Date post: | 19-May-2015 |
Category: |
Technology |
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Listening and Engaging
with Consumers in Social Networks
Rich Ullman
March 12, 2009
7 Tips
Who is this?
Heather McNamara
“She wasn’t just a patient… It was about Heather…”
Tip #7
Understand that
People Are People.
#7 Understand that People are People
Love or Hate?
Hate.
“Uh-oh”
Tip #5
Pay AttentionTo
The Creepiness Factor.
#5 Pay Attention to the Creepiness Factor
Where are we now?
Michael Jackson’s Backyard
That’s Not a Backyard.
Tip #9
Engage PeopleIn
Their Backyard.
#5 Pay Attention to the Creepiness Factor
Grape nuts
MomsLikeMe
• 80 local social networks
• 1 million+ moms
• Where they’re comfortable
Social Insights
Social Insights
• Recruitment– Very specific niches
• 40+• Half the shopping• Healthy Cereal 3x/Week• Not Grape Nuts• Willing to consider
Social Insights
• Recruitment– Very specific Niches
• Flexibility– Fast– Nimble– Adaptive
• Private today• Public tomorrow?
The audience want to talk with you.
“I have no problem being notified by email, but I think it would be
best to reach all members on the Home Page it is the first place I
go when online!”
The audience will participate.
Summary
• Opportunity Beyond Media
• People Want to Talk with Brands**
• Backyard is Better
Thank you.