Date post: | 01-Nov-2014 |
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Today’s Aim:
“To implement MYOB ProfitOptimiser in your practice, deliver value add services
to your clients and form strong partnerships”
Aims and Objectives
Aim
• MYOB ProfitOptimiser will become the foundation of effective communication between accountants, their customers and the Banks – it is imperative that you are competent and confident in its use as a partnership tool
Objectives
• Deliver a robust framework around undertaking various financial analyses using MYOB ProfitOptimiser and develop this into a basis for strategic dialogue for customer discussion - communicating outcomes in a confident and coherent manner
• Prepare you for the type of questions that you might expect to field in the use of MYOB ProfitOptimiser with customers and Banks
• Develop a customer presentation using a ‘live file’ which can be used with the customer
A. Welcome and Introduction to Value Added Services
B. Review of the Key MYOB ProfitOptimiser features, functions and benefits
C. Using MYOB ProfitOptimiser in an accounting firm - How to identify key MYOB ProfitOptimiser clients
- How to explain MYOB ProfitOptimiser outcomes to clients in terms that they can understand
D. The MYOB ProfitOptimiser consultation process
E. Using MYOB ProfitOptimiser in the Banking sector
F. Your Customer - A case study and presentation
Gaining confidence with Dialogue
Agenda
Building a better understanding of our clients
Expected Outcomes
• Employ a standard tool for financial analysis, interpretation and discussion across broad customer types
• Obtain higher levels of confidence through customer communication
• Understand and ensure the most efficient use of the Customer Dialogue process
• Produce a higher quality, differentiated Customer Value Proposition
• Enhancement of partnership between the Customer and their Bank
• Establish your Practice as “a real alternative in our chosen markets”
Profit margins are shrinking on Accounting and taxation work
Many Accountants are repositioning themselves by offering more profitable value added services like:
Strategic Planning Business Valuations Bank Submissions Working Capital Management Cash Flow Analysis
COMPLIANCE vs VALUE ADD
The Dilemma
Level 5Level 4Level 3Level 2Level 1
Profit and Loss
Balance Sheet
Statement of Cash Flow
Analyse and educate clientsabout criticalratios
Conduct What If scenarios
Help client setstrategy and direction throughgoal- setting &goal seeking
Link financial goals with business activities
Measure outcomes of business activities
Monitor and help client strategically manage business activities
Key Performance Indicators
Client Service Level Continuum
Level 5Level 4Level 3Level 2Level 1
COMPLIANCE
RELIANCE
Technical Foundation
ThoroughAnalysis
FutureFocus
Link to Performance
ContinuousImprovement
Collect Data Organise & Inform Analysis & Knowledge Applied Wisdom
Move from Compliance to Reliance
KEY ISSUESDrivers :• Price• Volume• Days Receivable• Days Inventory• Days Payable
• Impacts on cash flow
• Low margin businesses are more likely to be under stress
• Working Capital % must be less than the Gross Margin %
• $37.20 of Working Capital is absorbed from each additional $100 of Sales
STRESS TESTING ACTIONS• Goal seek : Gross Margin %• Sensitivity Analysis : 1% Change drivers
Cash flow on incremental sales will decline as the
working capital % approaches the gross margin %
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Working Capital %
KEY ISSUESDrivers :• Price• COGS
• Operating measure before overheads
• Before interest & tax
• Return on Sales before overheads, interest & tax
• $30 of gross operating profit is made per $100 of Sales
STRESS TESTING ACTIONS• Goal seek : 1% change in Gross margin %• Sensitivity Analysis : 1% Change drivers
Businesses with a low Gross Margin % are driven
by price rather than volume
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Gross Margin %
KEY ISSUESDrivers :• Price• COGS• Overheads
• (Volume is a driver when some• Overheads are fixed)
• Operating measure
• Before interest & tax
• Net Operating Return on Sales
• $4.72 of operating profit is made per $100 of Sales
STRESS TESTING ACTIONS• Goal seek : 1% change in Net Profitability• Sensitivity Analysis : 1% Change drivers
Operating profit should bemeasured before interest.Interest is a financing cost,
not an operating cost.
