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KEYNOTERITA SARTORI
Changing patterns of perception: Venezia extraordinaria
FRH Conference in Vicenza9th Nov. 2016
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
CHANGING PATTERNS OF PERCEPTION:Venezia ExtraOrdinaria
Rita Sartori
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Venezia Arte Cultura & Turismoa not-for-profit cultural association,
founded and operated by qualified tourist guides
Sustainable approach to artworks and territory (acknowledgement of Unesco's guidelines for a sustainable tourism)
Enhancement of tangible and intangible heritageInvolvement of visitors/local communitiesSynergies with private and public institutionsFundraising activities
a special focus on churches and 'Scuole'
Changing Patterns of Perception, Rita Sartori
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
“SCUOLE”(FRATERNITIES)
OUR CONTRIBUTE:ENHANCEMENT
&VALUE CREATION
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
CHURCHES
OUR CONTRIBUTE:ENHANCEMENT
&FUNDRAISING
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, Rita Sartori
Our perspective:
Most visitors to Venice are increasingly reluctant to invest part of their budget to visit interiors, in general,
and churches, in particular
Most visitors to Venice think that churches are...
Yawn!Yawn!
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, Rita Sartori
The challenge:
Broadening the circle of religious heritage's stakeholders
in Venice
How ?
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, Rita Sartori
Guides as qualified professionals(the perfect interface between visitors and heritage/territory)
Guides to customize commentaries and itineraries(different cultures, religions, languages) in order to bring to lifebuildings, objects, stories, for a memorable experience
Guides to raise awareness on visitors and to share theresponsibility of heritage transmission
Guides to convey their passion
Using the right tools...
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, Rita Sartori
...and authoritative sources:
Nota CEI, 1974
Acknoledge the convergence and intersection of various interests (liturgical, cultural, normative, technical, touristic)
Lettera Circolare della Pontificia Commissione, 1999
Acknowledge further levels of interpretation and fruitionGuarantee the full enjoyment of new publics
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Venezia Arte's strategy
Churches are social spaces & common heritage:
what about a socio-anthropological approachand a clear, captivating narration?
Changing Patterns of Perception, Rita Sartori
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, R. Sartori
Venezia Arte's Project:Venezia ExtraOrdinaria
A respectful initiative aimed to change the mainstream perception of historic churches/religious buildings,
suggesting a different level of identification in what should be considered, at all times, a common heritage
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Venezia ExtraOrdinariaChurches & Fraternities
Our project's main features:
walking experiences, designed so as to bring to life the invisible threads between churches and the fraternities that attended to their altars, often erecting outstanding premises in their surroundings
a social-anthropological perspective, (other than just a mere description of the artifacts)
an insight into unheard-of aspects of the past 'extended-use' of the Venetian churches, and their great importance for each neighbouring community
Changing Patterns of Perception, Rita Sartori
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Chiesa di San Giacomo de l'Orio
Scuola dei medici fisici
Scuola Grande di San Rocco
Scuola della Passione
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
1. Selection of a religious venue as the pivot of the walking experience2. Guides to carry out researches on the past presence of fraternities, guilds, neighborhood hospitals, social housings in each church and their surroundings, and to study their main facts in their statutes (“mariegole”)
3. Guides to carry out surveys on the spot in order to detect their surviving traces, inside and outside the church: shrines, coat of arms, carvings, community tombs, pews
4. Guides to design suitable itineraries in accordance with the outcomes of their research
5. Guides to study the appropriate register so as to maximise audience enjoyment and effectiveness of narration6. Marketing actions through our website, mailing list, Facebook page (about 10.000 “Likes”)
Changing Patterns of Perception, Rita Sartori
Venezia ExtraOrdinariaA step-by-step value creation
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, Rita Sartori
www.venezia-arte.com
A VIRTUOUS CYCLE:
RAISING AWARENESS&
USING A SHARE OF THE DUE FEETO FUND RESTORATION PROJECTS
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Venezia ExtraOrdinariaa one-night pilgrimage
Our project was launchedwithin the framework of
“Art Night Venezia 2016”
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Venezia ExtraOrdinaria
Churches & FraternitiesPassion & Devotion
200 participants (limited availability), from 7 pm to 10 pm
Chorus, the Management of Arts and Culture Laboratory (m.a.c.lab - University Ca' Foscari), and the Basilica
Ss. Giovanni e Paolo, have been partners of the initiative
Changing Patterns of Perception, Rita Sartori
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
The sold-out crowd praised Venezia ExtraOrdinaria as
“one of the best events in the Art Night Venice 2016 's list”
“an experience that has changed our perception of religious heritage forever”
Changing Patterns of Perception, Rita Sartori
Venezia ExtraOrdinariaChurches & Fraternities
Passion & Devotion
FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims
Changing Patterns of Perception, Rita Sartori
Thank you!
Venezia ExtraOrdinariawww.venezia-arte.com