Rio Content Market 2012 - future of branded content - POV from a production company

The Future of Branded Content – POV from a production company

Rio Content Market, March 2012

THE FUTURE OF BRANDED CONTENT16

A result of over a decade of strategic alliances between Mediabiz and its production and financing partners around the world, the production division (Mediamax) was founded in 2009 to produce feature films, television and multiplatform content for the international market. The production division team has more than 25 years experience with major production and broadcasting companies in Europe as well as North America, most notably with Hollywood studios. MBI is also active in the field of postproduction and animation. With 600 artists employed by its affiliated studios in Canada and India, MBI and its partners have been involved over the last 15 years in 200 projects and have received prestigious awards.

Mediabiz Production

THE FUTURE OF BRANDED CONTENT

MC focuses on the management of funds, by providing financial products for the entertainment industry.

Over the last 10 years, MBI has participated in the financial structuring of over USD 3 billion of production volume.

MC will support its production division and its strategic partners by providing gap financing, bridge financing, presale financing, the financing of gouvernment tax credit and subsidies as well as other guaranteed revenue financing.

As value added to its debt products, MC may provide financial engineering services as well as access to third party equity investors. MC coordinates the closing of the entire financing of a project, including third party participations.

Mediabiz Capital

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Branded content is ….

Wikipedia: “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.”

Roots as early as 1920s soap operas produced by P&G, Lever Brothers (now Unilever)


BRANDED CONTENT= RESPONSE TO A FRACTURED MEDIA&ENTERTAINMENT LANDSCAPE



A FRACTURED MEDIA&ENTERTAINMENT LANDSCAPE RIPE WITH OPPORTUNITIES FOR BRANDS TO CREATE CONTENT FOR TV & DIGITAL PLATFORMS


THE FUTURE – BRANDS AS DEVELOPERS/PRODUCERS OF CONTENT

4-5 films per year, produced by P&G, broadcast by NBC&Fox, back-door pilotsP&G helped develop The Gilmore Girls, “Chuck,” “Everybody Hates Chris” and “Friday Night Lights”.


THE FUTURE – BRANDS AS DEVELOPERS/PRODUCERS OF CONTENT

Primetime on CBS and CBS.com for an audience of 8 million


THE FUTURE – BRANDS EMBRACE EDGY CONTENT TO JIU JITSU THEIR IMAGE

3 seasons, 38 episodes, average of 10 million views


THE FUTURE – FUSION OF SOCIAL MEDIA AND BROADCAST TV

Social media-fueled reality series using broadcast tv to boost reach


THE FUTURE – BRANDS PARTNER TO CREATE CONTENT

Now in 3rd season, 2 first seasons garnered 24 million views


THE FUTURE – BRANDS CREATE THEIR OWN CONTENT HUBS AND BECOME DIGITAL BROADCASTERS

Lexus supported Web Therapy which graduated from web to cable


THE FUTURE – BRANDS CREATE THEIR OWN CONTENT HUBS AND BECOME DIGITAL BROADCASTERS

Red Bull Air Race watched by 270 million viewers in 180 countries


THE FUTURE – BRANDS THINK LONG TERM AND INVEST IN CONTENT THAT MATCHES THEIR DNA

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Ability to think long term and away from time-sensitive campaigns and reach into the brand’s DNA

A successful series or individual piece of content supported/financed by a brand should be allowed to live forever on the web and not be removed - this will create a catalog effect that could benefit the brand.


THE FUTURE – BRANDS AS TASTEMAKERS/SUPPORTERS/INVESTORS

Premiered on Youtube (geoblocked to US), sold to 10+ territories as a traditional release1

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THE FUTURE – BRANDS AS TASTEMAKERS/SUPPORTERS/INVESTORS

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MEDIABIZ BRANDED CONTENT PROJECTS

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THE ULTIMATE MOVIE – a mockumentary set in the world of Ultimate Frisbee

THE ULTIMATE MOVIE – a mockumentary set in the world of Ultimate

Frisbee

www.mediabizinternational.comMediabiz International Inc.

1280, avenue Bernard Ouest, bureau 400Montréal, Québec, H2V 1V9, Canada

Téléphone : +1 514 273 5999 Télécopieur : +1 514 273 9391

[email protected]

Date post:	04-Aug-2015
Category:	Presentations & Public Speaking
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Rio Content Market 2012 - future of branded content - POV from a production company

Presentations & Public Speaking