RIO A NEW DEVELOPMENT MODEL

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2000 2050 2040 2030 2020 2010

HISTORIC WINDOW OF OPPORTUNITY

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PRE-SALT PEAK OIL

EVENTS

ENSURING AND MAINTAINING SUCCESS AND OPPORTUNITY POST-OIL, POST-OLYMPICS …

… BY DEFINING A SUSTAINABLE DEVELOPMENT MODEL

“ THE 21ST-CENTURY GLOBAL ECONOMY HAS GENERATED A NEW RESPONSIBILITY:

STAYING AHEAD OF THE COMPETITION …

… FOR CITIES TO HAVE SUSTAINED SUCCESS,

THEY MUST COMPETE FOR THE GRAND PRIZE: INTELLECTUAL CAPITAL AND TALENT”

MICHAEL BLOOMBERG, MAYOR NEW YORK CITY

SOURCE: FINANCIAL TIMES, ‘CITIES MUST BE COOL, CREATIVE AND IN CONTROL’ (2012)

RIO TODAY

PEOPLE HISTORIC EXPERTISE IN URBAN REGENERATION AND SOCIAL PROGRAMS

FAVELA BARRIO I (1995), II (2000) III (2010) URBAN REGENERATION PROJECTS SUBJECT OF STUDIES BY ACCLAIMED ACADEMIC INSTITUTIONS (MIT, COLUMBIA, BERKELEY) MORAR CARIOCA (2010-2020) MINHA CASA, MINHA VIDA (2009-2016) UPP POLICE PACIFICATION PROGRAMS (40 UNITS BY 2014)

PEOPLE

PROFIT PLANET

PLANET DEFINING THE AGENDA FOR SUSTAINABILITY WORLDWIDE

PEOPLE

PROFIT PLANET

RIO 1992 CONFERENCE HELPED SHAPE THE 1997 KYOTO PROTOCOL RIO+20 2012 IS ANTICIPATED TO BE AS PIVOTAL FOR KYOTO’S 2020 SUCCESSOR BRAZIL WAS THE FIRST COUNTRY WITH A TRIPLE BOTTOM LINE STOCK INDEX (BOVESPA-ISE) BVRIO IS THE FIRST SUSTAINABLE STOCK EXCHANGE WORLDWIDE A HISTORIC CONTEXT OF CLEAN ENERGY (BIOFUEL, HYDROPOWER)

PROFIT INVESTMENT OPPORTUNITIES HAVE NEVER BEEN BETTER

PEOPLE

PROFIT PLANET

RECENT UPGRADING TO INVESTMENT LEVELS (MOODY’S: BAA2; FITCH: BBB) VERY SUCCESSFUL IN ATTRACTING FDI (1ST CITY IN LATIN AMERICA, 4TH IN THE WORLD) CREATION OF STOCK EXCHANGE FOR SUSTAINABLE ASSETS BOLSA VERDE RIO (BVRIO) CITIGROUP: RIO IN TOP 40 OF CITIES THAT ARE FINANCIALLY MATURE

RIO HAS STRONG TRACK RECORDS IN ALL KEY SUSTAINABLE QUALITIES

PEOPLE

PROFIT PLANET

CHALLENGES WITH 85% OF ITS PEOPLE LIVING IN CITIES, BRAZIL HAS A GLOBAL LEADERSHIP POSITION WITH 37M PEOPLE, THE RIO- SAO PAULO EXTENDED METROPOLITAN REGION EXCEEDS TOKYO-YOKOHAMA

75% OF SINGLE-FAMILY HOMES IN BRAZIL ARE BUILT INFORMALLY1

40% OF THE BRAZILIAN ECONOMY IS INFORMAL (SECOND ONLY TO RUSSIA AT 46%)2

1.  SOURCE: WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT, TRANSFORMING THE MARKET (2009)

2.  SOURCE: MCKINSEY QUARTERLY (JANUARY 2005)

BRAZIL’S ECONOMY COULD GROW WITH +1.5 % A YEAR IF IT WOULD FIGHT INFORMALITY2

BRAZIL, AND RIO IN PARTICULAR, ARE LEADERS

IN GLOBAL URBAN TRENDS

INDIA, BY CONTRAST, IS STILL EXPLORING WHETHER ITS FUTURE SHOULD BE URBAN1

1. SOURCE: MCKINSEY GLOBAL INSTITUTE

THE INFORMAL ECONOMY IS BOTH A LIABILITY, AND AN OPPORTUNITY

FORMALIZATION WILL RAISE

RIO’S GLOBAL COMPETITIVENESS

STRONG TRACK RECORD +

GLOBAL URBAN LEADERSHIP =

UNIQUE INNOVATIVE INDUSTRY IN URBAN SUSTAINABILITY

“ THE COMPETITIVENESS OF SECTORS MATTERS MORE THAN THE MIX OF THE ECONOMY AS A WHOLE …

… TO GENERATE JOBS, [LOCAL] SERVICE-SECTOR COMPETITIVENESS IS THE KEY ”

SOURCE: MCKINSEY GLOBAL INSTITUTE, HOW TO COMPETE AND GROW (2010)

EDUCATION BUSINESS

INNOVATIVE INDUSTRY ENGINE

GROWTH MODEL AS USED IN TEL AVIV, BOSTON, SILICON VALLEY, LONDON SHOREDITCH AND NEW YORK CITY

EDUCATION BUSINESS

APPRENTICESHIPS STARTUPS

LOCAL SERVICES

INCLUDING LOCAL BUSINESSES GLOBAL BUSINESSES INCREASINGLY DEPEND ON STARTUPS FOR INNOVATION

EDUCATION BUSINESS

ATTRACTING THE RIGHT PARTNERS

CORPORATE UNIVERSITIES CORPORATE R&D VENTURE CAPITAL

UNIVERSITY SUBSIDIARIES

MULTI NATIONAL AND LOCAL BUSINESSES

FORMALIZATION FORMALIZATION EDUCATION BUSINESS

DRIVING URBAN REGENERATION

•  LABORATORY FOR URBAN INNOVATION •  FORMALIZATION OF INFORMAL MARKET

WAYS TO REALIZE THIS NEW MODEL

EDUCATION BUSINESS

URBAN POLICY

CITY BRANDING

INVESTMENT MODELS

ENTERPRISE ZONE

BUSINESS MODELS

EXAMPLE: CANARY WHARF FLAGSHIP FOR LONDON AS A FINANCIAL CENTRE MODEL FOR SIMILAR DEVELOPMENTS WORLDWIDE THANKS EXISTENCE TO RELAXED REGULATIONS FAVORING INVESTMENT AND TRADE

BENEFIT OF THE ENGLISH LANGUAGE TIME ZONE IN BETWEEN TOKYO AND NEW YORK STOCK MARKETS SERVING REAL BACKOFFICE DEMAND CITY OF LONDON HISTORIC EXPERTISE IN COMMERCIAL LAW

CANARY WHARF’S SUCCESS WAS DRIVEN BY LONDON’S USP

RIO’S ENTERPRISE ZONE

SHOULD BE DRIVEN BY RIO’S USP

CANARY WHARF, LONDON, 1987

PROFIT

PROFIT PLANET

MASDAR, ABU DHABI, 2006

PEOPLE

PROFIT PLANET

RIO DE JANEIRO, 2012?

OBRIGADO