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Net Profitability
KEY ISSUESDrivers :• Price• Volume• COGS• Overheads• Other• Interest
• EBIT capability to service interest
• For every $1 of interest, there is $2.71 of EBIT to pay it
STRESS TESTING ACTIONS• Goal seek : The required lending covenant • Sensitivity Analysis : 1% Change drivers
The appropriate interest cover will depend on an
assessment of the business risks of the
customer
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Interest Cover EBIT – Key Covenant Ratio
KEY ISSUESDrivers :• Days Receivable• Days Inventory• Days Payable
• For every $1 of Current Liabilities there is $2.19 of Current Assets to pay them
• The current ratio should reflect an appropriate relationship between all three of the drivers
STRESS TESTING ACTIONS• Goal seek : Rule of thumb - two times• Sensitivity Analysis : 1% Change drivers
The Current Ratio covenant has been set for your business by taking the following factors into
account…
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Current Ratio
KEY ISSUESDrivers :• Price• Volume• Days Receivable• Days Inventory• Days Payable• Plant, Prop & Equip• Investments
• Impacts on liquidity
• Mix of Operating Working Capital and Non-Current Assets is important
• Capital Turnover
• $1.37 of Sales per $100 of Capital invested
STRESS TESTING ACTIONS• Goal seek : Activity of 1.0 to commence analysis• Sensitivity Analysis : Change drivers
Normally, manufacturers have a low activity ratio compared to
retailers. What type of business does the customer
have ?
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Activity
KEY ISSUESDrivers :• Creditor days• Other current• Liabilities• Long Term Liabilities• Equity
STRESS TESTING ACTIONS• Goal seek : to 1.5• Sensitivity Analysis : Change drivers
How much total liabilities a business has for every dollar
of equity
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Total Liability/Equity
KEY ISSUESDrivers :• Days Receivable• Days inventory• Equity• Non current assets
STRESS TESTING ACTIONS• Goal seek : For example - 70%• Sensitivity Analysis : Change drivers
How much total equity has the owner got if his assets as
opposed to outside funding or creditors. Usually a low figure
indicates that an owner is not in control of his own assets..
Also called Capital AdequacyWhen Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Equity to Total Assets
KEY ISSUESDrivers :• Change in Net Assets• Change in Equity
A simple method for calculating the net cash flow movement for the period under review
STRESS TESTING ACTIONS• Goal seek : A positive Cash Flow or Zero• Sensitivity Analysis : Not applicable
Cash flow is calculated as the movement on the net change
in debt for the period
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Cash Flow
KEY ISSUESDrivers :• Interest expense• Short/long term debt• Short/long term equity
STRESS TESTING ACTIONS• Goal seek : For example 2• Sensitivity Analysis : 1% Change drivers
Measure relationship between the borrowed funds and the
investment in the business by the owner
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Debt to Equity
KEY ISSUESDrivers :• Price• Volume• COGS• Overheads• Days Receivable• Days Inventory• Days Payable• Plant, Prop & Equip• Investments
• $14.69 is returned for every $100 invested in Net Assets
• ROCE % can be calculated as Profitability% multiplied by Activity
STRESS TESTING ACTIONS• Goal seek : ROCE to desired % return• Sensitivity Analysis : Change drivers
The ROCE % must at least beequal to the pre tax WACC
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
ROCE %
KEY ISSUESDrivers :• Price• Volume• COGS• Overheads• Days Receivable• Days Inventory• Days Payable
• Cash Flow at an EBIT level
• Cash flow before any tax or interest expense or hard core debt repayment dividends and Capital expenditure
STRESS TESTING ACTIONS• Goal seek : Cash After Operations to at least meet tax, interest and dividend obligations• Sensitivity Analysis : Change drivers
Should at least be positive to be able to meet interest, tax
and dividend liabilities
When Goal seeking solve by sensitivity. With sensitivity analysis review changes and undo before
changing the next driver
Cash After Operations
How Accountants can use MYOB ProfitOptimiser
• As a Bureau Service for clients to improve their financial performance and assist with finance applications.
