7/21/2016SXSW 2017 PROPOSAL

RIP Influencer MarketingWhat Marketers Can Do To Revive It

07/21/2016SXSW 2017

ABOUT THE SPEAKERS

Carolyn Cohen Brian Zuercher

Assoc. Content Director @BarkleyUS

CEO @SeenMoment

Kansas City, Missouri Columbus, Ohio

@CarolynRCohen @bzuerche

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We are at peak Influencer Marketing

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And “Everyone’s Doing It”

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But When Did This

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Influencer @Rouge_18 + NARS

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Become this?*

*400,000+ mentions of #Sponsored

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It’s easier than ever to “become an influencer”- but is that a good thing?

The New Influencer

The golden Influencer- the one who truly loves your brand and would be honored to work with you- is fading away. Instead, everyone with 1,000+ followers is promoting the latest trend product, even if they wouldn’t be caught dead using it.

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Influencer content faces the same challenges as brand content.

An Evolving Space

Just as Facebook + Instagram are always changing, so is the influencer space. With new Influencer Networks, FTC Guidelines and increasing demand, our strategies must evolve with the space around us.

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How do you know if it’s a match?

Building Thresholds

Influencer programs need to align in every way. Is the influencer a match for the brand? Is the brand a match for the influencer and their audience? How do you define success? All too often the shiny impressions, clicks and likes supersede planning for success.

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Influencer’s Content

Brand’s Content Strategy

What the Influencer’s

Audience Cares About

The Dream

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We’ll Answer

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What makes for a quality Influencer Marketing Program?

How do I identify the right Influencer for my brand?

What are the elements needed to build an evolved content strategy?

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Thank You

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