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Museu do Amanhã - RJ 2526 of may 2017
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April 27th and 28th, 2017Museu do Amanhã - RJ
25-‐26 of may 2017
Concept What is ?
April 27th and 28th, 2017Museu do Amanhã - RJ
.Futuro is the first conference organized by MOX Digital and aims athighlighting how digital is one of the main forces shaping the future.Focusing on specific examples and case studies, our conference willlay stress on new behaviors and on how to benefit from these, whilepreparing for the next ones coming.
We invite renowned speakers and professionals in order to understandprecisely and concretely what is changing in society and companies.We want to go beyond the obvious and the too-often-used-but-rarely-understood expressions such as big data, digital transformationor virtual reality.
25-‐26 of may 2017
Concept What is ?
April 27th and 28th, 2017Museu do Amanhã - RJ
25-‐26 of may 2017
Who should attend the event?
We mainly think of executives from the corporate and institutionalworld and entrepreneurs who tackle on a daily basis the changesrelated to digital and who want to meet and hear about how othersand experts face theses.The event is also aimed at journalists, investors or teachers who areinterested in these topics.
Our logo represents the 3 pillars of our concept:
- The central point represents digital that shapes our future;
- The green dots are cities from South America. Our goal is tocreate a regional platform for professional interested in the areawhere we shall host other events;
- The links connecting the dots are symbols of the connections weintend to foster between the people attending the conference,whether speakers or participants.
Concept Who is behind ?
April 27th and 28th, 2017Museu do Amanhã - RJDias 25-‐26 de maio 2017
is a concept created by the three founding partners of MOX Digital. It’sthe first project from this company that focuses on digital development in LatinAmerica.
Maria Pidner – Head of Comunication and PRAfter 8 years at the Department of International Relations of the Culture Minister in France, she moved back to Brasil to lead Institutional and International Relations of TV Cultura. Nowadays, She handles Institutional Relations of GJP Hotel & Resorts Group.
Xavier Leclerc – Head of SalesHe worked more than 10 years at Google and facebook helping startups andbig companies with digital marketing. He also acted as a regular speaker atindustry events and in business schools and universities.
Olivier Mourier – Chief Operating Officer After 4 years at BNP Paribas in France and abroad, Olivier spent the following 6 years as a consultant from banks and insurance companies on organization and digital transformations projects.
April 27th and 28th, 2017Museu do Amanhã - RJ
Project First edition
We chose Rio de Janeiro, and Brazil, to host our first edition as the city andcountry witnessed drastic changes over the last decade.
Biggest economy in Latin America, Brazil is often referred to as “the capital ofsocial networks” to illustrate the pace with which people adopted newbehaviors. With the World Cup and the Olympic Games, Rio epitomizes thesechanges with a vivid digital ecosystem and smart city programs.
25-‐26 of may 2017
The conference will be held in the amphitheater of the Museu do Amanhã.Designed by architect Diego Calatrava, the museum was built on Pier Mauá andis a symbol of the urban renovation project called “Porto Maravilha” thathappened in the center of Rio. The museum opened in 2015.
The institution wants to highlight the changes and future possibilities ofmankind, which echoes the ambition of .
Production of the event will be done by Rock Communications and Arara.April 27th and 28th, 2017Museu do Amanhã - RJ
25-‐26 of may 2017
Project First edition
April 27th and 28th, 2017Museu do Amanhã - RJDias 25-‐26 de maio 2017
Mathieu de FayetNiantic (powered ) VP Strategic Partnerships
Sandrine MurciaConnecthingsManaging Director
Frederic JosueHavas GroupExecutive advisor to Havas CEOPresident at Uni-VR.org
Abdel BounaneBrightFounder
Jean-Christophe BonisOxymore Inc.Head of Strategy & Research
Jean Neltnerfifty-fiveCo-founder | Managing Director
Speakers Confirmed (from abroad)
25-‐26 of may 2017
April 27th and 28th, 2017Museu do Amanhã - RJ
Esteban WaltherGoogleMarketing Director – Latin America
Leonardo TristaoairbnbCountry Manager - Brazil
Gilberto BuffaraStella Tecnologia Founder | CEO
Isabelle Arruda BotelhoPin PeopleFounder
Cyrille ReboulWebediaManaging Director - Brazil
Frederico Lacerda21212 Co-founder | VP Strategic Partnerships
Speakers Confirmed (from Brazil)
25-‐26 of may 2017
April 27th and 28th, 2017Museu do Amanhã - RJ
Luiz Felipe BarrosDigital starsFounder | CEO
Ricardo LeiteBlaBlaCarCountry Manager - Brazil
Katia WilleArtist
Felipe ContinentinoQueremosCo-founder | COO
Lia VicenteLinkedinHead of LTS Marketing – Latin America
Olivier GoulonGamned (programmatic ad)Founder | Managing Director
Speakers Confirmed (from Brazil)
25-‐26 of may 2017
April 27th and 28th, 2017Museu do Amanhã - RJ
Cecile PaillardAXA SegurosCOO - Brazil
Carlos del ValleJüssiManaging Partner
Natacha VolpiniHeineken Head of Digital & Content - Brazil
25-‐26 of may 2017
Speakers Confirmed (from Brazil)
Natalie WitteLawyerAssessoria jurídica especializada em startups
Flavio PripasCuboManaging Director
Rafael ParenteAondêFounder | Director
April 27th and 28th, 2017Museu do Amanhã - RJ
Antoine BordesFacebookResearch Scientist on Artificial Intelligence
Thomas CramptonOgilvy & MatherGlobal Managing Director
Eugenie RivesGoogle X - Robotics (Alphabet)General Manager
Companies and institutions we are talking to
25-‐26 of may 2017
Speakers To be confirmed
April 27th and 28th, 2017Museu do Amanhã - RJ
• Thursday 25/05 morning: MOBILE
Brazil has the highest number of SIM card perinhabitant in the world (240M for a populationof 200M). With mobile being the main accesspoint to the Internet, we see new behaviorscreating challenges and opportunities fornewcomers and for incumbents.