• By annualising and projecting financial data to the end of a specific reporting period (3,6 or 12 months).
• The 3 key financial drivers are then interpreted and analysed:
• Profitability
• Cash Flow
• Financial Growth
How Accountants can use MYOB ProfitOptimiser
• By working with clients to devise ‘What If’ scenarios to improve financial performance.
• Goal Seeking is then performed to visualise future improvements.
• Projections are then completed for future periods.
• Anticipated profit and tax position is then assessed and profit and tax management initiatives are suggested.
• The agreed performance measures are then documented for the client.
• A follow up consultation is then arranged.
The Ideal Consultation – Part A
• Explain Loading screen
• Explain Strategy screen (6 items max)
• Display screen based pre analysis reports
• Variance report
• Working Capital Report
• Cash Wastage report
The Ideal Consultation – Part B
• Perform What-If Analysis (2-3)
• Undertake Goal Seeking (1 only)
• Project budget for next period (roll forward)
• Display screen based post analysis reports
• Variance report
• Working Capital Report
• Cash Wastage report
The Ideal Consultation – Part C
• Provide Financial Diagnostic Report pre improvements
• Organise next consultation with the intention of quarterly meetings
• Post Financial Diagnostic Report (post improvements) within one week
The customer’s ability to service the loan
• Today’s debt is repaid from tomorrows cash flow – assumptions? (Capacity to service)• Cash Flow Quality• The need for debt and how it arises• Fast growth symptoms and consequences
• Working capital per $100 of sales
• Cash flow/changing debt
• Net cash income short term after debt obligation
• Interest cover EBIT
• Cash after operations
Dialogue Opportunity
Identify Strengths and Manage Issues
Identify issues, communicating the issues with the customer and working with the customer to
minimise/mitigate those issues.
• Early warning indicators of credit deterioration – list…• Positive recognition of customers strong or improved
performance• Profitability• Cash Flow & Funding• Working Capital management• Non Current Assets
• Covenants and feedback procedures• Stress testing assumptions
• Liabilities/Equities• Equities/Assets
• Goal seeking
• ROCE%
• Interest Cover EBIT
• Net Profitability %
Dialogue Opportunity
Identify Strengths and Manage Issues
Using covenants as a risk control mechanism
• Covenants should be used as early warning indicators for a review of risk
• “Trigger to dig deeper”• If breeched use MYOB ProfitOptimiser to sensitize
and understand “why”• What are the options to redress the breach?
• Covenants should be set at a level that will facilitate early detection of risk
• Use MYOB ProfitOptimiser to sensitize and stress test the business to assist in setting covenants at appropriate levels• Share with customers the reasons why covenants are
set at a particular level• Use MYOB ProfitOptimiser to model the risks that the
business may face if the covenants are breeched
Dialogue Opportunity
Identify Strengths and Manage Issues
Short Term Liquidity
• Working Capital Management• The impact of fast growth• The drivers of operating working capital investment• Focus on Lead indicators
• Cash Wastage
• Working Capital
• Separate Finance from operations
• Goal seeking
• Current Ratio
Dialogue Opportunity
Identify Strengths and Manage Issues
Long Term Solvency
• The Balance Sheet structure• Valuing the Net Assets• Cause and effect - a strategic approach• Focus on Lead Lag indicators
• ROCE%
• Valuation
• Total Liabilities/Equity
• Goal seeking
• Equity/Total Assets
Dialogue Opportunity
Identify Strengths and Manage Issues
A Quick Business Diagnosis
• Is the Gross Margin % equal to or greater than that of similar businesses?• Is the Net Profitability % equal to or greater than that of similar
businesses? • Is the Gross Margin % greater than the Working Capital %• Equity of total assets • Is the Interest Cover ratio within normal covenant levels or
industry benchmarks
• Drivers of ROCE%
• Equity/Total Assets• Sensitivity analysis
• Interest Cover
Dialogue Opportunity
Identify Strengths and Manage Issues
Successful customer = Successful practice
• Transparency - communicating credit requirements and decisions to customers/accountants• Financial performance - Annual reviews at very least• Who else do you need to build a partnership with?
