Rise Above the Noise – Outpace Your Competition

Through Content Curation April 15, 2015

Presented by:

Julio Viskovich

VP of Marketing at rFactr

Gene Sobolev

Co-founder of inbound.li

Chris Raulf

Founder & Digital Marketing Expert

Boulder SEO Marketing

www.rfactr.com www.inbound.li www.boulderseomarketing.com

Agenda

• Search Engine Optimization (SEO) and Social Media

• Social Media Content Strategy

– Picking the right social networks

– Creating and sharing valuable content

– Importance of content

• Content Curation

– Tools and trends

• Q&A

www.rfactr.com www.inbound.li www.boulderseomarketing.com

Disclaimer!

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Quick Polls

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Poll I: Social media marketing is an important part of our online marketing strategy. Poll II: We use tools to support our social media marketing efforts.

Google’s Algorithm

Check out the entire infographic at: http://www.entrepreneur.com/article/226884

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The 5 Pillars of SEO

1. Technical Health of Website

2. Website Functionality

3. On-Page Search Engine Optimization

4. Off-Page Search Engine Optimization

5. Social Media Marketing

Content Marketing

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Build Your SEO “FICO Credit Score”

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Help Google Understand Who You Are and What You Are About

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How It Works:

The Case For Social Media Referral Traffic

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Google Analytics: YTD for www.boulderseomarketing.com

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THE EVOLUTION OF CONSUMER BEHAVIOR

of product research in both on and offline purchases can be done online before making first

contact with the seller. (Forrester)

The Foundation

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Plan Ahead…

http://www.curata.com/blog/content-marketing-editorial-calendar-templates-the-ultimate-list/

Consider events and holidays to help create content and themes

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4-1-1

• Don’t oversell

• Share content your customers need

• Create social signals for your site

Deploy the 4-1-1 formula

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Best Practices For Optimization

• DO NOT publish the same content to all channels, optimize!

• Length of message, time of day, network etiquette

• Use data to help you create content or the algorithms will get you!

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Increase Engagement With Tagging

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Take Advantage of Trends and Tools

Content Curation - The What, Why and How

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What is content curation Content curation is about delivering the most relevant and valuable content for your target audience. This is achieved by searching, annotating and sharing content in a consistent and organized way.

Why curate content Content marketing requires dedication, continuity and, most notably, a lot of content to be effective. Most companies don’t have the resources to create enough original, high quality content.

Benefits of content curation • Establish Thought Leadership • Build a channel to enhance in-house content and promotional posts • Start conversations with prospects as part of lead generation and nurturing campaigns • It’s cheaper • It’s faster

Upcoming Full-Day SEO, Social Media and Digital Marketing Workshop in Denver

When: Thursday, June 25, 2015 from 8:30 am – 5:00 pm

Where: DoubleTree by Hilton Denver / Westminster

Cost:

• Early bird pricing of $347.00 is available until May 31st.

• The regular registration fee of $397.00 will start on June 1st.

• Get $50 off the registration fee with code BSM

Group Discount: Got a group of 3 or more attendees? Please call us at: 720-263-1736.

Registration: Learn more and register at www.seo-training-denver-june-25-2015.ezregister.com or

at www.boulderseomarketing.com.

Instructors:

• Julio Viskovich, a Forbes Top 30 Social Selling Thought Leader and VP of Marketing at rFactr

• Josh Culver, Head of the Search Marketing Department for Carbon8

• Chris Raulf, Founder and SEO Training Expert at Boulder SEO Marketing

www.rfactr.com www.inbound.li www.boulderseomarketing.com

THANK YOU

Questions?

Connect with Chris and Boulder SEO Marketing:

Facebook: https://www.facebook.com/BoulderSEOMarketing

LinkedIn: www.linkedin.com/in/chrisraulf & www.linkedin.com/company/boulder-seo-marketing

Twitter: https://twitter.com/swisschris & https://twitter.com/MarketingSEOWiz

Google+: https://plus.google.com/+ChrisRaulf & https://plus.google.com/+Boulderseomarketing

Connect with Julio and rFactr:

LinkedIn: www.linkedin.com/in/socialselling & www.linkedin.com/company/rFactr

Twitter: https://twitter.com/juliovisko & https://twitter.com/rFactr

Google+: https://plus.google.com/+JulioViskovichJR

Connect with Gene and inbound.li:

LinkedIn: https://www.linkedin.com/in/genesobolev & https://www.linkedin.com/company/inboundli

Twitter: https://twitter.com/GeneSobolev & https://twitter.com/inboundli

www.rfactr.com www.inbound.li www.boulderseomarketing.com