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The MABS Program
The Microenterprise Access toBanking Services (MABS) Program is
an RBAP program supported by USAIDthat provides technical assistance andtraining to rural banks in microfinance
best practices.
It is designed to develop the capabilityof rural banks to profitably providefinancial services - loans, deposits,
insurance, money transfers andmobile banking - for microenterprise
clients.
IndicatorsStatus:
Dec 2011
# Banks & Branches 100/1,300
# Micro-Loans Disbursed 3M
# Micro-Borrowers 950,000
Amt. Loans Disbursed $900M
# Micro-Depositorsmanaged
1.4M
# Microinsurance clients 450,000
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The Rural Banks
LUZON
VISAYAS
MINDANAO
Most rural areas have limited accessto financial services.
Rural banks are ideal Financial
Institutions to facilitate access tobanking services for rural and lowerincome individuals.
There are 600 rural andcooperative banks throughoutthe Philippines with over 2,700 branches/units serving more
than 85% of all municipalities.
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Mobile Phone Subscribers
(World Projections)
2011 (ITU):
4.6 Billion2012 (ITU):
5.6 Billion
Mobile Phone Subscribers(Philippines)
> 90% penetrationrate
> 90 millionsubscriptions
Mobile Phone Subscribersvs. Bank Accts (Philippines)
Philippines: Text Capital of the World
1998 2011Bank Accts >23 M > 34 M
Mobile Subs > 1.7 M > 90 M
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MobilePhone Industry
Growing subscriber
Stiff competitionreducing costs
Affordable handsets
Growing mobilemoney platforms(GCASH/SmartMoney)
Opportunities for the use of Mobile Moneythrough Rural Banks
RemittanceBusiness
Growing internationalremittance at PhP 20Bfor 2011
Domestic remittances
Transfer methodsincreasingly usingMobile Money(GCASH/Smart Money)
RuralBanks
> 40% of population in therural areas
Rural banks have 2,700branches & other bankingoffices
Motivated as an industry togrow to scale
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Preparing Rural Banks & MFIs to Promote
Mobile Money & Mobile Financial Services
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Mobile Phone is more than just a Phone
Client
Loan andBills Payment
Deposit
Withdraw
ReloadAirtime
Receive LoanRelease
Send Money(Remittance)
Purchasegoods and
services
PayrollServicingthroughGCash
With MobilePhone, youcan now
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ReduceCost GreaterEfficiency
ImprovingOutreach
IncreaseDeposits
The Business Model for Rural Banksto offer and use Mobile Money
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Pilot Tests:Issues and Lessons Learnt
Acceptance and fearof the use of
technology especiallyamong elderly clients
Lack of Mobile MoneyOutlets or source
especially in the ruralareas
How to reach clientsin remote
communities -awareness and
information campaign
Value Proposition forClients, Merchants &
Customers
Working withNetworks of MFIs
(Rural Banks) canbe key to outreach
Increasing of volume and usage
of mobile money inthe rural areas.
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Overcoming Cash-in/Cash-out Constraintsin Rural Community
Larry Bat-ao, Cantilan Bank Merchant-Depositand provider of GCASH
Bank identified LocalMerchants and
assisted them tobecome MNO
licensed MobileMoney Agents in
rural communities
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Rural Bank Guidelines for SelectingMerchants as Mobile Money Agents
DepositorActive Globe SIMRegistered to GCASH
Stable business with sufficient cash flowWilling to serve bank clients within thearea and to follow KYC requirements
Willing to follow standard procedure &transaction feesWilling to comply with Mobile Money
Issuer accreditation process
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Overcoming Cash-in/Cash-out Constraintsin Rural Community
Bank established
kiosks, sub-offices,and other business
offices (OBOs) to
provide Cash-In andCash-Out
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Overcoming Cash-in/Cash-out Constraints inRural Community
Bank coordinates with GXIfor Sub-Dealers to provideCash-Out functions
Banks also provide neededliquidity in ruralcommunities
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Know-Your-Customer (KYC) Challenge
Challenge:Need to simplify KYC in ruralareas
FACECARD
Proposed Solutions:Standardized ID/ATM Cardissued by the rural banks inpartnership with GXI
FaceCardFaceCard used for KYCFaceCard may also be used fordiscounts, perks, promos,
loyalty, etc.
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Developing Mobile Money Ecosystems
Commitment of Bank ManagementDevelopment of Mobile Money Ecosystem
Sufficient Cash-In/Cash-Out Agents/ResellersCreating Awareness of the use of Mobile Money
Promote the value proposition for businesses, clients, and customers
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Thank Y u!5 th Mobile Commerce Summit 2012
Fullerton Hotel, Singapore03.21.2012
Email:[email protected]
Websites:
www.rbapmabs.org www.mobilephonebanking.rbap.org www.youtube.com/RBAPMABS
http://www.rbapmabs.org/http://www.mobilephonebanking.rbap.org/http://www.youtube.com/RBAPMABShttp://www.youtube.com/RBAPMABShttp://www.mobilephonebanking.rbap.org/http://www.rbapmabs.org/