• Thursday 25/05 afternoon: TECHNOLOGY
Mobile technologies sparked new behaviorscalling for new services, providers and rules. Butmuch more is underway with ArtificialIntelligence, Augmented and Virtual Reality, 3Dprinting or even robots.
Agenda 2 days of conference
• Friday 26/05 morning: DATA
Data is the common denominator of allinnovation. Often spoken of but rarelyunderstood, one has to know how to collectdata, organize it and act on it to transformdata into more efficient decisions and actions.
• Friday 26/05 afternoon: PEOPLE
Yet, in the end, it’s people who make decisionsand implement them. New skill sets areneeded from providers and employees whileeducation itself is being transformed andannounces a different future.
25-‐26 of may 2017
April 27th and 28th, 2017Museu do Amanhã - RJ
• Thursday 25/05 morning: MOBILE
• Thursday 25/05 afternoon: TECHNOLOGY
Agenda 2 days of conference
25-‐26 of may 2017
Time Content09:00 Registration09:30 How1.Futuro1focuses1on1digital1and1its1players.09:45 Keynote1about1the1main1trends1shaping1the1future.10:30 Coffee1break10:45 Consumers1changed1and1the1pace1increased1due1to1mobile.11:45 The1reality1of1digital1today1in1Brazil1and1in1Latin1America.12:30 Lunch1break
Thursday025
Mob
ile0
empo
wered
0consum
ers
12:30 Lunch+break
13:30 The+new+realities+of+marketing+and+advertising:+case+studies+and+discussion15:00 How+did+the+art+world+absorb+technological+changes+?15:30 Coffee+break
15:45The+8+technologies+that+will+dominate:+AR,+VR,+Robots,+Drones,+AI,+Internet+of+things,+Block+Chain+and+3D+printing.
16:00 Deep+dive+of+15+min+on+3+technologies:+AR,+AI+&+VR16:45 Round+table+on+why+digital+is+a+growth+factor+in+Brazil17:45 WrapRup+by+partner18:00 End+of+day+1
Thursday)25
Techno
logy)is)sh
aking)
compa
nies)and
)business)
mod
els
April 27th and 28th, 2017Museu do Amanhã - RJ
Agenda 2 days of conference
• Friday 26/05 morning: DATA
• Friday 26/05 afternoon: PEOPLE
25-‐26 of may 2017
09:30 Too'much'big'data'?'An'experienced'take'on'analytics'and'its'impact10:30 Big'data'in'a'traditional'company11:00 Coffee'break11:15 Rio'in'numbers.11:30 How'data'reshape'the'world:'smart'cities'around'the'world.12:15 Data'vs'creativity':'how'the'entertainment'industry'is'shifting.13:00 Lunch'break
Friday'26
Thursday'25
Data'sh
ould'fu
el'
chan
ges'a
nd'
create'efficie
ncies
13:00 Lunch*break
14:00Customers*have*changed*and*so*must*employees*and*executives:*new*skills,*new*roles,*new*organizations…
14:30 Roundtable*on*how*to*attract,*hire*and*retain*the*best.15:30 Tools*and*ideas*can*create*new*work*relations.15:45 Coffee*break16:00 Education*nurtures*the*future*and*digital*is*changing*the*horizon17:00 WrapKup*by*partner17:15 End*of*day*2
Friday'26
Peop
le'are'key'to
'un
locking'po
tential
April 27th and 28th, 2017Museu do Amanhã - RJDias 25-‐26 de maio 2017
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