THE ROADMAP FOR THE ROADMAP FOR ARCHITECTURE ARCHITECTURE PO SITIONING THE FILIPINO ARCHI TECT I N THE GLO BAL MARKET UNITED ARCHITECTS OF THE PHILIPPINES UNITED ARCHITECTS OF THE PHILIPPINES (UAP)-IAPOA (UAP)-IAPOA CO M PETITI VE N E S S Л Л PROFESSIONAL REGULATION COMMISSION PROFESSIONAL REGULATION COMMISSION (PRC) (PRC) PROFESSIONAL REGULATORY BOARD OF PROFESSIONAL REGULATORY BOARD OF ARCHITECTURE (PRBoA) ARCHITECTURE (PRBoA) As of 20 August 2012 (editable/ native file for dissemination, reaction and continuing updates by stakeholders/ registered & licensed architects/ RLAs); please send only slides with suggested changes
Transcript
THE R
OADMAP FOR
THE R
OADMAP FOR
ARCHITECTURE
ARCHITECTURE
POSITIO
NING T
HE FIL
IPIN
O ARCHIT
ECT IN T
HE GLOBAL M
ARKET
UNITED ARCHITECTS OF THE PHILIPPINES UNITED ARCHITECTS OF THE PHILIPPINES (UAP)-IAPOA (UAP)-IAPOA
COMPETITIVENESS
ЛЛ PROFESSIONAL REGULATION COMMISSIONPROFESSIONAL REGULATION COMMISSION(PRC)(PRC)
PROFESSIONAL REGULATORY BOARD OF PROFESSIONAL REGULATORY BOARD OF ARCHITECTURE (PRBoA)ARCHITECTURE (PRBoA)
As of 20 August 2012 (editable/ native file for dissemination, reaction and continuing updates by stakeholders/ registered & licensed architects/ RLAs); please send only slides with suggested changes
ROADMAPROADMAP
• An evidence-based directional tool designed to give forward-looking strategic guidance by highlighting fundamental features of the surrounding landscape.
• A map which plots the way forward from where we are now to where we want to get. It keeps us on track to ensure that we do not get lost on route.
• It highlights obstacles and proposes ways of getting around them.
WHY DO WE NEED A ROADMAP ?WHY DO WE NEED A ROADMAP ?
• Information gaps can be addressed through a “Roadmap process”.
•I t becomes a vital advocacy tool in gett ing the help we need whether it ’s from the government or from the private sector.
• It is useful when we need to respond to rapid changes result ing from either the business environment or a new technology.
COMPETITIVENESS COMPETITIVENESS ROADMAP ROADMAP
A Competitiveness Roadmap is one that
takes us from wherever we stand now, on
the competitiveness grid, to a position
where we can offer front-l ine Architectural
services in the global market.
YES !YES !
•Under the ASEAN Mutual Recognit ion Arrangement (MRA), new opportunit ies are being opened up for us, and new competit ive threats are also emerging.
DO WE REALLY NEED A ROADMAP ?DO WE REALLY NEED A ROADMAP ?
•We must quickly get into a posit ion to assess:• How our interests are being affected• Where our strengths and weakness lie• Where opportunities can be maximized• How defensive our posture needs to be and why• How to resolve domestic issues fast (education system, legal
and regulatory regimes which prevent the full implementation of our law)
STEP 1
WHERE A
RE WE N
OW?
• WHERE ARE WE ON THE MAP ?
• HOW COMPETITIVE ARE WE ?
• DO WE HAVE FILIPINO ARCHITECTS IN THE INTERNATIONAL MARKET?
• ARE WE COMPETITIVE IN THE DOMESTIC MARKET?
