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.. .. .. .. .. .. .. .. .. .. CrownPeak 5880 West Jefferson Blvd., Unit G Los Angeles, CA 90016 (310) 841 5920 [email protected] www.crownpeak.com
| Date post: | 17-May-2015 |
| Category: |
Technology |
| Upload: | webcontent2007 |
| View: | 3,325 times |
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CrownPeak5880 West Jefferson Blvd., Unit GLos Angeles, CA 90016(310) 841 5920 [email protected]
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Content Management Delivered As an SaaSThe Dirty Little Secrets of Content Management
The CMS Services Lifecycle
How Does a CMS as SaaS Work
SaaS Myths Busted
Q&A
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WHAT IS SOFTWARE AS A SERVICESOFTWARE AS A SERVICE
Enabling customers to “subscribe” to software over the internet without anything to download, install or hardware to maintain.
Consumer: Hotmail, Gmail, Ebay, Google Apps, Intuit Quickbooks, Turbotax
B2B: Salesforce.com, RightNow, CrownPeak
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WHAT IS SOFTWARE AS A SERVICE
SOFTWARE AS A SERVICE
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CMS Industry: Top 10 Dirty Little Secrets10. Buying a CMS is harder than buying your first house
09. CMS vendors don’t help customers be good web site managers
08. Most implementations still go unsupported after launch
07. Open Source solves the wrong problem
06. Customers overpay for features they’ll never use, and are never delivered the services they need.
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05. Buying a CMS to have a better web site is like buying a mop to keep the kitchen clean
04. Implementation is easy. Management is hard.
03. Most organization have few, infrequent content users
02. Companies buy on ROI, but don’t ever measure it
01. Content migration sucks
CMS Industry: Top 10 Dirty Little Secrets
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CMS Services Lifecycle – 18 MonthsPlanning Implementation Ongoing Support & Management
TIME
EFFO
RT
New SiteSections
Web SiteRedesign
NewStaffMember
Technology / Infrastructure Management
1 Month 3 Months 14 Months
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91% of Support Requests Unrelated to Software!6% 3%
44%
20%
17%
10% Software Issues
Bug Reports
Template Changes
Config Changes
Training
Non-CMS (HTML,Integration)
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Buy and install hardware, firewalls
Setup and manage the software, hardware, network
Manage security, disaster recovery, backups, replication
Troubleshoot problems with the environment, database and application
Patch and upgrade the software, test and release the upgrades
Have an expert sitting around, ready to modify a template, change a workflow, or trouble-shoot an end-user problem 24-7
Implement new projects, do site redesigns, integrate with other applications
Support and Management Tasks
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CrownPeak CMS
Database CMS
2. Work with theContent within SaaS.
How CMS as a SaaS Works…CMSUser1. Access
CP UsingA Web Browser
Draft
Pending
Approved
Live
3. CMS Manages content through workflow where it Is readied for publishing….
Latest Press Releases more...
11/29/2001 EASIX chosen as total system supplier for 4th Koala Exploration in Australia
11/28/2001 New Technology for Data Mining Introduced.
11/20/2001 Review, the aluminum-air batteries for cell phones
Most Recent White Paper
Assessment of Indicators and Components for DDI
Web Hosting
4. Content isPublished to hosting environmentand served up to visitors.
Internet
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Simple Formula: ASP ≠ SaaSInstalled is installed – no matter where it’s hosted
Consider a few differences & challenges: You’re buying two solutions – the CMS solution & the hosting vendor
You’re still working on the CMS vendors upgrade cycleCross your fingers that the expertise remains with the hosting vendor
A true SaaS is multi-tenant – every customer is on the same version of the software. It’s all they do.
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SaaS Isn’t Always The Right Choice:When the content can’t reside outside the firewall. HIPAA, COPPA, Commerce Information
When the application is unique/core to the organization Examples: Amazon.com, Orbitz, AutoTrader.com, Some Digital Asset
Management Applications
When anything less than 100% uptime is unacceptable Very Rare….
Examples: Online Banking, Emergency response system
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Becomes more expensive over time
A SaaS is not secure
Customer loses control over application or data
Customer loses features or functions
Doesn’t integrate well (or at all)
Debunking The Myths of SaaS
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Truth: SaaS is Lower Cost by Far
0
50
100
150
200
250
300
350
400
Commercial: Cost up front, cost to implement, cost to supportcost to upgrade.
Open Source: Free to buy, Cost to customize, cost to support, and cost to implement upgrades.
SaaS: How much for the license? Cost to implement. No cost for support. No upgrade costs.
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24/7 security management by in-house professionals
Top tier data centers, 3rd party audits
Software-specific security
Single point of access to live web servers
CMS acts as a remote backup system for all content
A SaaS vendor spends more time, resources, and money on security than any internal organization could possibly afford
Truth: Highly Secure
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CrownPeak manages application, network & hardware But the application itself is open to customer or partner
developers
CrownPeak’s services group is available for support 24/7 – and includes support in the contract
Templates and HTML open for modification
Customer owns and has access to all data
Truth: Customer Maintains Control
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Top-tier services provide integrated offerings Search, analytics, email, polls/surveys, hosting
SOA architecture – data/function integration is simple and flexible
Open API for development options
Web 2.0 features enable RSS, Blogs, mash-ups, and other content syndication and wireless
Truth: Better Integration
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IT has constraints: Time, money, expert bandwidth
IT has challenges: demanding internal customers, shifting requirements, too many projects, aggressive timelines
CrownPeak gives IT a permanent expansion to their team
SaaS vendor manages the application and the application environment, but…
Gives IT complete control – of the dev. team and applications
Conserves budgets – tremendous value, low fees
Decreases risk of project failure, cost overruns, and unhappy customers
Truth: Supplements and Complements IT
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Hire Plan for 2007Professional Services 3 new account managers (7 at year-end)
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1. Publish code as part of the page template.Code that doesn’t change much (e.g. a mail form) CMS just ignores the dynamic code while in preview model.
2. Publish code as an include file.Code that changes frequently or you’d like to manage and store elsewhere (e.g. polls or surveys).
3. Publish code from customizable “library” from within CrownPeak CMS.Code that gets inserted or built by the business user (reg forms for lead forms or banner ad code that is changed because of campaigns).
4. Publish content as XML or other format“Included” in a fully dynamic page.
(publishing product descriptions into a product catalog in fully dynamic ecommerce site),
How CrownPeak Works - In Dynamic Environments
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How CrownPeak Works - In Dynamic Environments
1. Publish code as part of the page template.Code that doesn’t change much (e.g. a mail form) CMS just ignores the dynamic code while in preview model.
2. Publish code as an include file.Code that changes frequently or you’d like to manage and store elsewhere (e.g. polls or surveys).
