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Rita Update June 2016

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JUNE 2016 UPDATE
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Page 1: Rita Update June 2016

JUNE 2016 UPDATE

Page 2: Rita Update June 2016

RITA education & employment advisors make a difference

Impact on student retention*2014-15 2015-16

Students Enrolled 95 103Students Dropped 48 36

% of Students Who Drop 50.5% 35%

*Based on data pulled May 16th, 2016

Page 3: Rita Update June 2016

2015 2016Graduates 12 18

Degrees Completed 12 21

RITA education & employment advisors make a difference

Impact on completion

Page 4: Rita Update June 2016

Applications & Enrollment83% increase in the number of applications over this time last year.18 applications for IT programs between Jan 11, 2015 and May 13, 2015.33 applications for IT programs between Jan 11, 2016 and May 13, 2016.

78% increase in the number of students registering over this time last year 14 students registered for an IT program between Jan 11, 2015 and May 13, 2015.25 students registered for an IT program between Jan 11, 2016 and May 13, 2016.

RITA’s conversion rate is trending 16% higher than the college as a whole

Page 5: Rita Update June 2016

Mobile Application DevelopmentC# | JavaScript | HTML5 | CSS3

iOSCLC is licensed to participate in the

Apple iOS Developer University Program

Android™

• Program approved January, 2016• 7 enrolled majors plus three additional

students enrolled in fall mobile application development courses as of June 6, 2016

CLC’s newest IT program

Page 6: Rita Update June 2016

https://techreadyhack.com

In May, we hosted, and co-sponsored a social hackathon. The daylong event leveraged development and design thinking to community-based projects. For more information see:

Page 7: Rita Update June 2016

NEW!CLC

COMPUTER CLUB

Student Engagement

Supporting traditional student pathways to sustain programs

Increasing Visibility

Banner designed by CLCGraphic Design student, Mike Bean

Page 8: Rita Update June 2016

Recent Social Media AdvertisingFacebookAd campaign 1Clicks to CLC program pages: 136Reach: 26,627Impressions: 55,088

Ad campaign 2Clicks to CLC program pages: 341Reach: 15,921Impressions: 44,101

Google Display NetworkImpressions: 484,246Clicks to corresponding page on CLC site: 1,903

Page 9: Rita Update June 2016

Nationally . . .60% of college students are women

40% are people of color

ENROLLMENT CHALLENGES

IT programs across the country do not reflect student demographics

We need to implement strategies to help remedy this imbalance.

Page 10: Rita Update June 2016

FORCE FIELD ANALYSIS

Desired Change

More students enrolled in CLC’s IT programs

DRIVING FORCESForces favoring change

RESTRAINING FORCESForces resisting change

Lack of awareness of programsMisperception that jobs require 4-yr degreePerceptions about the nature of the workLittle K-12 pipeline cultivationMisperception that jobs not in local area

New programsLocal employer demand

RITA-funded improvementsInstitutional will

We are currently working on reducingthese barriers to increased enrollment.

Page 11: Rita Update June 2016

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