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?HISTORICAL FACTS (1)
• ARCHITECTURE is possibly one of the oldest recognized professions (up to 5,000 years of recorded architectural history); the word Architect comes from the word Arkitekton which means master builder in ancient Greece
• First Philippine tertiary school of architecture was established in 1901
• First Philippine architect registered in 1921
• Joint professional regulatory law (PRL) for Architecture and Civil Engineering (CE) in the Philippines until June 1950
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?HISTORICAL FACTS (2)
• Organic architecture law was passed in June 1950, limiting the practice of architecture to registered architects (simultaneously with organic CE law). Simultaneous amendments were made in June 1956
• Repeal architecture law (R.A. No. 9266) was passed in 2004 limiting the preparation, signing and sealing of all architectural documents for all buildings on Philippine soil to registered and licensed architects (RLAs)
• 2012 - Almost 30,000 registered architects (RAs)• 1 integrated accredited professional organization (APO) & 3
Other Associations of Architects; 15 foreign APO chapters (USA, Canada, SG, Middle East & North Africa/ MENA region)
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?MEASURABLE INDICATORS OF COMPETITIVENESS (1)
EDUCATION SYSTEM / CURRICULUM
• +/-80 schools offering the BS Architecture program;
• Almost 12,000 enrolled in BS Architecture Program (all levels);
• At least 3 CHED Centers of Excellence for Architecture Education;
• Performance of schools in licensure examinations as indicator of the quality of education and educators. Some schools have 0 to 1 passer;
• Many graduates lack skills in various forms of communication;
• Need to further improve architectural instructor qualifications; need more opportunities for practitioners to teach;
• Curriculum lacks training in business and construction as evidenced by administrative cases filed at the PRC;
• Need to harmonize (perhaps standardize?) teaching methods among schools in the Philippines; and
• Need to harmonize the curriculum across the ASEAN member states.
LICENSURE EXAMINATION FOR ARCHITECTS
•Commenced Foreign Licensure Examinations for Architects (FLEAs) in 2007 for Filipino architecture graduates employed overseas, particularly in the Middle East;
•Full computerization of the LEA in 2009;
•About 4,000 took the licensure examination for architects (LEA) annually for the last 3 years (2010 to 2012);
•Average 50% national passing rate for the last 3 years;
•reformat of LEA with 100% focus on buildings, building environments and grounds helped to increase LEA passing rate as well as the relevant competencies of entry-level RLAs; and
•Verbal communication and drafting skillsets not tested in the LEA.
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?MEASURABLE INDICATORS OF COMPETITIVENESS (2)
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?MEASURABLE INDICATORS OF COMPETITIVENESS (3)
CONTINUING PROFESSIONAL EDUCATION
• About 15 CPE Providers and 20 CPE programs;• CPE programs not yet integrated, not yet designed for specialization; & • CPE is not a requirement for renewal of professional ID card.
GREATER AWARENESS by PUBLIC & PRIVATE SECTORS
• R.A. No. 9266 (The Architecture Act of 2004) – through various information dissemination platforms , including PRBoA website with more than 1 million visits as of mid 2012;
• Physical planning, building, environmental and professional laws – by RLAs; and
• P.D. No. 1096 (the 1977 National Building Code of the Philippines/ NBCP) – by RLAs and allied regulated professionals.
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?DOMESTIC MARKET CONTEXT
ARE THERE ENOUGH ARCHITECTS TO MEET THE DOMESTIC DEMANDS?
Almost 13,000 registered & licensed architects (RLAs);
About 6,000 RLAs in active local professional practice (general practice and various specializations, mainly covering private buildings/ spaces );
About 500 architectural firms operating locally; less than 15 architectural firms take part in public procurement for architectural consulting services;
About 35 registered architectural firm (RAFs) ; and
Main MARKET for architectural services is the domestic private sector.
And yet a DOLE report says that there is a shortage of Architects with certain specializations. The demand for other professional categories are not being met.
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?INTERNATIONAL MARKET CONTEXT
SIGNIFICANT PRESENCE OF FILIPINOS IN ARCHITECTURAL FIRMS OVERSEAS
About 5,000 RLAs and architectural graduates are employed overseas worldwide
PRESENCE OF FILIPINO ARCHITECTURAL FIRMS OVERSEAS NOT SIGNIFICANT
About 40 APEC Architects; and Soon to register ASEAN Architects.
But APEC and ASEAN agreements cannot guarantee the hiring of Filipino architectural firms by international clients.
