~ - -----shy1)llJ1RVFlWnJ~~

trlIJ11J I3 M furl 2Z middot ijmmiddot2S~6 middotmiddotmiddotmiddotmiddot t1l1middot middotigoomiddotmiddotmiddotmiddot middot - --_

L~VU t1tilUl vm~llmUiinolli~n1lthun~lJ1i(U~ m~1J n1~n1 m~inl lInuv~ v

~~~lti~lmhv lilLJlu~1iam1JrmJlJhA ~ lt13 oclth)l ag~ a~lJ~ b iiUl fl)J bclctobull

~Vn1IJRUfl)Jhfl l~rh m)J~a~)nm Jll1vLanlvrilJl~iU~ 0 Yt(j1mrl)J bull

IJ~ ~l nu LtJUlU~~1J-l1olnn~ltl(Jl11J ~1JiillU1~JlJl htL1I11~L~ n1J nl ~ ~lm(u1~Aii(1) Ii in ~ 1J v 1 or bull 1 bull r-= L____ lILnVlJm LLa Uu bctctb J nlU~uL(1)JLJnln(U~fI IB DOn to~ Ye[l bull promotl

~ LiDlwmiiiim1m(Uj~~vul11u1lI1~Ul1udLiimlU1u~1J1jfun U~liJ bcttttgt

)jfll1 lJ il (1)f111H nu1i1~ L~ J1J nl ~ 1(u1~)J il ~mAn l~BUlli JLI1 n LLfILii~1i ii1l5111l1 ~ ~l~llwnw ] IJ

llimii1l~lIlallm~ll n11Jfl1ul1Jhl1~lIBL~~hlriqj(U1~M~~~uI~Ln u thiJ Itct ( n l~11Vl 8 )

LLri1olhv~lU~I~mjD~ Fiil ait lJiiU JJlll1uIIIU tINVl~U J ~l C1 I ul1~Hi~

1Ln(uMu~V1~uIVlnfI th~~liJ bctctb ~1U1U igt ~UI 1J1J (m1lLlIV l~il~nq1J) vl~~~~i~ IJl V _ bull 1 LlV1JIIJ1111~mnru1~f1 IU

LJU1~~rilVlU(1)ULV1J1El((ltI(llU11ru~ I L 1ilVlun1lJlIgnllI ~ 1 1ii1dmn ~~hv

II DIl fl1lD~ nuun lIl~nl11ih L iJ Unl IIltI 1m li 1 IiIIlllJ n ~ flU ~IiIi Iihgti1mmfl1 J 1118 1 ~ J IIinillt1 f 1

8mJvLltln (WHO FeTe) ultl~utlUlIullllligtln11fllU~1J1J1middotuulA~1Jlgj ~Ulclctltf - ctctltrl

b II ~1~F1 1lJ m~Vlun1UUY1ol1 m 1Lil1(U l~~llIlJ nWIlU 1L11~ nllll1 111 UUiI1 UJm

DlI ltI lVi n 1 lJU1ltlU Ii ~li ~ llllJ111i1~ V)lJ 1LVi lYiU n ~1I5 nl i ilfll ~ijJilDU btfI ~ L~ Uruvlll~ ~ JJ I ~~1middot11J 1

ro L~VUIt1R11lJ~b~il~LlI1 fjnv ul~IniZllU~l f1n l)lUj~ lJ~ n~r~m u viLfiv l in 111JLunum1CUi~lil~mi1JI~n bVll1ULLltI~U1nnllU ijlhil8lJ~~ n9im~v nuVI~ 11J 1i~ ~

11-1bn~ n111U ~UflZUBUiii11l1lJ njVl1Jlvvlb~VIifl ~1v1l1~~noit l

cL 1I~l~m ~ IIll1~i1~11lJloill1tVlun li~ flUilI EI(JD~nl1101iU RlujVl~iim1 fl~ bin t m Ygt1n-0

~lIillmigtlULO~1umiloi1uJlmiluil1l~ LlIV IQl1lZ1UllOlUi 1151i ruz

It 1) DiI111J+rniiill U nl ~~llnluvllllnlilmuvlll 1511 ru lJyf~f1i~1i111middot1WI( 1ltllll

1~lilUb IiltlUltl ~IjVl~~nWiBmiddotlm1JnjVl1JlV

i~ilmiddot11Jl nu1V1l1~ll11t1iru1~rrJ~iJJIVI~~n oJz~lil iDctctb Hfii hngLlllCJdJrlI QQb~jh 1VltlZ Iii V(1)~~~~viri1Jlllilv

iil17n~lJPlN n17lJ n17n 111l1~ ilml ~ilm IlJi1lJii1llln llJ~mnYi 1biJun1~~ l lJ4lJ1Vlll

n1nN1~l9llJ~~l1J-ll-ffi~n h~~lillvcfltfgt bti1~h~Jll1IJYilJil~ umivlJ unilnn ~j~l~middotl nil1Jc lfliinlt

