BEAT THE STREET
Road Map for NBFC to Banking
A Finance Case Study
Contents Introduction .................................................................................................................................................. 3
Business Segments ........................................................................................................................................ 4
Consumer Finance .................................................................................................................................... 4
Corporate Finance ..................................................................................................................................... 5
Others ....................................................................................................................................................... 6
Banking Sector Overview`6
Key Statistics ............................................................................................................................................. 7
Government Initiatives ............................................................................................................................. 8
Key Deliverables ............................................................................................................................................ 9
Financial Summary of ABC Bank ................................................................................................................. 10
Annexure A .................................................................................................................................................. 12
Format & Other details ............................................................................................................................... 12
Key Guidelines……………………………………………………………………………………………………………………………………….12
Introduction
Date: September 30, 2011
Venue: Corporate Office, ABC Finance Limited.
The Union Finance Minister, in his budget speech for the year 2010-11 had announced that ‘The
Indian banking system has emerged unscathed from the crisis. We need to ensure that the
banking system grows in size and sophistication to meet the needs of a modern economy.
Besides, there is a need to extend the geographic coverage of banks and improve access to
banking services. In this context, I am happy to inform the Honorable Members that the RBI is
considering giving some additional banking licenses to private sector players. Non Banking
Financial Companies could also be considered, if they meet the RBI’s eligibility criteria.’
Ever since this announcement by Finance Minister Mr. Sarabhai, Chairman of ABC Finance
Limited is excited about the new licenses. He is sure that ABC Finance Limited will meet the
criteria to get banking license.
Mr. Sarabhai calls for a meeting of the top management and discusses the plan of action for his
firm in terms of expansion and growth. He has a vision to grow the business of ABC Finance
Limited once they get the banking license.
Suppose you are the head strategist at ABC Finance Limited, and RBI has given a banking
license to ABC Finance Limited. Mr. Sarabhai, Chairman of ABC Finance Limited has asked you
to draft a strategy for growth and expansion in the next 5 years.
About ABC Finance Limited
The Company has created unique, common sales and service structure which dovetails all
consumer finance & advisory products and services into a common branch network. This
translates into a ‘one stop shop’ for the customer servicing his entire financial requirements
through a ‘single window’.
Business Segments
Consumer Finance
It offers a wide range of products which include home loans, loans against property, SME loans,
commercial vehicle loans, auto loans, loans for construction equipment, and loans against
securitiesand infrastructure loans
Two-wheeler financing
Riding on the back of a robust two-wheeler sales growth, loan deployment in this segment grew
by 37% YOY. ABCFL’s two wheeler financing is available across 151 dealership locations and 870
sub-dealers across the country. The company acquired more than 112,000 customers in the
year, representing a 28% growth over the previous year.
Consumer durables financing
This business is present in 69 cities of India. Consumer durable financing deployment grew by
68% to Rs. 492 cr. in FY2011, versus an estimated industry growth of 31%. The company
acquired over 56,000 new customers, and is currently present in over 1,200 points of sale
across the country. ABCFL’s strategy of focusing on relatively affluent customers and major
dealerships has yielded benefits through lower operating costs and improved risk performance.
Personal loan cross-sell
This business is present in 68 cities of India. It targets customers with good repayment history
of their two-wheeler and/or consumer durables loans to cross-sell a personal loan. ABCFL grew
this business in a cautious manner in FY2011. During the year, deployment under this category
grew by 46% to Rs.820 cr. ABCFL financed 140,500 new customers in FY2011.
Vendor financing
ABCFL started to grow this new line of business in the current year. It focuses on short and
medium term lending needs of vendors of large auto manufacturers.
Mortgage business
Present in 23 cities of India, the business targets affluent and high net worth small business
customers, and offers loans against the mortgage of retail, residential and commercial
premises.
Corporate Finance
Infrastructure Finance Business
The company has started its foray in infrastructure finance and sanctioned loans worth Rs. 2050
cr.The Company also launched its construction equipment finance business during FY2012. It
focuses on financing small, mid and large strategic contractors for their construction equipment
financing needs. This is asset-backed financing collateralized by the construction equipment
assets. During the first year of operation, the company deployed Rs.1694 cr. and added some
42,900 customers.
SME loans
This is present in 23 cities across India. Small business loan deployments grew by 51% to Rs. 870
cr. in FY2011. The Company’s strategy of focusing on affluent SME and its cautious approach
has helped it to steadily grow this business without unwarranted risks.
Others
Securities Business
Under this vertical the company provides Equity Research, Advisory and Broking for both
institutional and retail customers. It also provides Wealth Management services to clients.
Investment Banking
This includes M&A Advisory, Debt and Equity Capital Market services for institutional and
corporate enterprises.
Private Equity
This includes Private equity investments in India and overseas. ABCFL continues to evaluate
investment opportunities in the promising and fast growing sectors viz., consumer durables,
auto components, power equipment manufacturer, print & media and fashion & designer
apparel.
Banking Sector Overview
The banking sector in India is expected to have another good year during 2011, with growth
being propelled by factors such as good economic growth, favorable demographics and low
penetration, according to a report titled ‘Indian banks are likely to ride an economic growth
wave’, by research firm Standard & Poor’s.
