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Roadshows

Date post: 18-Aug-2015
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MAKING LOCAL POSSIBLE
Transcript
Page 1: Roadshows

MAKING LOCAL POSSIBLE

Page 2: Roadshows

PROBLEM

CREATORS & MAKERS= Nothing gets them face

to face with potential customers consistently.

BRICK & MORTAR SHOPS (HOSTS)

Lack affordable customer engagement tools.

&

Page 3: Roadshows

THE ROADSHOWS SOLUTION

EVENTSHosts feature creators

themselves & their products in-store at pop-in retail

events called RoadShows.

A WEB PLATFORM that connects creators

with locally owned shops (Hosts).

11 22

Page 4: Roadshows

BENEFITS

CREATORS: Sales and exposure.

RETAILERS: Customer engagement

& store traffic.

Everyone benefits from the social & economic

power of small entrepreneurs.

Page 5: Roadshows

THE MARKET

CREATORS: 135 Million Makers in the US (USA Today) + 1

million Active Etsy Sellers in the US +

offline sellers

HOSTS:3.8 million Brick & Mortar Retail Shops in the US

CONSUMERS:Estimated 14 million

active Etsy consumers in the US

+ other retail platforms

Page 6: Roadshows

CURRENT BUSINESS MODEL

Creators pay $6/mo or $50/yr for access & unlimited RoadShows.

$55/yr 1 million creators in Y4 $55 million core revenue

Page 7: Roadshows

ADDITIONAL REVENUE

Advertising add-ons Visual Merchandising Transactional fees Biz Dev w/chains

Page 8: Roadshows

CREATORS: Growth Team working within

creator communities ; biz dev w/creator collectives

HOSTS: Student Sales Team,

partnerships (municipalities, local chains)

CONSUMERS: Digital marketing to

bring consumers, #ShopLocal

GROWTH

Page 9: Roadshows

COMPETITION

We complement Etsy. Online + In-Person sales = complete biz model for creators.

Storefront is high cost & focuses on

large brands & vacant retail space,

not suitable for independent makers.

Craft fairs & flea markets:

inconsistent, small piece of the

consumer market, labor intensive.

1 2 3

Page 10: Roadshows

CURRENT STATUS

Launched in Austin & Seattle in April

2015; already several shows per

week.

Summer plan to roll out an

additional 10-20 cities

UX/UI upgrade underway

$600k round for product

development, marketing, staff

growth and biz dev.

$120k Investment/

Jumpspeed Ventures

Page 11: Roadshows

TEAM

Cori Widen, Co-Founder & CEO

Dani Tal Or, Lead Developer

Ruthie Edelstein, Creator Community

Manager

Elisheva Muller, Host Outreach

Manager

Page 12: Roadshows

“RoadShows gives me access to customers on a regular basis. I do more business when I can talk to people in person. People buy locally produced products because there are

people behind the products.”

“Hosting creators via RoadShows is something that our clientele loves. I’m anxious to do more shows, and I’ve had customers ask

when we’re doing it again.”

PASSION DRIVES BUSINESS

- Kecia, RoadShows Creator,

Asheville

- Melissa, RoadShows Host,

Austin (The Butterfly Bar @ The VORTEX)

Page 13: Roadshows

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