RIT Group Assignment

7/30/2019 RIT Group Assignment

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Each time you submit an assignment you must include this statement asthe cover page. If the statement is missing your work will not be marked.

Student Declaration

I have read and understood NCC Educations Policy on Academic Dishonestyand Plagiarism.

I hereby confirm the following details:

Programme/Qualification Name:[Post Graduate Diploma In Strategic

Business IT]

Student ID/Registration number: [00124194]

Name:[SAIKIRAN REDDY BODDUKURI]

Accredited Partner Centre Name:[INTERNATIONAL COLLEGE OF

PROFESSIONAL STUDIES]

Module Name/Abbreviation: [RESEARCH IN INFORMATION

TECHNOLOGY]

Number of words: [2855]

I confirm that this is my own work and that I have not plagiarised any part of it.I have also noted the assessment criteria and pass mark for assessments.

Due Date:21/03/2011

Signed: Saikiran Reddy

Boddukuri

(You may type your name here, paste a scanned signature or print the form, sign and scan before

appending to the submission.)

Submitted Date: 21/03/2011


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Module

Research in Information technology

Group assignment

By

Saikiranreddy Boddukuri

Vijay Eddam

Ashok Pochammala

Mareesh Dasari

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Table of content

Contents Page Nos

Introduction 4Socio-technical approach 4

Socio-technical systems 4-5

Socio-technical impact of internet on

Organisations

- Social system pimpact of internet

- Technical systems impact of

internet

6-7

6

7

Introduction to Honda Motors company 7Socio-technical impact of internet on

Honda Motors

- Technology and people

- Legacy systems and innovation

8-9

8

8-9

Analysis 10 - 12

Research and its methods on socio-

technical impact of internet onOrganisations

- Objective of the research

- Hypothesis and questions

- Quantitative and qualitative

- Research approach

- Data collection process

- Data analysis

10

10

10

10

11

11

12

Conclusions 12Bibliography 13-14

Introduction:

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Internet technology importance is growing everyday in the businesses and lives.

The internet and technology adoption is essential to almost every company because it is part

in the businesses, it helps to give competion for the companies and it helps to give quality

customer service and transperancy in the services. There are companies such as amazon,

e-bay and others which are running based on internet , the internet helps to check e-mail ,

website sophistication, marketing support, marketing intelligence and other services ( Fahri

Karakaya and Omar Khalil, 2004). It is a major part in the people lives, for example, with

over 60% of Americans are having internet and more than 40% of Americans having been

online for more than three years, the internet has become a mainstream information tool

( Matt Hames, 2008). Therefore, the overall benefits of information technology are increase

the efficiency, decrease the errors and improve the performance of all services. It is makes

communicational and business activities easy and alos it saves time and money in order to

providing good service to the customers or clients ( Julie Li, 2010).

As we discussed above, the information technology is making lives and services

easy, especially whe we look at the businesses or organisations, the internet and its

services impact is high , moreover it is essential to run their activtieis , even they cant image

without internet technology. Let me forward to discover the socio-technical impact of internet

on organisations.

Socio-technial approach:

Socio-technical approahces are becoming more essential in contemporary business

envionement . There are many strong reasons beyond this revolution such as building

relationships within organisaiton between employees and management, to increase the

turnover, to increase the performance , to improve the customer relationships, to create

competitive advantage, to creae core compencies and to increase the revenue in order to

increase the market share of the company. To achieve these outcomes, company must

focus on socio-technical approahces which would bring huge difference in the company

performance. Here, I am going to describe what is the socio-technical concept and its

implications.

Socio-technical systems:

In the perspective of socio-technical system, In this mean the technology covers

both machines and the associated work organisation , the social system covers providing a

high quality and satisfying work environenment for employees. These needs contains

communication needs, housing needs, recreation, unleashing and other relationship

approaches ( Enid Mumford,, 2006).

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To implement technical systems effectively, organisations should emphasise on

employee social needs which helps to motivate them in order to increase the individual

performancce and ovellall organisaiton performance. Although, to fullfil the social needs of

employees such as communciation needs, transportation needs and other needs , there is

need of technical systems such as machinary, techincal staff, equipments and others. Thus,

these both are interdependent elelements and these are most important to bring revolution

in the organisations in terms of high productivity, coordination, relationships and quality

service.

The following diagram shows the framework of socio-technical systems aproach.

Figure 1: Socio-technical Systems

Source: managementhelp.org

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The above diagram shows the soio-techncial activties in the organisaition and its

participation from input systems to output systems. As diagram explains, the organisation

contains people and technologies, where technologies run by people and people social

needs fulfill by technical systems.