~~~J1J1Jl I~~Vl111J Un~Yi1 I illJ n1111J~1J~Li J1-Uv~lIivu

tieLIM ~fll1JI1J iiv

(lJ1~~UlJgtiJD~t1n5m1 uti 1I011(r11

1lI11iarnllirolmjJw nTli)1~1~0IS1

ii I f111Inii n1IlIbn ~ iiOJ f111 L 101

1V17 1V11i111 010 1v1v I1JcfltrtJ

r t I 0 w-tht1 ~l Efu J L1 ~ i I~ bullbull middotiJIU

bullbull bull ~ r O uuu6ri r ~

1f2Ar I _

J2shyL

(It1~ ~Q ~ ~M~P) i110m nlOlfVltJ~ UJ

1~~Jn1iU16uLa~h1IlIliti04 A~IN ~Z]

iil17n~lJPlN n17lJ n17n 111l1~ ilml ~ilm IlJi1lJii1llln llJ~mnYi 1biJun1~~ l lJ4lJ1Vlll

n1nN1~l9llJ~~l1J-ll-ffi~n h~~lillvcfltfgt bti1~h~Jll1IJYilJil~ umivlJ unilnn ~j~l~middotl nil1Jc lfliinlt

~~~J1J1Jl I~~Vl111J Un~Yi1 I illJ n1111J~1J~Li J1-Uv~lIivu

tieLIM ~fll1JI1J iiv

(lJ1~~UlJgtiJD~t1n5m1 uti 1I011(r11

1lI11iarnllirolmjJw nTli)1~1~0IS1

ii I f111Inii n1IlIbn ~ iiOJ f111 L 101

1V17 1V11i111 010 1v1v I1JcfltrtJ

r t I 0 w-tht1 ~l Efu J L1 ~ i I~ bullbull middotiJIU

bullbull bull ~ r O uuu6ri r ~

1f2Ar I _

J2shyL

(It1~ ~Q ~ ~M~P) i110m nlOlfVltJ~ UJ

1~~Jn1iU16uLa~h1IlIliti04 A~IN ~Z]

mlJmuflJh~

(JJ9illJUYi ii~~lVlU JVl1i~ 000

~~~~

imrn11nimrnlltlt~-i u1i pound32pound3 Mil ~ - ~ LuIJLiamp-2S-Sgshy

~ I lI~VllI~lJlmli Iigt Theme for World No Tobacco Day 2013

UJ1V11~Uil1J-mufl11u~Pf1JHoIi1l ct LL~I)~U1J [ 4[jj[jjligt11 VI1l1m1Jf1lJ~1~ IilJlJ Iigt liilJ

1l11lJvi1l~i1)11UJllJ~lal)tigt1til~J~hHJvi Qfl1fllJ ~I~l niJ 1ijulJ~Igt1~1J1i~~11lnuil~ IJlfllllJ11lJjj uttlti~lJlu ltht IVI~vi111 n t Jfl1111lJ1rumil~ii iI 11lJvi IMV1ojj1)~ 11gt1 ~t J uoi lI~migt1jjn11 til~lJlgt1

