isv !.Tk aid istvsrk Vssgs

*010 TV SPOTI

1* 19, a shs* s aids sf Rev Yerk heal tehevisismstitiens aid ss%sn*s ts dstsidas hey eften "$ssebsll,' 5Thrse"Ring rsus' sad 'lvsst 'n' Besr had been televised deriag thessmths st Jais, 1*17 and £*guut. The folhewiag are the resultsif this server.-I

Used then 90 tins..

Used them appreidtsl7 30-40 ttass.(m used than at limit imes * week tbrssat .f the*i seethe, aid sers than s atharpiblis aervias spot, sze.pt Plied *iliif,ma 'used intensively dmiag th. tlsi if theRises. fluids. *..vea', brotherhood spits.ntstripped is, I*eraimt, Red area,,Canes., aid ]l other *b1ia service fuse).Tb. spots via's ala. used 30-40 tiass en I$Tduring skews. (The other listing. are fee'•t*tii. breaks, eta.)Rev York

Used then 34 tins.. 'ubshl" via scheduledVs."7 often since this statism telsoist nest ifthe hasebuhl pass • Thu spit is. usaiflytelevised U ohs. to guns tins as psssible.

Used th a]... te 30 tins.. Partisularhssis we given to the spit. en children's

Used than 10 tins.. (Used asatly Ia theevealag. tram? 10 P.M.)

Cinid set give the aset bsr, hat maids'V. have seed thst qaiti a past dial sad haverssdvsd phase eslis sad issy ales repent.abest this.'

Idialislad thus apçnssdtsly tales $ week usesthat reosived . Oavs hiavy uasgs to'Baseball' spits sehedaliag it In bstveasdesb1s-bssdszs presidIng ths Hal Tunis 'PlayBall' apart. peegras IIbieh am prseasted z'itb.fare the asp lsy aiap bee thepees. All three have bees aehsdsl.d durIng the$ktiaae b,is ad 'ILgbIt Od )bvii&' shove.

****0Daring World lisle., a epedal 2Ouuss*od vewsioa if 'Baseball'

ma prasred thiuk Dt maid ovary day if the series at 12*29 P.K., *igbtbutane the Disay Disa show, ieh preeslid the aetual gw.. This wes theumly eU spet the statues hid butane, daziag as aftam the sadthq alistled it to as every day.

Diag. the Wand liaise, V(*4 scheduled 'Baseball' every dat.£3.1 is all, our spite have residved ma aiegs asgu at aiim

asse $ asek, 4th evur ens sad a half bass if free televi.ias tins as theBBC-TV aesh slams. This b4 if usags is iast raeerhaa fur pablosand..' spet,

Reactions

to

"UN PLUS U"

After distributing, together with the American Associationfor the United Nation., the cneminute spot, "UN Plus U',, for useduring UN Week in 1951, we followed up with a questicazair. todetermine th. effectiveness of the spot from the point of view ofthe station personnel an! the reactions of the audience. Tb.following are typical of the responses we received,

WYL liCheold Ta

"Well produced.'

AR-TY1. Provd.no L I.

"Zxoeptioa1ly good."Letter of congratulations from LI. World Affairs Council,

NEWSI Cl.v.laM 0.

'Very good. Still using an! would use others like it."Favorable word of mouth reaction from audios.

WrV.T Vii. Pla.

"Very entertaining well made.'

wB'rV Charlott.A LO.

"We wer, happy to cooperate in using the spot. Thoughtthat in one minute you had pointed out the UN purposebeautifully"

WSTh'TT1 S,racua. N.!.

Audience thought spot effective. "Thank you."

]O-TV. San Francisco. Cal.

'That it a well dome an! very appealing."

AL-?T. Weihinston. D. C.

'Very good. Still using it frequently."

j4Ty. ll&e. T"Began using Noeinber let. Scheduled approximatelythree times a week in afternoon sinc, then."

XPRC-TY. Houston. Tex.

"We are still using the ,ot .v.r'y week or soand will be glad to use any others."

ot aroused audience interest becaus, of itsdifferent approach.