Socio-technical impact of Internet on Organisations:

The internet usage is a part to be a competitive in the market , when companies are

focusing on higher priority to the customer service ,then the ineternet technology helps to

meet the customer requirements. As part of the company strategy, the internet technology

place at central to proven principles of effective strategy in order to help in creating

competitiv advantage. In the organisaitons, the internet usage is for different purposes ,

those are including e-mail checking, communication within organisation and for external

communications that includes suppliers, customers and clients ( Michael E. Porter, 2001). It

is a key tool in the organisation for better communication and better customer service

through business process outsourcing channels. By using business process outsourcing

approach, companies are outsourcing their services to other companies to provide better

service to the customers through live chatting, online communication and other channel of

communciations. All these sort of services are based on the internet technology and its

services. There are some industries which are completey running based on internet , those

are e-busiensses, online education, travel industry, hotel industry and others. Theseindustries are running based on the internet , they are making revenue by using internet

services

The social systems impact of Internet: In the organisations, socio-technical

systems and internet are important tools in the organisaiton to improve the efficiency

and coordination in the organisation. As explained earlier, if company satisfies the

employees by meeting their social needs then technical system implementation

process and the performance levels will be high, moreover the quality and customer

service levels alos will be higher. To fill these needs there is need of internet and

services, let explain the connection between social systems and internet. As we

know that, communicaitonal needs meets by internet technology. Fo example, the

communcational needs are fulfilled by internet technology such as e-mail

communication and by giving latitute to the employees to use social websites to get

relax and using the internet to communicate with familiy , friends, colleagues and

others. These are the motivational factors which influences the employees and thse

factorw will result in the productivity and performance.

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The technical impact of internet : The technologoy which inlcudes machines,

material, tools and other equipments are also connected to internet. For example,

The enterprise systems software packages are done by with programming

languages with efficient technical people, whent it comes to apply into the

organisaiton, the data requires from various departments to integrate the information

in order to maintian the data and improve the decision making, while transfering data

there is need of internet network and its services to maintain the intranet services.

So, there is a huge need of internet , intranet and extranet in the organisation to keep

implementing the technical systems in order to build potential relationships within

organisation.

Honda Motors Company:

I choose Honda Motors as a company to achieve the outome of this module, Honda is

one of the worlds largest automobile manufacturing company . Honda believe in the power

of dreams as the way of thinking that guides and pushed the company forward, the

company see the world in eyes of dreamers , they always put high efforts to make those

dreams true by empowering force, capable of producing revolutionary ideas and innovative

products . The Honda Motors always give preference to look the company in the global

perspective by making quality products at reasonable prices in order bag customer

satisfaction and sustainability. As part of Corporate Social Responsibility (CSR), they feel

responsibility abou the society and they have global commitments in helping and protecting

environement and helping local communities in order to enhance safety society

( corporate.honda.com).

In the view of Honda company strategy, they mainly emphasised on quality products

with good service at reasonable prices, as a social responsbile company they focus on

global onvrionmental protection and safety and innovation which they believe mostly and

which they implement their new products and new concepts with their well structured

Research and Development ( R&D) activities. Honda Motors focus on Strategic venturuing

process wich is part of R&D and they invest the huge capital on it to explore the innovation

and technology in order to create competitive advantage for their products. Honda Motors

strategic venturing mission is to identify venture companies with technology of interest to

Honda R &D.

Socio-technical impact of Internet on Honda Motors:

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As I discovered the Honda company strategies, technology and Innovation,

corporate goverance and corporate social responsibility, they are giving higher priority to the

socio-technical systems implementation which considered as most important tool and

method to achieve the organisation objectives towards achieving coordination and

relationships within organisation. In the innovation and technology perspective of the

organisation, Honda Motors concentrates on technology and innovaiton where it is more

significant to compete the market. To achieve the organisational objectives towards

technological development, human resource plays vital role to meet the standards ,quality

and performance. Therefore, company should need to focus on human resouces by

motivating the employees. The motivation can be indifferent approaches, it could be as

incentives, rewards, awards, promotions, salary hikes, recognition, social facilities and other

elements. Let me explain how socio-technial systems are connected to Honda Motors as

follows;

Technology and People: The technology and people are connected to each other

other where both are key drivers in the organisation to meet the customer

requirements and to meet the objectives. In the perspective of Honda strategy and

the vision, they are giving primary importance to the technology which is key success

factor to the company and it is part their strategy. When company gives best

technology with unique features , that company can easily attract the customers and

give tough competion to the existed companies as well substitutes. As we

understand towards company strategy, the technolgy drives by people, so when

company wants to implement the technology successfully then they must create the

good working environment in the organisation. The good working environemnt and

good facilites will build the company in terms of quality, sustainability, relationships,

motivation and turnover (Ian Sommerville, 2004).

