Date post: | 18-Aug-2015 |
Category: |
Business |
Upload: | tzfatsummer |
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MAKING LOCAL POSSIBLE
PROBLEM
CREATORS & MAKERS= Nothing gets them face
to face with potential customers consistently.
BRICK & MORTAR SHOPS (HOSTS)
Lack affordable customer engagement tools.
&
THE ROADSHOWS SOLUTION
EVENTSHosts feature creators
themselves & their products in-store at pop-in retail
events called RoadShows.
A WEB PLATFORM that connects creators
with locally owned shops (Hosts).
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BENEFITS
CREATORS: Sales and exposure.
RETAILERS: Customer engagement
& store traffic.
Everyone benefits from the social & economic
power of small entrepreneurs.
THE MARKET
CREATORS: 135 Million Makers in the US (USA Today) + 1
million Active Etsy Sellers in the US +
offline sellers
HOSTS:3.8 million Brick & Mortar Retail Shops in the US
CONSUMERS:Estimated 14 million
active Etsy consumers in the US
+ other retail platforms
CURRENT BUSINESS MODEL
Creators pay $6/mo or $50/yr for access & unlimited RoadShows.
$55/yr 1 million creators in Y4 $55 million core revenue
ADDITIONAL REVENUE
Advertising add-ons Visual Merchandising Transactional fees Biz Dev w/chains
CREATORS: Growth Team working within
creator communities ; biz dev w/creator collectives
HOSTS: Student Sales Team,
partnerships (municipalities, local chains)
CONSUMERS: Digital marketing to
bring consumers, #ShopLocal
GROWTH
COMPETITION
We complement Etsy. Online + In-Person sales = complete biz model for creators.
Storefront is high cost & focuses on
large brands & vacant retail space,
not suitable for independent makers.
Craft fairs & flea markets:
inconsistent, small piece of the
consumer market, labor intensive.
1 2 3
CURRENT STATUS
Launched in Austin & Seattle in April
2015; already several shows per
week.
Summer plan to roll out an
additional 10-20 cities
UX/UI upgrade underway
$600k round for product
development, marketing, staff
growth and biz dev.
$120k Investment/
Jumpspeed Ventures
TEAM
Cori Widen, Co-Founder & CEO
Dani Tal Or, Lead Developer
Ruthie Edelstein, Creator Community
Manager
Elisheva Muller, Host Outreach
Manager
“RoadShows gives me access to customers on a regular basis. I do more business when I can talk to people in person. People buy locally produced products because there are
people behind the products.”
“Hosting creators via RoadShows is something that our clientele loves. I’m anxious to do more shows, and I’ve had customers ask
when we’re doing it again.”
PASSION DRIVES BUSINESS
- Kecia, RoadShows Creator,
Asheville
- Melissa, RoadShows Host,
Austin (The Butterfly Bar @ The VORTEX)