• 'lOçi4 -9e4uca /9 -26 / 950'

THE NATiONAL CONFERENCE OF CHRISTIANS & JEWS. INC.-U-.' POUNDED 926

—to pron.ajuaf ice, amity, und.rstonding and co-op.rat Ion among Protestant,, Catholic, and J.ws, ai,d toanal yzs, mod.,ot. and finally .liminag. Inter group pv.judlc., which disfigur. and distort religious, bush,sas,social and political relations, with a view to h. •stablishm.nt oi a social s.d., in which th. ,.lIgiousid.oIs of broth.ihood and justic. shall become the sfandds of human relatIonships. (NCCJ Iy.lawsi

RADIO AND TEI.EYISION COMMITTEE

FRANK STANTON, Chairman

ERIK IARNOUW

FRANK SURKE

TED COlT

ROIERT ENOCH

KATHERINE FOX

JERRY FRAN KEN

ARTHUR HULL HAYES

GEORGE HELLER

LESLIE C. JOHNSON

EDGAR KORAK

MILTON E. KEENTS

HOWARD LANE

DOROTHY LEWIS

•ERT LYTELL

HARRY MAIZLISH

JOSEPH H. MCCONNELL

JUSTIN MILLER

PAUL W. MORENCY

GILMORE N. NUNN

WILLIAM M. O'NEIL

EVERETT C. PARKER

FRANK PELLEGRIN

JAMES C. PETRILLO

J. R. POPPELE

J. LEONARD REINSCH

GEORGE ROSEN

ELLIOTT U. SANGER

JAMES E. SAUTER

0. H. SCHLOSS. JR.

FRANK P. SCHREIIER•

GEORGE T. SHUPERT

• HARRY R. SPENCE

SOL TAISHOFF

HUGH I. TERRY

C. L. THOMAS

LEWIS A. WEISS

FRANK $. WHITE

L I. WILSON

MARK WOODS

DEPARTMENT OF MEDIA RELATIONS

EDWARD J. HEFFRONDirector

MA1LYN KAEMMERLEAssIstant DIrect.,

311 FOURTH AVENUE, NEW YORK 16, N.Y.MU iray Hill 9.4720

National Co-chairm.n.—Thomas E. Iraniff, log., W. Straws, Charles I. Wilson Pr.sid.nt—Ev.r.tt 1. Clinchy Trnasur.r—ll.,b.,$ J. Osborne

March 27, 1950

Mr. Edward RoyalThe Advertising Council25 West 45th StreetNew york, New York

Dear Ted:

THE PRESIDENT OF TH UNITED STATESHonorary Chairman.Broth.rhood WsIt

JOHN L. SULLIVANO.neral Chairman,Irotlrerhood Wish

All of us here appreciated the "Snigglegrass"television film so much we thought you shouldknow about it.

Then we sent our memo about the film to the areaoffices we stated that the film should be orderedn fter definite comrnitments had been receivedrom their TV stations. The following day we werealready receiving wires for it.

You'll be interested to know that not only were theoriginal 25 films used, but we also distributed theentire additional dozen you gave us.

Three New York stations asked for copies to use ona year 'round basis and one enthusiastically toldus it was the best film of this type they'd ever

U seen.

The film performed a real service.honest demand for it, and we're allbe able to do more films like it in

Many thanks.

There was anhoping you'llthe future.

Sincerely,

Ks emnierleRelations

own.d and op.rat.d byTHE HOUSTON POST COMPANY. HOUSTON 2, TEXAS

JACK HARRISqeru'r I ma naqer

}adio Television DivisionAmerican Jewish Committee386 Fourth AvenueNew York 16, New York

Dear Sir:

Recently we received publicity from your office con-cerning free animated ballad—cartoons for televisionthat sing the story of brotherhood.

We would like very much to order prints of thesespots for telecast on KPRC—TV. They will definitelybe used on our show entitled "Matinee", Mondaythrough Friday, Lp3O-:OO PM, and will be alsoused as time permits elsewhere in the daily schedule.

Cord i a 1 ly,

/L-—(1iss) Paige ThompsonAss't. Production Lanager

KPRC TVIIIm L mm/ Im"(I

W. P HOBBY)ff'X It/eU /

OVETA CULP HOBBYicm

bruary "H 191

\V' IIHD MII _____5000 WATTS

TENTH AND KING STREETS * WILMINGTON 28, DELAWARE

February 17, 1951

Radio—Television DivisionAmerican Jewish Coni±tee386 Fourth kvenue -

New York 16, Tew York

Gentleaen:

Please send us your series of one—minute '3rotherhood spts. Wewill use them txiroughout our afternoon a d evening progrthg,and will send you a monthly report on their use.

Sincerely yo'rs,

//tamesAdshead, Jr.

JA:z

PKRC-Tl/RADIO CINCINNATI. INC.