Legacy systems and Innovation: In the Honda company, the innovation is their

primary drive to keep their sustainability in the market share and growth rate. When

company applies the innovation they replace the innovation into legacy systems.

The components of legacy systems are including business processes, business

policeis and rules, application data, application software, supportin softwre and

hardware. When the new systems such as ERP, SCM , CRM and other software

packages are implementing in the company, they should have to technical staff and

other human resources. Hence, the socio-technical system revolution will make

differences in the productivity, quality, performance and also internal communication.

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These factors influences the organisation to implement the socio-technical systems

in the organisation.

In this casse, to implement the technical systems we should need supporting activities

such as human resources, procurement, technology support and others to craeate value tothe products. Thefore, let us discuss about value chain analysis which specifies the

supporting and primiray activites to create the value.

The value chain analysis was developed by Michael E. Porter in the year of 1985 that

helps to create a value for the product.

Figure 2: Porters Value Chian

Source: Somendra Pant and Cheng , (Hsu www.ra.ethz.ch).

In the process of creating value to the customers, there are two types of primary

activites acccording to value chain analysis framework , those arecalled as primary activities

and supporting activities .

- Primary activites : These are inlcuding inbound logisticis, operations, outbound

logistics, marketing and sales and service. These activites plays key role in creating

value to the product, companies should put their efforts to process the products with

quality , at the same time they should foucs on cost management, accuracy , speed

and turnover.

- Support activities: As we mentioned above, the cost management, speed, quality

and turnover are the key elements in creating value to the customers. These

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activities are includig human resoures, procurement, technological development and

infrastrcutre.

Analysis:

In the business process and to create for the product , to reduce the costs and

improve the service speed , then the internet technology plays important role. For

example, when company communite with suppliers then it makes easy , inexpsive and

reliable connection to suppliers, In the operations, the internet makes quicker to connect

with customers and employees through the web. In the marketing and sales process,

the internet helps to reduce the costs and creates connections with customers and

distributors, these services includes news papare advertising, Television, Online,

websites and other electronic tools. Thus, the internet influeces the marketing and sales

projections and improvements.

In the supporting activities, internet place as siginificant tool to run the activites and

internal communication effectively. Almost all departments are needed intranet

connectivity to deliver and receive the data from each others that creates and build

potentail organisation relationships. In each and every perspecrtive, the internet

involvement is existed and it becomes as essential component to create competitive

advantage , to provide speed and quality service and to improve the overall efficiency of

the organisation ( Somendra Pant and Cheng Hsu) .

Research and its methods on socio-technical impact of internet on Honda company:

To carry out the research on socio-technical impact of internet on Honda Motors,

there is a huge importance to understand the social needs of employees in the organisation

to improve the technical systesm implementation. In this research, we have to carry the

research methods, approaches, data collection technques and data analysis. Let me explian

the research and its approaches in detail to achieve the outcome of the research.

Objective of the research: The objective of the research is to explore the socio-technical

impact of intenet on Honda Motors .

Hypothesis and questions: Hypothesis means which is goint to be tested in the

research to meet the outcome. In this research, we will have to test the social

systems and technical systesm which are existed in the organisation. In the social

systems, the needs of employees, working environements, communicaiton and

transporation facilities and other motivational factors. In technical systems, weshould identify the existed machinary, business processing, operations, technology

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processing and others tools and equipements. So , in this research , the employees

are the key source to understand the situations and required changes. On this basis

the research questions will be designed to meet the outcome.

Qualitative and Quantitatve data: Qualitative research is based on the natural

science, the data gather from the existed reports, attitues, behaviours and relevant

sources . The quanititative data consists the numbers and this kind of data mostly

collects from the market and its a new data ( Thomas Tan Tsu Wee, 2001). The

following diagram shows the difference betweent these two data approaces;

Figure 3: Qualitative and Quantitative

Source: Thomas Tan Tsu Wee. (2001)

In Honda Motors research, we have to explore and improre the socio-technical

impact of internet on organisation. In this method, the qualititave and quantitatve research

methods are applicable to collect the data from the company.

Research approach: There are two types of research approaches , those are;

Deductive reearch approach and Inductive research approach.

- The deductive resonin works from more general to more specific that is why it is

known as top-down approach, the concusions follows logically from premises. It

starts from designing theory, then hypothesis , observation and finally

conformation.

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- The Inductive approach reasong works from specific observation to broader

generalisations and theories ,that is why it is known as bottom-up appraoch. It starts

from observation, pattern, tentative hypothesis and thery (Dr. Aqil Burney, S.M,

2008).

Data collection process: In the data collection process, there are two types of data

collection technqiues, One is primary data and Second one is Secondary data.

- The primary data contains the new data and information which will collect freshly

from the market or company.

