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Risky Business - The Challenge of Content Silos by Sarah O'Keefe

Date post:	01-Jul-2015
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Pre-sales (marketing) and post-sales (technical) content used to be clearly defined. But now, many prospects consult technical content before making a buying decision. Too many organizations have shiny marketing and horrific technical content, and the gaping difference makes customers uneasy. A unified customer experience means that prospects buy with confidence.

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