i.e. Accountant• Enable customers to see the benefits, cost savings &
management efficiency • BBM coaching customers in the use of the tool
• Present Data
• Stress testing
• Data Exchange
Dialogue Opportunity
Lets do this together !
ProfitabilityProfitability
Cash Flow &Funding
Cash Flow &Funding
Working Capital Management
Working Capital Management
Non-Current AssetsNon-Current Assets
Price Volume COGS Overheads Interest Cover Next $100 of sales
Working Capital % Cash Wastage Gross Cash Profit Cash after Ops Net Cash after Ops. Net Cash Income Change via debt Current Ratio Total liabilities/to equity Equity to Total Assets
A/R Days Inventory Days A/P Days Activity Ratio
Activity Ratio ROCE% Intangibles
1Strong
Weak Market Growth Market Share Delivery/Reliability Quality/Specifications New Product Develop New Market Develop Customer Retention Customer Growth Longer Contracts Product Costing Marketing Strategy Admin Costs Employee Satisfaction Teamwork Productivity Creativity Foreign Exchange issues
Supplier Terms of payment Customer Terms of Payment Credit Policy Credit Management Systems Taxation Strategy Funding Policy – NCA Dividend Policy Repayment of Equity Loans Statutory obligations unpaid
Forecasting accuracy Discounts - Suppliers Obsolete stock Inv. Management Sys. A/R Management Sys. A/P management Sys.
Drivers linked to MYOB ProfitOptimiser Points for Discussion
Funding Policy Valuation policy Depreciation Policy Unused Capacity Intangibles Investments Excess cash
2
3
4
1
Financial Performance Assessment …Four Customer Perspectives
Two perspectives of Financial Performance in the Dialogue Channel
Non-Current Asset Management
Financialperformance andrisk monitoring
The Customer Perspective
The Lender Perspective
$
TransparencyTransparency
Working CapitalManagement
Cash Flow
ProfitabilityDebt Service
Capability
Bank Reports Provided
Numerous interpretivephone calls
Paper based
application submitted
Client calls Bank to arrange loan
Conditional
Loan approved
Accountant provides financial
documentation
A Typical Loan Scenario
MYOB ProfitOptimiser case study preparation
Required preparation activities for participants…
• Participation in MYOB ProfitOptimiser introductory training - you should have by now a sound understanding of the product navigation and use
• Select one of your customers to use as a ‘case study’ within the training session – your post course activity requires that you present what you complete in the training session to this customer. Save to USB device or CD.
• In preparation for this case study think about any financial ‘issues’ facing this customer (e.g. working capital management), and what might then be relevant to your customer for analysis in MYOB ProfitOptimiser.
• For this selected customer, bring their most recent two consecutive financial periods as an MYOB ProfitOptimiser model to the course – saved on a USB device or CD.
• Bring any other customer detail (or market details) which may assist with this analysis to be performed on your customer.
Your customer - A case study and presentation
Required ...
• Load your customer case study into MYOB ProfitOptimiser from your USB device or CD and using the structured approach to commencing a dialogue, prepare for your customer presentation. When preparing for your presentation remember to make sure that you:
– Explain the benefits
– Cover the key issues
– Highlight the advantages of a proactive approach
• One or two participants will be selected to present their findings to the group who will be asked to provide constructive feedback from the client’s perspective.
• In your analysis focus upon the following
– Profitability
– Cash Flow & Funding
– Working Capital Management
– Non-Current Asset Efficiency