Date post: | 09-Aug-2015 |
Category: |
Data & Analytics |
Upload: | louie-fernandes-ralph |
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Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
FUNNELLING YOUR DATAThe Effective Way
Image credit: http://www.economist.com/node/15579717
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
CONTEXT
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
WHY IS DATA THE CENTRE OF ATTENTION?
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
DATA REQUIREMENTS
Plan IterationsImplementation TrackerSpends Tracker
THE MEDIA PROCESS ALSO RELIES HEAVILY ON DATA AT EVERY LEVEL
DATA REQUIREMENTS
CompetitionMedia EnvironmentPast ActivityBenchmarking
DATA REQUIREMENTS
Plan PerformanceTrackers :
GRPs,Brand, Sales, Spends,Media Research, etc.
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
AND CRITICAL AT EVERY STAGE
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
AN OPPORTUNITY FOR MEDIA AGENCIES & PUBLISHING COMPANIES TO REINVENT
Can Data be made available FAST, to all stake-holders across devices / screens ?
Can Data get processed from multiple sources and correlate to see a multi-dimensional view for the business ?
Can Dashboards & pre-formated reports be provided for quicker insights and faster decision making ?
IF DELIVEREDTeams focus on generating inference and valuable decision making insights.Eliminate need to set up runs and create pivot table reports.Saves time & cost with lesser manpower.
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
AND ACHIEVE BUSINESS TRANSFORMATION VIA DATA AUTOMATION
FROM
Offline / Back office Detailed ReportsHistoricalStructuredBehind Firewall
TO
Embedded / RealtimeDashboardsPredictiveUnstructuredCloud / Mobile
ADD THE DATA EDGE WITH
RENEE MEDIA GROUP
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
WHY PLACE YOUR BETS WITH RMG
EXPERTISEFounded by Nitasha Sadhwani - a media professional with over 17 years experience in Media & Marketing with Corporates and Ad Agencies in IndiaExperience in all aspects of media (Planning, Buying, Selling and Media Services at client end).Excelled at Group M, Madison, Sony Entertainment Television, Reliance ADA Group, Tata Tele.
PRODUCTEngineered to manage data from multiple sources and generate customised output,FAST - Set templates for often used reports and generate insightful outputs at the click of a button. Secure backbone with virtualisation capability to serve multiple teams with different needsDashboards to make decisions on the fly and on the move.
SERVICESenior resources deployed to understand the brief and to oversee delivery.Strict adherence to timelines Transparency, confidentiality and data integrity at all stages
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
PRODUCT OVERVIEWTracks competitive activity across Media.
Manages multiple sources of data.
Processes large volumes of data - cleans, groups and analyses before dashboard stage.
Easy and accessible user interface
Feature rich interface
Web based and mobile apps can also be created as a layer.
Reports can be exported in various formats (email, pdf, print, etc)
Drill down of reports possible
Report creation completely customised as per client requirements
Effective Analysis and Presentation of Data
Gainful Insights to boost Productivity
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
SERVICE CUSTOMISED FOR
MEDIA AGENCIES
Category Activity Report
Missed Activity Report
Unified Dashboard for Media
researches
Media Consumption and TG
Profiling
Deal Tracking and Campaign-
wise Consumption
MEDIA HOUSES
Inventory Management
Yield Management
Channel performance
Missed Clients Reports
Deal Tracker
Content performance
tracking
Pricing insights
ADVERTISERS
Unified Dashboard linking
Marketing and Media Data
Media Plan and
Implementation Summary
Competitive Activity Report
Media Snapshot
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
SAMPLE REPORTS
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
REPORTS OVERVIEWReports
Multiple reports templates demonstrated
The report pages have pre-defined report options that cover all aspects of Viewership and competitive monitoring
Data is cleaned and calculations / formulae application done at raw data stage
Download Options
Each Graph / Table can be downloaded as a picture or in excel format.
The entire report page can be downloaded
One click to e-mail
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
REPORT TEMPLATESFilters for dynamic data viewing:
Weeks,
Genre,
Channel,
TG,
Markets,
Category
PAGE 1 PAGE 2Channel Share Trend Category FCT by ChannelReach Trend Client Count by Week (Trend)TVT’000s Contribution Category FCT by Genre Top Programmes Brandwise FCT by category
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
PAGE 1 - VIEWERSHIP DETAILS
Data can be visualised dynamically by changing the filter selections
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
PAGE 2 - ADVERTISER DETAILS
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
CUSTOMISATION OPTIONS
The dashboard can be completely customized for the layout, type of graphs, and aesthetics
Access for Viewing
Login pages can be developed and access restriction can be given for users
Complete controls for users and data management can be given to Administrator
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
OTHER REPORTING POSSIBILITIES
FCT Management
By Day-parts, clients, network and channel
Deal and Sponsorship Tracking
Promo Usage Tracking
Client Management
Missed client status
Client Activity Report by Cost and Inventory Parameters
Power Ratios
Revenue Vs Performance Vs Inventory across channels
Demographic Analysis
Profiling of viewers on channel, Skews towards any demographic parameters
Yield Tracking
Most productive slots, most profitable clients and categories, what are key factors influencing yield
Library Tracking
Movies, Airing frequency, performance and inventory
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
DON'T GET HELD UP CALL US TO GET THE EDGE !
Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG
Strategy & Business Development:
Louie Fernandes. RaLpH - [email protected] - +91-9867153498
THANK YOU