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Ritu Kumar

Date post: 21-Feb-2015
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PRESENTED BY- SONALI ZAREKAR PRESENTATION ON ENTREPRENEURSHIP MANAGEMENT-RITU KUMAR
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Page 1: Ritu Kumar

PRESENTED BY-SONALI ZAREKAR

PRESENTATION ONENTREPRENEURSHIP

MANAGEMENT-RITU KUMAR

Page 2: Ritu Kumar

INTRODUCTION

Ritu Kumar (born 1944) is one of India's top most fashion designer specially in bridal wear.

Her designed clothes are often wore by Indian pageants in contests like Miss World, Miss Universe and Miss Asia pacific

Late Princess Diana and Jemima Khan has also wore her designed clothes.

Despite spending lot of time in USA, she still has Indian citizenship. She is married and has two children

Page 3: Ritu Kumar

HISTORY

Ritu Kumar was born on 11th November 1944 in Amritsar, Punjab.

A native of Delhi, Ritu graduated from Lady Irwin College in 1964 and did her higher education from Briarcliff College, USA in 1966.

The ace designer had a humble beginning in a small village, near Kolkata

Page 4: Ritu Kumar

ACHIEVEMENTS

She excels in contemporary and classic style.

Received global achievements

Page 5: Ritu Kumar

Awards

Lifetime Achievement Award set by NIFT Outstanding Woman Entrepreneur

Award by PHDCC Lifetime achievement

Award at the Kingfisher Fashion Fantasia, July 2000 in Bangalore

Page 6: Ritu Kumar

CONTRIBUTIONS

Ritu Kumar's contribution has been flawless to the fashion society

The designer excels in both traditional and

western outfits

She was the first women to bring the boutique culture to India, under the name "Ritu".

Ritu holds the status of being a revivalist in the fashion scenario

Page 7: Ritu Kumar

BUSINESS

Ritu Kumar has diversified her works of art globally

She has also evolved indo-western fusion

The designer has not only restrained her work

With 22 boutiques; the company has a turnover of Rs 27 crore

Growing at a steady 8-10% for the last few years.

Page 8: Ritu Kumar

REASONS FOR SUCCESS

Team of committed designers She has kept in sync with the varying times

Creativity and innovativeness with each collection

To grow with fashion and not get stagnated with what you like doing.

Demonstrated that hand made products

Page 9: Ritu Kumar

Brands

The brand "Ritu" has acquired great award internationally.

The brand also launched a fragrance by the name "the tree of life".

In April 2002, Ritu Kumar launched her new sub brand, 'LABEL'.

Page 10: Ritu Kumar

Present

Today, there are huge opportunities

Kumar is credited with reviving some of India's dying crafts

In total, 13 fashion boutiques

Today she has thirty four outlets in all major cities

Page 11: Ritu Kumar

PROBLEMS

Management of data

Taking appropriate decision at the right time as in-house team was not able to provide figures at the right time.

Collecting data from the sales team spread across various cities

Page 12: Ritu Kumar

FUTURE

Amrish Kumar (30) is a Director in Ritu Kumar. In five years time, he hopes to make Ritu Kumar a truly international designer wear brand with interest in cosmetics and other products.

While the bridal market is the lifeline for Indian designers, Amrish and his team of designers are hoping to create a new segment

Page 13: Ritu Kumar

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