TIMES STAR BLDG., CINCINNATI 2, OHIO

GAR1IELD 1331

February 19, 1951 c

The American Jewish CommitteeRadio and Television Branch386 Fourth AvenueNew York 16, New York

Gent 1 emn:

W noted with interest your recent annottiooment

regardingthe availabilitjr of animated ballad—cartoons on the subjeot of Brotherhood.

We would be very interested in seouring the loan ofthose films for use during National BrotherhoodWeek. We would also appreciate the privilege ofretaining at least one of these films for use atother times throughout the year when time iceval. labi e.

Please forward the films and any instructionsyou may have for their use to the writer at

your earliest convenience.

RWoyfld

AFFILIATED WITH THE CINCINNATI TIMES STAR - - - - WKRC-IV - - - - WIRC-AM - - - - WUC-FM (TRANSIT RADIO)

Si:

Film Director

N C 0 R A T 0

A SUBSIDIARY or

CA9X rw4lf28 WEST ADAMS AVENUE, DETROIT 26. MICHIGAN. W000WARD 3-8321

March 2S, 19S1

rRadio and Television Division 'frTHE AIJIERICAN JEWISH CO?!ITTEE386 Fourth AvenueNew Ydrk 16, New York

Dear Sir:

Thank you very much for your advertising material sent to Mr. JohnPival in regard to your Story of Brotherhood films available fortelevision.

Our television station operates on an 18—hour—a—day basis. Undersuch a program we could make excellent use of such film material.Each of the films mentioned could be scheduled at least once a day.

Ae would appreciate receiving these films as soon as possible in orderthat we may begin scheduling them innnediatI

Thanking you in advance for your cooperation.

MAR 2 1951

Cordially,

/U//Zarold I. wealDirector of AdvertisingSales Promotion

I-rLN: ph

JEFFERSON STANDARD BROADCASTING COMPANYWBT WRT-FM WBTV

CHARLOTTE , NORTH CAROLINACHARLOTTE 3-6033

April 16, 1951

Mr. Milton I1. KrentaDirector of Radio and TelevisionThe American Jewish Uoznmittee386 Fourth AvenueNew York 16, New York

Dear Mr. Krents,

N B T V is currently using the TV spots, "sweet 'nsour" and "Three Xting Circus" on schedule about threetimes weekly.

We shall be looking forward to receiving the"Baseball" spot and will place it on schedule forat least weekly use.

Cordially yours,

A.)1ll uinnTV Producti on ept

.Ytfl e )/ itua6Ai2-.n-/a4 %-Y,r,ie

WSAZ A '7 WSAZ-TVABC PROGRAMS f ABC. CBS - NBC - DuMont

930 kc Channel 5— -

HUNTINGTON, W. VA.

18 April

Mr. Milton E. KrenteA}AFRICAN JFWTSH COMMITTEE

386 1.th Ave.New York, N. Y.

Dear Mr. Krents:

Thank you for your letter dated April 13, 191.

I will be very happy if you will send me the threepublic service films mentioned in your letter —"Sweet 'n Sour", "Three—Ring Circus" and"BasebaflBallad."

We carried our first baseball program from the net-work April 16th and are committed to carry twenty—

five others and I -

can promise that we will use this"Basebafl Ballad" in conjunction with those programsand wherever else possible on our program log.

Thanking you for your interest, I am

Yours sincerely,

WS 7-TV

AE COWANProduction Manager

AC:mec-

AMFMTV CHANNEL 10

50,000 WATTS • CBS AFFILIATE

WCAUI NCORPORATED

of The Philadelphia Bulletin1622 CHESTNUT STREET. PHIlADELPHIA' 3, PA.

April 19, 1951

Mr. iI1ton . KrentsDirector of Radio and TelevisionTHE AMERICAN JEWIll COIflv11TTEE386 Fourth 'AvenueNew York '16, N. Y.

Dear r. Krents

We entertained our television audience withyour animated TV cartoons Sveet 'n Sourand ttThree Ring Circus c1uite frequentlyvhenwe had these films in our possession.

.e now would be very happy to receive thetelevision spot t'aseba11T' which we willuse as often as possible.

Thank you very nuch for thinking of us a'ain.

Sincerely/ ,

'-'

Helen T. BuckFilm Director

HTB: jb

wmnRTHE SUNPAPERS STATIONS

THE AS. ASELL COMPANY SALTIMON 3, MAIYLAND

June22nd1.951

Mr. Milton E. Krents,Director of Radio and TelevisionThe American Jewish Committee36 Fourth AvenueNew York 16, New York

Dear Mr. Krente:

This is in answer to your recent letter concerningthe human relations television spots.