U1~I~lJfl1~10mi 1it)t~fl11I1illillmlJLjlJtullJ i1~Vll ~iil 0lJ i~tUil lvctctb dMnl~uVitl1~ L~u tUfl1111Jl~~ At) Ban tobacco advertisin~ promotion and spcnsorship t1u

jjmllJ1I1I11l1l~1I~njJ1zl~utufl111ru1~r11111~1I~1i fl1111i1lJ~Ifln 11tLnflU1tiiVlii fl1Yi~~~1gt11ufl1Yi 11lJIgti11 I~u~

VlililIgt1~~t1 mlJm1JllJhfl ~~IJUU~~fhIJilr~Mu~ltI~1J1i~~la) U1tlilil ctctb ([mntVl ll) LLrimj~~lJ~ L~~lojjU~ ~11 bJ1b W~1J WlIU1J1I4Ul~rullll~1JlU Yllf11U~i1gtl udigt1uuulaIn1ru1~i)Jl~)vIi1 Iil1J1U

~UU1J1J (fl111ll1l ua~l~ n~) lvwiJUJ1V11~fl111M~fi ~~d

b LlJt IXe7Iil~UIgt1JIV1Jlv U1I tll1511 rJ~~LV 1YlJ n a ~ VI lnl 1~illlgt1 Uild )J1ru1~fl1 IX v bullbull

11 il1gt1 flil11 ~n1JUJl VI1 ~ fl1111i 1 L 1iJ fl11 U 11 t1l 11 t 1Pf[jjIl1lJ m ltl1J il 4 IIIIThJi1vn 1 1 fl Ttl fllJ

~11l1JIJltI~1I~~f111lUll1111iln (WHO FcrC) U~tU~U~lfiml Il11)l 1fl11JAlJmll1JU~f1 ~ bull I

YiI lfctct - lflfoj

111 11 f1~FllllJII1~~Uf1tUti qJ~1f1111~ru1 ~l~~lJnl1IJ1U Lla~n11hI n1111U1J1I4JIJ ltI ~

~01I1~m1)JV1 ~1J 111 t ~~ III1lJ t Vi~ f1 lJi vi1Y1Jnl1 ~VI ~n11 ~1I1VlVIl1J -ifltlU ILa bull L tJ IlUiraquo~1~

U U 1 t lJ11I1Jil10l1gtl1l1l-l m 1)JIII~u

C LfJV UYi~f111)J~I~~~lVl YiJll U~fJilmtVlt il1nn11~1J1i~~ 11lJ~~nll-l)Jll1~LiIl1~n

~lJttln1Jnwrom~1lmlJI~n Wlll1ULLtU~ ~Il(jJ jjpi1iJvlJviunlllmMVlnJ1Jl-I~ ~llJii~ v

1~mgtln11~1J~Uiltu5~mlJnlnrmvil~I1-uw1igt1Jti1~~nIgtiu~

1I11mU~tl~fllJ1igtVl~tl-lt1n~lJ~11llJl 111tM1Jf1iu~~~jjfl~tJLLat n1~WYlm~Vli5

lJ~~IIJL~t Un1111ii~Ultlln1~talVifi liraquo1 LnYil~lUlII11U~~lfj11rut

0 IJ1l1111lJ)Jjj~t Un11~Vl1lmlJV11IJn111IUW~1I1517N 11)J~~ n11 ~i1IMllYi LL11gt1fiUlJt l

IUUII111U~UI1l~~~~n~~~VI1lJ nl~lJ1l ~~L

~~if 1I1Jl~1W111~~1llnjw~~Mi~~~1J4liltn b~ihJ Ilotampl) 191~ htpbtcddcrnophgoth

~1~~ 1iJ11 mlJi~~iii ~lJ1)1J uih

gt4 j 1 A 4 A Igt d1 ~~ j ~iJWi)u ~1)1Ij11J U1I~lilljWI~1bi1n~VUiI~fllIJ1 DJII~flflllUfnJl ~~1111 bnml il~