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?FOREIGN ARCHITECTS (FA) IN THE PHILIPPINES
LOCAL DEVELOPERS CONTINUE TO HIRE FOREIGN ARCHITECTS TO UNDERTAKE < THE CONCEPTUAL DESIGN OF > PROJECTS ON PHILIPPINE SOIL
PRBoA has commenced the registration of Foreign Architects (FAs) with projects on Philippine soil in 2007;
Foreign architects usually create the concept design yet take the lion’s share of the professional fee; and
Some collaborating Filipino architects merely act as “rubber stamp” instead of taking advantage of the transfer of technology.
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?
Membership of the APO to international architectural organizations UIA and ARCASIA for benchmarking of professional standards
Government support for benchmarking of architectural curriculum in the ASEAN Region; and
Linkages of the APO to institutions for architectural education;
Government support for benchmarking of professional laws and standards, licensing and registration of professionals in the ASEAN Region;
English proficiency.
Existence of a strong professional regulatory law (RA No. 9266);
( + ) FACTORS AFFECTING COMPETITIVENESS
HOW COMPETITIVE ARE WE?HOW COMPETITIVE ARE WE?
Weak mechanism for provision of quality continuing professional education;
Unresolved domestic issues on supposed overlapping scope of work with other regulated professions (which does not exist, not countenanced under present laws);
Inefficiencies in the legal and regulatory framework of the profession;
Lack of Government support in the implementation of the professional regulatory law (PRL) R.A. No. 9266, the Architecture Act of 2004; and
Domestic practice orientation coupled with lack of exposure in international markets, technologies and trends.
( - ) FACTORS AFFECTING COMPETITIVENESS
STEP 2
WHERE D
O WE W
ANT TO G
O? SET G
PS
• ESTABLISH GOALS
• SET SHORT, MEDIUM, AND LONG-TERM TARGETS
• SET MILESTONES
• AMBITIOUS OR REALISTIC?
ROADMAP FOR ARCHITECTURE ROADMAP FOR ARCHITECTURE (( A MODEL) A MODEL)
2012
Leve
l of
Com
petit
iven
ess
10
3
BORDERLESS PRACTICE
DOMESTIC IMPEDIMENTS
Regional
02015 ASEAN MRA 2020 WTO GATS
Global
ROADMAP FOR ARCHITECTURE ROADMAP FOR ARCHITECTURE (( A MODEL) A MODEL)
2012
Leve
l of
Com
petit
iven
ess
10
3
BORDERLESS PRACTICE
DOMESTIC IMPEDIMENTS
Regional
02015 ASEAN MRA 2020 WTO GATS
Global
THESE DOMESTIC IMPEDIMENTS MUST BE RESOLVED SO THAT THE FILIPINO ARCHITECT CAN FOCUS ON BEING GLOBALLY COMPETITIVE
DOMESTIC IMPEDIMENTSDOMESTIC IMPEDIMENTS
ILLEGAL PRACTICEILLEGAL PRACTICE BY UNREGISTERED PERSONS AND BY OTHER Registered & Licensed Professionals (RLPs)
LACK OF GOVERNMENT SUPPORT LACK OF GOVERNMENT SUPPORT APPARENT FLAWS IN INTERPRETATION, IMPLEMENTATION AND ENFORCEMENT OF THE LAW
RESOLVE DOMESTIC IMPEDIMENTS FIRSTRESOLVE DOMESTIC IMPEDIMENTS FIRST