Unfortunately, I cannot promise that these spotswill be run on the 4th of July. However, I think you willbe pleased to know that the spots have become an integralpart of our schedule. We use them continually. Along withtheir obviously worthwhile theme, they are very well done.

Sincerely yours,

Thomas J. SeverinProgram Manager

TJS:ss

6 FOIl

TELEPHONEGLENDALE 65461WLV

AM ,EL.EVISON.,ST., N.E. GRAND RAPIDS 2, MICHIGAN

4£ E D •

26 June 1951

Mr. Milton . KrentsDirector of Radio and TVThe jnerioan Jewish Cômmittee386 Pourth AvenueNew York 16, N. Y.

Dear Mr. Irents:

We have scheduled your human relations spots regularly for sometime now and we will continue to do so.

I think that these spots are well made and. that they are anexcellent public service. I'm sure that you have had similarfavorable comment from other stations.

I would. be glad to receive more film spots from you 'when theyare produced..

Sincerely

Program Director

AFFILIATED WITH ABC AM-FM•TV DUMONT • CBS NBC TELEVISION NETWORKS

WKZOFETZER BROADCASTING COMPANY

JOHN I. ?ETZ!RPr... 4 G.n.r.I M9r.

KALAMAZOO • MICHIGANStudios: Burdick Hot.I590 KilocycI.. 5000 Watt.Columbia Broadcasting System

June 26, 19S1

Mr. Milton E. KrentsDirector of Radio & TelevisionThe American Jewish Committee386 Fourth AvenueNew York 16, N. Y.

Dear Mr. Krents:

We received your reminder for the Lith ofJuly and I agree that would be a particularlyappropriate time to use your film spot"Baseball"

I will just take a moment to inform you thatwe have used this film from time to timeduring the weeks we have had it and arespecifically scheduling it twice duringthe week of July 14th.

Cord1,lly yours,•- 2/

; /Harry TravisProu'tjon SupervisorHET : ds

STRONGEST SELLING rORCE IN THE GREAT WESTERN MICHIGAN MARKETOWNERS1 WJEF GRAND RAPIDS

AFFILIATED WITHCBS - NBC - ABC AND

THE DUMONT TELEVISION NETWORKS

ei.i .2GREENSBORO PHONE3-86ItNORTH CAROLINA 212 NORTH DAVIE STREET

Owned and Operated by the Publishers of the GREENSBORO DAILY NEWS and 'I7e *een5butn uotb

July 2, 1951

Mr. Milton E. KrentsDirector of Padio and TelevisionThe American Jewish Committee386 Fourth Ave.New York 16, City

Dear Mr. Krents:

Thank you for your reminder concerning thehuman relations spots in connection with theFourth of July.

We have been scheduling these films from timeto time, and have a very h1h opinion of theirmessage and. their presentation. We shallcertainly run at least one, and ossib1y more,of these films next Wednesday.

Thank you again for making these films availableto us. We at W'MY TV are very much airof theneed for the tyoe of "freedom propaganda whichis typified b' these snots.

Cordially,

Dan Shieldscia/ic film directnr

WFMY "74e e- aMd u /he /0id4" 97.3 MegacyclesChannel 2

TES1ONTHE NATION'S WINDOW ON THE WORLD OUONT

515 MADISON AVENUENW YORK 22,N.YMURRAY HILL 8-2600

May 22, 1952.

Miss Lyime RhodesAmerican Jewish Committee386 Fourth AvenueNew York 16, New York

Dear Miss Rhodes:

The Du Mont Television Network wishes to express itssincere appreciation for the furnishing of the Public Service

spots by your organization.

As you imow, these spots, film and live, were used on"The Magic Cottage," tt5o of the Eagle" and numerous "Adult"programs. The spo.ts have been *ell received and, judingfrom listener response, have don v1ous in pro-moting Brotherhood.

Vie intend using the present spots oontinually and sin-cerely hope that you will be able to furnish some new onesthis fall. Your Film spots have been the most effectiveand we are looking forward to the next series.

Sincerely yours,

DU I.O]T iOr NETVTORK

S PosnerProgram Adiriflistration Asat.

SP:J

A DIVISION OF ALLEN B. DUMONT LABORATORIES, INC.