@RichardHBailey

0

10000

20000

30000

40000

1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011

Design Patents since 1975

appliedgranted

byte

kilobyte (1000)megabyte (10002)gigabyte (10003)terabyte (10004)petabyte (10005)exabyte (10006)zettabyte (10007)yottabyte (10008)

4.5 billion years

5 EB in 2003

~1.27 ZB today

ruckus

ruckusRuction

Rumpus

volatile uncertain complex ambiguous

vuca

challenge

challenge

opportunity

challenge

opportunitychopportunity

YOUHAVE A GREAT CAUSE.

Marketing = Exchange

Philip Kotler

NEUTRONLLC.COM

ruckus

IS TELLING THE TRUTH.

know yourself.

1

What would happen to your organization if you truly believed how wonderfully

different you are and learned how to tell your story elegantly?

SELL YOUR SHELL, NOT THE SAND

DIG FOR YOUR STORY.

DIG FOR YOUR STORY.

• dig your history

DIG FOR YOUR STORY.

• dig your history

DIG FOR YOUR STORY.

• dig your history• dig your mission, vision and values

“The aim of marketing is to

know the customer so

well as to make selling

superfluous.”

Peter Drucker

DIG FOR YOUR STORY.

• dig your history• dig your mission, vision and values• dig your difference

ourthe only

is

that .

stay focused.

2

narrrow ≠ small

know your peeps.

3

income

incomeinfluence

incomeinfluence

interest

informers

incomeinfluence

interest

speak clearly.

4

Where academic vigor and innovative research in biomedical engineering interface with biomedical device development and the incubation of company spin-offs.

THE NEW AMERICAN WOMEN!S COLLEGE

know your objectives.

5

advertising

advertising

paid

advertising

paidowned

advertising

paidownedearned

earned

earned

demonstrate expertise

earned

demonstrate expertisedo something remarkable

earned

demonstrate expertisedo something remarkable

be controversial

listen first.then converse.

6

Overall Unique U.S. Audience JULY 2011 JULY 2012

52,435,000 | 95,176,000 82%MOBILE WEB MOBILE APPS

55,001,000 | 101,802,00085%

213,253,000 | 204,721,000

PC

4%

© Nielsen 20123

HOW, WHERE AND WHY WE CONNECTWhile the computer is still the primary device used to access social media, the last year saw significant increases in usage, most notably through tablets and Internet-enabled TVs.

HOW WE CONNECT

COMPUTER MOBILE PHONE

TABLET INTERNET ENABLEDTELEVISION

E-READERGAMECONSOLE

HANDHELDMUSIC PLAYER

94%97%

46%

37%

16%

3% 7%7%

4%3% 4%

2% 3%2%

WHERE WE CONNECT

2011 | 2012

AGES 18!24

51%

AGES 25!34

TMI? Nearly a third (32%) of people aged 18-24 use social networking in the bathroom.

More than half of people aged 25-34 use social networking in the office, more than any other age group.

YOY CHANGEAUDIENCE (000)

Facebook

Twitter

Blogger

Pinterest

Wordpress

Linkedin

Tumblr

Wikia

Reddit

Myspace

85%

140%

100%

4,225%

96%

114%

162%

n/a

153%

57%

Facebook

Twitter

foursquare

Google+

Pinterest

88%

134%

118%

86%

1,698%

MOBILE WEB

MOBILE APP

7 8 3 8 8

2 2 6 2 0

1 0 3 8 8

9 7 1 8

4 9 4 6

YOY CHANGEAUDIENCE (000)

7 4 2 7 4

4 2 3 6 6

1 9 9 7 9

1 4 3 1 6

1 1 9 9 5

9 6 7 1

8 5 1 2

5 3 2 5

4 2 7 5

3 5 0 1

A LOOK AT THE TOP SOCIAL NETWORKS

+13%

-3%

-4%

-13%

+10%

0%

+1,047%

+80%*

+55%

+20%

The list of most-visited social networking sites is pretty much the same whether people are going online through a PC browser, through their mobile web browser or using an app. Mobile usage once again proves to be a key component of social as each of the top networks via mobile web saw significantly greater growth compared to its PC audience over the last year.

*Google+ is July 2012 v. Sept 2011, the first month the site became public

1 5 2 2 2 6

5 8 5 1 8

3 7 0 3 3

3 0 9 4 5

2 8 1 1 3

2 7 2 2 3

2 6 2 0 1

2 5 6 3 4

1 9 6 8 0

1 2 5 9 4

UNIQUE PC VISITORS, U.S.(AUDIENCE 000)

FACEBOOK

BLOGGER

TWITTER

WORDPRESS

LINKEDIN

PINTEREST

GOOGLE+

TUMBLR

MYSPACE

WIKIA

YOY CHANGE

© Nielsen 20127

A SPOTLIGHT ON PINTEREST Pinterest has experienced exponential growth since bursting on the scene last year. Although that growth has leveled over the last few months, Pinterest had the largest year-over-year increase in audience and time spent of any social network, across PC, mobile web and apps.

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

JUL 12JUN 12MAY 12APR 12MAR 12FEB 12JAN 12DEC 11NOV 11OCT 11SEP 11AUG 11JUL 11

1,255,225,000

2012 Total Minutes Spent

Unique U.S. Audience

720,973,000 120,486,000

PC

MOBILEWEB

MOBILEAPPS

27,223,000

14,316,000

4,946,000

Social media/Web Guidelines and Strategy Worksheets

Joe Hoover

behave like your best self.

7

coherence is not what you say,

it’s what you do.

fail forward.

8

ruckusembrace the

YOUTHANK

rbailey@rhb.com

Relevancy should last

longer than a week.

“"ose who somehow sidestep the pressure [to be ‘normal’] and

let their genius show are customarily ridiculed, reviled

or otherwise discountenanced.”

—Gordon MacKenzie,“Orbiting the Giant Hairball”

“

— ABRAHAM LINCOLN

IF WE COULD KNOW WHERE

WE ARE AND WHITHER WE ARE TENDING

WE COULD BETTER FIGURE

HOW TO GET THERE.”

“

1

2

3

4

ARRIVING AT COHERENCE

1

2

3

4

ARRIVING AT COHERENCE

1

Define the destination.

1

2

3

4

ARRIVING AT COHERENCE

1

2

Start the journeywith an open mind.

1

2

3

4

ARRIVING AT COHERENCE

1

Satellite One: Who are you?

2

GRAB A PENCIL OR PEN AND PAPER

1

2

3

4

ARRIVING AT COHERENCE

1

Satellite Two: What do you say you are?

2

1

2

3

4

ARRIVING AT COHERENCE

1

Satellite Three: What do others say you are?

2

1

2

3

4

ARRIVING AT COHERENCE

1

Chart a coherent course.

2

3

ARRIVING AT COHERENCE

1

2

3

4

1

2

3

4

Arrive at yourdestination.

THECOHERENCE TEST

IS YOUR STORY

AUTHENTIC?

IS YOUR STORY

SPECIFIC?

IS YOUR STORY

ELASTIC?

IS YOUR STORY

TRANSPARENT?

IS YOUR STORY

CLEAR?