IF THE DOMESTIC IMPEDIMENTS TO THE PRACTICE IF THE DOMESTIC IMPEDIMENTS TO THE PRACTICE OF ARCHITECTS IN THE PHILIPPINES ARE NOT OF ARCHITECTS IN THE PHILIPPINES ARE NOT FULLY RESOLVED BY THE GOVERNMENT, IT FULLY RESOLVED BY THE GOVERNMENT, IT SHALL BE VERY DIFFICULT FOR PHILIPPINE SHALL BE VERY DIFFICULT FOR PHILIPPINE
ARCHITECTS TO BE GLOBALLY COMPETITIVE ARCHITECTS TO BE GLOBALLY COMPETITIVE
STEP 3
ESTABLISH C
OMPREHENSIV
E DATA B
ASE• INVOLVE ALL STAKEHOLDERS
• IDENTIFY FACTORS RELEVANT TO OUR COMPETITIVENESS
• GATHER DATA TO CONFIRM WHERE WE CURRENTLY STAND ON THE MAP AND TO ASSESS HOW ROUGH THE ROAD WILL BE
• CONDUCT SCOPING STUDY
• IDENTIFY INFORMATION GAPS
• DESIGN SURVEY INSTRUMENT TO HELP GATHER INFORMATION
COMPREHENSIVE DATA BASECOMPREHENSIVE DATA BASEPROCESS PROCESS
Personal data, educational background, type and size of practice, specialization, professional experience local and international, type of projects, computer application, income, affiliations,
STEP 4
DEFINE A
STEP-B
Y-STEP A
CTION A
GENDA
• DEFINE PROJECTS AND ACTIVITIES TO INCREASE COMPETITIVENESS
• ALLOCATE RESPONSIBILITIES
• SET DEADLINES
• SET UP MONITORING PROCESSES
• ESTABLISH POLICY FRAMEWORKS FOR ARCHITECTURAL SERVICES
• ESTABLISH NECESSARY LINKAGES WITH GOVERNMENT AND INTERNATIONAL AGENCIES
LEGISLATIVE AGENDA (1)LEGISLATIVE AGENDA (1)
LEGISLATIVE AGENDA (2) LEGISLATIVE AGENDA (2)
CAMPAIGN AGAINST ILLEGAL CAMPAIGN AGAINST ILLEGAL PRACTITIONERSPRACTITIONERS
MENTORSHIP PROGRAMMENTORSHIP PROGRAM
SCHOOLS TO VISIT AND ACCREDIT ARCHITECTURAL OFFICES FOR STUDENTS WHO WISH TO UNDERTAKE DIVERSIFIED ARCHITECTURAL EXPERIENCE DURING 3rd – 5th YEAR IN PREPARATION FOR THE LICENSURE EXAMINATION
UAP TO ACCREDIT ARCHITECTS WHO INTEND TO SIGN AS MENTOR IN THE LOGBOOK FOR DIVERSIFIED ARCHITECTURAL EXPERIENCE
UAP and SCHOOLS TO COORDINATE THROUGH CODHASP
INVOLVEMENT IN INVOLVEMENT IN GOVERNMENT PROJECTSGOVERNMENT PROJECTS
OFFER PROFESSIONAL ASSISTANCE TO LGUs
MEMBERSHIP TO BIDS AND AWARDS COMMITTEE OF GOV’T AGENCIES
INFORMATION CAMPAIGN on the procurement Law (covering Consulting Services)
RE-BRANDING RE-BRANDING THE FILIPINO ARCHITECTTHE FILIPINO ARCHITECT
MARKETING PORTAL FOR THE FILIPINO ARCHITECTS AND ARCHITECTURAL FIRMS FOR USE BY PROSPECTIVE DOMESTIC AND INTERNATIONAL CLIENTS
IDENTIFY ARCHITECTS
ENCOURAGE MEMBERS TO PARTICIPATE IN INTERNATIONAL COMPETITIONS
LINK W GOV’T AGENCIES TO PARTICIPATE IN INTERNATIONAL EXPOSITIONS
LINK W NCCA FOR PUBLICATION OF COFFEE TABLE BOOKS ON ICONS IN FILIPINO ARCHITECTURE FOR DISTRIBUTION TO COMPANIES OVERSEAS
CONDUCT FORUM DISCUSSIONS WITH ARCHITECTS DOING COLLABORATIVE OR INDEPENDENT PRACTICE OVERSEAS
CPE PROGRAMCPE PROGRAM
PREPAREDNESS FOR BORDERLESS PRACTICE
SPECIALIZATION
EDUCATION EDUCATION
Architecture schools distinct and headed only by Architects;
Introduce construction & management courses to curriculum;
Collaboration among deans & heads of architectural schools among ASEAN member states to harmonize curriculum
