Social Media Strategy

We partnered with Rituals on a social media content strategy to drive downloads of their app and promote their “soul wear”.

Goodbye Stress. Hello “me time”.

We let influencers tell their stories of how they unwind with Rituals new app and soul wear.

Videos + Photo StoriesWe used personalized videos and photo stories to engage users and drive app downloads.

Influencer Content

We had influencers talk about the moments when they escape their busy day and have their “Me Time” with the Ritual app and products.

#MyRituals

To spark up conversations with their followers we asked them to hashtag #MyRituals on their social channels.

All the items on their blog would link back to the app download page driving downloads.

Top Influencers

We worked together with some of the biggest bloggers. Just to name a few: BeautyLab, Anna Nooshin, Linda Hallberg, Vivianna does makeup, At Fashion Forte, Fashionhoax, Niomi Smart, and Ghostparties.

Journey Campaigns

We sent users on a personalized customer journey with high relevant remarketing and email campaigns.

Power Bloggers

ResultsImpressions21 Million

Video Views366k

Social Influence30 Influencers/ 177 Posts

App Downloads30k +

“The Heist crew helped us reach an audience we would have never known existed before”.

- Amy Schumacher, Marketing Director @ Rituals Cosmetics

Heist.Digital