The country’s economy grew by 8.5 per cent in the last fiscal and the government expects
the growth impetus to continue this year as well
More than 50 per cent of India’s population is under the age of 30 years, which is a major
target group for banks
Penetration of banking services in the country remains low. The government has set targets
to provide banking facilities to all areas with a population of over 2,000 by March, 2012.
In the last decade, the sector witnessed many positive developments, as policy makers which
comprise the Reserve Bank of India (RBI), Ministry of Finance and associated government and
financial sector regulatory entities, made several distinguished efforts to improve regulation.
Key Statistics
The banking sector in India is well capitalized, with capital ratios being above the global
average. The average tier-1 Capital Adequacy Ratio (CAR) of the Indian banking industry is
above 10 per cent compared to the Basel III norm of 8.5 per cent including the contingency
buffer.
The banking sector in India has made significant progress in the last five years – the growth is
well reflected through parameters including profitability, annual credit growth, and decline in
non-performing assets (NPAs).
During the last five years, while the annual rate of credit growth was 23 per cent, profitability
was maintained at around 15 per cent.
The total assets size of the banking industry rose by more than five times between March 2000
and March 2010 - from US$ 250 billion to more than US$ 1.3 trillion - a Compound Annual
Growth Rate (CAGR) of 18 per cent compared to the average GDP growth of 7.2 per cent during
the same period.
Efficient internal capital generation, fairly active capital markets, and strong support from the
government ensured good capitalization for most banks. The overall CAR reached 14 per cent
as on March 31, 2011. High levels of public deposits also ensured a comfortable liquidity profile.
While the Indian banking sector is characterized by the presence of a large number of players,
the top 10 banks accounted for a significant 57 per cent share of the total credit as on March
31, 2011.
With respect to gross bank credit, nationalized banks had the highest share of 51.6 per cent in
the total bank credit. They were followed by SBI and its associates at 22.7 per cent and new
private sector banks at 13.7 per cent. Foreign banks, old private sector banks and regional rural
banks had comparatively lower shares in the total bank credit at 5.1 per cent, 4.5 per cent and
2.5 per cent, respectively.
Real GDP growth for 2010-11 was estimated at 8.6 per cent. Signs of moderation, however,
emerged in the second half of the year. Particularly significant were the slowdown in capital
goods production and investment spending. Going forward, high oil and other commodity
prices and the impact of the anti-inflationary monetary stance will weigh on growth. Most
business confidence surveys conducted by various agencies show a decline in business
confidence.
Government Initiatives
The policy makers for the banking sector, which comprise the Reserve Bank of India (RBI),
Ministry of Finance and related government and financial sector regulatory entities, have made
several notable efforts to improve regulation in the sector. These changes include:
Strengthening prudential norms
Developing the payments system
Integrating regulations between commercial and co-operative banks
To support capitalization, the government has infused Rs 23,200 crore (US$ 5.2 billion) into
state-owned banks during the last three fiscals
With financial inclusion being a key program for RBI and the government, the central bank
has decided to give private banks a push to go rural. The RBI has, in its circular, said that
banks should open at least 25 per cent of the branches under the annual branch expansion
plan in un-banked rural centers
Reserve Bank of India’s (RBI) recent draft guidelines on issuing new bank licenses have
generated significant excitement among companies that have been waiting for RBI’s move on
the subject. The step will encourage competition, which will result in lower interest rates and
customized loan and deposit products for the consumer. Considering that banking penetration
of loans and deposits in India is extremely low—mortgage as a percentage of the gross domestic
product (GDP) in India was 7% compared with an average of 22.5% in other developing
countries and 80% in the US (2008 statistics)—more competition and greater financial inclusion
are worthy policy objectives to pursue while managing the inherent risk that goes with such a
change in licensing regime
The license will help ABC Bank to substantially expand its current range of services in the Indian market. ABC application for this license is part of the Bank's international strategy to expand its activities in major growth markets
With the banking license, ABC will broaden its product suite. ABC bank will be able to accept deposits and use its balance sheet to provide working capital financing to clients. The license
will also permit the Bank to deal in foreign exchange, domestic fixed income products and trade finance.
Key Deliverables
Targets for ABC Finance Limited (in terms of profit, loan book, distribution network and
others)
Financial and Marketing strategy for ABC Finance Limited for a period of 5 years.
Projected Financials for next 5 years (till March 2016)
Risks anticipated and Mitigation strategies
Financial Summary of ABC Bank
Balance Sheet for ABC CAPITAL (In Cr.):
Annexure A
Format & Other details
Submission should include a PowerPoint presentation for strategic plan (not more than
15 slides) and an Excel for financial plan.
Please submit a detailed excel for the financial plan, with a separate sheet capturing the
assumptions used in building the model. Please add 1-2 slides presenting snapshot of
the model, and capturing the key assumptions used in building the model.
Wherever data sources are referred to (industry data), clearly indicate the source of
data.
SMEs 12%
Mortgages 23%
Auto 6%
Commercial Vehicle
16%
Personal 10%
Infrastructure Finance
33%
Loan Book Composition
Rules and Regulations
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institute, but can be from different programs.
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