoff meeting Project plan Architecture review Define success criteria Cloud selection

Monitor

Select & Configure ServerTemplates Setup Dev/Production Setup Auto-scaling Optional: Custom STs Optional: HA/DR

Launch Plan Proactive support Direct-to-human calls On-call for alerts Optional: Pre-launch load test

Daily monitoring for 14 days Tuning Success Reporting

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Q  &  A  

 Contact  RightScale:  

+1  (866)  720-­‐0208  

[email protected]  

rightscale.com/lp/holiday-­‐cloud-­‐consulta:on.php  


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