1I~11J1li81t1J il~btUj~flrJ

~~if 1I1Jl~1W111~~1llnjw~~Mi~~~1J4liltn b~ihJ Ilotampl) 191~ htpbtcddcrnophgoth

~1~~ 1iJ11 mlJi~~iii ~lJ1)1J uih

gt4 j 1 A 4 A Igt d1 ~~ j ~iJWi)u ~1)1Ij11J U1I~lilljWI~1bi1n~VUiI~fllIJ1 DJII~flflllUfnJl ~~1111 bnml il~

1I~11J1li81t1J il~btUj~flrJ

World Health Organization

World No Tobacco Day

31 May 2013

Every year on 31 May WHO and partners everywhere mar~ World No Tobacco Day highlighting the

health risks associated with tobacco use aOO advocating fult effuctive policics to nduce tobaoco consumption

Tobacco Use is the single most preventable crose of death globally and is currently responsible for killing

ODe in 10 adults worldwide

The theme for World No Tobacco Day 2013 Is baD tobatt) dytrtlslnLllromotioD aDd sponsorship

A comprehensive ban of all tobacco advertising promotion aJ ld sponsorship is required under the WHO

Framework Convention for Tobacco Control (WHO FCTC) for all Parties to this treaty within five years of

the entry into force of the Convention for that Party Evidence -hows that comprehensive advertising bans

lead to reductions in the numbers of people starting and contin lling smoking Statistics show that baorUng

tobacco advertising and sponsorship is one of the most cosl-effctive ways to reduce tobacco demand and

thus a tobacco control bes t buy

Most countries lack comprehensive bans

Despite the effectiveness of comprehensive bans only 6 of tbe worlds population was fully protected

from exposure to the tobacco industry advertising promotion and sponso~ip tactics in 2010 (WHO report

on the global tobacco epidemic 2011)

To help reduce tobacco use comprehensive advertising pmmotion and sponsorship bans work to

counteract

bull the deceptive and misleading nature of tobacco marketl4 campaigns

bull the unavoidable exposure of youth to tobacco marketing

bull the failure of the lobacco industry to effectively sefwregu iate and

bull the ineffectiveness of partial bans

Meanwhile as more and more countries move to fully meet tbe ir obllgations under the WHO Framework

Convention on Tobacco Control (WHO FCTC) tobacco industry attempts to undermine tbe treaty become

ever more aggressive including those to weaken public health efl orts to ban tobacco advertising promolion

and sponsorship For example where jurisdictions have banne( advertising of tObaLCO products through

point-of-salc displays - known as tobacco powerwalls - or banned the advertising and promotional

fea1ures of tobacco packaging through standardized packaging the tobacco industr) has sued governments

in national courts and througb inlCrnationallnlde med1arrisms On the other hand the tobacco industry uses

sponsorship and espedilly corporalC social responsibility tacnes 10 trick poulk opinion into beHeving in

~eir respelttability and good intentions while they manoeuver lt hijack tho political and legislative process

Gc1s

Ihc global tobacco epidemic kills nearly 6 mimon people each year of which more than 600 000 are nonshy

smokers dying from breathing second-band smoke Unless ve act the epidemic will kill more tban 8

million people every year by 2030 More than 80 of these preventable deaths will be among people living

in low- and middle-iruQrne countries

The ultimale gol of World No Tobacco Day is ttl contribute h protect prC1ont and filmr g0ncrnlions not

only from these devastating health consequences but alSD aganst the social environmental and economic

scourges of tobacco use and exposure to tobacco smoke

Speltific objecllves ortlle 2013 compalgn are to

bull spor countries to implement WHO FCTC Article 13md its Guidelines to comprehensively ban