- The Secondary data contains the information and data which already exists such as

financial reports, employee data, administrative reports and other published data.

In our research process, we collect the primary data which will collect from the

employees and mangers in the company. There are various data collection

techniques which are applicable and can be used in this research. Those technqiues

are , Questionnaire, Interviews, Surveys, focus groups and other observations.

The specified data collection techniques more precious to the research to

meet the objective and hypothesis of the research.

Data analysis: After using differnet methodology for collecting data from the

employees, management and observational activiteis of Honda company , the

analysis will be processed based on the potential data collection tools. The data

analysis will support to improve the socio-technical impact of internet on Honda

Motors, it will result in strong decisiion making, reducing errors, increasing the

productivity and the organisation efficiency.

Conclusions:

In the Research in Information Technology module, we have understood the impact

of socio-technical systems of internet on organisaiton with various examples, live scenarious

and others. In the overall perspective of the research, socio-technical systems and its

implementation has got huge importance to develop the coordination, improve the

organisation decision making, build relationships within organisation and implement the

systems effectively in order to achieve the organisation objectives. As we understands, the

Honda Motors needs to put more efforts to implement socio-technical systems effectively,

because they are completely focusing on advanced technology, innovation and

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differentiation. That means the internet , intranet and extranet activities are compulsory in

the organisation to run the operations and to keep maintaining relationships within

organisation. This research methods, technques and analysis will help to the company to

understand their communication gap and to understand the importance of socio-technical

relations in order to modify and implement their approaches towards satisfying employees,

customers, suppliers and other stakeholders.

Bibliography:

Dr. Aqil Burney, S.M.(2008). Inductive & Deductive Research Approach. University of

Karachi, March. Karachi.

Enid Mumford. (2006). The story of socio-technical design: reflections on its successes,

failures and potential. Infor Systems Jounral, Blackwell Publishing , Vol. 16, pp. 317-325,

United Kingdom.

Fahri Karakaya and Omar Khalil.(2004). Determinants of Internet adoption in small and

medium-sized enterprises. International Journal of Internet and Enterprises Management.

November,Volume 2, pp.341-145.

Ian Sommerville. (2004). Software Engineering. 7th edition, Chapter 2.

Jim Smith. (August 16, 2010). System view: A socio-technical perspective.

http://managementhelp.org/blogs/consulting-skills/2010/08/16/systems-view-a-social-

technical-perspective/ ( Accessed: 26 February, 2011)

Julie Li. ( 2010). A Sociotechnical approach to evaluating the Impact of ICT on Clinical Care

Environments. The Open Medical Informatics Journal, Vol.4, pp. 202-205, Australia.

Matt Hames.( February 15, 2008). The Importance of the Internet.

http://sharemarketing.wordpress.com/2008/02/15/the-importance-of-the-internet/ (Accessed:

24, February 2011).

Michael E. Porter. (2001). Strategy and the Internet. Harvard Business Review, March. Pp.

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Porter, M.E. and Millar, V.E. (1985). How Information gives you Competitive Advantage,

Harvard Business Review, July-August.

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http://managementhelp.org/blogs/consulting-skills/2010/08/16/systems-view-a-social-technical-perspective/http://managementhelp.org/blogs/consulting-skills/2010/08/16/systems-view-a-social-technical-perspective/http://sharemarketing.wordpress.com/2008/02/15/the-importance-of-the-internet/http://managementhelp.org/blogs/consulting-skills/2010/08/16/systems-view-a-social-technical-perspective/http://managementhelp.org/blogs/consulting-skills/2010/08/16/systems-view-a-social-technical-perspective/http://sharemarketing.wordpress.com/2008/02/15/the-importance-of-the-internet/


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Robert Niles. (2010). Data Analysis. http://www.robertniles.com/stats/dataanly.shtml

( Accessed: 2 March, 2011).

Somendra Pant and Cheng Hse. Business On the Web: Strategies and Economics.

Computer Networks and ISDN systems, Vol.28. Issues 7-11.

Thomas Tan Tsu Wee. (2001). The Use of marketing research and intelligence in strategic

planning: Key Issues and future trends. MCB UP Ltd. Vol.19. pp.245-253.

http://corporate.honda.com/about/ (Accessed: 25 February, 2011).

http://corporate.honda.com/innovation/honda-strategic-venturing.aspx (Accessed: 27

February, 2011).

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http://www.robertniles.com/stats/dataanly.shtmlhttp://corporate.honda.com/about/http://corporate.honda.com/innovation/honda-strategic-venturing.aspxhttp://www.robertniles.com/stats/dataanly.shtmlhttp://corporate.honda.com/about/http://corporate.honda.com/innovation/honda-strategic-venturing.aspx


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