Roaming  Data  Access:  Carrier  Insights  and  OEM  Perspec:ves      

Pavan  Mathew,    Global  Head  of  Connected  Car  Telefonica  Digital  

IVI  2013,  London  Sep  26th  2013

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OnStar  leads  the  market  in  the  US  for  the  connected  car.    

1  

Country  

320  M  

Subscribers  

4  

Operators  

Unified  regula:on,  no  Roaming  Costs,  1  language  (2  considering  Spanish)  

Highly  concentrated  in  big  ci:es  

3  of  them  have  almost  100%  geographical  coverage  in  the  US  

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European  ecosystem  is  much  more  complex…  

Vehicles        1,1bn                                          

(*)Non  exhaus:ve  

790  M  Subscribers  

5  BIG  Operators  

>100  Networks  

Various  views  and  beliefs  on  regula:on  (The  eCall  challenge)  

Excluding  countries  in  CIS  region    

None  of  the  operators    offer  100%  geographical  coverage    

Even  the  large  operators  have  independent  networks  &  opera:ons  per  country  

27-­‐40  Countries  

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Challenges  facing  European  operators…  

OEM  Customer  vs.  Telco  Customer  

Accessing  Factors  

Customer  Rela>onship  Management  

How  to  offer  a  regulatory  compliant    single  SIM  for  any  territory  compiling  with  regulatory  issues  

Customer  support:  languages    and  data  mining    

Roaming  cost,  bandwidth  for  high  data  consuming  services  &  quality  

Ownership,  billing,  lifecycle  

B2B  and  B2C  business  models  flexibility  Business  Models  

Global  SIM  &  Seamless  Connec>vity  

Mature  solu:ons  

Focus  on  

Challenges  to  be  faced  

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§  Operator alliances a key enabler

§  Subscription Swap localizes the SIM to the operator selected over the air

§  Action is triggered automatically depending on business rules define by operator

§  Third parties asking for IMSI ranges to operators in order to set solutions (higher costs)

§  Operators currently working in an alliance

Global SIM as the foundation…

Global SIM & Seamless Connectivity

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LTE deployments, alliances and regulation are solving accessing factors

§  Roaming Cost are being driven down by EU regulation

§  Outside EU Operator one to one roaming agreements are set, special M2M alliances are being secured by operators

§  Significant LTE deployments are expected during 2014-2015. Bandwidth will be more of a cost issue rather than technology

§  M2M service quality is assured by roaming in best operators possible, or being able to roam on more than one operator

§  New services and opportunities are enabled

Accessing Factors

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§  Connectivity is not enough

§  Flexible (on-demand) B2C business models

§  Carrier billing plus traditional payments over one single APN

§  Transparent invoicing independently if the SIM is roaming or has been localized

§  Shared data plans

B2C more demanding than B2B (billing flexibility is a key requirement from OEMs)

Flexibility on Business Models

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§  1st level support usually a mixed responsibility between operator and partner depending on the industry and region

§  Operators utilizing third parties for most regions

§  Recent entry into data mining

§  Developing strategies to integrate “Big Data” to support retention and new services

§  Data security is paramount – many examples of missteps

CRM a big opportunity, but tread carefully..

Customer Relationship Management

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§  Merging the “driver” (OEM customer) and the “device”

§  Collaboration based on strength

§  Vehicle data (Diagnostics)

§  Developer community, Apps and Infotainment

§  Usage lifecycle

§  Customer touch points

Unfied view and approach of the “customer”...

OEM Customer & Telco Customer

© Telefónica S.A | All rights reserved m2m

Other industries have solved similar challenges Dell partners with Telefonica to give laptops pay-as-you-go mobile data access in Europe

3G connectivity solution for notebooks and tablets across Europe, mainly focus on corporate sector and retail market.

Solution

ü It is activated out of the box and is ready to go. ü No fixed contract. ü No additional roaming charges. ü Pay-as-you-go bundles are available at the

touch of a button, from 30 minutes up to 1 month, under B2C model

ü Two tariff structures providing cost effective long term access and short term transparent data roaming charges.

ü Dell provides sales channel and customer support where Telefonica has no presence

Benefits

Telefónica strikes Europe-wide M2M deal with

Dell

“Telefónica and Dell collaborate to deliver the

broadest pay-as-you-go mobile broadband service

for notebooks and tablets across Europe —

enabled with a single M2M SIM

Dell NetReady, powered by Telefónica, is an

enhanced 3G connectivity solution for laptops and

tablets — delivering on-demand high-speed

Internet access

The solution allows companies to provide their

workforce with fast and reliable connectivity,

anytime and anywhere, paying only for what they

need.” Tuesday, 7May 2013

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& More to come

THANK  YOU!  

 

Pavan  Mathew        |        Telefónica  Digital  Head  of  Connected  Car      |      M2M  Global  Services  Pavan.mathew@telefonica.com        |          Mob:  +1  734  679  9381