tobacco advertising promotion alld sponsorship such that fewer people start and continue to use

tobacco and

bull drive local national and international efforts to counteract tobacco industry efforts to undermine

tobacco control specifically industry eJfurts to stall or stop comprehensive bans on tobacco

advertising promotion and sponsonbip

AvulqriWi~Alu~YI1tJ1Jl1Tafl Uj~iliiJ 2556

bull 1J1 1Ju 1Jtritutnni~1JWlfntrU~lt1 Vhalt1~l(71 (ftl1JlfltI)li II

QJ

bull Ban tobacco advertising promotion and sponsorship (fllH1B-)Ot)1J)

1 1 v r QJ ~l _I 0 =1 J) QJ

UHfliWi~fl1U~~1t11J11i lilfl1Ji~ill1J 2556 fll1Jl ~fltJ Ua~fll1Jl0~flqlj

lull3lusu BAN1LiatIuauu TOBACCO

11 ADVERTISINGfUl1rulfllt)USlfl PROMOTION shy

n181BtsJi1l AND SPONSORSHIP

in national courts and througb inlCrnationallnlde med1arrisms On the other hand the tobacco industry uses

sponsorship and espedilly corporalC social responsibility tacnes 10 trick poulk opinion into beHeving in

~eir respelttability and good intentions while they manoeuver lt hijack tho political and legislative process

Gc1s

Ihc global tobacco epidemic kills nearly 6 mimon people each year of which more than 600 000 are nonshy

smokers dying from breathing second-band smoke Unless ve act the epidemic will kill more tban 8

million people every year by 2030 More than 80 of these preventable deaths will be among people living

in low- and middle-iruQrne countries

The ultimale gol of World No Tobacco Day is ttl contribute h protect prC1ont and filmr g0ncrnlions not

only from these devastating health consequences but alSD aganst the social environmental and economic

scourges of tobacco use and exposure to tobacco smoke

Speltific objecllves ortlle 2013 compalgn are to

bull spor countries to implement WHO FCTC Article 13md its Guidelines to comprehensively ban

tobacco advertising promotion alld sponsorship such that fewer people start and continue to use

tobacco and

bull drive local national and international efforts to counteract tobacco industry efforts to undermine

tobacco control specifically industry eJfurts to stall or stop comprehensive bans on tobacco

advertising promotion and sponsonbip

AvulqriWi~Alu~YI1tJ1Jl1Tafl Uj~iliiJ 2556

bull 1J1 1Ju 1Jtritutnni~1JWlfntrU~lt1 Vhalt1~l(71 (ftl1JlfltI)li II

QJ

bull Ban tobacco advertising promotion and sponsorship (fllH1B-)Ot)1J)

1 1 v r QJ ~l _I 0 =1 J) QJ

UHfliWi~fl1U~~1t11J11i lilfl1Ji~ill1J 2556 fll1Jl ~fltJ Ua~fll1Jl0~flqlj

lull3lusu BAN1LiatIuauu TOBACCO

11 ADVERTISINGfUl1rulfllt)USlfl PROMOTION shy

n181BtsJi1l AND SPONSORSHIP

AvulqriWi~Alu~YI1tJ1Jl1Tafl Uj~iliiJ 2556

bull 1J1 1Ju 1Jtritutnni~1JWlfntrU~lt1 Vhalt1~l(71 (ftl1JlfltI)li II

QJ

bull Ban tobacco advertising promotion and sponsorship (fllH1B-)Ot)1J)

1 1 v r QJ ~l _I 0 =1 J) QJ

UHfliWi~fl1U~~1t11J11i lilfl1Ji~ill1J 2556 fll1Jl ~fltJ Ua~fll1Jl0~flqlj

lull3lusu BAN1LiatIuauu TOBACCO

11 ADVERTISINGfUl1rulfllt)USlfl PROMOTION shy

n181BtsJi1l AND SPONSORSHIP