…

Ecommerce SiteOptimization

Rob SnellSNELL BROS.Vegas Pubcon12.6.07

“Pimp YourProducts, SellMore Stuff”

1 changeincreased

conversion rate

20%

the morecontent we putup, the moresales go up…

We got a spokesmodel…“Meet Steve…”

buyer’s guide

video

we selldog tracking

collars

“…and this is Click…”

“This is Steve wondering where Click went…”

“Click, here. Click, here…”

Garmin Dog GPS announced early 2007

$3.5 billion-dollar company enters market

maybethere’s an

opportunityhere…

google

everyonesounds the

same…

Garmin product text

and everyonelooks thesame…

Amazon

REI

Competitor 2

Competitor 3

Competitor 4

Bass pro

cabelas

how to pimpyour products

• Be an expert

• Express opinions

• Tell folks what to buy

• Provide more info

Make manufacturer images your own

> your product image

use allmanufacturer

content

it’s easier to getforgiveness than

permissionNothing contained on this web site should be construed asgranting, by implication, estoppel, or otherwise, anylicense or right to distribute, modify, transmit, use, re-use,or re-post any of Innotek®, Inc. Intellectual Propertydisplayed on this web site without the express writtenpermission of Innotek®, Inc. -- the lawyers

Box copy

> owners manuals

> extract flash

use thekeywords yourcustomers use

> seo keywords

Sometimes a little hardworks goes a long way

gds section

gds product

Topo

Screenshots

offer youropinion

tell stories

Hunt

Garmin review

createcustom

packages

bundle product

Garmin lovedthe content,

we got aDEMO unit

We pre-sold the hell out of ‘em…

Garmin uppedour allocationof new units

Garminhooked us upwith PR folks

NYT article

NYT Web article with link

invited to joinadvisory board

Garmin Blog

Pimpin’ ain’t easy…• Be an expert

• Express opinions

• Tell folks what to buy

• Provide more info

…

Ecommerce SiteOptimization

Rob SnellSNELL BROS.Vegas Pubcon12.6.07

“Pimp YourProducts, SellMore Stuff”